[go: up one dir, main page]

WO2019066335A1 - Procédé de fourniture de place marché d'influenceur de marque - Google Patents

Procédé de fourniture de place marché d'influenceur de marque Download PDF

Info

Publication number
WO2019066335A1
WO2019066335A1 PCT/KR2018/010828 KR2018010828W WO2019066335A1 WO 2019066335 A1 WO2019066335 A1 WO 2019066335A1 KR 2018010828 W KR2018010828 W KR 2018010828W WO 2019066335 A1 WO2019066335 A1 WO 2019066335A1
Authority
WO
WIPO (PCT)
Prior art keywords
brand
content
information
influencer
campaign
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2018/010828
Other languages
English (en)
Korean (ko)
Inventor
문용희
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Pickup Co Ltd
Original Assignee
Pickup Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020170163900A external-priority patent/KR101986512B1/ko
Application filed by Pickup Co Ltd filed Critical Pickup Co Ltd
Publication of WO2019066335A1 publication Critical patent/WO2019066335A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to a method for providing a brand-influsive marketplace.
  • Influencer marketing is a marketing strategy that utilizes influential individuals. In influenza marketing, it is important to find influencers that can have an impact on potential consumers, and to develop marketing plans that are appropriate to the nature of each influenza.
  • the problem to be solved by the present invention is to provide a brand-influsive marketplace.
  • a method of providing a brand-influsive marketplace according to an aspect of the present invention for solving the above-mentioned problems is characterized in that the step of the server receiving the information on the campaign from the brand includes the steps of: Receiving information about an influencer to be invited to the generated campaign, providing information about the created campaign to an influencer corresponding to information about the inviter to be invited, Receiving content proposal information corresponding to the campaign from the influencer and delivering the received content proposal information to the brand, receiving information on a purchase intention for the proposed content from the brand, Transmitting information on the received purchase intention to the influencer; Acquiring the address of the uploaded social post corresponding to the proposed content, obtaining the verification result for the uploaded social post from the brand, receiving the purchase confirmation information for the proposed content from the brand And establishing a purchase for the proposed content.
  • the step of creating the campaign further comprises the step of determining the type of the campaign, wherein the type is selected from the group consisting of a first type and a brand, And the second type in which the Influencer performs content suggestions and purchases directly without a separate contract.
  • the method for providing a brand-infoline marketplace may include receiving contract proposal information corresponding to the campaign from the influluencer, And transmitting the content offer information to the brand and changing the brand and the influluencer to a contracted state, wherein the step of receiving and delivering the content offer information comprises: receiving from the Influencer And receiving the content proposal information and delivering the received content proposal information to the brand.
  • the step of changing to the contracted state may include determining a content purchase price between the brand and the Influencer, and the step of confirming the purchase may include the step of determining the purchase price of the content to the Influencer And a second step of providing the second step.
  • receiving and delivering the content offer information may include determining a content purchase price between the brand and the infoline document, The step of providing may further include providing the determined content purchase price to the influenza processor.
  • the step of determining the content purchase price may further include receiving information on whether the brand offers a content purchase price from the brand and information on a content purchase price proposed by the brand, Receiving information about a content purchase price proposed by the influluencer from the influluencer when the influluencer can propose a content purchase price, And determining the content purchase price based on at least one of the proposed content purchase price and the content purchase price proposed by the Influencer.
  • the step of confirming the purchase may further include monitoring the uploaded social post for a predetermined period, and completing or canceling the purchase according to the monitoring result.
  • the step of receiving and delivering information on the purchase intention may further include receiving modification request information for the proposed content from the brand and delivering the modification request information to the infoline document, Receiving information on the modified content from the brand, transmitting information on the modified content to the brand, receiving information on a purchase intention for the modified content from the brand, And transmitting the information about the purchase intention to the influenza processor.
  • the step of receiving the information about the invited influlu noter may include receiving information on one or more competitors to restrict the invitation to the invited influlu noter, For the Lou Lecture, limiting invitation from the one or more competitors for a predetermined period of time.
  • FIG. 1 is a diagram illustrating a system for providing a brand-influsive marketplace according to one embodiment.
  • FIG. 2 is a flow chart illustrating a transaction method according to the Influence Contract method.
  • FIG. 3 is a flowchart illustrating a transaction method according to a content purchase method.
  • FIG. 4 is a view showing an example of a screen in which a brand selects a condition of a new campaign.
  • 5 and 6 are views showing an example of a screen in which a brand inputs contents of a new campaign.
