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WO2008130270A2 - Procédé de diffusion automatisée de messages publicitaires en fonction des paramètres de l'équipement utilisateur et système de sa mise en oeuvre - Google Patents

Procédé de diffusion automatisée de messages publicitaires en fonction des paramètres de l'équipement utilisateur et système de sa mise en oeuvre Download PDF

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Publication number
WO2008130270A2
WO2008130270A2 PCT/RU2008/000115 RU2008000115W WO2008130270A2 WO 2008130270 A2 WO2008130270 A2 WO 2008130270A2 RU 2008000115 W RU2008000115 W RU 2008000115W WO 2008130270 A2 WO2008130270 A2 WO 2008130270A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
user
mobile communication
messages
information
Prior art date
Application number
PCT/RU2008/000115
Other languages
English (en)
Russian (ru)
Other versions
WO2008130270A3 (fr
Inventor
Oleg Olegovich Teterin
Original Assignee
Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone'
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone' filed Critical Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone'
Publication of WO2008130270A2 publication Critical patent/WO2008130270A2/fr
Publication of WO2008130270A3 publication Critical patent/WO2008130270A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1895—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast for short real-time information, e.g. alarms, notifications, alerts, updates
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/303—Terminal profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Definitions

  • a method for the automated distribution of advertising messages of advertisers of goods and services taking into account the parameters of user equipment and a system for its implementation
  • the present invention relates to systems for advertising goods and services, and, in particular, to interactive systems for distributing telecommunications channels for advertising information messages with advertising goods and services, taking into account the parameters of user equipment and the selected mode of displaying advertising messages.
  • Mobile terminals currently have different functionalities depending on the manufacturer, model and production technology. So in particular, different mobile communication terminals can support different standards, for example, HTML, XML, WAP, Java, MP3, MPEG, etc., have different browsers, display settings, various software, etc., which potentially allows you to transfer and view on the screen of a mobile phone various information, including audio-video and various advertising messages from text to interactive, which the advertiser sends via telecommunication channels to mobile users.
  • producers of goods and services strive to improve the efficiency of their business and provide potential buyers with as much information as possible about their goods and services, using for this purpose, including telecommunication channels.
  • the disadvantages of this method include the fact that users need to perform additional operations after registration at the terminal of the content provider, namely, refer to the resources of the suppliers of advertising and information messages. Thus, the user must have information about who the provider of this content provider is, as well as the address of the supplier’s resources. At the same time, users need to initiate the distribution of messages each time, which prevents the mass distribution and maximum reach of the target audience, while suppliers of advertising and information messages can only indirectly affect the qualitative and quantitative characteristics of the target audience.
  • a feedback signal is sent containing the registration number of the subscriber terminal and the time of receipt of this message and its identification number; upon receipt of feedback signals at the central station, the receipt facts messages by users, and the absence of feedback signals is taken for the facts of the inaccessibility of this subscriber ntskogo terminal, which are also fixed, and operate to count the number of each user received advertisement information messages, then the account of each registered user, the payment system formed in the central station, transfer is carried out for delivering the sums to this user advertisement information messages. Also at the central station, a bonus is assigned to the user for receiving each advertising-informational message.
  • a database of the central station is formed, which includes the identification numbers of advertising and information messages, the content of advertising and information messages intended for sending to users, and the conditions for their distribution agreed with suppliers, formed in the payment system of the central station of the account for suppliers of advertising and information messages, individual data of registered users, including a registration number for each user, subscriber terminal registration number, personal data, and data corresponding to the mentioned classification features.
  • the data coinciding for all or part of the attributes are entered into the database, on the basis of which mailing lists are formed, each of which includes a user registration number, subscriber terminal registration number, personal data of users and / or advertising and informational messages requested by each user, and / or advertising and informational messages, with their ide tifikatsionnymi numbers belonging to the same provider, and / or conditions of mailing advertising and informational messages.
  • the database also includes data on the correspondence of the number of received advertising and informational messages, accrued accrued conditional bonus units for their receipt and made accrual of funds to user accounts, for each supplier of initial advertising and informational messages, data on accruals and on the correspondence of transmitted advertising information messages and deductions made to user accounts for receiving relevant messages.
