WO2018145652A1

WO2018145652A1 - Media data processing method, server and storage medium

Info

Publication number: WO2018145652A1
Application number: PCT/CN2018/075904
Authority: WO
Inventors: 陈蕾; 杨昆龙; 王淑刚
Original assignee: 腾讯科技（深圳）有限公司
Priority date: 2017-02-09
Filing date: 2018-02-09
Publication date: 2018-08-16
Also published as: CN108415908B; CN108415908A

Abstract

A media data processing method, applied to a server and comprising: receiving a media content push request sent by a client; selecting from a local order set one or more first orders corresponding to the media content push request in response to the media content push request; acquiring one or more second orders corresponding to each first order according to the acquired order list, wherein the order list comprises a candidate second order corresponding to each first order; and sending the each first order and the second order corresponding to the each first order to a DSP of the each first order, receiving a selected order sent by the DSP of the each first order, and sending media content corresponding to the selected order to the client for display.

Description

Media data processing method, server and storage medium

This application claims the priority of the Chinese Patent Application filed on February 9, 2017, the Chinese Patent Office, the application number is 201710071061.0, and the application name is "a processing method and server for multimedia data", the entire contents of which are incorporated herein by reference. In the application.

Technical field

Embodiments of the present invention relate to data processing technologies in the field of the Internet, and in particular, to a media data processing method, a server, and a storage medium.

Background technique

With the development of Internet technology, the form of information interaction is diversified. Taking the advertisement information as an example, in several interaction modes of the advertisement information, in the process of receiving a request for processing by the server, the server may have multiple exposure opportunities in one request, and the server pushes an advertisement for an exposure opportunity. The order determines whether the insertion order is served at the terminal by whether the insertion order is selected.

Technical content

The embodiment of the invention provides a media data processing method, including:

Receiving a media content push request sent by the client;

Responding to the media content push request, selecting one or more first orders corresponding to the media content push request from a local order set;

Obtaining, according to the obtained order list, one or more second orders corresponding to the first orders, wherein the order list includes a second order candidate corresponding to each first order;

Sending a second order corresponding to each first order and each first order to the DSP of each first order, receiving the selected order sent by the DSP of each first order, and transmitting the media content corresponding to the selected order Show to the client.

An embodiment of the present invention provides a server including one or more processors and one or more memories, the one or more memories including computer readable instructions configured to be executed by the one or more processors achieve:

Receiving a media content push request sent by the client;

The embodiment of the present invention further provides a non-transitory computer readable storage medium storing computer readable instructions, which may cause at least one processor to perform the method as described above.

DRAWINGS

FIG. 1 is a schematic structural diagram of a server and a terminal interaction system according to an embodiment of the present invention;

2 is a structural diagram of a multimedia data processing system according to an embodiment of the present invention;

FIG. 3 is a flowchart 1 of a method for processing multimedia data according to an embodiment of the present invention;

4 is a second flowchart of a method for processing multimedia data according to an embodiment of the present invention;

FIG. 5 is a flowchart 3 of a method for processing multimedia data according to an embodiment of the present invention;

FIG. 6 is a flowchart 4 of a method for processing multimedia data according to an embodiment of the present invention;

FIG. 7 is a flowchart 5 of a method for processing multimedia data according to an embodiment of the present invention;

FIG. 8 is a flowchart 6 of a method for processing multimedia data according to an embodiment of the present invention;

FIG. 9 is a schematic diagram of an exemplary priority-weight secondary index structure according to an embodiment of the present invention;

FIG. 10 is a weight comparison diagram of exemplary multimedia data according to an embodiment of the present invention; FIG.

FIG. 11 is a schematic structural diagram 1 of a server according to an embodiment of the present disclosure;

FIG. 12 is a schematic structural diagram 2 of a server according to an embodiment of the present disclosure;

FIG. 13 is a schematic structural diagram 3 of a server according to an embodiment of the present disclosure;

FIG. 14 is a schematic structural diagram 4 of a server according to an embodiment of the present disclosure;

FIG. 15 is a schematic structural diagram 5 of a server according to an embodiment of the present invention.

detailed description

The technical solutions in the embodiments of the present invention will be clearly and completely described in the following with reference to the accompanying drawings.

FIG. 1 is a schematic structural diagram of a system for interacting a server and a terminal according to an embodiment of the present invention. FIG. 1 includes: one or more servers 1, a terminal 2, and a network 3, and the network 3 includes a network entity such as a router, a gateway, and the like. Not reflected in it. The terminal 2 performs multimedia data interaction with the server 1 through a wired network or a wireless network, so that the first request collected from the terminal 2 is transmitted to the server 1, and the server 1 feeds back the multimedia data in response to the first request to the terminal 2, so that the terminal 2 can play the multimedia data. The type of terminal is shown in Figure 1, including mobile phones, tablets or PDAs, desktops, PCs, smart TVs, and so on. The terminal is installed with a first application required by various users, such as an application having entertainment functions (such as a video application, an audio playback application, a game application, a reading software, a chat application, and a live application), and a service function. Applications (such as map navigation applications, group buying applications, shooting applications, etc.).

The multimedia data fed back by the server 1 to the terminal may be recommended media content, such as pushed news, advertisements, articles, and the like. When the pushed media content is an advertisement, it should be noted that among the several transaction modes of programmatic advertisement, PDB (Programmatic Direct Buying) and Real Time Bidding (RTB) are two mainstreams. Interactive mode. RTB: Each exposure opportunity of the multimedia server (corresponding to the third-party demand side platform (DSP, Demand Side Platform), the bidder is selected by the bidding method. The PDB refers to the programmatic advertisement delivery method of the insured price.

Based on the foregoing architecture, the server 1 in the embodiment of the present invention may be: a server that delivers media content. A media data processing flow provided by an embodiment of the present invention is applied in a PDB mode. The server 1 may be a server cluster, including a provider platform (SSP) in an advertisement delivery system, and may also include an advertisement transaction platform (ADX). The media data processing flow provided by the present application can be applied to other multimedia delivery systems in addition to the advertisement delivery system, for example, recommendation of news, recommendation of articles. As shown in FIG. 2, the server 1 receives a first request from the first terminal 2, which may be a media content delivery request. The first request may include a plurality of exposure opportunities. For each exposure opportunity, the server 1 stores a set of orders, and each order corresponds to one media content. After the advertisement engine 1-1 of the server 1 selects an order corresponding to each exposure opportunity in the order set, the plurality of orders corresponding to the plurality of selected exposure opportunities are passed through the advertisement transaction platform 1-2 of the server 1 (ADX). , Ad Exchange) push (real-time request) to one or more demand-side platform (DSP) DSP 4. The order carries the order transaction ID (deal ID) corresponding to the DSP, and the order is sent to the corresponding DSP according to the identifier. Afterwards, the DSP 4 may select one of the at least two orders corresponding to each exposure opportunity (feedback response), and feed the selected insertion order to the advertising engine 1-1 through the ADX 1-2, and pass The advertisement engine 1-1 sends the selected order to the first terminal 2 for delivery.

Specifically, the multimedia server receives the first request from the first terminal, where the first request may be a multimedia push request, and the first request is used to request to send the multimedia data to the first user corresponding to the first terminal. In response to the first request, one or more orders corresponding to the first request are selected from a local set of orders. At the same time, a synchronized whitelist is obtained from each DSP, and the whitelist includes optional candidate orders for each order of the corresponding DSP. Each candidate order corresponds to multimedia data, and the DSP synchronizes the whitelist with a protocol buffer or a PB file. Server 1 is used as an alternative to data completion, that is, to select an alternate order for the order. According to the preset menu strategy, the candidate orders of each order are selected from the white list (specifically, the first inverted index is used to search and filter). Sending a list of orders obtained by the first order and the second order (including the first index), sending each order and each order of the order to the corresponding DSP; receiving the feedback response sent by each DSP, the feedback response The child order is parsed (the order after the DSP is selected), and the sub-order corresponding to each DSP is sent to the first terminal, so that the first terminal sequentially loads the multimedia data corresponding to the sub-order and plays the same.