  • FIG. 7 is a view illustrating an example of a screen for inviting an influencer to a campaign generated according to FIGS. 5 and 6.
  • FIG. 7 is a view illustrating an example of a screen for inviting an influencer to a campaign generated according to FIGS. 5 and 6.
  • FIG. 8 is a view showing an example of a screen for the Influencer to suggest a contract for a campaign to a brand.
  • FIG. 9 is a diagram showing an example of a screen for suggesting contents to a brand by an influencer.
  • FIG. 10 is a diagram showing an example of a screen for an influencer to request verification of a brand.
  • 11 is a view showing an example of a screen for an influencer to suggest contents for a campaign of contents purchase method.
  • FIG. 12 is a diagram showing an example of a profile screen of a brand.
  • FIG. 13 is a diagram showing an example of a profile screen of an influencer.
  • FIG. 14 is a diagram illustrating an example of a method of interacting with a flowchart according to a proposal and modification of contents.
  • FIG. 15 is a view showing an example of a screen where a brand can check the performance for each campaign.
  • part or module refers to a hardware component, such as a software, FPGA, or ASIC, and a “component” or “module” performs certain roles.
  • part “ or “ module” is not meant to be limited to software or hardware.
  • a “ module “ or “ module” may be configured to reside on an addressable storage medium and configured to play back one or more processors.
  • " a " or " module &quot is intended to encompass all types of elements, such as software components, object oriented software components, class components and task components, Microcode, circuitry, data, databases, data structures, tables, arrays, and variables, as used herein.
  • " modules &quot may be combined with a smaller number of components and " parts " or " modules " Can be further separated.
  • a campaign may mean a plan to perform a social advertisement.
  • the campaign may include information about the social advertisement.
  • a campaign may include information about the subject of social ads, advertisers, and rewards.
  • the type of campaign is not limited.
  • Influenza is defined as someone who has a particular influence on others. However, since all users of social media are able to express their thoughts through social media and be influenced by other people's thoughts, Influencers should be understood to include everyone who can be influenced .
  • Influencers represent social network service users who have a lot of followers and influence over the public.
  • the meaning of the Influencer in the present specification is not limited thereto.
  • the Influencer may refer to any user who utilizes social network services.
  • the brand is used to encompass all types of advertisers who wish to conduct public relations with the Influencer.
  • a brand may be a company that wants to promote a particular product or service, or a person who wants to promote itself.
  • the type of brand is not limited.
  • FIG. 1 is a diagram illustrating a system for providing a brand-influsive marketplace according to one embodiment.
  • a server 100 provides a marketplace for connecting one or more brands 10 and one or more influenza players 20 to propose and purchase social advertisements from each other.
  • Brand 10 and Influencer 20 communicate with server 100 using respective user terminals 200 and 300 and utilize the marketplace provided by server 100 according to the disclosed embodiment.
  • the brand 10 and the influencer 20 shown in FIG. 1 may each mean a set of one or more brands, a set of one or more influential documents, or one or more members of each set.
  • the server 100 provides information to the influenza 20 about one or more campaigns or brands. In one embodiment, the server 100 may provide information about the budget exhaustion rate of the campaign or brand.
  • the server 100 may provide information about compensation as a result of campaign execution. In addition, the server 100 may provide information on a condition for receiving the compensation.
  • the server may provide information about the brand 10.
  • the server 100 may receive evaluation information on the brand 10 from the influluencer 20, and may reflect the received evaluation information on the evaluation information of the brand 10.
  • the server can provide the evaluation information of the brand 10 to the influluencer 20.
  • the server 100 receives a social post proposal corresponding to the campaign selected by the influenza 20.
  • the server 100 may receive a social posting offer for a plurality of influenza publishers that selected the campaign.
  • the server 100 provides the received social post suggestions to the brand 10.
  • the server also provides the brand 10 with information about the influenza 20.
  • the server may provide information about the number of times the social advertisements are performed by the influencer 20 (e.g., the number of times the social advertisements are offered and the number of times the ads are taken).
  • the server 100 may provide the brand 10 with evaluation information about the influenza 20 of other brands.
  • the server 100 may evaluate the influence of the influenza 20. For example, the server 100 may determine the influence of the influenza 20 based on at least one of the number of followers, views, sympathies, and comments of the social network account of the influenza 20.
  • the server 100 may evaluate the suitability of the influenza 20 for the campaign or brand 10. For example, the server 100 may acquire and analyze keywords included in the social network service account of the influluencer 20. The server 100 can determine the association between the keyword included in the social network service account of the influluencer 20 and the campaign or brand 10. [
  • the server can evaluate the influence of the influencer 20 and suitability for the campaign or the brand 10 and then quantify the evaluation result and provide it to the brand 10. For example, the server 100 arranges the information about a plurality of influential applicants by using the quantified evaluation results for a plurality of influential applicants who selected the campaign of the brand 10, .