  • the central station for the services provided by it, in its payment system from the suppliers of advertising and information messages, they transfer the specified amount of money deductions received from them and for each supplier of advertising and information messages they calculate all the funds spent in the payment system of the central station, determine the balance of funds in the account with each supplier and send this data to the appropriate supplier, after which they return the balances mentioned funds to suppliers or adjust the data of the second data area with respect to each supplier, then determine the difference between the money received from suppliers for the delivery of advertising and information messages and the bonus accrued to users for receiving the corresponding messages, which are transferred to the account of the central station and form the database area, which includes information about the accrual of the bonus of the central station in accordance with the number of messages sent from suppliers of advertising information messages to users, then, if necessary, at the request of registered users at the central station, by searching the database for the user's registration number, they check the accrued bonus and send messages to these users about the accruals made, and at the request of registered users, partially or completely change or delete individual data these users in
  • a system that implements the described method is a hardware-software complex containing databases associated with the processor, a unit for conducting a search by request, a unit for generating a request for a search object, and a playback unit connected via information and control buses to the processor and databases.
  • the described method and system does not allow transmitting multiple advertising messages to users ’devices simultaneously, which necessitates providing a connection between the user’s device and the central station to transmit each advertising message, and the user must perform additional manipulations with his device to view the received advertising message, which reduces the effectiveness of advertising.
  • an analogue of the claimed invention can be a method for publishing advertisements in a mobile communication system described in the application for the grant of US patent N ° 20050227679, IPC H04Q7 / 20, including generating a request for advertising information in the original mobile communication device; transmitting a request for advertising information to an advertising message generating apparatus; the provision of advertising information requested from the device for generating advertising messages; receiving at least the requested advertising information provided by the device for generating advertising messages; storage of at least the requested advertising information; transmitting and presenting advertising information selected from the stored requested advertising information to a user of the recipient’s mobile communication device when transmitting a connection request to the destination communication device; and recording the selected advertising information provided to the user.
  • the disadvantages of this method include, firstly, the fact that the exchange of information between the device for generating advertising and mobile devices of users requires a large amount of traffic, which is associated with the need to send an appropriate request to the device for generating advertising messages every time and, in secondly, the user’s lack of ability to influence the presentation parameters of the advertising message, while taking into account the supported parameters of the mobile communication device.
  • This system includes: a device for generating advertising messages designed to store an array of advertising information and provide the requested advertising information; source mobile communication device; and a network of a service provider intended to provide communication between the advertising message generating apparatus and the original mobile communication device, where the mobile communication device in turn includes: a request generation device for generating advertising information requests; a transmitting device for transmitting at least a request for advertising information to an advertising message generating apparatus; a receiving device for receiving at least the requested advertising information provided by the advertising message generating apparatus; a storage device for storing at least the requested advertising information; an interface device for transmitting and presenting advertising information selected from the requested advertising information stored in the storage device to the user of the destination mobile communication device when the original mobile communication device transmits a connection request to the destination mobile communication device; and a notification device for recording advertising information provided to the user by the interface device.
  • composition of the claimed system as well as the known includes:
  • - a mobile communication device that includes a transmitting device; a receiver designed to receive at least an advertising information provided by the device for generating advertising messages; a storage device for storing at least advertising information; an interface device for transmitting and presenting selected from advertising information stored in a storage device, advertising information to a user of a destination mobile communication device when the source mobile device sends a connection request to the destination mobile communication device; - a network of a service provider.
  • the disadvantages of this system include the lack of the ability for the user to influence the choice of the topic of advertising, as well as the inability to send various advertising messages by technology, taking into account the supported parameters of the user’s mobile device.
  • the objective of the present invention is to provide an automated method and system for the distribution of advertising information messages, taking into account the supported functions and parameters of a mobile device — a user terminal through a wide mobile network.
  • the technical result of the proposed invention is, in particular, increasing the efficiency of advertising by encouraging the user of the mobile communication device to view it, ensuring the personalization of the provided advertising information to the user of the mobile communication device, depending on the supported functions and parameters of the mobile device of the user, providing the user with the ability to select display options advertising message, taking into account both his preferences and the parameters of his mobile device ligature to improve perception of advertising, as well as a decrease in the volume of traffic of advertising and information messages and a decrease in the cost of the advertiser.