The following embodiments are implemented based on the above architecture and flow.

An embodiment of the present invention provides a media data processing method. As shown in FIG. 3, the method may include:

S101. Receive a first request from a first terminal, where the first request is used to request to send multimedia data to a first user corresponding to the first terminal.

When the above step S101 is performed, the media content push request sent by the receiving client is executed.

In the embodiment of the present invention, the first user in the first user set displays the corresponding media resource on the application after logging in, for example, a social application (eg, a live chat application), a news application, or the like by using the first terminal, for example, , display news, articles, WeChat friends circle and so on. A display bit is provided on the displayed media resource, and the display bit is used to display the pushed media content, for example, pushed advertisements, news, and the like. When the client displays the media resource carrying the display bit, the client sends a media content delivery request, that is, a first request, to the server 1 to request delivery of media data for the first user, where the delivery media data is in the display The display of resources is displayed. The media data that is delivered, for example, advertisements, news, articles, and the like.

Here, the first user logs in an application such as a Social Networking Service (SNS) application, an instant messaging application, a news application, and the like on the first terminal, because the multimedia data display position is set in the interface of the application. For example, static advertisements, dynamic advertisements, video advertisements, etc., after the user logs in to the applications and displays the application interface, the first terminal sends a request to the server 1 to request multimedia for the application interfaces. The data display bits are assigned multimedia data.

The server in the embodiment of the present invention may be a media content delivery server, and the media content delivery server may include an ADX and an SSP, where the SSP includes a multimedia data engine (such as an advertisement engine).

In the embodiment of the present invention, the first terminal may be a device such as a smart phone, a tablet computer, a smart watch, a notebook computer, a desktop computer, etc., which is not specifically limited in the embodiment of the present invention.

As such, it can be understood that the multimedia data may be information displayed on a multimedia data presentation bit (also referred to as an exposure opportunity) in a display interface of the application; and the request (first request) may be a request for the multimedia. The data display bit distributes messages of multimedia data.

Specifically, in the embodiment of the present invention, the multimedia data engine in the server 1 receives the first request (media content delivery request) from the first terminal.

S102. Acquire a synchronized first multimedia data set in response to the first request, and select a first order corresponding to the first request from the local second multimedia data set.

When the above step S102 is performed, the one or more first orders corresponding to the media content push request are selected from the local order set in response to the media content push request.

The server 1 stores an order set, which includes an order sent by each advertiser through the DSP for delivery. The order in the order collection includes an order (PDB order) with a programmatic delivery method at an insured price, as well as an order (PDB order) with a programmatic delivery method that is insured at a guaranteed price, and an order placed by auction. (RTB order) and so on.

Each order includes the identification of the order, the ID of the DSP corresponding to the order, and also includes the orientation information of the order, the scheduled delivery amount of the order, the frequency control requirement of the order, and the information of the media content corresponding to the order (for example, the media content corresponding to the order) Logo, etc.). The media content push request carries the identifier of the user of the first terminal, the display location information, and the like, and the server 1 can obtain the feature tag of the user according to the tag of the user. The media content push request may carry one or more placement information, and the server selects the first order for each placement information when selecting the first order (main order). When selecting a first order corresponding to the placement information, the user may select a feature label corresponding to the user's label in the push request, the placement information, an ordering condition of the order, a predetermined delivery amount of the order, a frequency control request, and the like. The factor selects the first order corresponding to the placement information. For example, the priority of each order in the order set may be calculated according to the feature tag of the user, the placement information, the orientation condition of each order in the order set, the remaining quantity of the order, and the frequency control requirement of the order, according to the priority The level selects the order corresponding to the placement information.

After the server receives the first request (media content delivery request) from the first terminal, the server needs to select from the local second multimedia data set (the set of orders stored in the server 1) in response to the first request. a first order corresponding to each of the placement information in the first request.

It should be noted that, in the embodiment of the present invention, the process of the server responding to the first request, that is, the server responding to the request, is: the second multimedia data set (order set) calculated by the server according to the priority logic and the locality. The priority of each order in the selection, the same number of first orders as the multimedia data display position. In the embodiment of the present invention, the first request may request the multimedia data corresponding to all the multimedia data display positions, that is, the media content push request carries one or more placement information.

In particular, the server 1 in the embodiment of the present invention needs to send an inquiry request to the DSP to determine an order to be placed, and the types of orders in the second multimedia data set (order set) are various. Including regular orders, DSP orders, targeted orders and other special orders, where the DSP order is an order carrying a specific DSP identification, when sending a request for inquiry to the DSP, it is sent to the corresponding DSP according to the ID of the DSP carried in the order, and the directional order can be For an order carrying an orientation condition, when the order is placed, the orientation condition carried by the order needs to be matched with the user characteristic corresponding to the user identifier carried in the push request, and the regular order may be an order that does not point to a specific DSP. If the server 1 sends an inquiry request to the DSP and determines an order to be placed according to the response of the DSP feedback, the first order selected by the server 1 should be a DSP order.

The first request carries information of N multimedia data display bits, and the information of the N multimedia data display bits is arranged in a first order, where N is greater than or equal to 1.

The number of first orders is N, and the N orders correspond to N multimedia data display positions.

It can be understood that a multimedia data display bit can only display one multimedia data. If there are N multimedia data display bits, the server (multimedia server) selects N multimedia data corresponding to N multimedia data display positions. The first order includes an order corresponding to each of the N multimedia data.

Exemplarily, if the first request is to request multimedia data of three multimedia data presentation bits, the server first selects A, B, and the second multimedia data set (order set in the server 1) according to the priority logic. C three orders.

S103. Select, according to the first preset menu policy, a second order corresponding to the first order from the first multimedia data set (order list).

When the step S103 is performed, the one or more second orders corresponding to the first orders are obtained according to the acquired order list, wherein the order list includes the second order of the candidate corresponding to each first order.

Since the first order and the second order selected by the server 1 are finally sent to the corresponding DSP for selection, and the DSP is in the menu, the DSP considers that the same advertiser's customer order can no longer be selected, if the first order and corresponding The second order corresponds to the same advertiser, and when the corresponding DSP is in the menu, if the first order is not selected, the second order is not selected. In order to avoid this situation, then the DSP needs to synchronize each first order to allow an alternate second order white list (here, the white list is also called the order list) (previously only the synchronization is completely non-overlapping, and the later step is gradually relaxed. Overlap of some users).

In this step, a list of orders synchronized by each DSP is obtained, and the order list includes a second order of candidates corresponding to each first order. The server 1 may correspond to multiple DSPs, and each DSP synchronizes the order list with the server 1. The first order and the candidate second order in the order list of one DSP carry the identifier of the DSP. Each DSP can upload the whitelist in the protocol buffer protocol. When selecting a second order (alternative order) of the first order (master order), searching for an order list corresponding to the identifier of the DSP according to the identifier of the DSP of the first order, and searching in the found order list And selecting, by the first order and the candidate second order corresponding to the first order, selecting a second order corresponding to the first order in the candidate second order.

The server responds to the first request, and after selecting the first order corresponding to the first request from the local second multimedia data set (the order set of the server 1 local), the server has a first preset menu policy, In this way, the server can select a second order corresponding to each first order from the first multimedia data set (from the DSP synchronized order list and stored in the server 1) according to the first preset menu policy (one Or multiple alternative orders). The first preset menu strategy is a menu logic or policy for selecting an alternative order corresponding to the first order.