  • the server 100 may receive ratings information for each Influencer from brands.
  • the server can reflect the received evaluation information on the evaluation information of each Influencer.
  • the server can provide the evaluation information of each influenza publication to the brand.
  • the server 100 receives information from the brand 10 to select a social post or a social post offer.
  • Server 100 uploads the selected social post to the social network service account of Influencer 20.
  • the server 100 may receive information that the brand 10 selects at least one of the plurality of infoline documents.
  • the server 100 may upload the social post of the selected Influencer to the Influencer's social network service account.
  • the brand 10 may pay compensation to the influluencer 20 for performing social ads.
  • the server receives the amount corresponding to the compensation from the brand (10) and can deliver it to the influluencer (20).
  • the server 100 can pay the inflation document 20 a limited compensation for a predetermined commission from the compensation received from the brand 10.
  • the server 100 may monitor the social posts uploaded to the social network account of the influenza 20 and quantitatively evaluate the performance of the social post upload based on the monitoring results.
  • the server 100 can change the rating of the influenza 20 based on the evaluation result.
  • the initial rating of the influenza 20 can be determined based on the influence of the influenza 20, such as the follower of the influenza 20.
  • the rating of the influenza 20 can be changed according to the activity result of the influenza 20.
  • the server 100 receives information about the campaigns that can be provided to the influenza 20 as the rating of the influenza 20 is changed, as the influenza 20 performs the campaign And the commission rate for the reimbursed reimbursement and the Influencers (20).
  • the higher the rating of the influenza 20 the more information about the campaign can be provided. Also, the higher the rating of the Influencer 20, the higher the payout in the same campaign, and the lower the commission rate for compensation.
  • each campaign may include separate conditions for receiving compensation.
  • the server monitors the social post uploaded to the social network account of the influluencer 20, and can pay compensation when it is determined that the social post satisfies the condition.
  • the contract and transaction between the brand 10 and the influenza 20 can be performed by an influenza agreement method or a content purchase method.
  • FIG. 2 is a flowchart illustrating a transaction method according to an influx document contract method
  • FIG. 3 is a flowchart illustrating a transaction method according to a content purchase method.
  • the Influence Agreement method is similar to the content purchase method except that a step of entering a contract between the brand and the Influencer before the content purchase is added.
  • step S110 the brand uploads a campaign of the Influence Contract type.
  • a campaign of the Influence Contract type One example of a screen in which a brand creates a campaign and invites influluencers is shown in Figures 4-7.
  • FIG. 4 an example of a screen in which a brand selects a condition of a new campaign is shown.
  • the menu tab 410 shown in FIG. 4 is displayed on the branded service in the service according to the disclosed embodiment.
  • the menu can use the menu tab 410 to view the creation of new campaigns and influenza invitations, management of already created campaigns, a list of completed campaigns, and the performance of completed campaigns.
  • the brand may select whether to open the campaign (420). For example, if you choose to publish your campaigns, the campaigns you create will be exposed to all influencers. If you choose to keep the campaign private, the generated campaign will only be exposed to the Influencers invited by the brand.
  • the brand creates campaigns and invites influencers to the generated campaigns.
  • the invited influenza circles can confirm the campaign and decide whether to participate. Even if the campaign is public, the brand can invite influenza. However, uninvited influencers can also see the campaign.
  • additional costs may be incurred for the campaign to be closed.
  • the brand may determine whether the product is shipped (430). The product may need to be shipped to perform the campaign. If the product needs to be shipped, the brand can pay for the shipment at a separate shipping cost.
  • the brand may determine the content purchase method (440). Brands can choose to purchase content or Influencers. In step S110, it is assumed that the brand selected the influluencer tab in the content purchase method 440. [
  • the brand can not simultaneously select the content purchase method and the infoline document contract method, and can create the respective campaigns according to the content purchase method and the infoline document contract method.
  • the page for creating a new campaign is populated with radio buttons for each choice, so that a commonly used choice or an option previously selected by the brand or an option frequently selected by the brand is automatically selected
  • a brand can easily go to the next without having to review each option and create a campaign conveniently.
  • the page for creating a new campaign may further include a detailed settings 450 tab.
  • the detail settings tab 450 may be closed, exposed by the toggle button 452, and hidden.
  • the detailed settings 450 may include a budget availability 460.
  • a brand can decide whether to publish the entire budget allocated to campaigns to influ publishers.
  • the brand may determine whether to receive campaign management support from a pickup (a service provider according to the disclosed embodiment) (470).
  • the pick-up can support the brand's campaign operations, promotion and management through paid or membership services
