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WO2018171055A1 - Procédé de personnalisation destiné à être utilisé dans l'impression de marchandises et plateforme associée - Google Patents

Procédé de personnalisation destiné à être utilisé dans l'impression de marchandises et plateforme associée Download PDF

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Publication number
WO2018171055A1
WO2018171055A1 PCT/CN2017/088361 CN2017088361W WO2018171055A1 WO 2018171055 A1 WO2018171055 A1 WO 2018171055A1 CN 2017088361 W CN2017088361 W CN 2017088361W WO 2018171055 A1 WO2018171055 A1 WO 2018171055A1
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WO
WIPO (PCT)
Prior art keywords
product
customized
rendering
user
file
Prior art date
Application number
PCT/CN2017/088361
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English (en)
Chinese (zh)
Inventor
尹博
Original Assignee
深圳前海易创艺乐科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 深圳前海易创艺乐科技有限公司 filed Critical 深圳前海易创艺乐科技有限公司
Publication of WO2018171055A1 publication Critical patent/WO2018171055A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0621—Electronic shopping [e-shopping] by configuring or customising goods or services

Definitions

  • the invention relates to the field of customized commodity services based on the Internet, and particularly provides a commodity printing customization method and a platform thereof.
  • the commodity printing customized service platform can allow the user to upload his own work, and then the platform provides a rectangular edit box (for example, the rectangular edit box T A certain position on the shirt) allows the user to edit online, after editing, will be in T
  • the corresponding edited position of the shirt prints the print. This limits the position where the prints are placed, does not support the placement of prints at any position, and limits the size of the prints, sacrificing the details of the work, making the large-faced works not perfectly displayed, and limiting the user's ability The style of the selected work.
  • the size of the printed patterns on different sizes is different, and the prior art method will make the printed patterns impossible to scale in different sizes because the lengths of the sides between the codes of the clothing are not If the proportion increases, there is no proportional relationship between the lengths of the sides, such as male
  • the S code of the T-shirt is 66cm long, the sleeve length is 20cm, the M code is 67cm long, and the sleeve length is 20.5.
  • the length of each side of the shirt is scaled, which will cause the print to be deformed, so it is necessary to carry out multiple designs to meet the production requirements of multiple sizes of one product.
  • the existing platform technically protects the copyright protection of works, and does not isolate high-fidelity printed customized documents and isolates production files from the outside world.
  • users upload works they often worry that the works will be improperly displayed due to improper display of the platform.
  • Others infringement and misappropriation so they are reluctant to provide more and better design works for the consumer market, so that consumers often face difficult to choose products with serious homogenization and lack of design.
  • the printed clothing designed by the existing platform requires the operator to directly print the printed pattern on the blank finished product, so it is necessary to hoard the blank finished product to be printed, and the blank finished product is difficult to reuse, and will undoubtedly bring Higher costs and risks.
  • These printed garments rely on traditional methods such as dyeing, stenciling, screen printing, etc., depending on the color of the batch produced dyes, the color of the different batches of goods are biased, and the color usage cycle of each batch Long, the color will change when the storage time is long.
  • the lack of color management on the platform will cause problems such as color difference, blur, and displacement of the printed products and printed patterns.
  • the commodity printing customized service industry urgently needs a new customization method and its corresponding platform to provide users with a better customization experience and shopping experience.
  • the invention provides a commodity printing customization method and a platform thereof in order to solve the above-mentioned shortcomings and technical deficiencies of the online creation commodity customization service class in the prior art.
  • the product printing customization method and the platform thereof the user can customize a customized product that is not limited by the size of the product, has substantially no limitation in the printing area, and has high color difference and high precision. At the same time, it can protect the copyright of original printed custom documents.
  • the product printing customization method and its platform the operator can produce goods without hoarding finished products.
