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WO2018018265A1 - Method for usage data statistics of advertisement playback technology and advertisement playback system - Google Patents

Method for usage data statistics of advertisement playback technology and advertisement playback system Download PDF

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Publication number
WO2018018265A1
WO2018018265A1 PCT/CN2016/091224 CN2016091224W WO2018018265A1 WO 2018018265 A1 WO2018018265 A1 WO 2018018265A1 CN 2016091224 W CN2016091224 W CN 2016091224W WO 2018018265 A1 WO2018018265 A1 WO 2018018265A1
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Prior art keywords
advertisement
user
single play
unit
playing
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PCT/CN2016/091224
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French (fr)
Chinese (zh)
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金蕾
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金蕾
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Priority to PCT/CN2016/091224 priority Critical patent/WO2018018265A1/en
Publication of WO2018018265A1 publication Critical patent/WO2018018265A1/en

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the invention belongs to the field of service media, in particular to a method for using data statistics and an advertisement playing system for an advertisement playing technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a usage statistics method and an advertisement playing system for an advertisement playing technology, aiming at By playing advertisements in a timely manner, the purchase behavior of advertisements can be more flexibly charged according to the playback effect, and it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a usage statistics method for an advertisement playing technology, comprising the following steps:
  • An embodiment of the present invention further provides an advertisement playing system, including:
  • Recording unit reading unit, playing unit, technical data collecting unit, wherein:
  • a recording unit configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period
  • a reading unit for reading a single play price purchased by a user
  • a playback unit wherein the input end is respectively connected to the recording unit and the reading unit, and is configured to play an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
  • the input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in time. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a usage statistics method for an advertisement playing technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention.
  • FIG. 1 is a method for statistical data usage of an advertisement playing technology according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 a matching relationship between the single play price purchased by the user and the advertisement playing time period is recorded.
  • step S102 the single play price purchased by the user is read.
  • Step S103 For playing the advertisement according to the single play price purchased by the user and the matching relationship, in the time period matched with the single play price, and sending the technical use data to the data collection end preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in time. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention, where the playing device includes:
  • the recording unit 21 is configured to record a matching relationship between the floor segment and the advertisement
  • the recording unit 21 is configured to record a matching relationship between the single play price purchased by the user and the advertisement playing time period;
  • the reading unit 22 is configured to read the single play price purchased by the user
  • the playing unit 23 has its input end and the recording unit 21 and the reading unit 22, respectively. Connecting, for playing an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
  • a technical data collecting unit 24 an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: after the recording unit 21 records the matching relationship between the single play price purchased by the user and the advertisement playing time period, the reading unit 22 Reading the single play price purchased by the user, the playing unit 23 plays the advertisement in the time period matched with the single play price according to the single play price purchased by the user and the matching relationship, The technical data collection unit 24 sends the technical usage data to the data collection terminal preset by the manufacturer.
  • the invention can make the purchase behavior of the advertisement play more flexible and charge according to the play effect, and also facilitate the timely and effective collection of the relevant technology by the manufacturer.

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Abstract

The present invention relates to the field of service media, and provided are a method for usage data statistics of an advertisement playback technology and an advertisement playback system, the method comprising: recording a matching relationship between a single play purchase price of a user and an advertisement play period; reading the single play purchase price of the user; playing back an advertisement within a time period matching the single play purchase price according to the single play purchase price of the user and the matching relationship, and sending technology use data to a manufacturer-preset data collection terminal. By means of timely playing back an advertisement, fees for purchase behavior of playing back an advertisement may be charged more flexibly according to playback effects, while allowing for a manufacturer to collect a use condition of the related technology effectively and in a timely manner.