It should be noted that, in the embodiment of the present invention, the second order (alternative order) selected by the server is corresponding to the first order, and the quantity of the multimedia data corresponding to the first order is in the first request. The multimedia data display bit is corresponding. Therefore, the server may select an alternative order corresponding to the first order from the first multimedia data set (order list) according to the first preset menu policy.

Here, the multimedia data corresponding to the second order is consistent with the type of the multimedia data corresponding to the corresponding first order. For example, one selected first multimedia data corresponding to the first order is A, and A is 30 seconds of multimedia data. Then, the candidate multimedia data corresponding to the selected first multimedia data corresponding to the second order selected by the server is also 30 seconds of multimedia data, that is, the duration of the first multimedia data is equal to the duration of the candidate multimedia data. In addition, the order belongs to the same DSP as the corresponding alternative order.

Further, in the embodiment of the present invention, the number of candidate orders selected by the server corresponding to the order in the first order is a first candidate order upper limit, and the total order data in the second order is The upper limit (second alternative order limit) can also be set, that is, the preset alternative order upper limit includes the first candidate order upper limit and the second alternative order upper limit.

It can be understood that, when the server selects the second order, in order to avoid the timeout and reduce the impact on other regular orders, the upper limit of the number of orders to be pushed needs to be considered. Therefore, in the embodiment of the present invention, the server displays for each multimedia data. The bit request is set with an alternate order limit, the first alternate order limit, and the total alternate order limit, which is the second alternate order limit. The first candidate order upper limit is an upper limit of the number of alternative orders that can be set by one order; and the second alternative order upper limit may be an upper limit of the sum of the quantity of each second order of the plurality of first orders corresponding to the push request.

For example, the first alternative order has a maximum of 2, the second alternative order has a limit of 6, the exposure opportunity (multimedia data display position) is 3, and the selected first order is A, B, and C, which are orders A and B, respectively. , C select an alternative order. For example, for order A, the second order (ie, the alternate order) selected by the server is D, E, F, G, H, and I, based on the preset menu strategy in orders D, E, F, G, H, and I. Select an alternate order for order A. For example, A corresponds to (alternative D-E).

It should be noted that the first candidate order upper limit and the second alternative order upper limit in the embodiment of the present invention are configurable, and are not limited in the embodiment of the present invention.

Here, the process of selecting the second order (alternative order) according to the first preset menu policy in the embodiment of the present invention will be described in detail in the following embodiments.

S104. Send a set of orders obtained by the first order and the second order.

When the above step S104 is executed, the second order corresponding to each first order and each first order is sent to the DSP of each first order.

The order and the order of the order correspond to the same DSP, and an order and its alternate order are sent to the corresponding DSP. The order carries the corresponding DSP information, for example, the identifier of the DSP. In addition, the selected order and the alternate order can also carry the placement information, for example, the identifier of the placement information or the order of the placement information in the push request in all the placement information, so that the DSP can select the order and return, according to the returned The placement information carried in the order determines which placement the order is shown on. For example, the push request carries three placement information corresponding to the display position 1, the display position 2, and the display position 3. The orders selected for the three display positions are respectively A, B, and C. The order of order A is D, E, corresponding to DSP1, the order of order B is F, G, corresponding to DSP2, the order of order C is H, I, corresponding to DSP3, then form the order set A-( Alternative DE), B-(alternative FG), C-(alternative HI), send the order set A-(alternative DE) to DSP1, and send the order set B-(alternative FG) to DSP2, The order set C- (alternative HI) is sent to DSP3. Each of the order sets carries an identifier of the corresponding placement location.

After the server acquires the first order and selects the second order (alternative order) corresponding to the first order, the server can push the set of orders consisting of the first order and the second order.

Specifically, the server can push the order set obtained by the first order and the second order to the DSP through the ADX, and the DSP can select the order corresponding to the multimedia data delivered from the order set.

Here, the order set consisting of the first order and the second order has an order order. Specifically, the first order in the order set is arranged in the first order, and the order corresponding to the multimedia data in the second order is in accordance with the order The correspondence relationship of the multimedia data corresponding to the order in an order is arranged after the order corresponding to the multimedia data in the corresponding first order, that is, the second order is also inserted in the first order after the corresponding order in the first order. .

Exemplarily, assume that the first candidate multimedia data upper limit is 2, the second alternative multimedia data upper limit is 6, the exposure opportunity (multimedia data display position) is 1, 2 and 3, and the selected first order is A, B. And C, wherein the order corresponding to the display bit 1 selected by the multimedia server is A, the order corresponding to 2 is B, the order corresponding to 3 is C, and the second order selected by the multimedia server (ie, the alternate order) is D, E, F, G, H, and I, wherein an alternative DE corresponding to A, an alternative FG corresponding to B, and an alternate HI corresponding to C are selected, and the server 1 presses the first order and the second order according to A- (Alternative DE), B-(Alternative FG), C-(Alternative HI) are arranged in the order. Wherein, A-(alternative D-E) corresponds to exposure opportunity 1, B-(alternative F-G) corresponds to exposure opportunity 2, and C-(alternative H-I) corresponds to exposure opportunity 3.

Further, in the embodiment of the present invention, the server 1 carries the order set (including the first order and the second order) in the order delivery request, sends it to the ADX, and sends a real-time request corresponding to the DSP through the ADX to the DSP, Enables the DSP to select orders in the order set for use during delivery. The real-time request sent to the DSP carries the corresponding order set.

S105. Receive a feedback response to the order set, parse the sub-order of the order set from the feedback response, and send the sub-order to the first terminal, where the first terminal sequentially loads at least one multimedia data in the sub-order and Play.

When the step S105 is performed, the selected order sent by the DSP that receives each first order is executed, and the media content corresponding to the selected order is sent to the client for display.

The server sends the order set obtained by the first order and the second order, and after receiving the feedback response of each DSP to the order set, parsing out the sub-order from the feedback response, the sub-order including the corresponding corresponding to the first multimedia data display position Order. The sub-order is an order selected by the corresponding DSP from the corresponding order and the alternative order of the DSP, and one sub-order corresponds to one display position (exposure opportunity). When the number of the placement information carried in the push request is N, the obtained sub-orders are N, and the media content corresponding to the sub-order is sent to the client on the terminal device to be displayed on the corresponding display position. Specifically, the link of the material corresponding to the order may be sent to the client, and the client obtains the corresponding material to display on the placement according to the link of the material. The material corresponding to the order can also be sent directly to the client for display.

Specifically, the DSP sends a feedback response to the order set, where the feedback response carries the order to be placed selected by the DSP from the order set. After the multimedia server receives and parses at least one order to be placed, the multimedia server can send the sub-order to the first terminal for delivery. For example, the sub-order further includes a link for each multimedia data to be delivered, and after the first terminal receives the sub-order, the at least one corresponding to the sub-order is sequentially loaded according to the link of each multimedia data in the sub-order. The multimedia data is played on the first terminal.

It should be noted that, in some examples, the first order and the second order sent to the DSP carry the placement information, so that the selected order returned by the DSP is sent to the client, and the client can be selected according to the selected order. Carrying the placement information, and determining to display the media content corresponding to the order on the corresponding placement. For example, the first order and the second order carry the sequential identification of the corresponding placement, the one or more first orders are arranged in the first order (the order of the placements), and the second order is the same as the first order. The order is inserted in the first order, therefore, the order in the sub-order received by the server is also ordered, and at least one sub-order corresponds to the order of the multimedia data display bits, so the first terminal is receiving When the sub-order is placed, the media content corresponding to each order in the sub-order can be played in the corresponding multimedia data display position in the order of the multimedia data display position.