  • the commodity printing customized platform of the invention is realized by the following technical solutions: a client service platform system, a production and management system and a back-end customization system;
  • the client service platform system includes:
  • a user account login and registration module configured for the user to register the user account and the user account to log in, and generate a unique identification number corresponding to the user account
  • High-fidelity print custom file acquisition module for collecting image data of high-fidelity printed custom files uploaded by users and transmitting them to the back-end customization system
  • the commodity information selection module provides different kinds of commodities for the user to select, and provides visual guide pictures of the components of the corresponding commodities, each component having a two-dimensional editing area corresponding to the expanded shape and size thereof; It can display all the available product category information provided by the service platform, the customizable component information, the corresponding two-dimensional editing area, and the customized visual guidance image for the user, and provide a customizable dimension.
  • the two-dimensional editing area is used for realizing a user to display a printing pattern in an unlimited area, and is a two-dimensional display sample of a certain component of the product, and all the areas on the display sample can correspond to a user-customized editing operation.
  • the data area assists in the rendering of prints in an unlimited area.
  • the visual guide displays a picture, including a thumbnail file, a highlighted display file, and a coordinate information file, for prompting the user to customize the real-time operation action and placing the result.
  • the product customization information receiving and sending module is configured to receive customized information provided by the user, that is, the product editing operation data related to the user at the time of customization, and send the data to the backend customization system;
  • the user prints the customized document and the commodity management module, which is used to manage all the printed customized documents of the user, and manages customized data of the customized related product pictures and prints, and specifically includes the printed customized documents of the management user, and the selected customized product types. , when customizing the coordinate data on different commodity components, and customizing the product display image.
  • a rendering and presentation module for rendering augmented reality virtual custom merchandise for accepting and presenting data rendering results sent by the backend customization system, allowing the user to view the effect of the customized merchandise display image in a real use environment such as a mannequin or tiled .
  • the order and payment module is configured to generate an order for the user account according to the customized product information selected by the user, and the user's high-fidelity print customization file, and feed back to the background customization system.
  • the production and management system includes:
  • Production and management system user login and registration module for production and management of user registered user accounts and user account login, generating a unique identification number of the user;
  • a customized production file acquisition module for rendering goods for obtaining a customized production file stored in a file system controlled by the authority, the customized production file containing customized information of the client service system, high fidelity, and directly usable for large-format Customized documents can be processed by semi-finished products read by thermal transfer printers.
  • the semi-finished material collection guide printing module is used to obtain data from the background customization system, and the general thermal paper printer driver drives the semi-finished materials of the required production items to the thermal paper.
  • the backend customization system includes:
  • File system used to save high-fidelity print custom files provided by users of the client service platform system, custom visual guide placement pictures, product rendering material pictures, customized product display pictures, product production rendering material pictures, customized product production files, and control Access to the file;
  • control file is used to restrict access by any unauthorized user, including the client service platform system user and the non-specific user in the production and management system, to realize the isolation and protection of the high fidelity printing customized file;
  • Information database used to enter the information of the client platform service system users and production and management system users; available for customized product category information, customizable component information, customized product editing operation data during customization; user printed customized files, customized visual guidance
  • the file system path for placing pictures, rendering material images, customizing product display pictures; file system path for producing product rendering material images, customized product production files; order information for client platform service system users;
  • Rendering augmented reality virtual custom product rendering module image processing the components of the product, rendering a two-dimensional product map with printing, the module is based on the coordinate data of the different product components and the customizable area of the product when the user customizes And component information, according to the custom visual guide to place the picture, the product render material picture, through the stitching, shadow, color filter, special effects, and other image processing commands, rendering for the user to view the display of the virtual customized product picture in the mannequin or tiled effect;
  • the product rendering material image includes a shadow layer file, a filter layer file, a background light source file, and a model photography file, and is used for shadowing, filtering, etc. of the virtual customized product according to characteristics such as the appearance of the real product. Special effects implementation;
  • the customized production file module for rendering the product based on the coordinate data on different commodity components when the user customizes, can customize the regional data and the component information, the product production rendering material image, through the image processing command, And collating the color data with the standard curve in the color curve management file to render a customized product production file that meets the production requirements;
  • the component information includes a format of a pre-stored file of various commodity components, a pixel size, a visual guide coordinate, a unique feature color file color collection, a color curve management file, and is used to standardize the product augmented reality image processing mode and management. colour;
  • color curve management file is used to manage color information of all image processing and rendering processes
  • An order receiving module configured to receive user order information fed back by the client service platform system
  • the invention also provides a commodity printing customization method realized by the above commodity printing customized platform, comprising the following steps:
  • the client service platform system user registers with the mobile phone number in the system, logs in to the client service platform system through the user account, generates a unique identification number corresponding to the user account, and stores the information in the information database of the backend customization system. ;
  • the user enters the product information selection module selects the customized product category, the customizable product component information in turn, displays the image with reference to the visual guide, displays the printing pattern in the customizable area, and customizes using the visual interaction tool provided by the platform.
