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WO2018131029A1 - Procédé de circulation de communauté interne dans un contenu publié en ligne par analyse de publications courtes et d'interactions communautaires - Google Patents

Procédé de circulation de communauté interne dans un contenu publié en ligne par analyse de publications courtes et d'interactions communautaires Download PDF

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Publication number
WO2018131029A1
WO2018131029A1 PCT/IL2018/050033 IL2018050033W WO2018131029A1 WO 2018131029 A1 WO2018131029 A1 WO 2018131029A1 IL 2018050033 W IL2018050033 W IL 2018050033W WO 2018131029 A1 WO2018131029 A1 WO 2018131029A1
Authority
WO
WIPO (PCT)
Prior art keywords
content
community
group
online
interface
Prior art date
Application number
PCT/IL2018/050033
Other languages
English (en)
Inventor
Nadav SHOVAL
Ishay Green
Original Assignee
Spot.Im Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Spot.Im Ltd filed Critical Spot.Im Ltd
Publication of WO2018131029A1 publication Critical patent/WO2018131029A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates generally to information media management and usage for online advertising.
  • the method herein enables one to simplify the task of creating advertising content based on any internal circulation of a website.
  • the logical operations/functions described herein are a distillation of machine specifications or other physical mechanisms specified by the operations/functions such that the otherwise inscrutable machine specifications may be comprehensible to the human mind.
  • the distillation also allows one of skill in the art to adapt the operational/functional description of the technology across many different specific vendors' hardware configurations or platforms, without being limited to specific vendors' hardware configurations or platforms.
  • Some of the present technical description e.g., detailed description, drawings, claims, etc.
  • these logical operations/functions are not representations of abstract ideas, but rather representative of static or sequenced specifications of various hardware elements.
  • order-matter elements may refer to physical components of computation, such as assemblies of electronic logic gates, molecular computing logic constituents, quantum computing mechanisms, etc.
  • US Patent Application, US 2014/0081954 Al, Media Information Systems and Method, by Kirill Elizarov, discloses a system and method for generating thematic topics in assisting the compilation and dissemination of user generated content for citizen journalism in context from two or more media sources.
  • a first media source is queried for first topics.
  • the first media source is one of the two or more media sources.
  • the first topics are cross- referenced with a second media source of the one or more media sources.
  • a most popular topic of the first topics is determined among the one or more media sources.
  • the most popular topic has a greatest number of query and cross-reference results among the first topics.
  • the determined most popular topic is associated with a related User Generated Content, UGC and transmitted.
  • the resulting compendium of topics and UGC promotes development of a citizen journalism community and such online
  • the system and method of this invention provides a unique approach for mass media communication channels wherein the information content to be presented to the viewers is determined not by the management of the television channel but by the viewers actively voting for topics of their interest and participating in the discussion in the open air.
  • the system and method of the present invention provides a unique approach for mass media communication channels wherein the information content to be presented to the viewers is determined not by the management of the television channel but by the viewers actively voting for the topics of their interest and participating in the discussion in the open air. None of the above provides an online advertising and community information media management. Therefore, there is a long felt and unmet need for a system and method that overcomes the problems associated with the prior art.
  • Online media source “A web-page comprises different types of content such as Text content, Images content, Videos content and any other type of media content”
  • Text content “News, Advertisements, Web mapping and any other type of textual content associated with Information of media”.
  • Profile Data “User's personality data such as passive or active, leader or transported, open or close and any other type of profile data”.
  • Engagement Data "User's behavioral data such as user's interaction with other users, user's click on content, user's time to read a content, user's referring domains, user's circle of interest and any other type of Engagement data”.
  • Group of shared Users "A group of internal users who share common preferences, engagement and profile data, similar web-site comments and or personal messages within a given online web site and any other type of shared characteristics”.
  • Group of Followers engaged "A group of external users who follow an internal group of users, in order to study internal user's profile and or engagement attributes, as well sharing with the internal group common preferences, engagement and profile data, similar web-site comments and or personal message within a given online web site and any other type of shared characteristics"
  • Add-on content interface "A GUI add-on widget and or GUI interface enables viewers to receive recommendations related to social community associated with the web-page's published media content"
  • Weight factor "A factor representing a role of media item's content importance according to various measures such as: degree or level of popularity related content media, degree or level of social interactions among viewers with similar preferences, opinions and or recommendations and any other type of measures"
  • FIG. 1 graphically illustrates, according to another preferred embodiment of the present invention, a graphical flow char, according to another preferred embodiment, of the present method for a composing a community circulation based internal online content analysis;
