[go: up one dir, main page]

WO2008002031A1 - Methdo for exposuring advertisement and system thereof - Google Patents

Methdo for exposuring advertisement and system thereof Download PDF

Info

Publication number
WO2008002031A1
WO2008002031A1 PCT/KR2007/002960 KR2007002960W WO2008002031A1 WO 2008002031 A1 WO2008002031 A1 WO 2008002031A1 KR 2007002960 W KR2007002960 W KR 2007002960W WO 2008002031 A1 WO2008002031 A1 WO 2008002031A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
extended
exposure scheme
code
area
Prior art date
Application number
PCT/KR2007/002960
Other languages
French (fr)
Inventor
Jong Won Lee
Original Assignee
Nhn Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nhn Corporation filed Critical Nhn Corporation
Priority to JP2009515312A priority Critical patent/JP4910044B2/en
Publication of WO2008002031A1 publication Critical patent/WO2008002031A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to a method of exposing an advertisement using the Internet and a system thereof. More particularly, the present invention relates to a method of exposing an advertisement of various forms according to a selection of an advertiser in one advertisement area, and a system thereof.
  • a method of exposing an advertisement using the Internet exposes the advertisement on an advertisement area determined in the accessed web page.
  • the advertisement cannot be exposed when a size of the advertisement which the advertiser desires to advertise is larger than the size of the advertisement area.
  • the conventional method of exposing the advertisement is inconveniently required to reduce the size of the advertisement down to the size of the advertisement area when the size of the advertisement is larger than the size of the advertisement area.
  • the present invention provides to a method of exposing an advertisement of various forms according to a selection of an advertiser in one advertisement area, and a system thereof.
  • the present invention also provides a method of exposing an advertisement by extending a size of an advertisement area in a horizontal direction according to a selection of an advertiser, and a system thereof.
  • the present invention also provides a method of exposing an advertisement by extending a size of an advertisement area in a perpendicular direction according to a selection of an advertiser, and a system thereof.
  • the present invention also provides a method of exposing an advertisement by respectively extending a size of an advertisement area in a horizontal direction and a perpendicular direction according to a selection of an advertiser, and a system thereof.
  • a method of exposing an advertisement including: receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; generating an advertisement code corresponding to the advertisement product selected by the advertiser; and exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.
  • a system for exposing an advertisement including: an advertisement selection component receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; an advertisement management component generating an advertisement code corresponding to the advertisement product selected by the advertiser, and managing the advertisement code; and an advertisement exposure component exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.
  • FIG. 1 illustrates a relation among an advertisement product, an advertisement system, an advertisement material, a client template, and a server template according to an exemplary embodiment of the present invention
  • FIG. 2 illustrates an example of a fixed advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 3 illustrates an example of a perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 4 illustrates an example of a horizontally-extended advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 5 illustrates an example of a horizontally/perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 6 illustrates an example of comparing sizes of an advertisement area according to an advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 7 is a flowchart illustrating a method of exposing an advertisement according to an exemplary embodiment of the present invention.
  • FIG 8 illustrates an example of managing interaction data by advertisement exposure according to an exemplary embodiment of the present invention
  • FIG. 9 illustrates a system for exposing an advertisement according to an exemplary embodiment of the present invention.
  • FIG. 10 illustrates a configuration of an advertisement exposure component according to an exemplary embodiment of the present invention.
  • FIG. 1 illustrates a relation among an advertisement product, an advertisement system, an advertisement material, a client template, and a server template according to an exemplary embodiment of the present invention.
  • an advertisement product 100 includes any one of a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme depending on a size of a change of the advertisement area in which an advertisement is exposed.
  • the fixed advertisement exposure scheme is a scheme of exposing the advertisement when the size of the advertisement area is unchanged.
  • the perpendicularly-extended advertisement exposure scheme extends the size of the advertisement area in a perpendicular direction
  • the horizontally-extended advertisement exposure scheme extends the size of the advertisement area in a horizontal direction.
  • the horizontally/perpendicularly-extended advertisement exposure scheme respectively extends the size of the advertisement area in a horizontal direction and a perpendicular direction.
  • An advertising method according to each advertisement exposure scheme is described in detail below.
  • An advertiser may select, from the advertisement products, the advertisement exposure scheme which the advertiser desires.
  • an advertisement system 110 When the advertiser selects any one of the advertisement product 100, an advertisement system 110 generates an advertisement code 111 corresponding to the advertisement product 100 selected by the advertiser.
  • the advertisement code 111 is an identifier capable of identifying the advertisement product in a template.
  • the advertisement system 110 When the advertisement product selected by the advertiser corresponds to the fixed advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the fixed advertisement exposure scheme, for example, '1'.
  • the advertisement system 110 When the advertisement product selected by the advertiser corresponds to the perpendicularly- extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the perpendicularly-extended advertisement exposure scheme, for example, '2'.
  • the advertisement system 110 When the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the horizontally-extended advertisement exposure scheme, for example, '3'. When the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly-extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the horizontally/perpendicularly-extended advertisement exposure scheme, for example, '4'. The advertisement system 110 determines a price of the advertisement product selected by the advertiser. The price of the advertisement product selected by the advertiser is determined by the advertisement code 111.
  • the advertisement system 110 may determine the price of the fixed advertisement exposure scheme, for example, 'n'.
  • the advertisement system 110 may determine the price of the perpendicularly-extended advertisement exposure scheme, for example, '1.2*n'.
  • the advertisement system 110 may determine the price of the horizontally-extended advertisement exposure scheme, for example, '1.4*n'.
  • the advertisement system 110 may determine the price of the horizontally/perpendicularly- extended advertisement exposure scheme, for example, '2*n'.
  • the advertisement system 110 may differently determine the price of the advertisement product selected by the advertiser according to the advertisement exposure scheme depending on the size of the change of the advertisement area.
  • a server template 112 provides an advertisement material 120 to a Hypertext Markup Language (HTML) page 130, has advertisement area usage configuration information optimized for each advertisement product, and generates a database of data shared with a client template 121 by communicating with a server.
  • the advertisement area usage configuration information includes a log property, a range for each advertisement product, visibility, a motion, and price information according to the advertisement exposure scheme.
  • the client template 121 is inserted in the advertisement material 120, collects interaction data including at least one of a mouse-over, a click, and an audience rating with respect to the advertisement material 120, and shares the interaction data with the server template 112.
  • the client template 121 recognizes the advertisement code, collects the interaction data corresponding to the advertisement code, and shares the interaction data with the server template 112. Accordingly, it is possible to prevent a generation of unnecessary data and excessive traffic of data exchange communication.
  • FIG. 2 illustrates an example of a fixed advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • a size of an advertisement area 200 is fixed, and the fixed advertisement exposure scheme has a log property such as an impression and a click, and no motion.
  • the size of the advertisement area 200 according to the fixed advertisement exposure scheme is regarded as a basic size of the advertisement area.
