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WO2016005999A3 - A method and system for identifying a user across multiple communication devices - Google Patents

A method and system for identifying a user across multiple communication devices Download PDF

Info

Publication number
WO2016005999A3
WO2016005999A3 PCT/IN2015/050060 IN2015050060W WO2016005999A3 WO 2016005999 A3 WO2016005999 A3 WO 2016005999A3 IN 2015050060 W IN2015050060 W IN 2015050060W WO 2016005999 A3 WO2016005999 A3 WO 2016005999A3
Authority
WO
WIPO (PCT)
Prior art keywords
communication devices
media content
identification information
unique
identifying
Prior art date
Application number
PCT/IN2015/050060
Other languages
French (fr)
Other versions
WO2016005999A2 (en
Inventor
Hitesh CHAWLA
Nishant Srivastava
Original Assignee
Silveredge Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Silveredge Inc. filed Critical Silveredge Inc.
Publication of WO2016005999A2 publication Critical patent/WO2016005999A2/en
Publication of WO2016005999A3 publication Critical patent/WO2016005999A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present disclosure provides a method and system for determining an exposure of media content. The method includes identifying a first plurality of communication devices, enabling broadcasting the media content embedded with an audio data stream for each of the first plurality of communication devices, receiving a unique deciphered identification information and a communication device identification information from each of a second plurality of communication devices and determining the exposure for the media content based on a pre-defined criteria. Each of the first plurality of communication devices are identified via corresponding communication device identifier information. The audio data stream includes unique audio identification information for each of the first plurality of communication devices. Each of the second plurality of communication devices deciphers the unique audio identification information from the media content broadcasted on the first plurality of communication devices.
PCT/IN2015/050060 2014-07-07 2015-07-06 A method and system for identifying a user across multiple communication devices WO2016005999A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN3349CH2014 2014-07-07
IN3349/CHE/2014 2014-07-07

Publications (2)

Publication Number Publication Date
WO2016005999A2 WO2016005999A2 (en) 2016-01-14
WO2016005999A3 true WO2016005999A3 (en) 2016-03-03

Family

ID=55065056

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2015/050060 WO2016005999A2 (en) 2014-07-07 2015-07-06 A method and system for identifying a user across multiple communication devices

Country Status (1)

Country Link
WO (1) WO2016005999A2 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11089348B2 (en) 2018-10-03 2021-08-10 At&T Intellectual Property I, L.P. Method and apparatus for determining the accuracy of targeted advertising
US11227310B2 (en) 2018-10-16 2022-01-18 At&T Intellectual Property I, L.P. Method and apparatus for targeted advertising selection

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080109843A1 (en) * 2006-09-14 2008-05-08 Shah Ullah Methods and systems for securing content played on mobile devices
US20130102241A1 (en) * 2009-09-11 2013-04-25 Lazer Spots, Llc Targeted content insertion for devices receiving radio broadcast content
US20130325607A1 (en) * 2012-06-01 2013-12-05 Airpush, Inc. Mobile-2-web retargeting

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080109843A1 (en) * 2006-09-14 2008-05-08 Shah Ullah Methods and systems for securing content played on mobile devices
US20130102241A1 (en) * 2009-09-11 2013-04-25 Lazer Spots, Llc Targeted content insertion for devices receiving radio broadcast content
US20130325607A1 (en) * 2012-06-01 2013-12-05 Airpush, Inc. Mobile-2-web retargeting

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11089348B2 (en) 2018-10-03 2021-08-10 At&T Intellectual Property I, L.P. Method and apparatus for determining the accuracy of targeted advertising
US11575956B2 (en) 2018-10-03 2023-02-07 At&T Intellectual Property I, L.P. Method and apparatus for determining the accuracy of targeted advertising
US11227310B2 (en) 2018-10-16 2022-01-18 At&T Intellectual Property I, L.P. Method and apparatus for targeted advertising selection

Also Published As

Publication number Publication date
WO2016005999A2 (en) 2016-01-14

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