  • a method for the automated distribution of advertising messages of advertisers of goods and services taking into account the parameters of user equipment including: registration in a system of automated distribution of advertising messages of a user of a mobile communication device and advertisers with the formation of appropriate classification features, the formation of advertising information indicating the display parameters, the provision of advertising information, reception by mobile subscriber’s device, at least advertising information provided by the device for generating advertising messages, storing at least the received advertising information, transmitting and presenting advertising information selected from the stored advertising information to a user of the recipient’s mobile communications device when transmitting a request to connect to the recipient’s communications device, at the user registration stage mobile communication device determine the supported functions and parameters of the user's mobile communication device and carry out the formation accordingly creating an advertising message with the classification features of users of a mobile communication device, taking into account information about the supported functions and parameters of a mobile communication device, transmit the message to the distribution process control device, generate, in response to receiving the message for transmission to a specific user, an advertising message package including at least at least one advertising message, taking into account the classification
  • the user selects the mode of viewing the advertising message taking into account the supported functions and parameters of the mobile communication device.
  • At least one of the duration of the playback, viewing the advertising message in a part of the display window, viewing the advertising message in the corresponding location of the display window, with the corresponding sound reproduction level of the advertising message containing the sound file can be used as a viewing mode of the advertising message, display advertisement in display power saving mode - sleep mode.
  • the viewing mode can be set automatically by the advertiser and include, as well as an example, the mandatory time for the advertisement to be shown in response to an incoming call, only after which the user can communicate with another subscriber (answer an incoming call).
  • conditional units are credited to the user’s account of the mobile communication network, depending on the selected mode of viewing the advertising message and provide the user with access to account status information.
  • the formation of a message with the classification characteristics of a user of a mobile device is carried out by answering questions.
  • user information is included in the database, provided that the user receives a message with its classification features.
  • advertising messages are provided with classification features or identification numbers.
  • the advertising message includes the corresponding format: text data and / or graphic data and / or audio data and / or video data and / or embedded information and / or executable applications.
  • the advertising messages stored in the mobile communication device having the corresponding classification feature or identification number are updated by sending an update message containing, in particular, the current information part and the graphic part containing at least font information, graphic symbols , the location of the associated graphic information in the advertising message.
  • the mobile communication device is a mobile phone or communicator.
  • a device for generating advertising messages a mobile communication device, which includes at least a transmitting device, a receiving device designed to receive at least advertising information, a storage device for storing at least advertising information; an interface device for transmitting and presenting advertising information stored in a storage device of advertising information to a user of a mobile communication device of a destination when a mobile communication device transmits a connection request to a mobile communication device of a destination, a network of a mobile service provider, characterized in that the system further at least one computer device for controlling the process of sending advertising messages and a storage device are included data, and the mobile communication device further includes a device for controlling the transmission and presentation of advertising information stored in the storage of advertising information to a user of the mobile communication device when transmitting a connection request to the destination mobile communication device, and a storage device included mobile communication device, is also intended for recording and storing data on the display of advertising messages, while the specified device for the formation of advertising message is
  • the data storage device contains at least a database including user data, data on supported functions and parameters of user’s mobile devices, data on service providers, conditions for sending advertising messages and data on viewed advertising messages
  • the computer device that controls the process of sending advertising messages is configured to select the user viewing the advertising message, taking into account the supported functions and parameters of the mobile communication device.
  • the computer device that controls the process of sending advertising messages includes a unit for calculating the advertising messages transmitted to specific subscribers and the number of their display, as well as the amount of reward for received advertising messages, moreover, the reward is accrued to the account of a user of a mobile communication network, depending on the selected mode of viewing the advertising message.
  • the device for generating advertising messages depending on the supported functions and parameters of the user's mobile communication device, generates an advertising message that includes the appropriate format: text data and / or graphic data and / or audio data and / or video data and / or embedded information and / or executable applications.
  • the device for generating advertising messages is configured to provide advertising messages with classification features or identification numbers.
  • the device for generating advertising messages is configured to update advertising messages stored in a mobile communication device having an appropriate identification number or classification sign for their further display, for which the device for generating advertising messages is additionally configured to transmit an update message containing, in particular, the current one point in time the information part and the graphic part containing at least font information ie, graphics, location-related graphical information in the advertising message.