  • the brand may determine whether to invite a specific influenza application (480). If a brand decides to invite a specific Influencer, the Influencer that the brand has selected and the "Steam" of the Influencer or Brand may be invited to the campaign. In one embodiment, the brand may have to pay a separate fee to invite certain influenza applications.
  • the brand and the influenza can " steam " one another.
  • the specific ways in which the brand and Influencer "steam up” each other will be described later.
  • the brand may determine whether to select additional conditions 490.
  • a brand might invite an influenza that paid an additional fee and participated in an existing proposal (a campaign proposal), or exclude an influenza from the invitation that the brand has previously canceled, Can choose additional conditions that will prevent them from viewing the campaign.
  • the additional condition may be selected as a check box.
  • the brand may enter the content of a new campaign to create a new campaign.
  • FIGS. 5 and 6 an example of a screen in which a brand inputs contents of a new campaign is shown.
  • the brand may enter a campaign name, a campaign purpose, a brand name, a URL, a campaign image (representative image and reference image), a campaign mission and other campaign guides using a screen such as that shown in FIG. 5, (100).
  • the type and form of the campaign mission and campaign guide are not limited. Whether or not the mission is accomplished and whether the guide is met may be determined by the brand or may be automatically determined by the server 100 according to the condition entered by the brand .
  • the mission may include content related to time, place and situation.
  • the brand inputs information about a campaign period, a campaign budget, a platform, a hash tag, a search keyword, a reference document, a reference URL, and a competition invitation restriction using a screen such as that shown in Fig. 6, 100).
  • the campaign period may include a campaign start date for opening the campaign, a proposed deadline for closing the offer from the Influencer, and a posting deadline for the Influencer to perform the posting according to the campaign, It does not.
  • the campaign budget refers to the upper limit of the cost that the brand will use for the campaign. For example, the brand purchases the content proposed by the influencers for the campaign, but the total amount of purchased content does not exceed the campaign budget.
  • the server 100 can receive the money corresponding to the campaign budget from the brand 10 in advance and deliver the cost corresponding to the purchased content to the influluencer 20 within the budget range.
  • the brand 10 may set the budget of the campaign to 10 million won. Brand (10) can plan 100 social ads in total if the brand (10) compensates 100,000 won for each social advertisement.
  • the amount of compensation per social advertisement may be set differently according to the Influencer.
  • the brand 10 may pay different compensation to each influenza within the budget range.
  • the brand 10 may transfer an amount corresponding to the entire budget along with the campaign upload to the service provider corresponding to the server 100.
  • the business owner can keep the amount for the entire budget and pay Influencer every time a social advertisement is established within the total budget.
  • the server 100 may calculate the percentage of compensation awarded to the influenza versus the total budget.
  • the server 100 may disclose the calculated ratio as the budget consumption rate of the brand 10 or the campaign.
  • the budget exhaustion rate of the campaign can be used to determine whether the influencer will participate in the campaign. For example, if a campaign's budget is low, the Influencer may still consider it eligible to participate in the campaign.
  • a low budget rate even after the campaign has been publicized may mean that the brand (10) is less willing to invest in social advertising, or that it chooses influnce.
  • the server 100 may calculate the sum or average budget exhaustion rate of the brand 10 and provide it to the influenza 20.
  • the total expenditure of the brand 10 budget is not high, it may mean that the brand 10 has a low willingness to invest in the social advertisement or picks the influenza 20 firmly.
  • the inflator 20 proposes a social advertisement to the campaign, the probability of being selected from the brand 10 may be low. Therefore, the campaign with low budget expenditure rate or the brand 10 may be less attractive for the influenza 20.
  • the balance may be retained in the form of a deposit.
  • the deposited deposit can be used as a budget when the brand 10 uploads the next campaign.
  • Brands can choose one or more platforms from which the campaign-specific postings will be uploaded.
  • a brand selectable platform may include, but is not limited to, one or more social network services that are heavily used by users.
  • a hash tag is a hash tag that must be included in a campaign-specific posting.
  • the search keyword refers to a keyword that should be searched by a search keyword in a portal site or a social network service, and a keyword that should be included in a post when the uploader uploads the post.
  • References and reference URLs are references to Influencer, and the types are not limited.
  • the competition invitation restriction means that when the content of the influen- cy is purchased through the created campaign, the inflar issuer can not be invited by another competitor for a predetermined period of time from the time of purchase.
  • the predetermined period may be about three weeks, but is not limited thereto.
  • the brand may enter one or more names of competitors who wish to restrict their invitations to the Competition invitation Restrictions tab. Influencers receiving invitations are not provided with information regarding competition invitation restrictions.
  • a message may be provided informing that the invitation is a limited infusion document.
  • the invitation may be voided.