  • Design editing operations including moving position, rotation, zooming, returning to the center point, horizontal mirror flip, vertical mirror flip, copying the pattern position on a part of the product to another part of the item, and the color value of the item detail Select, you can directly input the color value to capture the color, or click on the color ring, print picture to select the color.
  • the user can copy the color value in the color selection box of a certain detail part to paste
  • the color selection frame of another detail part realizes uniform color;
  • the product customization information receiving and sending module collects the user's customized editing operation information and sends it to the virtual augmented product rendering module of the rendering augmented reality in the backend customization system;
  • a virtual custom merchandise rendering module for rendering augmented reality in a back-end customization system
  • the regional data and component information can be customized, and the product production rendering material image is Splicing, shadowing, filtering, special effects, and other image processing on the printed pattern in the two-dimensional editing area of the product component, and collating the color data with the standard curve in the color curve management file to obtain a rendering result, and rendering the result
  • the receiving and displaying module of the virtual customized product by rendering the augmented reality is displayed to the user, and the user observes the natural state that the customized complete product is presented on the mannequin or tiled;
  • Customized production file modules for rendering merchandise in a back-end customization system
  • the regional data and the component information can be customized, the product production renders the material image, and the image processing command is used.
  • production and management system users are registered in the production and management system users, and log in to the production and management system through user accounts.
  • the unique identification number corresponding to the user account is generated, and the account information is stored in the information database of the backend customization system;
  • the production and management system user obtains the order information from the back-end customization system, and obtains the production file stored in the permission-controlled document system according to the order information.
  • the production file is high-fidelity and can be directly used for large-sized information.
  • the face-to-face thermal transfer printer reads and processes the customized production documents through semi-finished processing;
  • the invention Compared with the existing commercial printing customized platform and technology, the invention has the following advantages and effects:
  • the customizable parts of the product of the present invention ie, the component parts of the product
  • the two-dimensional editing area cover all the areas of the customized goods, and the printing area is freely edited, and the user can place any position on the clothing and home textile products.
  • the printed pattern is not limited to the fixed area, optional product style, free to design and customize.
  • the invention fills the blank of the custom products of large-format printing patterns.
  • the invention does not need to hoard the blank product to be printed, and in addition to the three-dimensional wearing effect or the use effect of the product, a few blank products to be printed are required to be printed /
  • other manufacturers only need to hoard semi-finished materials according to their needs, and the re-use of semi-finished products is difficult, which can reduce the cost and risk of storing raw materials for operators.
  • the invention adopts the color management and the thermal transfer technology, does not rely on the dyeing of the batch production, has small color difference and high precision in production, and ensures that the products produced in different batches have no color difference, blur, displacement and deformation.
  • the invention separates the high-resolution printing customized document isolation and production files from the outside world, and the picture at the time of display is a low-resolution picture, which effectively protects the copyright of the user's printed customized documents, so that large-format printing cannot be stolen. produce.