  • FIG. 3 illustrates an example of a perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • the perpendicularly-extended advertisement exposure scheme has a log property such as an impression, an extension, and a click.
  • an advertisement material is exposed when a size of an advertisement area 310 is extended from a basic size 300 in a perpendicular direction.
  • an extension area may be established in an upper portion of a basic area of the advertisement area, and a perpendicularly-extended motion is performed.
  • the advertisement material is extended in the perpendicular direction when the advertisement material is initially exposed, and the advertisement material may be subsequently provided as a basic form.
  • the perpendicularly-extended advertisement exposure scheme senses a mouse-over or a click with respect to an advertisement via a client template, and exposes the advertisement by extending the advertisement in the perpendicular direction when the advertisement is initially exposed according to the sensed mouse-over or click.
  • the advertisement may be provided as a basic form.
  • FIG. 4 illustrates an example of a horizontally-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • the horizontally-extended advertisement exposure scheme has a log property such as an impression, an audience rating, and a click.
  • an advertisement material is exposed when a size of an advertisement area 410 is extended from a basic size of the advertisement area 400 in a horizontal direction.
  • an extension area is established in a right side of the basic size of the advertisement area 400 of the advertisement area, and a horizontal extension motion is performed.
  • one advertisement material may be additionally used.
  • the horizontally-extended advertisement exposure scheme extends the advertisement area in the horizontal direction to be greater than the basic size of the advertisement area
  • the first advertisement material may be exposed in the basic size
  • the second advertisement material may be additionally exposed in the area extended in the horizontal direction.
  • a movie of the advertisement material corresponding to all advertisement areas extended in the horizontal direction may be exposed, and the audience rating of the movie exposed by the client template may be sensed.
  • the audience rating of the movie includes user information related to replaying the movie such as a number of times a user watches the movie, at which point in time the user clicks the movie, at which point in time the user does not click the movie and logs out, at what time was the movie replayed, an age or a sex of the user, and the like.
  • FIG. 5 illustrates an example of a horizontally/perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • the horizontally/perpendicularly-extended advertisement exposure scheme has a log property such as an impression, an extension, an audience rating, and click information.
  • an advertisement material is exposed when a size of an advertisement area 510 is respectively extended from a basic size of the advertisement area 500 in a horizontal direction and a perpendicular direction.
  • an extension area may be respectively established in a horizontal direction and a perpendicular direction of the basic size of the advertisement area, and several advertisement materials may be additionally used.
  • the horizontally/perpendicularly-extended advertisement exposure scheme may divide the size of the advertisement area 510 into a first area through a fourth area. Also, the first advertisement material may be exposed to the first area, the second advertisement material may be exposed to the second area, the third advertisement material may be exposed to the third area, and the fourth advertisement material may be exposed to the fourth area.
  • the present invention may expose the advertisement material by using various advertisement exposure schemes according to a selection of an advertiser in one area, the present invention may provide various advertisements.
  • FIG. 6 illustrates an example of comparing sizes of an advertisement area according to an advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • a first advertisement area 610 shows a size of an advertisement area according to a fixed advertisement exposure scheme, and shows that there is no change of the advertisement area.
  • a second advertisement area 620 shows the size of the advertisement area according to a horizontally-extended advertisement exposure scheme, and shows that the size is extended in a horizontal direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme.
  • a third advertisement area 630 shows the size of the advertisement area according to a perpendicularly-extended advertisement exposure scheme, and shows that the size is extended in a perpendicular direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme.
  • a fourth advertisement area 640 shows the size of the advertisement area according to the horizontally/perpendicularly-extended advertisement exposure scheme, and shows that the size is respectively extended in a horizontal direction and a perpendicular direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme.
  • the present invention may expose an advertisement having each different size in each different size of the advertisement area according to a selection of an advertiser when an advertisement material is exposed in one advertisement area.
  • the present invention may provide various advertisement exposure schemes depending on whether the advertisement area is extended according to the selection of the advertiser when the advertisement material is exposed in one advertisement area.
  • the present invention may determine an advertisement price according to the size of the advertisement area selected by the advertiser in one advertisement area.
  • FIG. 7 is a flowchart illustrating a method of exposing an advertisement according to an exemplary embodiment of the present invention.
  • a system for exposing an advertisement receives, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes in operation S710.
  • the plurality of advertisement exposure schemes includes any one of a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme depending on a size of a change of the advertisement area.
  • the system for exposing the advertisement receives, from the advertiser, the selection of any one of advertisement products including any one of the fixed advertisement exposure scheme, the perpendicularly-extended advertisement exposure scheme, the horizontally-extended advertisement exposure scheme, and the horizontally/perpendicularly-extended advertisement exposure scheme in operation S710.
  • the advertiser may select the advertisement product according to the advertisement exposure scheme which the advertiser desires.
  • the system for exposing the advertisement generates an advertisement code corresponding to the advertisement product selected by the advertiser in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the fixed advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the fixed advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the perpendicularly-extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the perpendicularly-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the horizontally- extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly- extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the horizontally/perpendicularly- extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines a price corresponding to the advertisement product selected by the advertiser.
  • the system for exposing the advertisement determines the price corresponding to the fixed advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines the price corresponding to the perpendicularly-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines the price corresponding to the horizontally-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines the price corresponding to the horizontally/perpendicularly-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement exposes an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code in operation S730.
  • the client template is inserted in the advertisement material.
  • the client template shares, with a server template, interaction data including at least one of a mouse-over, a click, and an audience rating by a user with respect to the advertisement material.
  • the client template recognizes the advertisement code, collects the interaction data corresponding to the advertisement code, and shares the collected interaction data with the server template. Accordingly, it is possible to prevent a generation of unnecessary data and excessive traffic of data exchange communication.
  • the server template provides the advertisement material 120 to a Hypertext Markup Language (HTML) page, has advertisement area usage configuration information optimized for each advertisement product, and generates a database of the interaction data shared with the client template by communicating with a server.
  • HTML Hypertext Markup Language
  • the system for exposing the advertisement exposes the advertisement material to the advertisement area having the fixed size without a change of the size of the advertisement area according to the fixed advertisement exposure scheme corresponding to the advertisement code in operation S730.
  • the system for exposing the advertisement extends the size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730.