  • the campaigns generated according to FIGS. 5 and 6 may be simply disclosed to an unspecified number of Influencers, or may be disclosed to the Influencers selected according to a recommendation function provided by the server 100.
  • the generated campaign may be created as private, which is not disclosed to an unspecified majority.
  • the server 100 can invite an infl uence that satisfies the condition selected by a specific influen- cy or brand according to the selection of the brand to the generated campaign.
  • the invited influenza will be provided with the contents of the campaign, and Influencers can decide whether to participate in the campaign.
  • FIG. 7 is a view illustrating an example of a screen for inviting an influencer to a campaign generated according to FIGS. 5 and 6.
  • FIG. 7 is a view illustrating an example of a screen for inviting an influencer to a campaign generated according to FIGS. 5 and 6.
  • a brand may select a platform to be invited, set an interest topic of an influencer to invite for each platform, and set a cost for each platform.
  • the content purchase price may be proposed by at least one of a brand and an influenza processor.
  • the inflator can only sell the content according to the content purchase price proposed by the brand.
  • the influluencer may accept the content purchase price proposed by the brand, You can also suggest to the brand.
  • the content purchase price may be set according to the price suggested by the influluencer.
  • a brand may be set not to offer a content purchase price, and an infoline can not offer a content purchase price.
  • the brand may not be willing to pay for the purchase of the content.
  • the brand may send a product for campaign execution while purchasing the content, and the influencer may receive the product itself as a reward. In this case, even if the brand does not offer the content purchase price, Influencer can be compensated.
  • the server 100 side operator can receive a predetermined commission or a product shipping fee from the brand.
  • the brand may accept or decline it, or may refund the new purchase price to the Influencer.
  • the content purchase price can be differentially set according to the number of follow-ups (which can be variously set as the number of neighbors, the number of subscriptions, the number of friends, etc.) according to the type of social network service.
  • the server 100 may calculate and provide the sum of the number of influences that the brand can invite on each platform and the number of followers that each influence player has.
  • the number of Influ publications provided by the server 100 may be the total number of Influencers subscribing to the marketplace (using the platform) according to the disclosed embodiment, or the number of Influencers May be several.
  • step S110 the Influencer proposes to the brand a contract for a campaign in which the brand has uploaded or the brand has uploaded and invited the Influencer.
  • FIG. 8 an example of a screen for suggesting a contract for a campaign to a brand is shown in an influencer.
  • a series of processes in which the Influencer proposes a contract to a brand, suggests a content, modifies it, and requests a verification are performed according to a flowchart according to the disclosed embodiment, in which the Influencer is requested by the system By entering only the information, it is possible to contract and sell easily without prior knowledge of the service utilization method.
  • the system provides a suggestion input window that allows the Influencer to enter simple text only. Influencers therefore offer contracts to brands in simple text form.
  • the system provides a screen to the influencer to suggest contents including text, images, and images. Therefore, the Influencer can offer specific content to the brand.
  • the Influencer can modify and suggest content using the screens provided by the system.
  • the Influencer will be provided with a window to enter the URL, and will enter the URL for the uploaded post.
  • the Influencer can perform the contract, proposal and sales process according to a predetermined procedure by the provided user interface without any prior knowledge.
  • the Influencer can check the contents of the campaign generated by FIGS. 5 to 7, the purchase price, the recommendation of the purchase price, and select the campaign participation.
  • Influencer can accept a brand-proposed purchase price in a campaign, propose a new purchase price, enter information about content suggestion, reference URL, content creation period, and the number of times the content can be modified, and suggest a contract to the brand .
  • step S120 if the brand is satisfied with the proposed contract content, the brand is contracted with the influencer, and the brand and influencer are converted into the contracted state.
  • the influluencer can propose contents to the brand in step S130.
  • step S130 the brand is switched to a state in which the content proposed by the influencer can be purchased.
  • the brand and the influencer perform contracts, proposals, purchases, and sales according to the flowchart shown in FIG. 2 or 3, with each step proceeding independently. That is, brands and influen- dors perform contracts, proposals, purchases and sales according to their flow charts, but the process is independent and interact with each other.
  • the influluencer proposes a contract to a brand at step S110, the brand also reviews the contract at step S110, and if the brand approves the contract, the brand goes to step S120 and the influlu notor also goes to step S120 .
  • step S130 the brand also proceeds to the purchasable state in step S130.
  • FIG. 14 there is shown an example of a method of interacting with a flowchart according to content suggestion and modification.
  • FIG. 14 a portion 510 of a flowchart of a brand and a portion 520 of a flowchart of an influencer are shown.
  • the brand can request modification (S135) to the influluencer.
  • the influluencer also switches to the modification request state (S135).