  • the product printing customization method of the invention is not limited by the size of the product, and the user can customize the design once to satisfy the production of multiple sizes of one product. It solves the problem that some product printing service platform patterns cannot be automatically scaled according to the size of the product, which saves time and provides great convenience for the user.
  • FIG. 1 is a block diagram showing the structure of a commodity printing customized platform of the present invention.
  • FIG. 2 is a flow chart of a method for customizing the merchandise printing of the present invention.
  • Figure 1 discloses a commodity printing customized platform, including a client service platform system, a production and management system, and a back-end customization system, wherein
  • the client service platform system includes:
  • the user account login and registration module is used for the user to register the user account and the user account to log in, and generate a unique identification number corresponding to the user account; the user first registers a user account through the user account login and registration module, and sets a corresponding user login password. The user logs in to the client service platform system through the user account and password. In this embodiment, the system generates a corresponding unique identification number for each registered user, and the unique identification number includes user account information and the like.
  • High-fidelity print custom file acquisition module for capturing image data of user-uploaded high-fidelity print custom files and transferring them to the back-end customization system.
  • the product information selection module is used to display all available product category information provided by the service platform, the customizable component information (ie, the component parts of the product), the two-dimensional editing area corresponding to the component parts, and the visual guidance display image when customized.
  • the two-dimensional editing area is a two-dimensional display of a certain component of the product, which is used to realize the printing pattern of the user in an unlimited area; all the areas on the two-dimensional editing area can correspond to
  • the user customizes the edited operation data area to assist in the realization of the print pattern of the unlimited area; the visual guide displays the picture, and can prompt the user to customize the real-time operation action and the placement result.
  • the commodity information selection module can provide a variety of textiles, and the present invention T-shirt is taken as an example to illustrate, assuming the user chooses a female T
  • the shirt, product information selection module also provides left sleeves, right sleeves, front panels and back panels for selection.
  • each component has a two-dimensional editing area corresponding to its expanded shape and size, for example according to T
  • the visual guide of the shirt and the left sleeve piece is provided with a two-dimensional editing area corresponding to the expanded shape and size of the left sleeve piece, and the user can edit the printing in the editing area, including editing position, rotation, and zooming.
  • horizontal mirror flip, vertical mirror flip copy the pattern position on a part of the product and paste it onto another component of the product.
  • the user can also edit the color of the detail part of the product, either directly input the color value, or click the color in the color ring or the printed image.
  • the user can copy the color of the detail part. Paste the color values in the marquee to the color marquee of another detail.
  • the product customization information receiving and transmitting module is configured to receive customized information provided by the user, that is, the product editing operation data related to the user at the time of customization, and send the data to the back-end customization system.
  • the user prints a customized document and merchandise management module for managing all of the user's printed custom documents, as well as customized data for custom related product images and prints.
  • a customized document and merchandise management module for managing all of the user's printed custom documents, as well as customized data for custom related product images and prints.
  • women's T The components of the shirt correspond to the print position coordinate data, as well as the final rendered picture of the user-customized women's T-shirt.
  • a rendering and presentation module for rendering augmented reality virtual custom merchandise for accepting and presenting data rendering results sent by the backend customization system, allowing the user to view the effect of the customized merchandise display image in a real use environment such as a mannequin or tiled .
  • the two-dimensional product map and the printing on the front and back renderings of the product on the mannequin are processed as low-fidelity maps, wherein the high-fidelity is greater than or equal to 720 pixels / inch, low fidelity is 280 pixels / inch or less.
  • An order and payment module configured to generate an order of the user account according to the customized product information selected by the user, the user's high-fidelity printing customized file, and feed back to the background customization system; wherein the generated order information includes customized product information corresponding to the user account, High-fidelity print custom files, virtual custom merchandise rendering results images, and logistics information.