  • FIG. 2 presents an embodiment of the system disclosed by the present invention.
  • an information handling system can include any instrumentality or aggregate of instrumentahties operable to compute, classify, process, transmit, receive, retrieve, originate, switch, store, display, manifest, detect, record, reproduce, handle, or use any form of information, intelligence, or data for business,
  • an information handling system can be a personal computer, a PDA, a consumer electronic device, a network server or storage device, a switch router, wireless router, or other network communication device, or any other suitable device and can vary in size, shape, performance, functionality, and price.
  • the information handling system can include
  • memory volatile (e.g. random-access memory, etc.), nonvolatile (read-only memory, flash memory etc.) or any combination thereof
  • processing resources such as a central processing unit (CPU), a graphics processing unit (GPU), hardware or software control logic, or any combination thereof.
  • Additional components of the information handling system can include one or more storage devices, one or more
  • the information handling system can also include one or more buses operable to transmit communications between the various hardware components. Portions of an information handling system may themselves be considered information handling systems.
  • Text content used interchangeably in the present invention, refers hereinafter to any means of media text such as: news, advertisements and web mapping and any combinations thereof.
  • FIG 1, illustrates an as a non-limiting block diagram, the processes utilized for composing a community circulation based internal online content analysis comprises several steps:
  • the first step comprises a definition of terminologies 101 related to community circulation based internal content.
  • the second step comprises a definition of attributes and levels 102 associated with the defined terminologies.
  • the third step comprises a querying process 103 in which online media source content is queried from a plurality of media sources in order to provide a group of topics which are associated with said terminologies where each topic serves as a candidate for a further deeper selection process .
  • the fourth step comprises a determination of said selected topic 104 from a plurality of topics associated with said queried online media content.
  • an interface associated with control and command widgets representing said defined attributes and levels is provided 105.
  • an operations module 106 used for execution and operations of modules associated with said interface is defined.
  • a User Generated Content is received 107 by performing an execution of said operations module.
  • an analysis process by means of executing an analysis operations module is performed 108.
  • the analyzed User Generated Content is used to determine a community session 109 which is common to whole analyzed users.
  • the analyzed User Generated Content representing said internal community circulation record by means of executing said stored operations module is performed 110.
  • composing an operation module by an execution of said composing operations 111 providing an add-on content interface based on said stored community circulation record is performed.
  • the composed add-on content interface is sent to the user's online media source and is displayed as composed community circulation based internal online content analysis 112 by the execution of the display operations module.
  • the present invention can configure embedding of advertising content within a component of internal circulation of a website's content in a form of an online media source advertising content from a plurality of media sources selected from a group comprising: video content, audio content, text content, image content.
  • the system can be configured to deploy a targeting video content, specific to the circulation metrics.
  • FIG. 2 graphically illustrates, according to another preferred embodiment of the present invention, an example of computerized system for implementing the invention 200.
  • the systems and methods described herein can be implemented in software or hardware or any combination thereof.
  • the systems and methods described herein can be implemented using one or more computing devices which may or may not be physically or logically separate from each other. Additionally, various aspects of the methods described herein may be combined or merged into other functions.
  • the illustrated system elements could be combined into a single hardware device or separated into multiple hardware devices. If multiple hardware devices are used, the hardware devices could be physically located proximate to or remotely from each other.
  • the methods can be implemented in a computer program product accessible from a computer-usable or computer-readable storage medium that provides program code for use by or in connection with a computer or any instruction execution system.
  • a computer-usable or computer-readable storage medium can be any apparatus that can contain or store the program for use by or in connection with the computer or instruction execution system, apparatus, or device.
  • a data processing system suitable for storing and or executing the corresponding program code can include at least one processor coupled directly or indirectly to computerized data storage devices such as memory elements.
  • Input/output (I/O) devices can be coupled to the system.
  • Network adapters may also be coupled to the system to enable the data processing system to become coupled to other data processing systems or remote printers or storage devices through intervening private or public networks.
  • the features can be implemented on a computer with a display device, such as an LCD (liquid crystal display), virtual display, or another type of monitor for displaying information to the user, and a keyboard and an input device, such as a mouse or trackball by which the user can provide input to the computer.
  • a computer program can be a set of instructions that can be used, directly or indirectly, in a computer.