  • the advertisement code corresponds to the horizontally-extended advertisement exposure scheme
  • the system for exposing the advertisement extends the size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730.
  • the system for exposing the advertisement restores the extended size of the advertisement area to the original size of the advertisement area after having the advertisement area extended by the predetermined length in the horizontal direction and after having the advertisement material exposed according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposing the advertisement material in operation S730.
  • the system for exposing the advertisement respectively extends the size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730.
  • the method of exposing the advertisement according to the present invention may expose various advertisements according to a selection of an advertiser in one advertisement area.
  • FIG. 8 illustrates an example of managing interaction data by advertisement exposure according to an exemplary embodiment of the present invention.
  • an advertisement system opens the web page of the accessed site in operation S810.
  • the advertisement system loads a server template in order to recognize an advertisement product to expose to the user terminal accessing the web page via the Internet in operation S820.
  • the advertisement system analyzes an advertisement code of the advertisement product by using the loaded server template, and determines an advertisement area in operation S830.
  • the server template analyzes the advertisement code, and recognizes whether an advertisement exposure scheme is a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, or a horizontally/perpendicularly-extended advertisement exposure scheme.
  • the advertisement system exposes an advertisement to the advertisement area according to the advertisement exposure scheme corresponding to the analyzed advertisement code in operation S840.
  • the advertisement material includes a client template.
  • the advertisement system analyzes the exposed advertisement in operation S850.
  • the advertisement system determines, by using the client template, whether interaction data of a user with respect to the advertisement material exists in operation S860.
  • the interaction data is data generated when the user performs an operation such as a mouse-over, a click, and watching or listening to the advertisement material, and the like.
  • the advertisement system analyzes the advertisement code by using the client template, and determines a log property in operation S870.
  • the log property includes a mouse-over, an impression, an extension, an audience rating, or click information.
  • the mouse-over may be used as a standard that the advertisement system determines the user watches the advertisement of the advertisement material when the user moves a mouse in a range of between 0.4 seconds and a predetermined speed.
  • An advertisement impression rate may be recognized by using a number of mouse-overs.
  • the click information may be used as a standard determining an advertisement result of the advertisement material by using a number of clicks.
  • the advertisement impression rate, the number of clicks, and the audience rating may be standard data for the advertisement data and used as report data for determining future advertisement fees.
  • the advertisement system shares log property data determined in the client template with the server template, and transmits the log property data to an advertisement report system via the server template in operation S880.
  • the advertisement report system receives the log property data transmitted from the advertisement system, and records the log property data in a database in operation S890.
  • the advertisement report system may provide the report data of the advertisement material by using the log property recorded in the database.
  • FIG. 9 illustrates a system for exposing an advertisement according to an exemplary embodiment of the present invention.
  • a system for exposing an advertisement 900 includes an advertisement selection component 910, an advertisement management component 920, and an advertisement exposure component 930.
  • the advertisement selection component 910 receives, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes.
  • the advertisement exposure scheme includes any one of a fixed advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme.
  • the advertisement selection component 910 receives, from the advertiser, the selection of the advertisement product corresponding to any one of the fixed advertisement exposure scheme, the horizontally-extended advertisement exposure scheme, the perpendicularly-extended advertisement exposure scheme, and the horizontally/perpendicularly-extended advertisement exposure scheme.
  • the advertiser may select the advertisement product corresponding to the advertisement exposure scheme which the advertiser desires, from the advertisement products in which a size of an advertisement area and an advertisement exposure scheme are different as illustrated in FIG. 6.
  • the advertisement management component 920 generates an advertisement code corresponding to the advertisement product selected by the advertiser, and manages the advertisement code.
  • the advertisement exposure component 930 exposes an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code. Specifically, the advertisement exposure component 930 respectively changes the size of the advertisement area according to the advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material. When the advertisement code corresponds to the fixed advertisement exposure scheme, the advertisement exposure component 930 exposes the advertisement material to the advertisement area having the fixed size without a change of the size of the advertisement area according to the fixed advertisement exposure scheme corresponding to the advertisement code.
  • the advertisement exposure component 930 extends the size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
  • the advertisement exposure component 930 extends the size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
  • the advertisement exposure component 930 restores the extended size of the advertisement area to the original size of the advertisement area after having the advertisement area extended by the predetermined length in the horizontal direction and after having the advertisement material exposed according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposing the advertisement material.
  • the advertisement exposure component 930 respectively extends the size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
  • FIG. 10 illustrates a configuration of an advertisement exposure component according to an exemplary embodiment of the present invention.
  • the advertisement exposure component 930 includes a client template 1010 and a server template 1020.
  • the client template 1010 is inserted in the advertisement material and collects interaction data including at least one of a mouse-over, a click, and an audience rating by a user with respect to the advertisement material. Also, the client template 1010 shares the interaction data with the server template 1020.
  • the server template 1020 provides the advertisement material to an HTML page, recognizes the advertisement code having advertisement configuration information for each advertisement product, and controls the advertisement area of the advertisement product.
  • the method of exposing the advertisement according to the above-described exemplary embodiments of the present invention may include computer-readable media including program instructions to implement various operations embodied by a computer.
  • the media may also include, alone or in combination with the program instructions, data files, data structures, and the like.
  • the media and program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD ROM disks and DVD; magneto-optical media such as optical disks; and hardware devices that are specially configured to store and perform program instructions, such as read-only memory (ROM), random access memory (RAM), flash memory, and the like.
  • Examples of program instructions include both machine code, such as produced by a compiler, and files containing higher level code that may be executed by the computer using an interpreter.
  • the described hardware devices may be configured to act as one or more software modules in order to perform the operations of the above-described exemplary embodiments of the present invention.
  • a method of exposing an advertisement by extending a size of an advertisement area in a horizontal direction according to a selection of an advertiser, and a system thereof.
  • a method of exposing an advertisement by extending a size of an advertisement area in a perpendicular direction according to a selection of an advertiser, and a system thereof.
  • a method of exposing an advertisement by respectively extending a size of an advertisement area in a horizontal direction and a perpendicular direction according to a selection of an advertiser, and a system thereof.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method of exposing an advertisement is provided. The method includes: receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; generating an advertisement code corresponding to the advertisement product selected by the advertiser; and exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.