  • Production and management systems include:
  • Production and management system user login and registration module for production and management of user registered user accounts and user account login, generating the user's unique identification number; production and management system users first register a user account through the user account login and registration module, and Set the corresponding user login password, and the user logs in to the production and management system through the user account and password.
  • the production and management system generates a corresponding unique identification number for each registered user, and the unique identification number includes user account information and the like.
  • a customized production file acquisition module for rendering goods for obtaining a customized production file stored in a file system controlled by the authority, the customized production file containing customized information of the client service system, high fidelity, and directly usable for large-format Customized documents can be processed by semi-finished products read by thermal transfer printers.
  • the semi-finished material collection guide printing module is used to obtain data from the background customization system, and the general thermal paper printer driver drives the semi-finished materials of the required production items to the thermal paper.
  • Backend customization systems include:
  • Information database used to enter the information of the client platform service system users and production and management system users; available for customized product category information, customizable component information, customized product editing operation data during customization; user printed customized files, customized visual guidance
  • the file system path for placing pictures, rendering material images, customizing product display pictures; file system path for producing product rendering material images, customized product production files; order information for client platform service system users;
  • File system used to save high-fidelity print custom files provided by users of the client service platform system, custom visual guide placement pictures, product rendering material pictures, customized product display pictures, product production rendering material pictures, customized product production files, and control
  • the access rights of the file; the access rights of the control file are used to restrict access to any unauthorized users, including the client service platform system users and non-specific users in the production and management system, to achieve high-fidelity printing customized file isolation and protection.
  • Rendering augmented reality virtual custom product rendering module based on the coordinate data of different commodity components and the customizable area and component information of the product when the user customizes, according to the customized visual guide, placing the image, rendering the material of the product, and processing the image through image processing
  • the command is rendered for the user to display the effect of displaying the virtual customized product picture on the mannequin or the tile; wherein the product renders the material picture, and is used to implement the special effect of the virtual customized product for shadow, color filter and the like according to the characteristics of the real product appearance.
  • the customized production file module for rendering the product can customize the regional data and the component information, and the product produces the rendered material image, and through the image processing command, renders the customized production file conforming to the commodity production.
  • the component information is used to standardize the augmented reality image processing method and manage color
  • the color curve management file is used to manage the color information of all image processing and rendering processes by using the International Color Association (ICC) standard color curve to proofread the color rendering effect of all image processing and rendering, so that it is unified with the international standard color curve to ensure color accuracy.
  • ICC International Color Association
  • An order receiving module is configured to receive user order information fed back by the client service platform system.
  • the client service platform system is a software system disposed on the smart terminal, and the smart terminal is a personal computer, a mobile phone, or a tablet computer; the production and management system is a software system disposed on the personal computer; the back end customization system For setting up the software system in the server.
  • the client service platform system in this embodiment further includes a shared information module, and each client service platform system user account can share information such as virtual customized products designed by the client to other client service platform system user accounts through the network.
  • the embodiment further discloses a commodity printing customization method implemented by the above-mentioned commodity printing customized platform, and the steps are as follows:
  • the user After the user enters the mobile phone number on the registration page, the user obtains the registration verification code, invokes the registration login module to register according to the registration verification code information, and invokes the registration login module to generate an identification code for the user.
  • the registration verification code in this example is generated for the registration type. Unique identification verification code, the identification code is the user unique identifier ID .
  • the user After inputting the account and password in the front-end page, the user invokes the registration login module to perform the login operation.
  • the registration login module returns the identification information of the corresponding login user according to the user submit data, and the identification information returned in this example includes the user identification. ID and verification information to determine if the user is logged in.
  • the high-fidelity print custom file collection module is called to upload the print pattern of the copyright of the user, and the high-fidelity print custom file collection module determines the image size, the image format, and the image-aware hash value according to the condition.
  • the uploaded print pattern is stored in the file system, and the print pattern is uniquely identified, the processing information, the image naming, the text introduction and the label are saved in the database.