Description

广告播放技术的使用数据统计方法以及广告播放系统  Usage statistics method of advertisement playing technology and advertisement playing system 技术领域Technical field
本发明属于服务传媒 领域 ，尤其是涉及一种广告播放技术的使用数据统计方法以及广告播放系统。  The invention belongs to the field of service media, in particular to a method for using data statistics and an advertisement playing system for an advertisement playing technology.
背景技术Background technique
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。 According to the national intellectual property database, the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。 Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《广告时间分配方式以及广告播放系统》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。 Therefore, there is a need for a method to timely assess the market acceptance or value of related technologies through real data, and at the same time, in order to make the relevant technology in my previous application "Advertising Time Distribution Method and Advertising Play System" timely evaluated, A method for collecting/sending data using technology is proposed.
技术问题technical problem
本发明实施例提供了提供了一种广告播放技术的使用数据统计方法以及广告播放系统 ， 目的在于 通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费 ，同时也可以方便厂家及时有效的采集相关技术的使用情况 。  Embodiments of the present invention provide a usage statistics method and an advertisement playing system for an advertisement playing technology, aiming at By playing advertisements in a timely manner, the purchase behavior of advertisements can be more flexibly charged according to the playback effect, and it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
技术解决方案Technical solution
本发明是这样实现的：一种广告播放技术的使用数据统计方法，包括以下步骤： The present invention is implemented as follows: a usage statistics method for an advertisement playing technology, comprising the following steps:
记录用户购买的单次播放价格与广告播放时间段的匹配关系 ; Record the matching relationship between the single play price purchased by the user and the time period of the advertisement;
读取用户购买的单次播放价格 ; Read the single play price purchased by the user;
根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告， 并向厂家预设的数据采集端发送技术使用数据 。 Advertising the advertisement according to the single play price purchased by the user and the matching relationship, in a time period matching the single play price, And send technical usage data to the data acquisition terminal preset by the manufacturer.
本发明实施例还提供了一种广告播放系统，包括： An embodiment of the present invention further provides an advertisement playing system, including:
记录单元，读取单元，播放单元，技术数据采集单元，其中： Recording unit, reading unit, playing unit, technical data collecting unit, wherein:
记录单元，用于记录用户购买的单次播放价格与广告播放时间段的匹配关系 ; a recording unit, configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period;
读取单元，用于读取用户购买的单次播放价格 ; a reading unit for reading a single play price purchased by a user;
播放单元，其输入端分别与记录单元和读取单元连接，用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ; a playback unit, wherein the input end is respectively connected to the recording unit and the reading unit, and is configured to play an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
技术数据采集单元， 其输入端与所述播放单元连接，用于向厂家预设的数据采集端发送技术使用数据。 Technical data acquisition unit, The input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
有益效果Beneficial effect
该发明通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费 ，同时也可以方便厂家及时有效的采集相关技术的使用情况 。  The invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in time. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
附图说明DRAWINGS
图 1 是本发明实施例提供的一种 广告播放技术的使用数据统计方法 的 流程示意图 ； FIG. 1 is a schematic flowchart of a usage statistics method for an advertisement playing technology according to an embodiment of the present invention; FIG.
图 2 是本发明实施例提供的广告播放系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention.
本发明的实施方式Embodiments of the invention
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种广告播放技术的使用数据统计方法的 流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 FIG. 1 is a method for statistical data usage of an advertisement playing technology according to an embodiment of the present invention. The flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
在步骤 S101 中，记录用户购买的单次播放价格与广告播放时间段的匹配关系。 In step S101, a matching relationship between the single play price purchased by the user and the advertisement playing time period is recorded.
在此步骤中，记录下匹配关系如早上 8 ： 00-9 ： 00 ，价格' XX 元'， 9:00-10:00 ，价格' XX 元'。 In this step, record the matching relationship as in the morning 8: 00-9: 00, the price 'XX yuan', 9:00-10:00, the price 'XX yuan'.
在步骤 S102 中，读取用户购买的单次播放价格。 In step S102, the single play price purchased by the user is read.
步骤 S103 用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ，并向厂家预设的数据采集端发送技术使用数据 。 Step S103 For playing the advertisement according to the single play price purchased by the user and the matching relationship, in the time period matched with the single play price, and sending the technical use data to the data collection end preset by the manufacturer.
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。 The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
该发明通过该发明通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费 ，同时也可以方便厂家及时有效的采集相关技术的使用情况 。 By the invention, the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in time. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
图 2 是本发明实施例提供的一种广告播放系统的结构示意图，该播放装置包括： 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention, where the playing device includes:
记录单元 21 ，读取单元 22 ，播放单元 23 ，技术数据采集单元 24 ，其中： The recording unit 21, the reading unit 22, the playing unit 23, and the technical data collecting unit 24, wherein:
记录单元 21 ，用于记录楼层段与广告的匹配关系 ; The recording unit 21 is configured to record a matching relationship between the floor segment and the advertisement;
记录单元 21 ，用于记录用户购买的单次播放价格与广告播放时间段的匹配关系 ; The recording unit 21 is configured to record a matching relationship between the single play price purchased by the user and the advertisement playing time period;
读取单元 22 ，用于读取用户购买的单次播放价格 ; The reading unit 22 is configured to read the single play price purchased by the user;
播放单元 23 ，其输入端分别与记录单元 21 和读取单元 22 连接，用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ; The playing unit 23 has its input end and the recording unit 21 and the reading unit 22, respectively. Connecting, for playing an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
技术数据采集单元 24 ， 其输入端与所述播放单元 23 连接，用于向厂家预设的数据采集端发送技术使用数据。 a technical data collecting unit 24, an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
其工作原理是：当记录单元 21 记录用户购买的单次播放价格与广告播放时间段的匹配关系后，读取单元 22 读取用户购买的单次播放价格，播放单元 23 根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ，同时 技术数据采集单元 24 向厂家预设的数据采集端发送技术使用数据 。 The working principle is: after the recording unit 21 records the matching relationship between the single play price purchased by the user and the advertisement playing time period, the reading unit 22 Reading the single play price purchased by the user, the playing unit 23 plays the advertisement in the time period matched with the single play price according to the single play price purchased by the user and the matching relationship, The technical data collection unit 24 sends the technical usage data to the data collection terminal preset by the manufacturer.
该发明通过该发明通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费，同时也可以方便厂家及时有效的采集相关技术的使用情况。 Through the invention, the invention can make the purchase behavior of the advertisement play more flexible and charge according to the play effect, and also facilitate the timely and effective collection of the relevant technology by the manufacturer.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