Exemplarily, the exposure opportunity (multimedia data display position) is 1, 2, and 3, and the selected first order is A, B, and C, wherein the order corresponding to the multimedia data corresponding to the display bit 1 selected by the multimedia server is A. The order corresponding to the multimedia data corresponding to the display bit 2 is B, and the order corresponding to the multimedia data corresponding to the display bit 3 is C. The second order (ie, the alternate order) selected by the multimedia server is D, E, F, G, H, and I. For example, an alternative DE corresponding to A, an alternative FG corresponding to B, and an alternate HI corresponding to C are selected, and the multimedia server presses the first order and the second order according to A-(alternative DE), B- The order of FG) and C-(alternative HI) is arranged to obtain a set of orders. Wherein, A-(alternative D-E) corresponds to an exposure opportunity (display bit) 1, B-(alternative F-G) corresponds to an exposure opportunity (display bit) 2, and C-(alternative H-I) corresponds to an exposure opportunity (display bit) 3. At this time, the multimedia server sends the above three order sets to the corresponding DSPs through the ADX, and the DSPs select the orders A, F, and I from the order set, and then the server 1 sends the orders A, F, and I to The first terminal, the first terminal displays the multimedia data corresponding to the order A at the exposure opportunity 1 according to the order of the exposure opportunity 1, the exposure opportunity 2 and the exposure opportunity 3, and displays the multimedia data corresponding to the order F at the exposure opportunity 2 and the exposure The opportunity 3 plays the multimedia data corresponding to the order I.

Exemplarily, in the embodiment of the present invention, the format of the DSP feedback protocol (the format fed back to the server) is defined as follows:

The feedback protocol format is: application/json; charset=UTF-8; where the feedback protocol parameters are represented as shown in Table 1:

Table 1

The feedback content format can be:

According to the above technical implementation, when the server performs the order menu, in addition to selecting the first order corresponding to each placement information in response to the media content delivery request, the server also obtains the second corresponding to the first order. The order, that is, when the first order and the second order corresponding to the first order are sent to the corresponding DSP, the DSP can select the alternative order when the first order is not selected. The order response rate corresponding to the inquiry request sent to the DSP is improved, the shortage of the delivery request is reduced, and the media content pushing efficiency is improved. The traffic realizing ability of the server 1 is improved.

In some examples, the media content push request carries one or more placement information;

The selecting one or more first orders corresponding to the media content push request from the local order set includes:

Determining, according to the one or more placement information, a first order corresponding to each placement information;

The DSP for sending the first order corresponding to each first order and each first order to each first order includes:

Sending the first order and the second order corresponding to the respective placement information to the corresponding DSPs, so that the DSPs of the first orders from the first orders and the second orders corresponding to the first orders are Select an order in ;

The receiving the sent order sent by the DSP of each first order, and sending the media content corresponding to the selected order to the client, includes:

Receiving the selected order corresponding to each placement information sent by the DSP of each first order, and sending each selected order to the client to display on the corresponding placement position.

In this example, the push request carries one or more placement information, and for each placement information, the first order (main order) corresponding to the placement information and the second order (alternative order) are selected, and the selected The master order and the alternate order are sent to the corresponding DSP. Receiving one or more sub-orders sent by each DSP, the number of sub-orders is the same as the number of display positions, and the media content of each sub-order is sent to the client and displayed on the corresponding display position.

In some examples, when performing the acquiring the first order corresponding to each placement information in the one or more placement information, the following steps are included:

Calculating a priority of each order in the order set according to the placement information for a piece of placement information;

The order with the highest priority is used as the first order corresponding to the placement information.

For the plurality of display positions carried in the push request, the server 1 respectively determines the first order corresponding to each display position. In addition to the information of the display position, the above placement information carries the characteristics of the audience user corresponding to the push request. When calculating the priority of each order in the order set, the priority of each order is calculated according to the placement information, the ordering condition of the order, the scheduled delivery amount, and the frequency control requirement, and the order with the highest order priority is used as the first order corresponding to the placement information. .

Further, in some examples, the media data processing method provided by the present application further includes the following steps:

S11: Set configuration information of the second order, where the configuration information is used to indicate whether a second order is selected for each first order in the media content delivery.

The server 1 sets configuration information of media content delivery, and the configuration information indicates whether an alternative order is selected for the order in the media content delivery. This configuration information can be set by an administrator of the server 1 (for example, a provider platform).

In this example, as shown in FIG. 4, before the S103, the media data processing method provided by the embodiment of the present invention may further include S106-S107. as follows:

S106. Detect whether a traffic multiplexing policy is started, where the traffic multiplexing policy is a starting condition for selecting a second order, and the traffic multiplexing policy takes effect when a menu is selected.

When the above step S106 is performed, reading configuration information preset for the second order is performed. The configuration information is used to indicate whether the traffic reuse policy is enabled (ie, whether a second order is selected for each first order). The traffic reuse policy is logic for selecting an alternate order for each order in the media content delivery.

In the embodiment of the present invention, the server (ie, the multimedia server) may be configured with a traffic multiplexing policy, where the traffic multiplexing policy may be a starting condition for selecting a second order, and the traffic multiplexing policy may be applied in a single menu. It can also be applied at the second selection. In the embodiment of the present invention, if there is no selected order in the feedback response of the DSP, the server 1 needs to perform a secondary menu, that is, a process of selecting an order for the second time to push the multimedia data.

Here, in this embodiment, when the traffic multiplexing policy is enabled, the server performs the selection process of the alternative order, that is, the second order. Therefore, before the selection of the candidate order by the multiple servers, it is first detected whether the traffic is started. The reuse strategy, if not activated, follows the existing menu logic to perform the menu and delivery process.

S107. If it is detected that the traffic multiplexing policy is started, start the process of selecting the second order.

When the step S107 is performed, when the configuration information is the first predetermined parameter, one or more second orders corresponding to the first orders are acquired according to the order list.

The first predetermined parameter characterizes the opening of the traffic multiplexing, that is, selecting the second order for the first order. When it is determined according to the read configuration information to start the traffic reuse policy, that is, when the candidate order is determined to be selected, an alternate order is selected for each selected order. After the server detects whether the traffic reuse policy is started, if the server detects that the traffic reuse policy has been enabled, the server can start the process of selecting the second order. That is, since the traffic multiplexing policy is the starting condition for selecting the second order, the media provided by the embodiment of the present invention can be performed only when the traffic multiplexing policy is enabled or started. Data processing method.

It should be noted that, in the embodiment of the present invention, the media data processing method provided by the embodiment of the present invention is a process of selecting a programmatic multimedia data, and in a normal Cost Per Mille (CPM) advertisement or multimedia. In the data, the server also has to process or process the regular advertisement or multimedia data. Before the server performs the menu for the multimedia data of the DSP type, if the traffic multiplexing policy is enabled, the media data processing method provided by the embodiment of the present invention is used. Otherwise, the current menu logic is used to push the multimedia data. That is, the server prepares an insertion order (ie, a multimedia data display position) of an order for selecting a brand-programmed multimedia data when the traffic reuse policy is enabled, and prepares an alternative order according to the first preset menu policy at the location. (Second order).

It should be noted that S106-S107 is executed before S103, and the execution order of S106-S107 before S103 is not limited in the embodiment of the present invention, and may be performed before S101 or between S101-S102, and may also be performed at S102. The implementation of the embodiment of the present invention is not limited.

In some examples, the media data processing method provided by the present application further includes the following steps:

Sorting the first order and one or more second orders corresponding to the first order for a first order;

Wherein, when performing the sending the second order corresponding to each first order and each first order to the DSP of each first order, the steps include:

Sending, to a first order, the sorted first order and one or more second orders corresponding to the first order to the DSP of the first order, so that the DSP is after the sorting One of the one or more second orders corresponding to the first order and the first order is selected.

In this example, for one or more second orders of a first order, when sorting, the first order is ranked first, and each second order may be sorted according to the priority of each second order, or The second order is sorted by weight. When selecting an order, the DSP selects according to the sorting, first matches the first order to determine whether to select, and so on to match each order in the sorting.