Description

METHOD FOR EXPOSURING ADVERTISEMENT AND SYSTEM THEREOF
Technical Field The present invention relates to a method of exposing an advertisement using the Internet and a system thereof. More particularly, the present invention relates to a method of exposing an advertisement of various forms according to a selection of an advertiser in one advertisement area, and a system thereof.
Background Art
Generally, when a user accesses a web page of a desired site via the Internet, a method of exposing an advertisement using the Internet exposes the advertisement on an advertisement area determined in the accessed web page.
Since a size of the advertisement area on which an advertiser may advertise is fixed in the above-described conventional method of exposing the advertisement, the advertisement cannot be exposed when a size of the advertisement which the advertiser desires to advertise is larger than the size of the advertisement area.
Also, the conventional method of exposing the advertisement is inconveniently required to reduce the size of the advertisement down to the size of the advertisement area when the size of the advertisement is larger than the size of the advertisement area.
Disclosure of Invention
Technical Goals
The present invention provides to a method of exposing an advertisement of various forms according to a selection of an advertiser in one advertisement area, and a system thereof.
The present invention also provides a method of exposing an advertisement by extending a size of an advertisement area in a horizontal direction according to a selection of an advertiser, and a system thereof. The present invention also provides a method of exposing an advertisement by extending a size of an advertisement area in a perpendicular direction according to a selection of an advertiser, and a system thereof. The present invention also provides a method of exposing an advertisement by respectively extending a size of an advertisement area in a horizontal direction and a perpendicular direction according to a selection of an advertiser, and a system thereof.
Technical solutions
According to an aspect of the present invention, there is provided a method of exposing an advertisement, the method including: receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; generating an advertisement code corresponding to the advertisement product selected by the advertiser; and exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.
According to another aspect of the present invention, there is provided a system for exposing an advertisement, the system including: an advertisement selection component receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; an advertisement management component generating an advertisement code corresponding to the advertisement product selected by the advertiser, and managing the advertisement code; and an advertisement exposure component exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.
Brief Description of Drawings
FIG. 1 illustrates a relation among an advertisement product, an advertisement system, an advertisement material, a client template, and a server template according to an exemplary embodiment of the present invention;
FIG. 2 illustrates an example of a fixed advertisement exposure scheme according to an exemplary embodiment of the present invention;
FIG. 3 illustrates an example of a perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention;
FIG. 4 illustrates an example of a horizontally-extended advertisement exposure scheme according to an exemplary embodiment of the present invention; FIG. 5 illustrates an example of a horizontally/perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention;
FIG. 6 illustrates an example of comparing sizes of an advertisement area according to an advertisement exposure scheme according to an exemplary embodiment of the present invention;
FIG. 7 is a flowchart illustrating a method of exposing an advertisement according to an exemplary embodiment of the present invention;
FIG 8 illustrates an example of managing interaction data by advertisement exposure according to an exemplary embodiment of the present invention;
FIG. 9 illustrates a system for exposing an advertisement according to an exemplary embodiment of the present invention; and
FIG. 10 illustrates a configuration of an advertisement exposure component according to an exemplary embodiment of the present invention.
Best Mode for Carrying Out the Invention
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. The embodiments are described below in order to explain the present invention by referring to the figures.
FIG. 1 illustrates a relation among an advertisement product, an advertisement system, an advertisement material, a client template, and a server template according to an exemplary embodiment of the present invention.
Referring to FIG. 1, an advertisement product 100 includes any one of a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme depending on a size of a change of the advertisement area in which an advertisement is exposed. The fixed advertisement exposure scheme is a scheme of exposing the advertisement when the size of the advertisement area is unchanged. The perpendicularly-extended advertisement exposure scheme extends the size of the advertisement area in a perpendicular direction, and the horizontally-extended advertisement exposure scheme extends the size of the advertisement area in a horizontal direction. Also, the horizontally/perpendicularly-extended advertisement exposure scheme respectively extends the size of the advertisement area in a horizontal direction and a perpendicular direction. An advertising method according to each advertisement exposure scheme is described in detail below. An advertiser may select, from the advertisement products, the advertisement exposure scheme which the advertiser desires.
When the advertiser selects any one of the advertisement product 100, an advertisement system 110 generates an advertisement code 111 corresponding to the advertisement product 100 selected by the advertiser. The advertisement code 111 is an identifier capable of identifying the advertisement product in a template. When the advertisement product selected by the advertiser corresponds to the fixed advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the fixed advertisement exposure scheme, for example, '1'. When the advertisement product selected by the advertiser corresponds to the perpendicularly- extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the perpendicularly-extended advertisement exposure scheme, for example, '2'. When the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the horizontally-extended advertisement exposure scheme, for example, '3'. When the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly-extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the horizontally/perpendicularly-extended advertisement exposure scheme, for example, '4'. The advertisement system 110 determines a price of the advertisement product selected by the advertiser. The price of the advertisement product selected by the advertiser is determined by the advertisement code 111. When the selected advertisement product corresponds to the fixed advertisement exposure scheme, the advertisement system 110 may determine the price of the fixed advertisement exposure scheme, for example, 'n'. When the selected advertisement product corresponds to the perpendicularly-extended advertisement exposure scheme, the advertisement system 110 may determine the price of the perpendicularly-extended advertisement exposure scheme, for example, '1.2*n'. When the selected advertisement product corresponds to the horizontally-extended advertisement exposure scheme, the advertisement system 110 may determine the price of the horizontally-extended advertisement exposure scheme, for example, '1.4*n'. When the selected advertisement product corresponds to the horizontally/perpendicularly-extended advertisement exposure scheme, the advertisement system 110 may determine the price of the horizontally/perpendicularly- extended advertisement exposure scheme, for example, '2*n'.
As described above, the advertisement system 110 may differently determine the price of the advertisement product selected by the advertiser according to the advertisement exposure scheme depending on the size of the change of the advertisement area.
A server template 112 provides an advertisement material 120 to a Hypertext Markup Language (HTML) page 130, has advertisement area usage configuration information optimized for each advertisement product, and generates a database of data shared with a client template 121 by communicating with a server. The advertisement area usage configuration information includes a log property, a range for each advertisement product, visibility, a motion, and price information according to the advertisement exposure scheme.
The client template 121 is inserted in the advertisement material 120, collects interaction data including at least one of a mouse-over, a click, and an audience rating with respect to the advertisement material 120, and shares the interaction data with the server template 112. The client template 121 recognizes the advertisement code, collects the interaction data corresponding to the advertisement code, and shares the interaction data with the server template 112. Accordingly, it is possible to prevent a generation of unnecessary data and excessive traffic of data exchange communication.
FIG. 2 illustrates an example of a fixed advertisement exposure scheme according to an exemplary embodiment of the present invention.
Referring to FIG. 2, according to the fixed advertisement exposure scheme, a size of an advertisement area 200 is fixed, and the fixed advertisement exposure scheme has a log property such as an impression and a click, and no motion. The size of the advertisement area 200 according to the fixed advertisement exposure scheme is regarded as a basic size of the advertisement area. FIG. 3 illustrates an example of a perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
Referring to FIG. 3, the perpendicularly-extended advertisement exposure scheme has a log property such as an impression, an extension, and a click. According to the perpendicularly-extended advertisement exposure scheme, an advertisement material is exposed when a size of an advertisement area 310 is extended from a basic size 300 in a perpendicular direction. Specifically, according to the perpendicularly- extended advertisement exposure scheme, an extension area may be established in an upper portion of a basic area of the advertisement area, and a perpendicularly-extended motion is performed. Also, according to the perpendicularly-extended advertisement exposure scheme, the advertisement material is extended in the perpendicular direction when the advertisement material is initially exposed, and the advertisement material may be subsequently provided as a basic form. The perpendicularly-extended advertisement exposure scheme senses a mouse-over or a click with respect to an advertisement via a client template, and exposes the advertisement by extending the advertisement in the perpendicular direction when the advertisement is initially exposed according to the sensed mouse-over or click. When the advertisement is subsequently exposed, the advertisement may be provided as a basic form.