  • High-fidelity print custom files are saved to the file system, and the file system uses a rights management mechanism. By limiting the user access rights of the client service platform system and the access rights of some production and management system users, it is isolated from the outside world.
  • the product information selection module edits the operation picture information according to the product type, the product part information, and the picture information selected by the user, and generates a corresponding print pattern in the two-dimensional editing area, by moving the position, Rotate, zoom, return to the center point, horizontal mirror flip, vertical mirror flip, copy the position of the pattern on a part of the product, paste it on another part of the product, and select the color value of the item's detail part, integrate the operation information, call Product customization system.
  • the client service platform system issues a rendering instruction to the back-end customization system
  • the product customization system receiving module parses the user upload data, performs structural analysis on the uploaded data, and then calls the rendering augmented reality.
  • the acceptance and display module of the virtual customized product generates a customized related image, and saves the related image to the file system, and stores the generated commodity information into the database.
  • the virtual customized product rendering module of the rendering augmented reality in the back-end customization system executes the image processing command, and can customize the regional data and the component information based on the coordinate data on different commodity components when the user customizes, and the product production rendering material image , Splicing, shadowing, filtering, special effects, and other image processing on the printed pattern in the two-dimensional editing area of the product component, and collating the color data with the standard curve in the color curve management file to obtain a rendering result And collating the color data with the standard curve in the color curve management file to obtain the rendering result.
  • the rendering result is displayed to the user through the receiving and displaying module of the virtual customized product for rendering augmented reality, and the user sees the customized full product presented on the mannequin or laid in a natural state.
  • S7 The user selects the product to confirm the order and performs online payment, and the client service platform system generates an order, and feeds back to the back-end customization system, and the back-end customization system receives the order information.
  • the high-privilege administrator fills in the registered user registration information of the producer in the production and management, and the login registration module of the production and management user generates the corresponding administrator account according to the submitted data, and stores To the database.
  • the registered user related information in this example includes an administrator account, an administrator password, and an administrator permission level.
  • the backend will return the identification information of the corresponding login administrator.
  • the identification information returned in this example includes the administrator identity. ID and verification information that determines whether the administrator is logged in.
  • the production and management system user obtains the order information from the back-end customization system, and the acquisition module of the customized production file of the rendered product confirms the administrator information, obtains the relevant product information of the order from the database, and returns after the product information is integrated. Download the link to the product production map. According to the link, the production file stored in the file system of the authority control is obtained.
  • the production file is high-fidelity containing user customized information, can be directly used for large-area thermal transfer printer reading, and can be customized through semi-finished processing. Production documents.

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Abstract

La présente invention concerne un procédé de personnalisation destiné à être utilisé dans l'impression de marchandises et une plateforme associée, la plateforme de personnalisation destinée à être utilisée dans l'impression de marchandises comprend : un système de plateforme de service client, un système de gestion et de production, et un système de personnalisation d'extrémité arrière; le système de plateforme de service client comprend un module d'acquisition de fichier de personnalisation d'impression haute fidélité, un module de sélection d'informations de marchandises, un fichier de personnalisation d'impression d'utilisateur et un module de gestion de marchandises, et analogues; le système de personnalisation d'extrémité arrière comprend un module de rendu de marchandises de personnalisation virtuel destiné à être utilisé dans le rendu de réalité augmentée, et analogues; le système de gestion et de production comprend un module d'impression de guide d'acquisition de matériau de produit semi-fini et analogues. Le module de sélection d'informations de marchandises peut fournir des zones d'édition bidimensionnelles correspondant à différentes parties constitutives d'une marchandise, permettant à un utilisateur d'éditer et d'imprimer sans limites, obtenant ainsi une personnalisation d'impression plus souple.
PCT/CN2017/088361 2017-03-23 2017-06-15 Procédé de personnalisation destiné à être utilisé dans l'impression de marchandises et plateforme associée WO2018171055A1 (fr)

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