  • the systems and methods described herein can be implemented using programming languages such as FlashTM, JAVATM, C++, C, C#, Visual BasicTM, JavaScriptTM, PHP, XML, HTML, etc., or a combination of programming languages, including compiled or interpreted languages, and can be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.
  • the software can include, but is not limited to, firmware, resident software, microcode, etc. Protocols such as SOAP HTTP may be used in implementing interfaces between programming modules.
  • the components and functionality described herein may be implemented on any desktop operating system executing in a virtualized or non-virtualized environment, using any programming language suitable for software development, including, but not limited to, different versions of Microsoft WindowsTM, AppleTM MacTM, iOSTM, AndroidTM, UnixTM/X- WindowsTM, LinuxTM, etc.
  • the system could be implemented using a web application framework, such as Ruby on Rails.
  • the processing system can be in communication with a computerized data storage system.
  • the data storage system can include a non-relational or relational data store, such as a MySQLTM or other relational database. Other physical and logical database types could be used.
  • the data store may be a database server, such as Microsoft SQL ServerTM, OracleTM, IBM DB2TM, SQLITETM, or any other database software, relational or otherwise.
  • the data store may store the information identifying syntactical tags and any information required to operate on syntactical tags.
  • the processing system may use object-oriented programming and may store data in objects.
  • the processing system may use an object-relational mapper (ORM) to store the data objects in a relational database.
  • ORM object-relational mapper
  • the systems and methods described herein can be implemented using any number of physical data models.
  • an RDBMS can be used.
  • tables in the RDBMS can include columns that represent coordinates.
  • data representing user events, virtual elements, etc. can be stored in tables in the RDBMS.
  • the tables can have pre-defined relationships between them.
  • the tables can also have adjuncts associated with the coordinates.
  • Suitable processors for the execution of a program of instructions include, but are not limited to, general and special purpose microprocessors, and the sole processor or one of multiple processors or cores, of any kind of computer.
  • a processor may receive and store instructions and data from a computerized data storage device such as a read-only memory, a random access memory, both, or any combination of the data storage devices described herein.
  • a processor may include any processing circuitry or control circuitry operative to control the operations and performance of an electronic device.
  • the processor may also include, or be operatively coupled to communicate with, one or more data storage devices for storing data.
  • data storage devices can include, as non- limiting examples, magnetic disks (including internal hard disks and removable disks), magneto-optical disks, optical disks, read-only memory, random access memory, and/or flash storage.
  • Storage devices suitable for tangibly embodying computer program instructions and data can also include all forms of non-volatile memory, including, for example, semiconductor memory devices, such as EPROM, EEPROM, and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and CD-ROM and DVD-ROM disks.
  • the processor and the memory can be supplemented by, or incorporated in, ASICs (application-specific integrated circuits).
  • the systems, modules, and methods described herein can be implemented using any combination of software or hardware elements.
  • the systems, modules, and methods described herein can be implemented using one or more virtual machines operating alone or in combination with each other. Any applicable virtualization solution can be used for encapsulating a physical computing machine platform into a virtual machine that is executed under the control of virtualization software running on a hardware computing platform or host.
  • the virtual machine can have both virtual system hardware and guest operating system software.
  • the systems and methods described herein can be implemented in a computer system that includes a back-end component, such as a data server, or that includes a middleware component, such as an application server or an Internet server, or that includes a front- end component, such as a client computer having a graphical user interface or an Internet browser, or any combination of them.
  • the components of the system can be connected by any form or medium of digital data communication such as a communication network. Examples of communication networks include, e.g., a LAN, a WAN, and the computers and networks that form the Internet.
  • One or more embodiments of the invention may be practiced with other computer system configurations, including hand-held devices, microprocessor systems, microprocessor- based or programmable consumer electronics, minicomputers, mainframe computers, etc.
  • the invention may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a network.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé de gestion et d'utilisation d'une analyse de contenu en ligne interne basée sur la communauté de contenu de page web reposant sur l'agrégation d'éléments de données multimedia, d'opinions et de recommandations relatives à un spectateur. Un mode de réalisation du procédé est tel que des informations multimédia présentées dans des pages web peuvent être utilisées pour influencer la consommation de contenu du spectateur par la mise en oeuvre du module d'interface de contenu de recommandation associé à l'interface de page web.
PCT/IL2018/050033 2017-01-10 2018-01-10 Procédé de circulation de communauté interne dans un contenu publié en ligne par analyse de publications courtes et d'interactions communautaires WO2018131029A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US201762444383P 2017-01-10 2017-01-10
US62/444,383 2017-01-10
US201762446584P 2017-01-16 2017-01-16
US62/446,584 2017-01-16