FIG. 4 illustrates an example of a horizontally-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
Referring to FIG. 4, the horizontally-extended advertisement exposure scheme has a log property such as an impression, an audience rating, and a click. According to the horizontally-extended advertisement exposure scheme, an advertisement material is exposed when a size of an advertisement area 410 is extended from a basic size of the advertisement area 400 in a horizontal direction. According to the horizontally- extended advertisement exposure scheme, for example, an extension area is established in a right side of the basic size of the advertisement area 400 of the advertisement area, and a horizontal extension motion is performed. Also, one advertisement material may be additionally used. As described above, since the horizontally-extended advertisement exposure scheme extends the advertisement area in the horizontal direction to be greater than the basic size of the advertisement area, the first advertisement material may be exposed in the basic size, and the second advertisement material may be additionally exposed in the area extended in the horizontal direction. Also, according to the horizontally-extended advertisement exposure scheme, a movie of the advertisement material corresponding to all advertisement areas extended in the horizontal direction may be exposed, and the audience rating of the movie exposed by the client template may be sensed. The audience rating of the movie includes user information related to replaying the movie such as a number of times a user watches the movie, at which point in time the user clicks the movie, at which point in time the user does not click the movie and logs out, at what time was the movie replayed, an age or a sex of the user, and the like. FIG. 5 illustrates an example of a horizontally/perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
Referring to FIG. 5, the horizontally/perpendicularly-extended advertisement exposure scheme has a log property such as an impression, an extension, an audience rating, and click information. According to the horizontally/perpendicularly-extended advertisement exposure scheme, an advertisement material is exposed when a size of an advertisement area 510 is respectively extended from a basic size of the advertisement area 500 in a horizontal direction and a perpendicular direction. Specifically, according to the horizontally/perpendicularly-extended advertisement exposure scheme, an extension area may be respectively established in a horizontal direction and a perpendicular direction of the basic size of the advertisement area, and several advertisement materials may be additionally used. Accordingly, the horizontally/perpendicularly-extended advertisement exposure scheme may divide the size of the advertisement area 510 into a first area through a fourth area. Also, the first advertisement material may be exposed to the first area, the second advertisement material may be exposed to the second area, the third advertisement material may be exposed to the third area, and the fourth advertisement material may be exposed to the fourth area.
As described above, since the present invention may expose the advertisement material by using various advertisement exposure schemes according to a selection of an advertiser in one area, the present invention may provide various advertisements.
FIG. 6 illustrates an example of comparing sizes of an advertisement area according to an advertisement exposure scheme according to an exemplary embodiment of the present invention.
Referring to FIG. 6, a first advertisement area 610 shows a size of an advertisement area according to a fixed advertisement exposure scheme, and shows that there is no change of the advertisement area. A second advertisement area 620 shows the size of the advertisement area according to a horizontally-extended advertisement exposure scheme, and shows that the size is extended in a horizontal direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme. A third advertisement area 630 shows the size of the advertisement area according to a perpendicularly-extended advertisement exposure scheme, and shows that the size is extended in a perpendicular direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme. A fourth advertisement area 640 shows the size of the advertisement area according to the horizontally/perpendicularly-extended advertisement exposure scheme, and shows that the size is respectively extended in a horizontal direction and a perpendicular direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme.
As described above, the present invention may expose an advertisement having each different size in each different size of the advertisement area according to a selection of an advertiser when an advertisement material is exposed in one advertisement area.
Also, the present invention may provide various advertisement exposure schemes depending on whether the advertisement area is extended according to the selection of the advertiser when the advertisement material is exposed in one advertisement area.
Also, the present invention may determine an advertisement price according to the size of the advertisement area selected by the advertiser in one advertisement area.
Also, the present invention may determine the advertisement price according to the advertisement exposure scheme selected by the advertiser in one advertisement area. FIG. 7 is a flowchart illustrating a method of exposing an advertisement according to an exemplary embodiment of the present invention.
Referring to FIG. 7, a system for exposing an advertisement receives, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes in operation S710. As illustrated in FIGS. 2 through 5, the plurality of advertisement exposure schemes includes any one of a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme depending on a size of a change of the advertisement area. Specifically, the system for exposing the advertisement receives, from the advertiser, the selection of any one of advertisement products including any one of the fixed advertisement exposure scheme, the perpendicularly-extended advertisement exposure scheme, the horizontally-extended advertisement exposure scheme, and the horizontally/perpendicularly-extended advertisement exposure scheme in operation S710. The advertiser may select the advertisement product according to the advertisement exposure scheme which the advertiser desires. The system for exposing the advertisement generates an advertisement code corresponding to the advertisement product selected by the advertiser in operation S720.
When the advertisement product selected by the advertiser corresponds to the fixed advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the fixed advertisement exposure scheme in operation S720. When the advertisement product selected by the advertiser corresponds to the perpendicularly-extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the perpendicularly-extended advertisement exposure scheme in operation S720. When the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the horizontally- extended advertisement exposure scheme in operation S720. When the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly- extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the horizontally/perpendicularly- extended advertisement exposure scheme in operation S720.
Also, the system for exposing the advertisement determines a price corresponding to the advertisement product selected by the advertiser. When the advertisement product selected by the advertiser corresponds to the fixed advertisement exposure scheme, the system for exposing the advertisement determines the price corresponding to the fixed advertisement exposure scheme in operation S720. When the advertisement product selected by the advertiser corresponds to the perpendicularly- extended advertisement exposure scheme, the system for exposing the advertisement determines the price corresponding to the perpendicularly-extended advertisement exposure scheme in operation S720. When the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the system for exposing the advertisement determines the price corresponding to the horizontally-extended advertisement exposure scheme in operation S720. When the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly-extended advertisement exposure scheme, the system for exposing the advertisement determines the price corresponding to the horizontally/perpendicularly-extended advertisement exposure scheme in operation S720.
The system for exposing the advertisement exposes an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code in operation S730. The client template is inserted in the advertisement material. The client template shares, with a server template, interaction data including at least one of a mouse-over, a click, and an audience rating by a user with respect to the advertisement material. Specifically, the client template recognizes the advertisement code, collects the interaction data corresponding to the advertisement code, and shares the collected interaction data with the server template. Accordingly, it is possible to prevent a generation of unnecessary data and excessive traffic of data exchange communication. The server template provides the advertisement material 120 to a Hypertext Markup Language (HTML) page, has advertisement area usage configuration information optimized for each advertisement product, and generates a database of the interaction data shared with the client template by communicating with a server.
When the advertisement code corresponds to the fixed advertisement exposure scheme, the system for exposing the advertisement exposes the advertisement material to the advertisement area having the fixed size without a change of the size of the advertisement area according to the fixed advertisement exposure scheme corresponding to the advertisement code in operation S730.