  • the Influencer completes the modification according to the request (S137), and when the modification is completed, the state becomes the state (S130) in which the modified content can be proposed to the brand again.
  • the influluencer proposes the modified content to the brand (S139)
  • the state of the brand is also switched to the purchasable state (S130) so that the brand can purchase the modified content or request the modification again.
  • FIG. 9 is a diagram showing an example of a screen for suggesting contents to a brand by an influencer.
  • the Influencer creates information on content suggestion, content introduction to the proposed content, whether a hash tag and a location are added, and proposes contents to the brand.
  • the purchase price of the content at the time of the content recommendation is in accordance with the contracted price at step S120.
  • the brand can confirm the content of the content proposed in step S130, determine the purchase intention, or request modification.
  • step S135 the brand may request the Influarizer to modify it.
  • the request for correction is sent to the Influencer.
  • the influluxer returns to step S130 and suggests the modified content to the brand.
  • step S140 the brand determines that there is an intention to purchase the content proposed in step S130.
  • step S150 the brand determines that there is no purchase intention for the content proposed in step S130, and can exclude it from the purchase target.
  • step S140 If it is determined in step S140 that there is an intention to purchase, the Influencer receives the purchase intention of the brand and performs posting.
  • step S160 the influlu notor requests the brand for verification of the posting.
  • FIG. 10 there is shown an example of a screen for an influencer to request verification of a brand.
  • the Influencer can enter the URL of the uploaded post and ask the brand to validate the post.
  • the brand confirms the content of the uploaded post, confirms the purchase in step S170, or cancels the purchase in step S180.
  • the brand can confirm the content of the uploaded post, request modification, and confirm the purchase.
  • the server 100 pays the purchasing price of the content to the influencer.
  • the server 100 monitors the status of the post for a predetermined period of time after the purchase has been confirmed, and if the post is kept open for a predetermined period without being deleted, . If the post is changed to private or deleted within a predetermined period, the purchase can be canceled at step S180, the purchase price of the content may not be paid, or a refund may be requested if the purchase price has already been paid.
  • the system switches from the purchase confirmation step to the purchase complete step.
  • the cost of content purchase may be paid at the purchase confirmation stage or may be paid at the purchase completion stage.
  • the brand may create a campaign in step S230 and invite the influlu noter.
  • the brand creates a campaign according to FIGS. 5 through 7 and invites the Influencer.
  • the influencer confirms the content of the campaign, and in step S230 suggests the content to the brand.
  • steps S230 to S280 according to the embodiment disclosed in FIG. 3 are the same as the steps S130 and S280 according to the embodiment disclosed in FIG. 2 except that the step S110 and the step S120 shown in FIG. Are similar to those described in connection with step S180.
  • steps S130 to S180 according to the embodiment shown in FIG. 2 differ between steps S230 to S280 according to the embodiment shown in FIG. 3.
  • the contents of the steps S230 to S280 according to the embodiment shown in FIG. 3 may be applied to the description of the steps S130 to S180 according to the embodiment shown in FIG.
  • 11 is a view showing an example of a screen for an influencer to suggest contents for a campaign of contents purchase method.
  • Influencers can check the availability of content purchase prices and offer prices based on the platforms included in the campaign, and choose to participate in one or more platforms.
  • the Influencer accepts or proposes purchase prices for each of the platforms selected for participation, inputs information on content suggestions, content introduction of proposed content, whether to add hashtags and locations, and suggests content to brands .
  • steps S130 to S180 may be applied to steps S235 to S280 as they are.
  • the server 100 can measure the performance of the purchased content, quantitatively calculate the performance, and provide it to the brand. Likewise, the server 100 can evaluate each brand and influencer according to the calculated cumulative performance, and can provide evaluation results to each other.
  • the server 100 calculates the performance according to a predetermined criterion by using a predetermined index, evaluates influen- cies using the calculated exponent, determines ranking, and provides information about influencers to the brand .
  • the number of hash tags included in a post uploaded by Influencer can be used as an exponent.
  • the server 100 can use various means to determine the performance and manage the rankings of the influen- cy.
  • Influencers can also evaluate brands and manage rankings on the contrary.
  • FIGS. 12 and 13 are views showing an example of a profile screen of a brand and an influencer, respectively.
  • Figs. 12 and 13 show an example of a profile screen for a brand and an influencer to show each other to each other.
  • the total number of campaigns performed or performed by the brand and the accumulated budget exhaustion rate of the entire campaign can be displayed on the brand profile screen.
  • the cumulative budget exhaustion rate can be calculated and displayed only for the terminated campaign.
  • the brand's profile screen can be displayed with the brand's interest field and other introductory contents broken down into photographs, videos, brand information, and company information.
  • the profile screen of the Influencer can display the number of contents proposed so far and the number of purchased contents.