  • a computer device for controlling the process of sending advertising messages includes a unit for counting advertising messages transmitted to particular subscribers and the number of their display, for example, by counting the number of incoming calls to a user of a mobile communication device and the amount of reward for received advertising Messages credited to his account through a billing center of a mobile communication network.
  • the data storage device can be made in the form of data storage.
  • a device for controlling the transmission and presentation of advertising information may also generate messages.
  • the system may contain two or more parallel connected devices that provide control over the process of sending advertising messages whose work is synchronized.
  • the proposed invention it is possible to send personalized, taking into account the characteristics of both the user and the parameters of his equipment — the mobile communication device — advertising messages only to those who have agreed to receive them to the subscribers of mobile communication devices, which is ensured due to user registration in the system by answering the questions of the questionnaire and their further processing accordingly, and allows you to expand the functionality of the system and significantly increase the effectiveness of advertising, the subscriber who receives the advertising message will be sure to familiarize himself with it and the received advertising message will not annoy him, but rather, he will be interested in it and will make it possible to show it in a convenient form for perception.
  • the user has the opportunity to receive material incentives for consenting to the distribution of advertising messages, which is ensured by the inclusion in the computer device that controls the process of sending advertising messages, a tool designed to calculate the advertising messages sent to specific subscribers and the amount of reward for viewed advertising messages, and to accrue monetary rewards on user account, which also helps to increase user interest in advertising and, accordingly, increase the effectiveness of advertising.
  • the advertising message distribution procedure provided in the method carried out in response to a signal received by the advertising message distribution process control device that the mobile device is ready to receive such a message, eliminates the transmission of a request for receiving advertising messages, as well as inefficient message distribution, which leads to a decrease in volume traffic required to implement the claimed invention, and accordingly, to reduce the cost of the method.
  • FIG. 1 is a structural diagram illustrating a method for the automated distribution of advertising messages of advertisers of goods and services, taking into account the parameters of user equipment and a system for its implementation.
  • the user When registering in a system for the automated distribution of advertising messages of a user of a mobile communication device, the user transfers to distribution process control device 4, 5 characteristics of its mobile communication device, such as the maximum supported display resolution, whether it is possible to support various standards, for example, HTML, XML, WAP, WAP 2.0, Java, JavaScript, browser type, supported or used language the connection speed supported by the mobile communication device, for example, is greater than or less than 9.6 kbit / s, etc.
  • the indicated information can be collected and transmitted, similar to the principle of forming the corresponding classification features of the user for example, by answering questions or automatically by creating and maintaining in the system an appropriate database of parameters of models of mobile communication devices of various manufacturers, and entering and transmitting by the user only an indication of the model of his mobile communication device registered in the automated distribution system of advertising messages.
  • An advertising informational message may also additionally contain, an identification number, various information embedded in the message, for example, a feedback address, and / or executable machines of the application command.
  • a feedback address may also be included, for example, the telephone number of the advertiser's free service, for example, 8-800 - XXX - XX - XX, or the URL address of the advertiser's homepage or webpage associated with the advertised product or service for more information potential user with the advertised product or service and can be organized in various ways.
  • advertisements may include: the corresponding text, the corresponding sound file format supported by the mobile communication device, for example, mp3, Midi, and others, an image of the corresponding supported resolution (126x160, etc.) and format, for example, jreg, gif, etc., a video file in the appropriate format, for example, mreg, ⁇ modifier, downloadable applications, for example, Java, executable code or embedded information.
  • the service of broadcast short messages can be used to download advertising-informational messages to all users of mobile terminals located in the coverage area of a mobile communication network or in the area adjacent to the points of sale of advertised goods or services, as well as unidirectional (point-to-point) ) address technology for downloading advertising messages to a given user of a mobile terminal.
  • the transmission of advertising and information messages can be carried out, for example, at a certain time of the day or month, and also taking into account the workload of the mobile communication network.
  • MIA Subscriber Identity Module
  • ⁇ TS 03.19 is a software interface for MIA with JAVA support, which allows you to use messages and promotional messages in the form of applets, in particular, Java.
  • ⁇ TS 03.48 is a protected mechanism for instrumentation of MIA application programs, for example, according to ⁇ TS 03.48.