When the advertisement code corresponds to the perpendicularly-extended advertisement exposure scheme, the system for exposing the advertisement extends the size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730. When the advertisement code corresponds to the horizontally-extended advertisement exposure scheme, the system for exposing the advertisement extends the size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730. Also, when the advertisement code corresponds to the horizontally-extended advertisement exposure scheme and the advertisement material is a pop-up movie, the system for exposing the advertisement restores the extended size of the advertisement area to the original size of the advertisement area after having the advertisement area extended by the predetermined length in the horizontal direction and after having the advertisement material exposed according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposing the advertisement material in operation S730.
When the advertisement code corresponds to the horizontally/perpendicularly- extended advertisement exposure scheme, the system for exposing the advertisement respectively extends the size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730.
As described above, the method of exposing the advertisement according to the present invention may expose various advertisements according to a selection of an advertiser in one advertisement area.
FIG. 8 illustrates an example of managing interaction data by advertisement exposure according to an exemplary embodiment of the present invention.
Referring to FIG. 8, when a user terminal accesses, via the Internet, a web page which a user desires, an advertisement system opens the web page of the accessed site in operation S810. The advertisement system loads a server template in order to recognize an advertisement product to expose to the user terminal accessing the web page via the Internet in operation S820.
The advertisement system analyzes an advertisement code of the advertisement product by using the loaded server template, and determines an advertisement area in operation S830. The server template analyzes the advertisement code, and recognizes whether an advertisement exposure scheme is a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, or a horizontally/perpendicularly-extended advertisement exposure scheme. The advertisement system exposes an advertisement to the advertisement area according to the advertisement exposure scheme corresponding to the analyzed advertisement code in operation S840. The advertisement material includes a client template.
The advertisement system analyzes the exposed advertisement in operation S850.
The advertisement system determines, by using the client template, whether interaction data of a user with respect to the advertisement material exists in operation S860. The interaction data is data generated when the user performs an operation such as a mouse-over, a click, and watching or listening to the advertisement material, and the like.
When the interaction data exists, the advertisement system analyzes the advertisement code by using the client template, and determines a log property in operation S870. The log property includes a mouse-over, an impression, an extension, an audience rating, or click information. For example, the mouse-over may be used as a standard that the advertisement system determines the user watches the advertisement of the advertisement material when the user moves a mouse in a range of between 0.4 seconds and a predetermined speed. An advertisement impression rate may be recognized by using a number of mouse-overs. The click information may be used as a standard determining an advertisement result of the advertisement material by using a number of clicks. The advertisement impression rate, the number of clicks, and the audience rating may be standard data for the advertisement data and used as report data for determining future advertisement fees.
The advertisement system shares log property data determined in the client template with the server template, and transmits the log property data to an advertisement report system via the server template in operation S880.
The advertisement report system receives the log property data transmitted from the advertisement system, and records the log property data in a database in operation S890. The advertisement report system may provide the report data of the advertisement material by using the log property recorded in the database.
FIG. 9 illustrates a system for exposing an advertisement according to an exemplary embodiment of the present invention. Referring to FIG. 9, a system for exposing an advertisement 900 includes an advertisement selection component 910, an advertisement management component 920, and an advertisement exposure component 930.
The advertisement selection component 910 receives, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes. The advertisement exposure scheme includes any one of a fixed advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme. Specifically, the advertisement selection component 910 receives, from the advertiser, the selection of the advertisement product corresponding to any one of the fixed advertisement exposure scheme, the horizontally-extended advertisement exposure scheme, the perpendicularly-extended advertisement exposure scheme, and the horizontally/perpendicularly-extended advertisement exposure scheme. The advertiser may select the advertisement product corresponding to the advertisement exposure scheme which the advertiser desires, from the advertisement products in which a size of an advertisement area and an advertisement exposure scheme are different as illustrated in FIG. 6. The advertisement management component 920 generates an advertisement code corresponding to the advertisement product selected by the advertiser, and manages the advertisement code.
The advertisement exposure component 930 exposes an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code. Specifically, the advertisement exposure component 930 respectively changes the size of the advertisement area according to the advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material. When the advertisement code corresponds to the fixed advertisement exposure scheme, the advertisement exposure component 930 exposes the advertisement material to the advertisement area having the fixed size without a change of the size of the advertisement area according to the fixed advertisement exposure scheme corresponding to the advertisement code. When the advertisement code corresponds to the perpendicularly-extended advertisement exposure scheme, the advertisement exposure component 930 extends the size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material. When the advertisement code corresponds to the horizontally-extended advertisement exposure scheme, the advertisement exposure component 930 extends the size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material. Also, when the advertisement code corresponds to the horizontally-extended advertisement exposure scheme and the advertisement material is a pop-up movie, the advertisement exposure component 930 restores the extended size of the advertisement area to the original size of the advertisement area after having the advertisement area extended by the predetermined length in the horizontal direction and after having the advertisement material exposed according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposing the advertisement material. When the advertisement code corresponds to the horizontally/perpendicularly- extended advertisement exposure scheme, the advertisement exposure component 930 respectively extends the size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
FIG. 10 illustrates a configuration of an advertisement exposure component according to an exemplary embodiment of the present invention.
Referring to FIG. 10, the advertisement exposure component 930 includes a client template 1010 and a server template 1020.
The client template 1010 is inserted in the advertisement material and collects interaction data including at least one of a mouse-over, a click, and an audience rating by a user with respect to the advertisement material. Also, the client template 1010 shares the interaction data with the server template 1020. The server template 1020 provides the advertisement material to an HTML page, recognizes the advertisement code having advertisement configuration information for each advertisement product, and controls the advertisement area of the advertisement product.
The method of exposing the advertisement according to the above-described exemplary embodiments of the present invention may include computer-readable media including program instructions to implement various operations embodied by a computer. The media may also include, alone or in combination with the program instructions, data files, data structures, and the like. The media and program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD ROM disks and DVD; magneto-optical media such as optical disks; and hardware devices that are specially configured to store and perform program instructions, such as read-only memory (ROM), random access memory (RAM), flash memory, and the like. Examples of program instructions include both machine code, such as produced by a compiler, and files containing higher level code that may be executed by the computer using an interpreter. The described hardware devices may be configured to act as one or more software modules in order to perform the operations of the above-described exemplary embodiments of the present invention.
According to the above-described exemplary embodiments of the present invention, there may be provided a method of exposing an advertisement of various forms according to a selection of an advertiser in one advertisement area, and a system thereof.
Also, according to the above-described exemplary embodiments of the present invention, there may be provided a method of exposing an advertisement by extending a size of an advertisement area in a horizontal direction according to a selection of an advertiser, and a system thereof.
Also, according to the above-described exemplary embodiments of the present invention, there may be provided a method of exposing an advertisement by extending a size of an advertisement area in a perpendicular direction according to a selection of an advertiser, and a system thereof.
Also, according to the above-described exemplary embodiments of the present invention, there may be provided a method of exposing an advertisement by respectively extending a size of an advertisement area in a horizontal direction and a perpendicular direction according to a selection of an advertiser, and a system thereof. Although a few embodiments of the present invention have been shown and described, the present invention is not limited to the described embodiments. Instead, it would be appreciated by those skilled in the art that changes may be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the claims and their equivalents.

