Best Brand Monitoring Tools
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Compare the Top Brand Monitoring Tools as of October 2025
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What are Brand Monitoring Tools?
Brand monitoring tools help businesses track and analyze online mentions of their brand, products, and competitors to understand public sentiment and manage reputation. These tools aggregate data from various sources, including social media, forums, news outlets, and review sites, to provide a comprehensive view of brand perception. With real-time alerts, companies can quickly respond to positive or negative mentions, helping to protect and enhance their brand image. Many brand monitoring tools also offer analytics and reporting features, enabling businesses to measure sentiment trends and assess the effectiveness of marketing or PR efforts. Overall, these tools empower brands to stay informed, proactive, and engaged with their audience across digital channels. Compare and read user reviews of the best Brand Monitoring tools currently available using the table below. This list is updated regularly.
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1
AthenaHQ
AthenaHQ
AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.Starting Price: $295/month -
2
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.">
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3
LLMO Metrics
LLMO Metrics
LLMO Metrics is a platform designed to track, analyze, and optimize your brand's presence in AI-generated responses across platforms like ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. Recognizing that AI is becoming the new search engine, LLMO Metrics helps businesses ensure they are mentioned accurately and favorably in AI-driven queries. It offers features such as Generative Engine Optimization, which allows users to see where their brand ranks for key queries compared to competitors, with historical tracking. It also provides Answer Correction & Validation to ensure AIs provide accurate responses about your business by tracking deviations from the ground truth answers you provide. Additionally, LLMO Metrics enables monitoring of how AIs rank your brand and competitors, offering insights into which web pages are used as sources for AI responses.Starting Price: €80 per month -
4
Rankscale
Rankscale.ai
Rankscale.ai is the next generation platform for Generative Engine Optimization (GEO)—built to help brands, SaaS products, and digital businesses dominate visibility in AI-driven search engines like ChatGPT, AI Overviews (Google SGE), Perplexity, Claude, Mistral, and DeepSeek. Unlike legacy SEO tools stuck in the past, Rankscale is engineered for the AI-first web. It offers daily tracking of your AI search footprint, deep citation analysis (currently across ChatGPT, Perplexity, and AI Overviews), and powerful filtering, searching, and categorization of citations—so you can quickly see who’s mentioning you, where, and why.Starting Price: $20/month -
5
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
6
Mentionlytics
Mentionlytics
Mentionlytics is a comprehensive tool for web & social media monitoring, social listening, and brand management, catering to startups, businesses, marketers, and PR experts. Key features include real-time data monitoring across various online sources, reputation management, audience analysis, lead identification, competitor tracking, and influencer discovery. It offers an intuitive dashboard, deep-learning AI for sentiment analysis, and an AI Social Intelligent Advisor for actionable insights. Exceptional customer support is available via call, live chat, and email. Custom white-label reports make it ideal for presenting data to clients. In summary, Mentionlytics is a robust, user-friendly solution for enhancing your brand's digital presence.Starting Price: $69.00/month -
7
Ahrefs
Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Ahrefs is trusted by marketers from the world's biggest brands. Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support. Junior marketer or SEO expert, you'll find Ahrefs’ toolset powerful yet easy to master. Try Ahrefs for a week and discover the growth opportunities you’re missing. Get access to Ahrefs InsiderͰ, our private Facebook community, where you can bounce ideas and questions off 10,000 SEO-obsessed marketers who have seen it all. Ask any questions to our customer support team who is happy to talk to you 24/5 via our support chat. Or just simply poke us on Twitter. From aspiring bloggers to global multinational brands, everyone turns to Ahrefs to grow their search traffic. Ahrefs is used by marketers from some of the world’s leading companies.Starting Price: $99.00 per user per month -
8
Sprout Social
Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.Starting Price: $199/seat/month -
9
X Pro
X
Manage multiple X (formerly known as Twitter) accounts from the same interface. The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of X. X Pro (formerly TweetDeck) enables you to monitor multiple timelines on a single screen. Track and organize content, and engage with your communities in real-time.Starting Price: $0 -
10
BuzzSumo
BuzzSumo
Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.Starting Price: $79 per month -
11
Awario
Awario
The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.Starting Price: $39.00 per month -
12
Goodie
Goodie AI
Goodie is a pioneering platform designed to optimize brand visibility in AI Answer Engines like ChatGPT, Gemini, and Perplexity. It offers powerful AI Search Optimization tools that help brands enhance their presence in the new AI-driven search frontier. By providing real-time insights, performance dashboards, and actionable recommendations, Goodie helps businesses improve their rankings and customer sentiment across various AI platforms. Ideal for startups, CMOs, and marketing professionals, Goodie ensures that your brand stands out in the evolving AI-powered search landscape. -