  • IMSI international mobile subscriber identity
  • MSISDN mobile subscriber number of a digital network with integrated services
  • the algorithm according to which advertising information is transmitted and presented on the user's phone screen is set on the server of the event organizer, which indicates how many times and when at what time the advertising information message should be presented to the user of the mobile communication terminal.
  • the network of a mobile service provider is a collection of devices that provide interaction between a mobile operator, users of mobile communication terminals, and the means of the event organizer.
  • All the necessary identification data for identifying the user of the mobile terminal can be obtained from the database of subscribers of the mobile radio communication network, to which the computer device (server) - the distribution process control device (4, 5) has access.
  • the associated identification data contains at least the subscriber’s address, an additional address for settlements, and a delivery address, or information about the account of the corresponding subscriber for calculating a monetary reward for viewed advertising messages.
  • advertising and informational messages can be distributed and displayed to the user taking into account the interests of the user and the location of the user, where he regularly visits or places, in particular, certain shops, restaurants, cinemas, sporting events that he periodically attends or intends to attend in the future.
  • an appropriate database is formed with structured interconnected information, i.e. advertisers' information is put in line with user information about the user's preferences, his interests, hobbies, etc.
  • the functionality and parameters of the mobile communication device are also determined and, with the most relevant ratio, a match list is determined, which results in the formation of an advertising message package, taking into account the functionality and parameters of the mobile communication device for display and display to the user, i.e.
  • the mobile communication device can support, for example, only text messages, audio-visual messages, interactive or etc. So, if the mobile communication device supports the WAP protocol, the device for generating advertising messages 4, 5 generates an advertising message with embedded WAP information linking to the website of the manufacturer of the advertised product or service for more detailed acquaintance.
  • the questionnaire can be implemented by organizing WAP user access to the server of the system for automated distribution of advertising messages of advertisers of goods and services, taking into account the parameters of user equipment, where the user through the WAP server interface enters answers to the questions posed.
  • Mobile communication device 2 receives the advertising message transmitted by the device for generating advertising messages 4, 5, and stores it in the storage device of the mobile communication device (memory or MIA of the mobile communication device).
  • the mobile communication device selects an advertising information message from the data storage device of the mobile communication device, and displays it in the corresponding viewing mode of the advertising message taking into account the parameters and functionality of the mobile communication device, in particular, viewing the advertising message in part of the display window, for example, a certain size at the top or bottom in a given corner, etc., viewing an advertising message having the appropriate image resolution live view, viewing the advertising message in the corresponding location of the display window, with the corresponding sound reproduction level of the advertising message containing the sound file, viewing the advertising message in the display power saving mode - sleep mode. It also takes into account the duration of the advertisement for its display after which it is considered to be no longer relevant, since the advertised event may end.
  • the system consists of a device for generating advertising messages 1, a plurality of mobile communication devices 2, a network of a mobile service provider 3, computer devices providing control of the process of sending advertising messages 4 and 5, and a data storage device 6.
  • the device for generating advertising messages 1 is connected via communication channels to a data storage device 6 connected to devices providing management of the process of sending advertising messages, 4 and 5, respectively, each of which is connected via communication channels to the network of the mobile communication provider 3.
  • Devices 4 and 5 are interconnected by a communication channel (for example, supporting the Ethernet protocol or others), providing the ability to synchronize their work .
  • Mobile communication devices (mobile phones) 2 are connected to the network of the communication service provider 3.
  • the device for generating advertising messages 1 is a computer device that performs the following functions: receiving advertising messages from advertising providers; storage of received advertising messages; sorting of advertising messages according to their classification features; combining advertising messages with the same classification features into advertising message blocks; transmission of advertising message blocks to control devices 4 and 5.
  • the device for generating advertising messages 1 can receive advertising messages from advertising providers both over the Internet and by entering data from any storage media (CD, DVD, etc.) and can be implemented on a computer, for example, with the following configuration parameters : a processor (CPU) of at least 800 MHz (for example, the Pentel B 945 3.4 GHz Dual 800 MHz model), 4 GB of RAM (RAM), at least 160 GB of disk space, using the Net ⁇ SD operating system.