Further, as shown in FIG. 5, after S105, a media data processing method provided by an embodiment of the present invention may further include S108. as follows:

S108. Record the push amount of each multimedia data in the first order and the second order according to the child order and the first order.

When performing the above step S108, executing the selected order sent by the DSP of the first order to determine the third order of the first order and the one or more second orders corresponding to the first order; The push quantity of the third order; when the push quantity of the third order reaches the preset quantity value of the third order, the order is deleted from the order set.

In this example, for one order, the ordering of one or more alternate orders for the order is determined, specifically, the order of each candidate order can be prioritized. For example, the order of order A is D, E. If the priority of order D is greater than the order E, the order of the set determined by the order and the alternate order is A, D, E. When the order set is sent to the corresponding DSP, the sorting is sent to the DSP at the same time, and when the DSP selects the order, the sorting is performed according to the sorting. When it is determined that A is not selected, it is determined whether D is selected, and finally whether E is selected. When the DSP feedback selects the order D, it indicates that A and D have been matched and judged. In this case, both order A and order D record a push. That is, the selected order and the number of pushes for the order before the selected order are incremented by one. Each order corresponds to a preset push quantity. When the push quantity of an order reaches its preset push quantity, the order is deleted from the order set, and the order is not sent to the DSP before.

The server receives the feedback response to the order set, parses the sub-order of the order set from the feedback response, and sends the sub-order to the first terminal, which indicates that the multimedia data corresponding to the sub-order in the order set pushed by the server is successful. At this time, the server still needs to count the push amount of the multimedia data pushed this time, that is, how much multimedia data is selected by the DSP. Then, the server receives the feedback response to the order set, parses the sub-order of the order set from the feedback response, and after sending the sub-order to the first terminal, the server can be based on the sub-order and the first order (order and candidate) The order formed after the order is sorted, the order that has been selected is inferred, so that the pushed amount of the selected order can be updated, that is, the selected order is updated and the push amount of the order before the selected order is sorted.

Here, since the DSP selects the orders to be placed in the first order and feeds back in all the order sets. Therefore, if the server parses out an order (in the order set) in the received feedback response, the server records the order and the order before the order is pushed once.

It should be noted that the number of sub-orders (the selected orders) fed back by each DSP is the same as the number of multimedia data display positions. After the DSP selects an order corresponding to a multimedia data display bit from the order set, the DSP does not select or traverse the order that is sorted after the order, and therefore, the order server corresponding to the order does not record that it is pushed. once.

Exemplarily, assuming that the order set is: A-(alternative DE), B-(alternative FG), C-(alternative HI), the multimedia data in the DSP reply sub-order is A, F, I (ie multimedia) Orders A, F, and I) are parsed in the sub-orders received by the server, where A-(alternative DE) corresponds to exposure opportunity 1, B-(alternative FG) corresponds to exposure opportunity 2, C-(alternative HI) Corresponding to the exposure opportunity 3, then, the multimedia server records the order A for one exposure for the exposure opportunity 1, and the push for the orders B and F for the exposure opportunity 2, and the push for the orders C, H, and I for the exposure opportunity 3.

Further, as shown in FIG. 6, after S104, a media data processing method provided by an embodiment of the present invention may further include S109. as follows:

S109. If the feedback response to the order set is not received, each multimedia data in the first order and the second order is recorded and pushed once.

When performing the above step S109, executing the selected order sent by the DSP that has not received an order, updating the push quantity of the second order corresponding to the first order and the first order, when the first When there is a preset quantity value in the order and the second order that reaches the corresponding order, the order is deleted from the order set.

If the server does not parse the order in the received feedback response, the characterization DSP does not select the required order from the order set (including the first order corresponding to the DSP and one or more second orders), the order in the order set They have all been selected and have not been selected (ie, there are no sub-orders), so the server pushes all the orders in the order collection once, which is to increase the number of pushes for all orders in the order collection by one. After the server sends the order set obtained by the first order and the second order, and receives the feedback response to the order set, the server may not receive the feedback response to the order set, and the server needs to be the first Each multimedia data in the order and the second order is recorded as a push. Each order corresponds to a preset push quantity. When the push quantity of an order reaches its preset push quantity, the order is deleted from the order set, and the order is not sent to the DSP before.

In the embodiment of the present invention, when there is no feedback from the DSP, the multimedia server needs to perform a secondary menu, and then the ADX records all the push orders pushed in this time. In addition, if there is no feedback for an exposure opportunity or multimedia data display bit DSP, then the order corresponding to all the multimedia data corresponding to the multimedia data display position is pushed once.

It should be noted that, in the embodiment of the present invention, there is a case in which the server considers that the same customer order of the user can no longer be selected in the push order collection, and then the DSP needs to synchronize the multimedia in each first order in advance. An alternative order white list is allowed in the data (previously only the synchronization is completely non-overlapping, and the overlap of some users is gradually relaxed later). Therefore, in the embodiment of the present invention, the alternative orders of each order in the white list synchronized by the DSP are selected. An alternate order for an order is selected in the collection, and the selected alternative order cannot exceed the range of the alternative order set in the whitelist.

It can be understood that, when the server performs the order menu of the multimedia data, in addition to obtaining the first order in response to the first request, the second order for the alternative corresponding to the first order is acquired, that is, The order in the second order can be selected when the first order is not selected, so that the push amount of one request is increased, that is, the total number of traffic pushes can be increased, thereby alleviating the shortage problem. At the same time, the order execution rate is increased.

In some examples, the media data processing method provided by the present application further includes step S21: preset a second order quantity upper limit of each first order.

As shown in FIG. 7 , a media data processing method according to an embodiment of the present invention, when performing the foregoing step S103, executing the order list obtained according to the method, and acquiring one or more corresponding to each first order. In the case of two orders, it may include: S1031-S1034. as follows:

S1013: Perform pre-processing on the first multimedia data set to obtain a first candidate multimedia data set (candidate order set).

When performing the above step S1031, performing a second order for finding a candidate corresponding to the first order in the order list for a first order; selecting an impression corresponding to the first order in the order set The location information and the third order matching the identifier of the DSP corresponding to the first order; the second order in which the candidate exists and the order in the third order are added to the candidate order set.

The server 1 stores an order set, and when the first order is selected, the order with the highest priority among the order set is used as the first order. In this process, the priority of each order needs to be calculated and sorted. A maximum number of upper limits is preset, for the other orders in the sort except for the first order, for example, when the upper limit of the number is M, the first M orders are obtained from the remaining orders in the sort. For the M orders, an order in which the same DSP identifier as the first order is selected (thus the selected second order has the same DSP identifier as the first order) is selected as the third order. An order in the second order in which the candidate exists is added to the candidate order set. Specifically, for the M deliverable orders (CPM orders), the remaining CPM orders include a PD order, a PDB order, and an RTB order. Select the PDB order in the remaining CPM (because the method of the present application is applied in the PDB delivery mode), select the same order of the DSP as the first order in the selected PDB order, and finally select the selected DSP order and candidate The set of the second order is intersected to obtain the candidate order set.

In some examples, the media data processing method provided by the present application further includes the steps of: traversing each of the candidate order sets, when the order is mutually exclusive with the first order, or with the candidate order set When other orders in the order are mutually exclusive, the order is deleted from the candidate order set.

Determining whether an order is mutually exclusive with the first order or other second orders, determining whether the order is mutually exclusive with the advertisers of other orders, specifically, a mapping table of mutually exclusive advertisers may be established, according to the mapping table Determine if the order is mutually exclusive with other orders. In addition, it is also possible to determine whether the order is duplicated with the materials of other orders, and when the material is repeated, the order is mutually exclusive with other orders. In addition, it can also be judged whether the order matches the materials of other orders (for example, whether the play time of the material matches), and when the materials do not match, the order is mutually exclusive with other orders. In addition, it can be judged whether the frequency of sharing of the order with other orders exceeds the upper limit, and when the sharing frequency exceeds the upper limit, the order is mutually exclusive with other orders. The server can preset the frequency of sharing the order with other orders. The shared frequency refers to the number of times the order is sent to a DSP simultaneously with other orders in a fixed time.