  1. 一种广告播放技术的使用数据统计方法 ，其特征在于，所述方法包括如下步骤： A method for statistically using data of an advertisement playing technology, characterized in that the method comprises the following steps:
    记录用户购买的单次播放价格与广告播放时间段的匹配关系 ;Record the matching relationship between the single play price purchased by the user and the time period of the advertisement;
    读取用户购买的单次播放价格 ;Read the single play price purchased by the user;
    根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告， 并向厂家预设的数据采集端发送技术使用数据 。Advertising the advertisement according to the single play price purchased by the user and the matching relationship, in a time period matching the single play price, And send technical usage data to the data acquisition terminal preset by the manufacturer.
  2. 一种广告播放系统，其特征在于，所述播放系统包括： An advertisement playing system, characterized in that the playing system comprises:
    记录单元，读取单元，播放单元，技术数据采集单元，其中：Recording unit, reading unit, playing unit, technical data collecting unit, wherein:
    记录单元，用于记录用户购买的单次播放价格与广告播放时间段的匹配关系 ;a recording unit, configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period;
    读取单元，用于读取用户购买的单次播放价格 ;a reading unit for reading a single play price purchased by a user;
    播放单元，其输入端分别与记录单元和读取单元连接，用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ;a playing unit, wherein the input end is respectively connected to the recording unit and the reading unit, and is configured to play an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship ;
    技术数据采集单元， 其输入端与所述播放单元连接，用于向厂家预设的数据采集端发送技术使用数据。The technical data collection unit has an input end connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
PCT/CN2016/091224 2016-07-24 2016-07-24 Method for usage data statistics of advertisement playback technology and advertisement playback system WO2018018265A1 (en)

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