  • the profile screen of the Influencer shows the areas of interest, and the introduction to the Influencer can be subdivided into photos, videos and other introductions.
  • the profile screen of the influencer can be displayed with an authenticated social channel platform that is used by the influencer.
  • brand and influenza can be "steamed” through each other's profile screens.
  • Steam is a similar concept to adding or following a friend of social network services. Influx apps that have “branded” the brand are stored and managed in the brand's profile, and brands that are “steamed” by Influencer Stored and managed in a profile.
  • the Profile screen of the Brand and Influencers includes Influencers and Brands that have "Steamed" Influencers, Brand Numbers, Brands, and Influencers, respectively, Is displayed.
  • a list of influenza applications and brands that "steamed” influenza, brand, and brand and influenza, respectively, branded and infused by "influenza” may or may not be disclosed.
  • Influencers can receive information about campaigns uploaded by "branded” brands, and branded “invincible” invitations to campaigns.
  • a brand when a brand opens a new campaign, it can deliver information about the campaign first opened to the influenza, in which the brand has "steamed" the influnce letter or brand.
  • FIG. 12 and FIG. 13 are selected to cover all possible fields of interest in the service according to the disclosed embodiment with a minimum of choices, and are classified into nine items in total.
  • the fields of interest are 1) beauty fashion, 2) mam kids, 3) wellness food, 4) travel destination, 5) art design, 6) game entertainment, 7) ) Leisure pets, and 9) charitable organizations and others.
  • FIG. 15 there is shown an example of a screen where a brand can check the performance for each campaign.
  • a profile of each Influencer a content (type of social network service) used by each Influencer, a date on which content according to the campaign is posted, You can include the number of followers of each influenza, and likes and comments for each content.
  • CPF Cost Per Followers
  • EPF Engagement Per followers
  • CPF means the cost (cost) ratio per follow.
  • the CPF can be calculated by the following equation, but is not limited thereto.
  • EPF means follow-up engagement.
  • Engagement refers to the number of responses to each content, and can be used to encompass, for example, likes, comments, and shares. Engagement may be calculated by simply summing the number of good, comments, and shares, or may be calculated by adding different weights to each and then summing them. For example, comments can have a higher weight than the likes, and shares more than comments.
  • PIC index which is a comprehensive score based on the above judgment criteria.
  • the " PIC index " is calculated by an expression including the above judgment criteria.
  • the number of influencers' followers and the number of accessions to content uploaded by Influencers are utilized as an important indicator in the selection and evaluation of influencers.
  • the Influencer may request verification of its social network account.
  • the system administrator can directly check the social network account of Influencer. For example, you can see if Influencers' followers contain strange names or foreign accounts, and you can directly see if Influencer's uploaded content contains mechanical, repetitive comments or likes. have.
  • the system according to the disclosed embodiment can automatically verify the account of the influluencer according to the criteria described above.
  • an algorithm can be used to crawl and obtain a follower list, and to verify that the accounts contained in the obtained follower list are real accounts.
  • the accounts included in the follower list can automatically determine whether the profile picture is uploaded, if it is uploaded, whether it is a normal photo, and whether the ID or nickname of each account is normal.
  • the system learns a model that can determine whether a profile picture, an ID, and a nickname are normal or fraud, and can use the learned model to determine whether the followers are authentic.
  • a model can be learned using learning data including accounts classified as normal and accounts classified as abnormal.
  • a clean medium can be given to an influenza transcript that has passed the above verification.
  • a clean badge is an indication that Influencers' followers and their involvement in the content uploaded by Influencers are working properly and that they can trust the quantitative indicators of Influencers.
  • the brand can be provided to the brand to have a clean badge of each Influencer, and the brand can select the Influencer and the content by referring to it.
  • the steps of a method or algorithm described in connection with the embodiments of the present invention may be embodied directly in hardware, in software modules executed in hardware, or in a combination of both.
  • the software module may be a random access memory (RAM), a read only memory (ROM), an erasable programmable ROM (EPROM), an electrically erasable programmable ROM (EEPROM), a flash memory, a hard disk, a removable disk, a CD- May reside in any form of computer readable recording medium known in the art to which the invention pertains.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un procédé pour fournir une place de marché d'influenceur de marque. Par le biais d'un intermédiaire entre une marque et un influenceur, la présente invention peut satisfaire à la fois au besoin de promotion de la marque et au besoin de l'influenceur d'augmenter ses recettes en utilisant un service de réseau social. De plus, la présente invention peut fournir un procédé de gestion de transaction qui prend en charge une marque et un influenceur afin d'effectuer efficacement une transaction de contenu entre eux.
PCT/KR2018/010828 2017-09-29 2018-09-14 Procédé de fourniture de place marché d'influenceur de marque Ceased WO2019066335A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2017-0127896 2017-09-29
KR20170127896 2017-09-29
KR10-2017-0163900 2017-12-01
KR1020170163900A KR101986512B1 (ko) 2017-09-29 2017-12-01 브랜드-인플루언서 마켓플레이스 제공방법