In the embodiment of the present invention, the server synchronizes a first multimedia data set (order list) from the DSP through an offline module, and the first multimedia data set includes an order transaction identifier of a different user (for example, Deal) ID). Here, the DSP transmits the Deal ID to the multimedia server as a protocol buffer file through the offline module.

Exemplarily, the DSP synchronizes a first multimedia data set (order white list, also called an order list) for the multimedia server (server 1), and transmits it according to the protocol buffer protocol. The file format is defined as follows:

For a preferred implementation manner of obtaining a candidate order set, specifically, as shown in FIG. 8, steps S10311-S10313 are included. That is, in the media data processing method provided by the embodiment of the present invention, the server performs pre-processing on the candidate order set, and the process of obtaining the candidate order set may include: S10311-S10313. as follows:

S10311: Establish a first inverted index corresponding to the first multimedia data set.

The server first establishes a first inverted index corresponding to the first multimedia data set to the first multimedia data set.

In the embodiment of the present invention, the multimedia server constructs an inverted index of two pieces of multimedia data in a bitmap manner based on the first multimedia data set (the white list of orders obtained according to the order list synchronized by each DSP) (ie, the first Inverted index): a mapping of dsp and its second multimedia data set, the dspid field carried by the multimedia server (Server 1) own multimedia data resource file is a key value; one piece is a second multimedia data set The mapping with the first multimedia data set, with the order number of the whitelist resource as the key value (ie, in the white list, the optional order set of the main order is stored). The number of bits of the two bitmaps is the number of orders for the multimedia ordered by the current system, and is mapped from the smallest to the largest according to the order identification number.

It should be noted that the first inverted index in the embodiment of the present invention is used to retrieve multimedia data.

S10312: Filter the first multimedia data set according to the first inverted index and the preset screening rule, and select a first candidate multimedia data set, where the preset screening rule is used to select a useful near the first order. Order.

After the server first establishes the first inverted index corresponding to the first multimedia data set to the first multimedia data set, the preset filtering policy for selecting a useful order close to the first order is set in the server. Therefore, the server may filter the first multimedia data set according to the first inverted index and the preset screening rule, and select the first candidate multimedia data set. The useful order in the embodiment of the present invention refers to an order that meets the order characteristics of a certain DSP in the optional CPM order set. That is, the server performs preliminary quick screening work on the first multimedia data set through the first inverted index.

Exemplarily, in the embodiment of the present invention, suppose a multimedia data display bit selects a GPB order (first order) A, which corresponds to dspid is X (which is the identifier of the DSP), when the server is in the DSP order When selecting, the server needs to determine the optional CPM order set (the optional order after selecting the master order in Server 1), the GPB order (the order placed by contract), the Dspid=X order set (with the main Orders have orders with the same DSP ID), where the optional CPM order set is the remaining optional CPM multimedia data after completing the regular CPM menu. The GPB order set is identified as the type field of the order information as all multimedia data of the GPB order. The order set of Dspid=X is all multimedia data in the order information whose dsp_id field is X. The multimedia server filters out the candidate multimedia data set of A (the first candidate multimedia data set) in the first multimedia data set according to the first inverted index: an optional CPM order set ∩ GPB order set ∩ dspid= The order set of X, the set of candidate multimedia data of the first multimedia data set=A, completes the screening of the first multimedia data set.

It should be noted that, in the multimedia server in the embodiment of the present invention, the foregoing sets are all encoded as a bitmap inverted index. Therefore, the multimedia server may filter the first multimedia data set according to the first inverted index and the preset screening rule, and select the first candidate multimedia data set.

It should be noted that the multimedia server can push for multiple DSPs. Therefore, when selecting multimedia data, it is necessary to specify which DSP order set is given. Therefore, the screening process in the above example is required.

S10313. The multiplexed multimedia data of the first candidate multimedia data is traversed according to preset mutual exclusion logic to exclude mutually exclusive multimedia data, to obtain a first candidate multimedia data set.

The server filters the first multimedia data set according to the first inverted index and the preset screening rule, and after the first candidate multimedia data set is selected, there may be mutual exclusion in the first candidate multimedia data set. The multimedia data, therefore, the server may further traverse the first candidate multimedia data set to exclude the mutually exclusive multimedia data according to the preset mutual exclusion logic, thereby obtaining the first candidate multimedia data set.

In the embodiment of the present invention, the preset mutual exclusion logic may include: excluding the multimedia data set (second order) and the first order, the mutual exclusion of the multimedia data, the mutual exclusion of the multimedia user, the repetition of the material MD5, and the overclocking of the shared frequency. Wait for the order.

Optionally, the server may traverse the first candidate multimedia data set by using the CPM regular menu logic, which is not limited in the embodiment of the present invention.

Further, the duration matching of the material is performed. If the material duration of the multimedia data included in the first candidate multimedia data set is greater than the duration of the multimedia data in the corresponding first order, the multimedia data needs to be excluded.

S1032: Calculate a priority and a weight of each multimedia data in the first candidate multimedia data set, and construct a first index corresponding to each multimedia data.

S1033. The first candidate order is formed according to each multimedia data and its corresponding first index.

When the above steps S1032 and S1033 are performed, the calculation of the priority and weight of each order in the candidate order set is performed.

When calculating the priority and weight of the order, when calculating the priority, the priority of each order in the candidate order set is calculated according to the placement information (including the information of the display position and the audience user characteristics) and the orientation condition of the order. The priority characterizes the degree to which the order matches the corresponding display bit. The weight of the order can be determined based on the predetermined exposure of the order.

After the server performs pre-processing on the first multimedia data set (the set formed by the candidate second order) to obtain the first candidate multimedia data set (candidate order set), the server may calculate the first candidate multimedia data set (candidate) The priority and weight of each order in the order collection). Thus, the server can construct a priority-weighted secondary index (first index) corresponding to each order, and the server constitutes a first candidate order according to each order and its corresponding first index, ie the server will each The order in the candidate order set has its corresponding priority-weighted secondary index placed in each multimedia data in the corresponding first candidate multimedia data set, constituting the first candidate order.

It should be noted that, in the embodiment of the present invention, the multimedia data can calculate its priority and weight according to factors such as importance, cost, and resources.

Optionally, the server may use the CPM menu logic to calculate the priority and the weight of each multimedia data in the first candidate multimedia data set, which is not limited in the embodiment of the present invention.

Exemplarily, the priority-weight secondary index is as shown in FIG. 9. Each multimedia data in the first candidate multimedia data set has a corresponding priority Order Set1-1, Order Set1-2, ..., Order Set1. -N and weight WEIGHT 1, WEIGHT 2, ......., WEIGHT N, etc.

S1034. Select a second order corresponding to the first order from the first candidate order according to the calculated priority, weight, and preset candidate multimedia data upper limit of the first order.

When performing the above step S1034, determining, according to the priority and weight of the first order, the priority and weight of the orders, and the second order quantity upper limit of the first order, determining one corresponding to the first order Or multiple second orders.

After the server has its priority and weight according to each order, since the server can still calculate the priority and weight of the first order, the server can be based on the priority, weight and candidate order set of the first order. The priority and weight of each order in the order, and the second order corresponding to the first order is selected from the candidate order set.

The preset alternative multimedia data (alternative order) upper limit in the embodiment of the present invention includes a first candidate order upper limit and a second alternative order upper limit.