13
Peekaboo
Peekaboo
Peekaboo is an AI-powered platform designed to assess and enhance your brand's visibility across major AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Grok. By simply entering your website URL, Peekaboo generates a comprehensive report detailing how your brand appears in AI-generated responses, offering insights into your current standing and actionable steps for improvement. It operates without requiring a credit card during its early access phase, ensuring a commitment-free experience. Peekaboo's autonomous content agents can publish and refresh content on platforms like Medium, wiki pages, and your website, guided by AI insights to boost discoverability. Features include Content Opportunity Insights to identify topics for content creation, Response Gap Detection to monitor areas lacking AI-generated answers, and an Agent Activity Tracker to oversee completed tasks. -
14
Waikay
InLinks Optimization LTD
Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative.Starting Price: $19.95/month -
15
Locobuzz
Locobuzz
Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.Starting Price: $300/month -
16
ProQuo AI
ProQuo AI
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.Starting Price: $2000 per month -
17
Profound
Profound
Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products. Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search. Being on the first page of Google isn’t enough anymore. Less than half of the sources that AI answer engines cite are within the top 10 search engine results. New factors are influencing content visibility on AI platforms. With Profound, you can find out what those factors are. Profound has the most sophisticated technology for analyzing how AI platforms talk about brands. Manage sentiment about your brand. Identify hallucinations. We tell you where to focus to show up more frequently and more favorably. Brands use our analysis to inform their marketing, PR, content, and social strategies. -
18
Brand24
Brand24
Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors. Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers. This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!Starting Price: $39.00/month -
19
YouScan
YouScan
YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.Starting Price: $299.00/month -
20
Mangools
Mangools
Mangools is a package of super-user friendly SEO tools to cover everything from keyword research, rank tracking to competitor analysis & backlink analysis. 1. KWFinder is one of the most popular keyword tools with accurate keyword difficulty, precise local SEO data and search engine results for more than 50k locations. 2. SERPChecker shows you search results for more than 50k locations with SERP features, their impact on the organic search results and 45 SEO metrics. 3. SERPWatcher is a rank tracker to track both mobile/desktop ranks. It comes with aggregate metrics, daily updated ranks and charts to quickly see the overall ranking progress. 4. LinkMiner lets you find the most powerful backlinks of your competitors with a preview of anchor texts on the referring website. 5. SiteProfiler is an SEO analysis tool with all the essential SEO metrics & insights under one roof. 6. Mangools AI Search Grader is a free GEO (Generative Engine Optimization) toolStarting Price: $29.90 per month -
21
Hall
Hall
Hall helps you understand and measure how your business and website appears in the millions of questions people are asking AI. Hall monitors and tracks real questions across conversational AI platforms like ChatGPT, Gemini, Google AI Overviews, Microsoft Copilot, Perplexity, Claude, and more. With Hall, you can monitor how your brand and company appears in AI conversations, see the conversations where your website is referenced and cited, and observe how autonomous AI agents are using your website.Starting Price: $199/month -
22
BrandMentions
BrandMentions
We dig every corner of the internet to find all the relevant mentions about anyone or anything. Discover and engage with your customers and the key influencers in your niche that will give you larger brand exposure & great insights about your target market. Get to know your customers' core interests and create products that will meet their exact needs and desires. BrandMentions tells you where to promote your products and find new customers. By always being aware of who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market. Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media. BrandMentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.Starting Price: $49 per month -
23
Brandchirps
Brandchirps
The reliable, cost-efficient, and simple brand monitoring software you’ve been looking for. Brandchirps is a small company building software trying to help others scour the web for recent or updated mentions of keywords they want to monitor and track. These could be your brand, a competitor’s brand, or just any term that interest you. Think of us as a brand monitoring service. We find these mentions with our software and provide you the results so you can improve your bottom line. I wanted software that could reliably and completely scan the internet for mentions of my company’s brand name so I could react to both positive and negative news and conversations quickly. Later, I learned to do the same for my competitor’s brand names to jump in and promote my brand based on their conversations. Basically, this was “competitor brand analysis“. Currently, I track mentions of keywords in my industry to further expose my brand to even more potential customers.Starting Price: $6.97 a month -
24
Otterly.AI
Otterly.AI