Claims

1. A method of exposing an advertisement, the method comprising: receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; generating an advertisement code corresponding to the advertisement product selected by the advertiser; and exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.
2. The method of claim 1, wherein a client template is inserted in the advertisement material, and the client template recognizes the advertisement code, collects interaction data of a user with respect to the advertisement material corresponding to the advertisement code, and shares the collected interaction data of the user with a server template.
3. The method of claim 1, wherein the advertisement exposure scheme includes any one of a fixed advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme depending on a size of a change of the advertisement area.
4. The method of claim 3, wherein when the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the step of generating the advertisement code generates the advertisement code corresponding to the horizontally-extended advertisement exposure scheme, and the step of exposing the advertisement material extends a size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
5. The method of claim 4, wherein the step of exposing the advertisement material restores the extended size of the advertisement area to the original size of the advertisement area and exposes the advertisement material after extending the size of the advertisement area by the predetermined length in the horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposing the advertisement material.
6. The method of claim 3, wherein when the advertisement product selected by the advertiser corresponds to the perpendicularly-extended advertisement exposure scheme, the step of generating the advertisement code generates the advertisement code corresponding to the perpendicularly-extended advertisement exposure scheme, and the step of exposing the advertisement material extends a size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
7. The method of claim 3, wherein when the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly-extended advertisement exposure scheme, the step of generating the advertisement code generates the advertisement code corresponding to the horizontally/perpendicularly-extended advertisement exposure scheme, and the step of exposing the advertisement material respectively extends a size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
8. A computer-readable recording medium storing a program for implementing the method according to any one of claims 1 through 7.
9. A system for exposing an advertisement, the system comprising: an advertisement selection component receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; an advertisement management component generating an advertisement code corresponding to the advertisement product selected by the advertiser, and managing the advertisement code; and an advertisement exposure component exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code, wherein the advertisement exposure scheme includes any one of a fixed advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme.
10. The system of claim 9, wherein the advertisement exposure component comprises: a client template being inserted in the advertisement material and collecting interaction data including at least one of a mouse-over, a click, and an audience rating by a user with respect to the advertisement material; and a server template providing the advertisement material to a Hypertext Markup Language (HTML) page, recognizing the advertisement code having advertisement configuration information for each advertisement product, and controlling the advertisement area of the advertisement product.
11. The system of claim 9, wherein the advertisement exposure component extends a size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
12. The system of claim 9, wherein the advertisement exposure component extends a size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
13. The system of claim 9, wherein the advertisement exposure component respectively extends a size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
PCT/KR2007/002960 2006-06-28 2007-06-19 Methdo for exposuring advertisement and system thereof WO2008002031A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2009515312A JP4910044B2 (en) 2006-06-28 2007-06-19 Advertising exposure method and system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2006-0058607 2006-06-28
KR20060058607A KR100811169B1 (en) 2006-06-28 2006-06-28 Ad exposure method and system

Publications (1)