In the embodiment of the present invention, the number of candidate multimedia data (alternative order) corresponding to the first order selected by the server is that a first candidate multimedia data upper limit (the upper limit of the first candidate order) may be set. And the total multimedia data upper limit in the second order (the second alternative order upper limit, that is, the sum of the number of each second order corresponding to each first order) is also configurable.

Here, when the server selects the alternative order (second order) corresponding to the first order, only one of the priority and the weight is higher or heavier than the first order, but the first order is selected. The number of corresponding alternative orders cannot exceed the first alternative order limit. The total number of total alternate orders in each of the first order pair mobile second order cannot exceed the second alternate order limit.

Illustratively, the multimedia server (server 1) selects the second order based on the priority X and the weight N of the first order and the configured two types of alternative order caps (the first alternate order cap and the second alternate order cap). The multimedia server first traverses the candidate order set according to the priority of the first order, and directly places the order with the priority higher than X in the candidate order set into the second order (directly as an alternative order); for the order in the candidate order set For orders with a priority equal to or lower than X, an order whose weight is greater than or equal to N is selected to be placed in the second order (the second order includes the selected alternative order). If the multimedia server is in the menu process, the number of candidate orders of one of the main orders in the second order reaches the first candidate order limit, the selection of the candidate order of the main order is ended, and if the upper limit is not reached, the process proceeds. The selection of an alternate order for this master order.

Exemplarily, taking the weight as an example, the weights of the weights of the multimedia data A, B, C, and D are normalized as shown in FIG. 10, wherein the length of the long strip in FIG. 10 corresponds to the weight of the order. . Then, for A in the first order, the second order that can be pushed may include B, C, D; for order B in the first order, the second order that can be pushed may include D.

It can be understood that the server performs the menu of the alternative order by traversing all the multimedia data display bits as described above, and after completing the menu (after the second order is selected), the GPB push is performed (the first order and the first order are corresponding through ADX). The second order consists of a set of orders pushed to the DSP). When the server pushes the GPB request, it uses an existing idle field of the current pb protocol to place an alternate order list, so there is no need to expand and modify the protocol.

Exemplarily, use the existing idle field of the current pb protocol to place an alternate order list as follows: message Impression{

...

Repeated BrandReq brandReqs=12;

...

}

It can be understood that, when the media data processing method provided by the present application sends an order placement inquiry request to the DSP, for the same exposure, the request not only carries the main order, but also carries the candidate order, and improves the order reply corresponding to the inquiry request. Rate, and thus improve the efficiency of media content push. The traffic multiplexing technology solution solves the problem of order coverage and shortage of the same DSP for the DSP, so that the DSP can select a wider range in each request exposure opportunity, and the original one selection is promoted to the multiplexing N times, and the reasonable selection Multiple orders in each exposure. For the multimedia server (Server 1), the order reply rate of the inquiry request is increased, the shortage is reduced, the multimedia data is more efficiently delivered, and the traffic realizing ability of the server 1 is improved.

Embodiment 3

As shown in FIG. 11, an embodiment of the present invention provides a server 1, which may include:

The receiving unit 10 is configured to receive a first request from the first terminal, where the first request is used to request to send multimedia data to the first user corresponding to the first terminal.

The obtaining unit 11 is configured to obtain, according to the first request, a synchronized first multimedia data set to be used as an alternative to data completion;

The selecting unit 12 is configured to select a first order corresponding to the first request from a local second multimedia data set; and from the first multimedia data set according to the first preset menu policy Selecting a second order corresponding to the first order.

The sending unit 13 is configured to send the order set obtained by the first order and the second order.

The receiving unit 10 is further configured to receive a feedback response to the order set.

The parsing unit 14 is configured to parse the sub-order of the order set from the feedback response.

The sending unit 13 is further configured to send the sub-order to the first terminal, and the first terminal sequentially loads and plays at least one multimedia data in the sub-order.

The first request carries N multimedia data display bits for requesting multimedia data, and the N multimedia data display bits are arranged in a first order, where N is greater than or equal to 1.

The number of multimedia data in the first order is N, and the first order corresponds to the N multimedia data display positions.

The selecting unit 12 is specifically configured to perform pre-processing on the first multimedia data set to obtain a first candidate multimedia data set; and calculate a priority of each multimedia data in the first candidate multimedia data set. Weighting, constructing a first index corresponding to each of the multimedia data; and forming a first candidate order according to the first index corresponding to each of the multimedia data; and according to the calculated priority of the first order Level, weight and preset alternative multimedia data upper limit, the second order corresponding to the first order is selected from the first candidate order.

The selecting unit 12 is further configured to: establish a first inverted index corresponding to the first multimedia data set; and, according to the first inverted index and a preset screening rule, the first multiple The media data set is filtered to select a first candidate multimedia data set, the preset screening rule is configured to select a useful order that is close to the first order; and traverse the first according to preset mutual exclusion logic The candidate multimedia data set excludes mutually exclusive multimedia data, and the first candidate multimedia data set is obtained.

Based on FIG. 11, as shown in FIG. 12, the server 1 further includes a detecting unit 15 and a starting unit 16.

The detecting unit 15 is configured to detect whether to start traffic multiplexing before selecting a second order corresponding to the first order from the first multimedia data set according to the first preset menu policy The policy, wherein the traffic reuse policy is a start condition for selecting the second order, and the traffic reuse policy takes effect when a menu is selected.

The initiating unit 16 is configured to start a process of selecting the second order if it is detected that the traffic multiplexing policy has been started.

The first order in the order set is arranged in the first order.

The parsing unit is configured to parse, from the feedback response, first multimedia data corresponding to the first multimedia data display position, and at least one of the first multimedia data forms the sub-order, The first multimedia data presentation bit is any one of the N multimedia data presentation bits, and the first multimedia data is selected from the first order and the second order corresponding thereto a multimedia data.

Based on FIG. 12, as shown in FIG. 13, the server 1 further includes a recording unit 17.

The recording unit 17 is configured to record the first order and the second according to the child order and the first order after the child order of the order set is parsed from the feedback response The amount of push for each multimedia data in the order.

Based on FIG. 11, as shown in FIG. 14, the server 1 further includes a recording unit 17.

The recording unit 17 is configured to: after the sending the order set obtained by the first order and the second order, if the feedback response to the order set is not received, the first order and the Each multimedia data in the second order is recorded and pushed once.

The application also provides a non-transitory computer readable storage medium storing computer readable instructions that cause at least one processor to perform the method as described above.

FIG. 15 is a diagram showing the structure of a computing device in which the present application provides a server. As shown in FIG. 15, the computing device includes one or more processors (CPUs) 18, storage media 111, generators 110 and receivers 19, and a communication bus 112 for interconnecting these components. The instruction code stored in the storage medium is configured to be executed by the processor to implement the steps in the media data processing method of the present application described above while implementing the functions of the various modules in the server of the present application. The processor 18 is specifically implemented by a central processing unit (CPU), a microprocessor (MPU), a digital signal processor (DSP), or a field programmable gate array (FPGA), and the storage medium 111, the receiver 19, and the transmitter. 110 may be coupled to processor 18 via system bus 112, where storage medium 111 is for storing executable program code, the program code includes computer operating instructions, storage medium 111 may include high speed RAM memory, and may also include non-volatile A memory, for example, at least one disk storage.

It can be understood that, when the server performs the order menu of the multimedia data, in addition to acquiring the first order in response to the first request, the second unit corresponding to the first order is obtained, that is, The multimedia data in the second order may be selected when the multimedia data in the first order is not selected, so that the amount of push of one request is increased, that is, the total number of traffic pushes can be increased, thereby alleviating The shortage problem also increases the order execution rate.

Those skilled in the art will appreciate that embodiments of the embodiments of the invention may be provided as a method, system, or computer program product. Thus, embodiments of the invention may take the form of a hardware embodiment, a software embodiment, or a combination of software and hardware. Moreover, embodiments of the invention may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage and optical storage, etc.) in which computer usable program code is embodied.