Otterly.AI is a cutting-edge platform designed to help businesses monitor their brand visibility across emerging AI-powered search engines like Google AI Overviews, ChatGPT, and Perplexity.AI. With Otterly.AI, users can track keyword rankings, monitor link citations, and analyze sentiment on these AI platforms. The platform automatically tracks brand mentions, providing valuable insights into how content and links are performing, helping businesses stay ahead in the evolving landscape of generative search engines. It empowers marketers to adjust SEO and content strategies based on real-time data.Starting Price: $29 per month -
25
HubSpot AI Search Grader
HubSpot
HubSpot's AI Search Grader is a free tool designed to help brands understand and enhance their presence in AI-powered search engines. By analyzing how your brand appears in AI search results, the tool provides insights into brand sentiment and share of voice, offering a comprehensive score that reflects overall performance. This analysis enables marketers, SEO experts, entrepreneurs, and blog administrators to identify areas for improvement, optimize strategies, and increase brand visibility, traffic, awareness, and sales. Currently, AI Search Grader evaluates results from GPT-4o, with plans to incorporate more AI search engines in the future. The tool is free to use and can be applied to assess your own brand or others within your industry to gauge performance and visibility. As more people move to AI search engines like ChatGPT and Perplexity for answers to their queries, brands will need to think beyond traditional search methods.Starting Price: Free -
26
NexVision
NexVision Lab
NexVision is an AI-powered platform that provides multi-layered, real-time information gathering and cyber protection. It offers deep, contextual intelligence encompassing targets, motivations, and threat analytics. The platform's advanced search algorithm discovers over 120,000 hidden Tor sites daily, enabling users to access the deep and dark web without the need for anonymizing browsers like Tor. NexVision's AI/ML-powered engine continuously collects, analyzes, and sorts big data from publicly available databases and the deep web, supporting multiple languages and equipped with natural language processing and steganography-decoding capabilities to detect hidden information used by advanced threat actors. The user-friendly dashboard allows for setting keyword alerts, conducting investigations, and analyzing results while maintaining user anonymity. NexVision enables organizations to proactively safeguard their assets and maintain a secure online environment.Starting Price: Free -
27
Geordy
Geordy
Geordy is an AI-powered platform that transforms any URL into GEO (Generative Engine Optimization) ready content, fast, simple, and automated. It optimizes websites using AI technologies, enabling seamless integration with tools like ChatGPT, Perplexity, and Gemini. Geordy supports various formats, including Markdown, YAML, llms.txt, and schema.org, facilitating enhanced content structuring and discoverability. By automating the optimization process, Geordy streamlines the enhancement of web content for better performance and accessibility.Starting Price: Free -
28
ZipTie.dev
ZipTie.dev
ZipTie.dev is a cloud-based platform that helps you monitor and optimize your brand's visibility in AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity. It allows you to track your AI search presence, compare your performance with competitors, and focus on the questions that bring you customers. ZipTie.dev provides AI success scores to prioritize your optimization efforts and offers a query generator to suggest the right questions for your business. It also includes features like AI search monitoring, AI search prioritization, competition analysis, and an AI assistant to generate queries relevant to your business. ZipTie.dev tracks AI overviews in 10 countries, including the United Kingdom, India, Canada, Australia, Poland, Spain, and Germany. It is used by business owners, webmasters, venture capitalists, and SEO agencies to monitor brand mentions, website citations, and overall brand sentiment across AI search.Starting Price: $99 per month -
29
Knowatoa
Knowatoa
Knowatoa is an AI brand monitoring platform designed to help businesses understand and optimize their presence across AI-driven search services like ChatGPT, Claude, Perplexity, and Google's AI Overviews. It enables users to discover how their site ranks in AI search, ensuring that AI services correctly describe their company's products and services, consider the company positively, and rank it higher than competitors. It tracks the types of searches traditionally done against search engines and applies them to AI models, offering cross-AI model tracking without the need for users to monitor each individually. Knowatoa compares model results to a company's products and services to ensure AI models provide the best results for the business. It also allows users to list and track competitors to see how they are performing against their own AI rankings. By identifying and correcting common mistakes, such as blocking AI data collection bots, denying third-party sources, etc.Starting Price: $39 per month -
30
LLMrefs
LLMrefs
LLMrefs is an AI SEO platform designed to enhance brand visibility within AI-driven search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. It enables users to monitor how their brand is represented across these platforms, providing insights into keyword rankings and the sources AI tools reference when discussing their brand. By analyzing mentions and comparing visibility scores with competitors, LLMrefs assists users in optimizing their content for better alignment with AI search behaviors. It offers a user-friendly interface, allowing sign-ups via email, Google, or Microsoft accounts, and does not require a credit card to get started. It is trusted by SEO professionals, founders, and industry leaders seeking to adapt to the evolving landscape of AI-powered search.Starting Price: $79 per month