  • a mobile communication device 2 is a mobile phone, which is at least equipped with a transmitting device, a receiving device, providing reception of at least advertising information provided by the process control devices for sending advertising messages 4 and 5; a storage device designed to store at least advertising information and data on the display of advertising messages; an interface device for transmitting and presenting advertising information stored in an advertising information storage device, a device for controlling the transmission and presentation of advertising information stored in an advertising information storage device, as well as for generating messages directed to control devices for sending advertising messages 4 and 5.
  • mobile phones or communicators can be used, which include a transmitting device, a receiving device, a storage device designed to store information, an interface device that enables the transmission and presentation of information on the telephone screen, a microprocessor based on which be implemented a device that provides, according to a given algorithm, control the transmission and presentation of advertising information stored in a storage device stve, as well as the generation of messages sent to a distribution process control device advertising messages 4 and 5.
  • the algorithm according to which advertising information is transmitted and presented on the user's phone screen is set by the advertising provider, which indicates how many times and when the advertising message should be presented to the user of the mobile communication device 2.
  • the algorithm according to which messages are sent to devices 4 and 5, is set by the control device 4 and 5 and is determined by the degree of traffic load and the requirements of the advertising provider.
  • These algorithms can be presented in the form of a program written in a standard programming language, for example, Perl or C.
  • the network of a mobile service provider 3 is a collection of devices that provide interaction between a mobile operator and mobile users.
  • a computer device (4, 5) that provides control of the process of sending advertising messages performs at least the following functions: generating messages sent to mobile communication devices 2, including blocks of personalized advertising messages; sending messages to mobile communication devices 2 in accordance with a predetermined distribution order; search for mobile communication devices 2 in standby mode for receiving information; receiving messages from mobile communication devices 2; sorting of messages coming from mobile communication devices 2, according to their content; sending messages to the storage device 6; receiving messages from storage devices 6; receiving messages from the device for generating advertising messages 1.
  • Computer devices 4 and 5, which control the process of sending advertising messages, are synchronized and therefore work in the same mode and can be considered as one device and can be implemented on a computer basis, for example with the following configuration parameters: processor (CPU) of at least 800 MHz (for example , model Intel Pentium B 945 3.4 GHz Dual 800 MHz), 4 GB RAM, at least 160 GB disk space, using the Net ⁇ SD operating system.
  • processor CPU
  • 800 MHz for example , model Intel Pentium B 945 3.4 GHz Dual 800 MHz
  • 4 GB RAM for example , model Intel Pentium B 945 3.4 GHz Dual 800 MHz
  • Net ⁇ SD operating system Net ⁇ SD operating system
  • a data storage device designed to collect, manage and store data, integrates, transforms, consolidates, cleans and directly stores data, and also provides data for analysis and interpretation.
  • the data storage device 6 is intended for collecting, managing and storing the data necessary, at least for the formation of blocks of personalized advertising information, for the formation of accounts of service providers and accounts of mobile users who have agreed to the distribution of advertising, for the generation of statistical reports.
  • At least the following databases are included in data storage device 6: a database of users registered in the system with personal attributes, advertising messages indicating signs of classification of advertising messages, a database of user accounts, a database with information about the history of displaying advertising messages, a database of functionality and parameters of the user's mobile communication devices registered in the system.
  • Storage device 6 can be implemented on the basis of a computer complex: a processor (CPU) of at least 800 MHz (for example, Intel Pentium B 945 3.4 GHz Dual sor than 800 MHz), 4 GB RAM (RAM), at least 160 GB disk space using the Net ⁇ SD operating system.
  • processor CPU
  • 800 MHz for example, Intel Pentium B 945 3.4 GHz Dual sor than 800 MHz
  • RAM 4 GB RAM
  • the claimed system when implementing the claimed method works as follows.
  • the user of the mobile communication device 2 who wants to receive advertising messages for a fee, generates a short message (SMS) on his mobile communication device 2, which sends the specified number via the network of the communication service provider 3 to the process control device for sending advertising messages 4, 5.
  • SMS short message
  • the received message is identified as a registration request in the system and, in response, transmitted through the network of the communication service provider 3 to the address of the user who sent the specified message, a message containing For example, about personal characteristics of the user (gender, age, income level, hobby, user preferences, for example, a certain type of cuisine in restaurants or cafes, etc.) as well as questions about the parameters of the mobile communication device (supported formats: sound, image , display resolution, etc.) or prompts the user to specify the model of his mobile communication device, the answers to which will allow him to send only those advertising messages that may interest him and can be effectively displayed by zovatelyu within the parameters of his mobile communication device.