Embodiments of the invention are described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to produce a machine for the execution of instructions for execution by a processor of a computer or other programmable data processing device. Means for implementing the functions specified in one or more of the flow or in a block or blocks of the flow chart.

The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device. The apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.

These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

The above is only a preferred embodiment of the embodiments of the present invention, and is not intended to limit the scope of protection of the embodiments of the present invention.

Claims

A media data processing method is applied to a server, which is characterized in that:

Receiving a media content push request sent by the client;

Responding to the media content push request, selecting one or more first orders corresponding to the media content push request from a local order set;

Obtaining, according to the obtained order list, one or more second orders corresponding to the first orders, wherein the order list includes a second order candidate corresponding to each first order;

Sending a second order corresponding to each first order and each first order to the DSP of each first order, receiving the selected order sent by the DSP of each first order, and transmitting the media content corresponding to the selected order Show to the client.
The method of claim 1, wherein the media content push request carries one or more placement information;

The selecting one or more first orders corresponding to the media content push request from the local order set includes:

Determining, according to the one or more placement information, a first order corresponding to each placement information;

The DSP for sending the first order corresponding to each first order and each first order to each first order includes:

Sending the first order and the second order corresponding to the respective placement information to the corresponding DSPs, so that the DSPs of the first orders from the first orders and the second orders corresponding to the first orders are Select an order in ;

The receiving the sent order sent by the DSP of each first order, and sending the media content corresponding to the selected order to the client, includes:

Receiving the selected order corresponding to each placement information sent by the DSP of each first order, and sending each selected order to the client to display on the corresponding placement position.
The method of claim 2, wherein the obtaining the first order corresponding to each of the one or more pieces of placement information comprises:

Calculating a priority of each order in the order set according to the placement information for a piece of placement information;

The order with the highest priority is used as the first order corresponding to the placement information.
The method of claim 1 wherein the method further comprises:

Presetting the upper limit of the second order quantity of each first order;

The obtaining, by the acquired order list, the one or more second orders corresponding to each first order includes:

Searching for, in the first order, a second order of the candidate corresponding to the first order in the order list;

Selecting, in the order set, a third order corresponding to the placement information corresponding to the first order and the identifier of the DSP corresponding to the first order;

Adding an order in the third order that exists in the candidate, and adding an order in the third order to the candidate order set;

Calculating a priority and a weight of each order in the candidate order set;

Determining one or more second orders corresponding to the first order according to the priority and weight of the first order, the priority and weight of the orders, and the second order quantity upper limit of the first order.
The method of claim 4 wherein the method further comprises:

Traversing each of the candidate order sets, when the order is mutually exclusive with the first order, or mutually exclusive with other orders in the candidate order set, the order is taken from the candidate order set delete.
The method of claim 1 wherein the method further comprises:

Setting configuration information of the second order, the configuration information being used to indicate whether a second order is selected for each first order in the media content delivery;

The method further includes: before the obtaining the one or more second orders corresponding to the first orders, according to the obtained order list, the method further includes:

Reading the configuration information of the second order, when determining to select the second order according to the configuration information, acquiring one or more second orders corresponding to the first orders according to the acquired order list.
The method of claim 1 wherein the method further comprises:

Sorting the first order and one or more second orders corresponding to the first order for a first order;

The DSP for sending the first order corresponding to each first order and each first order to each first order includes:

Sending, to a first order, the sorted first order and one or more second orders corresponding to the first order to the DSP of the first order, so that the DSP is after the sorting One of the one or more second orders corresponding to the first order and the first order is selected.
The method of claim 7 wherein the method further comprises:

Determining, according to the selected order sent by the DSP of the first order, the first order and the third order of the one or more second orders corresponding to the first order;

Updating the number of pushes of the third order;

When the pushed quantity of the third order reaches the preset quantity value of the third order, the order is deleted from the order set.
The method of claim 1 wherein the method further comprises:

Updating the number of pushes of the first order and the second order corresponding to the first order when the selected order sent by the DSP of the order is not received;

When the push quantity reaches the preset quantity value of the corresponding order in the first order and the second order, the order is deleted from the order set.
A server comprising one or more processors and one or more memories, the one or more memories comprising computer readable instructions configured to be executed by the one or more processors to:

Receiving a media content push request sent by the client;

Responding to the media content push request, selecting one or more first orders corresponding to the media content push request from a local order set;

Obtaining, according to the obtained order list, one or more second orders corresponding to the first orders, wherein the order list includes a second order candidate corresponding to each first order;

Sending a second order corresponding to each first order and each first order to the DSP of each first order, receiving the selected order sent by the DSP of each first order, and transmitting the media content corresponding to the selected order Show to the client.
The server of claim 10 wherein said media content push request carries one or more placement information; said one or more processors executing said computer readable instructions to:

Determining, according to the one or more placement information, a first order corresponding to each placement information;

Sending the first order and the second order corresponding to the respective placement information to the corresponding DSPs, so that the DSPs of the first orders from the first orders and the second orders corresponding to the first orders are Select an order in ;

Receiving the selected order corresponding to each placement information sent by the DSP of each first order, and sending each selected order to the client to display on the corresponding placement position.
The server of claim 11 wherein said one or more processors execute said computer readable instructions to:

Calculating a priority of each order in the order set according to the placement information for a piece of placement information;

The order with the highest priority is used as the first order corresponding to the placement information.
The server of claim 10 wherein said one or more processors execute said computer readable instructions to:

Presetting the upper limit of the second order quantity of each first order;

Searching for, in the first order, a second order of the candidate corresponding to the first order in the order list;

Selecting, in the order set, a third order corresponding to the placement information corresponding to the first order and the identifier of the DSP corresponding to the first order;

Adding an order in the third order that exists in the candidate, and adding an order in the third order to the candidate order set;

Calculating a priority and a weight of each order in the candidate order set;

Determining one or more second orders corresponding to the first order according to the priority and weight of the first order, the priority and weight of the orders, and the second order quantity upper limit of the first order.
The server of claim 13 wherein said one or more processors execute said computer readable instructions to:

Traversing each of the candidate order sets, when the order is mutually exclusive with the first order, or mutually exclusive with other orders in the candidate order set, the order is taken from the candidate order set delete.
The server of claim 10 wherein said one or more processors execute said computer readable instructions to:

Setting configuration information of the second order, the configuration information being used to indicate whether a second order is selected for each first order in the media content delivery;

The one or more processors execute the computer readable instructions to obtain the one or more second orders corresponding to each of the first orders to:

Reading the configuration information of the second order, when determining to select the second order according to the configuration information, acquiring one or more second orders corresponding to the first orders according to the acquired order list.
The server of claim 10 wherein said one or more processors execute said computer readable instructions to:

Sorting the first order and one or more second orders corresponding to the first order for a first order;

Sending, to a first order, the sorted first order and one or more second orders corresponding to the first order to the DSP of the first order, so that the DSP is after the sorting One of the one or more second orders corresponding to the first order and the first order is selected.
The server of claim 16 wherein said one or more processors execute said computer readable instructions to:

Determining, according to the selected order sent by the DSP of the first order, the first order and the third order of the one or more second orders corresponding to the first order;

Updating the number of pushes of the third order;

When the pushed quantity of the third order reaches the preset quantity value of the third order, the order is deleted from the order set.
The server of claim 10 wherein said one or more processors execute said computer readable instructions to:

Updating the number of pushes of the first order and the second order corresponding to the first order when the selected order sent by the DSP of the order is not received;

When the push quantity reaches the preset quantity value of the corresponding order in the first order and the second order, the order is deleted from the order set.
A non-transitory computer readable storage medium storing computer readable instructions for causing at least one processor to perform the method of any of claims 1-9.