Publications (1)

Publication Number Publication Date
WO2018131029A1 true WO2018131029A1 (fr) 2018-07-19

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110162691A (zh) * 2018-11-15 2019-08-23 腾讯科技（深圳）有限公司 在线内容服务中的话题推荐、运营方法、装置和机器设备

Citations (5)

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Publication number Priority date Publication date Assignee Title
US7359894B1 (en) * 2004-06-30 2008-04-15 Google Inc. Methods and systems for requesting and providing information in a social network
US7680770B1 (en) * 2004-01-21 2010-03-16 Google Inc. Automatic generation and recommendation of communities in a social network
US20140067998A1 (en) * 2012-08-31 2014-03-06 David Harry Garcia Sharing Television and Video Programming Through Social Networking
US20140236967A1 (en) * 2011-09-26 2014-08-21 Nec Corporation Information Processing System, Information Processing Method, Information Processing Device and Communication Terminal, and Method and Program for Controlling Same
US20150242893A1 (en) * 2010-08-30 2015-08-27 Amazon Technologies, Inc. Customizing content based on social network information

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7680770B1 (en) * 2004-01-21 2010-03-16 Google Inc. Automatic generation and recommendation of communities in a social network
US7359894B1 (en) * 2004-06-30 2008-04-15 Google Inc. Methods and systems for requesting and providing information in a social network
US20150242893A1 (en) * 2010-08-30 2015-08-27 Amazon Technologies, Inc. Customizing content based on social network information
US20140236967A1 (en) * 2011-09-26 2014-08-21 Nec Corporation Information Processing System, Information Processing Method, Information Processing Device and Communication Terminal, and Method and Program for Controlling Same
US20140067998A1 (en) * 2012-08-31 2014-03-06 David Harry Garcia Sharing Television and Video Programming Through Social Networking

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110162691A (zh) * 2018-11-15 2019-08-23 腾讯科技（深圳）有限公司 在线内容服务中的话题推荐、运营方法、装置和机器设备
CN110162691B (zh) * 2018-11-15 2023-05-23 腾讯科技（深圳）有限公司 在线内容服务中的话题推荐、运营方法、装置和机器设备

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