Publication Number Publication Date
WO2008002031A1 true WO2008002031A1 (en) 2008-01-03

Family

ID=38845758

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2007/002960 WO2008002031A1 (en) 2006-06-28 2007-06-19 Methdo for exposuring advertisement and system thereof

Country Status (3)

Country Link
JP (1) JP4910044B2 (en)
KR (1) KR100811169B1 (en)
WO (1) WO2008002031A1 (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9842339B2 (en) 2008-12-11 2017-12-12 Accenture Global Services Limited Online ad detection and ad campaign analysis
US9940631B2 (en) 2009-03-03 2018-04-10 Accenture Global Services Limited Online content collection
US9947017B2 (en) 2009-03-03 2018-04-17 Accenture Global Services Limited Online content campaign classification
CN109727051A (en) * 2017-10-31 2019-05-07 腾讯科技（深圳）有限公司 Exposure calculation method, device and readable medium

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090299862A1 (en) * 2008-06-03 2009-12-03 Microsoft Corporation Online ad serving
WO2010002174A2 (en) * 2008-06-30 2010-01-07 엔에이치엔비즈니스플랫폼 주식회사 Bidding management method and system using bidding attribute information
KR101259418B1 (en) * 2012-05-17 2013-04-30 한국과학기술정보연구원 Method and server for providing adaptive service for an user
JP5953336B2 (en) * 2014-05-30 2016-07-20 ヤフー株式会社 Distribution apparatus, distribution method, and distribution program
JP6130336B2 (en) * 2014-07-29 2017-05-17 ヤフー株式会社 Terminal device, distribution device, display method, and display program
JP6002349B2 (en) * 2016-06-13 2016-10-05 ヤフー株式会社 Distribution apparatus, distribution method, and distribution program

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000072774A (en) * 2000-09-26 2000-12-05 강상훈 Information providing system capable of bi-directional targeting between information provider and client, control for displaying information, and method there-of
KR20020040222A (en) * 2000-11-24 2002-05-30 정현경 System and method for advertising using banner
KR20040017265A (en) * 2004-02-06 2004-02-26 일공오이닷컴 주식회사 Banner civil official solution program in base one Internet advertisement method

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002189666A (en) * 2000-12-19 2002-07-05 Sony Corp Data providing system, data providing device and its method, data acquiring device and its method and program storage medium
JP3760936B2 (en) * 2003-07-14 2006-03-29 富士ゼロックス株式会社 Image forming apparatus and method
JP2006030244A (en) * 2004-07-12 2006-02-02 Matsushita Electric Ind Co Ltd Information terminal and program
JP2006113745A (en) * 2004-10-13 2006-04-27 Serukomu:Kk Internet advertising system
US20060111971A1 (en) * 2004-11-24 2006-05-25 Microsoft Corporation System and method for on-line and off-line advertising in content delivered to a display screen

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000072774A (en) * 2000-09-26 2000-12-05 강상훈 Information providing system capable of bi-directional targeting between information provider and client, control for displaying information, and method there-of
KR20020040222A (en) * 2000-11-24 2002-05-30 정현경 System and method for advertising using banner
KR20040017265A (en) * 2004-02-06 2004-02-26 일공오이닷컴 주식회사 Banner civil official solution program in base one Internet advertisement method

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9842339B2 (en) 2008-12-11 2017-12-12 Accenture Global Services Limited Online ad detection and ad campaign analysis
US10891632B2 (en) 2008-12-11 2021-01-12 Accenture Global Services Limited Online ad detection and ad campaign analysis
US9940631B2 (en) 2009-03-03 2018-04-10 Accenture Global Services Limited Online content collection
US9947017B2 (en) 2009-03-03 2018-04-17 Accenture Global Services Limited Online content campaign classification
CN109727051A (en) * 2017-10-31 2019-05-07 腾讯科技（深圳）有限公司 Exposure calculation method, device and readable medium

Also Published As

Publication number Publication date
KR100811169B1 (en) 2008-03-07
KR20080000810A (en) 2008-01-03
JP4910044B2 (en) 2012-04-04
JP2009540455A (en) 2009-11-19

Similar Documents

Publication Publication Date Title
WO2008002031A1 (en) Methdo for exposuring advertisement and system thereof
KR100821340B1 (en) Expandable ad exposure method and system
JP5303021B2 (en) Integrated advertising management method for multiple advertising areas
US7882175B1 (en) Selecting an advertising message for presentation on a page of a publisher web site based upon both user history and page context
US20110238495A1 (en) Keyword-advertisement method using meta-information related to digital contents and system thereof
KR101574277B1 (en) Providing content using stored query information
KR20080004711A (en) Online advertising effectiveness measurement system and method
US20090164557A1 (en) User vacillation detection and response
US20100257201A1 (en) Method And System For Pulling Network Contents
JP2018515845A (en) Method and apparatus for recording and restoring click position on web page
JP2012108966A (en) Method for advertisement service and system thereof
CN108573405A (en) Benefit data provides and methods of exhibiting is grouped creation method and device electronics and storage device
KR20100092687A (en) Method for contents playing
US20130019152A1 (en) Method and Apparatus for Tracking Exit Destinations of Web Page
JP5599828B2 (en) User-controlled advertising system and method
CN118041970A (en) User behavior path collection methods, attribution methods, equipment, media and products
KR20200082575A (en) Method for compensating for multiple promoters using purchase journey tracking and apparatus thereof
US20060259356A1 (en) Adpost: a centralized advertisement platform
KR101601796B1 (en) System and method for managing advertisement contents on the on-line site
KR101854423B1 (en) Apparatus and method for producing news readership ratio of each newspaper
KR20090025609A (en) Ad exposure method and system of user interface
WO2008082039A1 (en) Method and system using user defined meta information
JP2006195974A (en) Platform managing display as target of advertisement in computer network
KR100846697B1 (en) Direct advertisement bidding method and system using media contents of personal homepage
JP2001306505A (en) Device and method for processing information and recording medium

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07746994

Country of ref document: EP

Kind code of ref document: A1

WWE Wipo information: entry into national phase

Ref document number: 2009515312

Country of ref document: JP

NENP Non-entry into the national phase

Ref country code: DE

NENP Non-entry into the national phase

Ref country code: RU

122 Ep: pct application non-entry in european phase

Ref document number: 07746994

Country of ref document: EP

Kind code of ref document: A1