  • personal characteristics of the user gender, age, income level, hobby, user preferences, for example, a certain type of cuisine in restaurants or cafes, etc.
  • questions about the parameters of the mobile communication device supported formats: sound, image , display resolution, etc.
  • prompts the user to specify the model of his mobile communication device, the answers to which will allow him to send only those
  • the user having received the message described above, using his mobile communication device 2 generates answers to the questions posed in the questionnaire and transmits them as an SMS message through the network of the communication service provider 3 to the device for controlling the process of sending advertising messages 4,5, where this message is identified as answers to the questions of the questionnaire and is transmitted to the data storage device 6 in the corresponding database.
  • this user has registered in the system, which means the consent of this user to receive advertising messages.
  • the fact of user registration is noted in the device for controlling the process of sending advertising messages 4,5 as an event after which the specified device 4,5 transmits to the mobile device of user 2 a program that implements advertising presentation algorithms and accounting impressions set by advertising providers, as well as generating service messages, sent to the device for controlling the process of sending advertising messages 4,5.
  • From the device for generating advertising messages 1 to the storage device 6 receives advertising messages equipped with classification features (for example, only for users with a certain income, or having certain preferences, for example, a certain cuisine in restaurants or cafes) or with the numerical identifiers of an advertising message.
  • classification features for example, only for users with a certain income, or having certain preferences, for example, a certain cuisine in restaurants or cafes
  • the numerical identifiers of an advertising message are compared with the classification features of users, as well as information about the parameters of the mobile communication device, and based on the comparison results, advertising message blocks are formed for each user personally, i.e.
  • the device for generating advertising messages 1 if the mobile communication device supports only text messages, then the device for generating advertising messages 1 generates only a text message, and if the mobile communication device supports audio-video formats (MPEG, JPEG, etc.), the device for generating advertising messages 1 generates the corresponding advertising message on based on the supported audio-video format and on the basis of a request received from the device for controlling the process of sending advertising messages 4,5, transfers it to the specified device 4, 5.
  • audio-video formats MPEG, JPEG, etc.
  • the device for controlling the process of sending advertising messages 4,5 monitors the transmitted advertising messages and the number of impressions of each advertising message, and provided that the display conditions specified by the advertising provider (number of impressions, time during which the display is carried out, etc.) are fulfilled, generates a request for a block of advertising messages for a specific user (for example, his mobile phone number is transmitted as an identifying user parameter), which he sends to the device 6.
  • Data storage device 6 identifies the signal received from the advertising message process control device 4,5 as a request for receiving an advertising message block, and transmits an advertising message block associated with a certain by user.
  • the device for controlling the process of sending advertising messages 4,5 determines the state of the mobile communication device 2 of a particular user and, provided that this mobile communication device 2 is in standby mode, transmits the specified message through the network of the mobile service provider 3, including the advertising message block.
  • Mobile communication device 2 carries out receiving this message, writes it to a data storage device, for example, MIA, the read-only or plug-in memory of a mobile communication device (memory card) records the fact of receiving the message and the parameters characterizing the conditions for the presentation of advertising messages in a device that controls the transmission and presentation of advertising information.
  • the transmission and presentation of advertising messages determines whether the advertising message can be displayed and selects a mobile communication device from the storage device advertising information message corresponding to the format supported by the mobile communication device 2.
  • the selection of the advertising message from the data storage device is carried out in accordance with the display conditions set by the advertising provider, which should also be presented to the user and transmitted by an appropriate command to the interface device, which displays the specified advertising message on the screen of the mobile communication device 2.
  • the user Having heard the call a mobile communication device 2, the user usually takes it in his hand, and before the conversation begins, he has the opportunity to familiarize himself with an advertising message that has efficiency, by since it advertises products that may interest the user in the place where he is currently, for example, in proximity to a cinema, sports facility, etc.
  • An advertising message may remain on the screen of the mobile communication device 2 until the connection is terminated, or after the connection is terminated until a certain key is pressed (for example, the connection termination key) or a specified amount of time.