Publications (1)

Publication Number Publication Date
WO2019066335A1 true WO2019066335A1 (fr) 2019-04-04

Family

ID=65900748

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2018/010828 Ceased WO2019066335A1 (fr) 2017-09-29 2018-09-14 Procédé de fourniture de place marché d'influenceur de marque

Country Status (1)

Country Link
WO (1) WO2019066335A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11042896B1 (en) * 2018-03-12 2021-06-22 Inmar Clearing, Inc. Content influencer scoring system and related methods
US20230016916A1 (en) * 2021-06-30 2023-01-19 Opendorse, Inc. System and method for determining activity pricing

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20130027830A (ko) * 2011-09-08 2013-03-18 최성우 블로그 마케팅 방법 및 장치
JP2015087890A (ja) * 2013-10-30 2015-05-07 株式会社アルテックジャパンホールディングス 広告物作成支援装置及び広告物作成支援プログラム
KR20160133697A (ko) * 2015-05-13 2016-11-23 (주)에프엑스기어 컨텐츠 거래 시스템, 방법 및 이를 위한 컴퓨터 프로그램
KR101725806B1 (ko) * 2015-10-30 2017-04-11 주식회사 공팔리터 사용자의 소셜 네트워크 서비스 활동을 기반으로 한 상품 광고 또는 판매 방법
KR101764361B1 (ko) * 2016-02-29 2017-08-02 (주)브랜디 소셜 네트워크 서비스 기반 쇼핑몰 서비스 제공 방법 및 이를 위한 장치

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20130027830A (ko) * 2011-09-08 2013-03-18 최성우 블로그 마케팅 방법 및 장치
JP2015087890A (ja) * 2013-10-30 2015-05-07 株式会社アルテックジャパンホールディングス 広告物作成支援装置及び広告物作成支援プログラム
KR20160133697A (ko) * 2015-05-13 2016-11-23 (주)에프엑스기어 컨텐츠 거래 시스템, 방법 및 이를 위한 컴퓨터 프로그램
KR101725806B1 (ko) * 2015-10-30 2017-04-11 주식회사 공팔리터 사용자의 소셜 네트워크 서비스 활동을 기반으로 한 상품 광고 또는 판매 방법
KR101764361B1 (ko) * 2016-02-29 2017-08-02 (주)브랜디 소셜 네트워크 서비스 기반 쇼핑몰 서비스 제공 방법 및 이를 위한 장치

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11042896B1 (en) * 2018-03-12 2021-06-22 Inmar Clearing, Inc. Content influencer scoring system and related methods
US11810148B1 (en) 2018-03-12 2023-11-07 Inmar Clearing, Inc. Content influencer scoring system and related methods
US20230016916A1 (en) * 2021-06-30 2023-01-19 Opendorse, Inc. System and method for determining activity pricing

Similar Documents

Publication Publication Date Title
Evans Attention rivalry among online platforms
US8560385B2 (en) Advertising and incentives over a social network
WO2017073848A1 (fr) Procédé pour promouvoir ou vendre des produits sur la base d'une activité de service de réseau social de l'utilisateur
US20120036007A1 (en) Creating, Managing and Optimizing Online Advertising
KR101986512B1 (ko) 브랜드-인플루언서 마켓플레이스 제공방법
US20080082416A1 (en) Community-Based Selection of Advertisements for a Concept-Centric Electronic Marketplace
WO2013081345A1 (fr) Procédé de fourniture d'un service de mise en correspondance de clients et serveur de relais associé
WO2012157918A2 (fr) Système de tarification de produits destiné à un commerce en ligne utilisant internet
WO2017188677A1 (fr) Appareil et procédé de gestion de la mise en correspondance entre un sponsor et un influenceur
WO2020080874A1 (fr) Dispositif d'affichage permettant de transmettre un contenu publicitaire et son procédé de commande
WO2019164354A1 (fr) Système et procédé de service de réseau social fondé sur des chaînes de blocs
Jozani et al. An empirical study of content-based recommendation systems in mobile app markets
WO2019066335A1 (fr) Procédé de fourniture de place marché d'influenceur de marque
Ennala Deepaa Digital marketing a catalyst in creating brand image through customer
KR102030408B1 (ko) 온라인 단말기를 이용한 로컬점포에 대한 온라인 마케팅 방법 및 그 방법을 실행하기 위한 애플리케이션이 탑재된 컴퓨터 판독가능한 기록매체
WO2025005645A1 (fr) Serveur pour fournir des informations sur une plateforme de commerce électronique à un utilisateur, et procédé de fonctionnement de serveur
WO2025005643A1 (fr) Serveur pour fournir un service de plateforme de commerce électronique pour fournir un parrainage de produit à un créateur de contenu et son procédé de fonctionnement
WO2022154213A1 (fr) Procédé et dispositif de génération de liste de correspondance utilisateurs-annonces d'annonce en ligne
WO2019039682A1 (fr) Appareil de fourniture d'un outil de création d'évènement publicitaire et procédé associé
WO2017065404A1 (fr) Système de marketing publicitaire au moyen d'un service de réseautage social
WO2024158172A1 (fr) Serveur et procédé pour fournir un service de plateforme de commerce électronique pour inviter un utilisateur à une structure de couche comprenant de multiples vendeurs
WO2020262801A1 (fr) Système de service publicitaire basé sur des marques
WO2022060161A1 (fr) Système d'apc intelligent et rentable basé sur la sortie d'images
WO2019235736A1 (fr) Application décentralisée de chaîne de blocs et plateforme de magasin d'applications
KR20200029242A (ko) 동영상 조언 콘텐츠 제공 장치 및 방법

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 18861105

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 18861105

Country of ref document: EP

Kind code of ref document: A1

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205 DATED 20/01/2021)