  • the devices for controlling the transmission and presentation of advertising messages 4, 5 record the fact of the beginning of the connection with the caller, take it into account as a specific event, and record it in the data storage device b.
  • control the transmission and presentation of advertising messages generates a message consisting of an indication of the number of views of the corresponding advertising messages, and sends it to the device for controlling the process of sending advertising messages 4,5. In the latter, this message is identified as information about the number of views and transmitted to the appropriate processing and for recording in the storage device 6.
  • a computer device that controls the process of sending advertising messages, a device for generating advertising messages and a data storage device can be combined into a single structural device, and can be implemented as a communication network server.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention concerne des systèmes de publicité de biens et de services, notamment des systèmes de diffusion interactive de messages publicitaires et informationnels via des canaux de télécommunications. L'invention permet d'augmenter l'efficacité de la publicité, d'assurer la personnalisation des informations publicitaires et informationnelles fournies à l'utilisateur du dispositif portable et de réduire le volume de trafic de messages publicitaires et informationnels et les frais de l'annonceur. A cette fin, le procédé de l'invention de diffusion automatisée de messages publicitaires et informationnels relatifs à des biens et des services, qui prend en compte les paramètres de l'équipement utilisateur au stade d'enregistrement de l'utilisateur de dispositif mobile, on détermine les fonctions prises en charge et les paramètres du dispositif mobile, et l'on effectue la formation d'un message publicitaire correspondant contenant des signes de classification des utilisateurs de dispositif mobile compte tenu des informations sur les fonctions et les paramètres pris en charge du dispositif mobile, on transmet ce message dans un dispositif de commande du processus de diffusion dans lequel on forme en réponse à des fins de transmission à un utilisateur déterminé un paquet de messages publicitaires comprenant au moins un message publicitaire en tenant compte des signes de classification et des fonctions prises en charge et des paramètres du dispositif mobile; on génère des demandes relatives à la possibilité de recevoir ces paquets de messages publicitaires et, si la possibilité de recevoir ces paquets de messages publicitaires est confirmée, on transmet ces paquets de messages publicitaires au dispositif de communication mobile.
PCT/RU2008/000115 2007-02-28 2008-02-28 Procédé de diffusion automatisée de messages publicitaires en fonction des paramètres de l'équipement utilisateur et système de sa mise en oeuvre WO2008130270A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2007107478 2007-02-28
RU2007107478/09A RU2007107478A (ru) 2007-02-28 2007-02-28 Способ автоматизированного распространения рекламных сообщений рекламодателей товаров и услуг с учетом параметров пользовательского оборудования и система для его реализации

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WO2008130270A2 true WO2008130270A2 (fr) 2008-10-30
WO2008130270A3 WO2008130270A3 (fr) 2009-01-22

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9544385B1 (en) 2014-02-24 2017-01-10 Google Inc. Providing second content items in association with first content items
CN110663039A (zh) * 2017-08-16 2020-01-07 谷歌有限责任公司 动态内容加载选择

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1076983A1 (fr) * 1998-04-17 2001-02-21 Karl D. Zetmeir Logiciel de gestion d'appel telephonique et procede de marketing sur internet
KR100377965B1 (ko) * 2000-12-13 2003-03-29 주식회사 알티캐스트 이동통신 단말기의 디스플레이 화면에 광고를 표시하는 방법
RU2192049C1 (ru) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Способ распространения рекламно-информационных сообщений (варианты)
US7162226B2 (en) * 2004-04-13 2007-01-09 Global Direct Management Corp. Method and system of advertising in a mobile communication system

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9544385B1 (en) 2014-02-24 2017-01-10 Google Inc. Providing second content items in association with first content items
US10015108B1 (en) 2014-02-24 2018-07-03 Google Llc Providing second content items in association with first content items
US10680971B1 (en) 2014-02-24 2020-06-09 Google Llc Providing second content items in association with first content items
US11075851B2 (en) 2014-02-24 2021-07-27 Google Llc Providing second content items in association with first content items
CN110663039A (zh) * 2017-08-16 2020-01-07 谷歌有限责任公司 动态内容加载选择
CN110663039B (zh) * 2017-08-16 2023-08-15 谷歌有限责任公司 动态内容加载选择的方法和系统

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RU2007107478A (ru) 2008-09-10

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