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Compare the Top Heatmap Software as of October 2025

What is Heatmap Software?

Heatmap software is a tool that visually represents data, often used to track user interactions on websites or applications. It provides insights into how users are engaging with a page by displaying areas of higher or lower activity in the form of color gradients, typically from red (high activity) to blue (low activity). Heatmaps are often used to analyze click behavior, mouse movement, and scrolling patterns, helping businesses understand where users focus their attention and how they navigate through a site. This data is valuable for optimizing user experience (UX), improving website design, and increasing conversion rates. Heatmap software is commonly integrated with analytics platforms to provide a more comprehensive understanding of user behavior. Compare and read user reviews of the best Heatmap software currently available using the table below. This list is updated regularly.

  • 1
    WebMaxy Analyzer
    Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.
    Starting Price: $33/month
  • 2
    Extellio

    Extellio

    Extellio International AB

    Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.
    Starting Price: $30 per month
  • 3
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
  • 4
    Skippership

    Skippership

    Skippership

    Do you know exactly where your users struggle, such as when they encounter errors during checkout that cause them to abandon their carts? With Skippership's new AI-powered tools, you can easily spot, understand, and resolve these problems faster than ever before. Skippership combines session recordings, interactive heatmaps, goal and funnel tracking, and journey analysis into a single, intuitive dashboard. Here's what sets us apart: our AI reviews your session recordings, makes sense of every user action, finds points where people get stuck, highlights issues, and even suggests real, practical solutions on the spot.
    Starting Price: $27/month
  • 5
    Strategy ONE

    Strategy ONE

    Strategy Software

    Strategy ONE (formerly MicroStrategy) is an AI-powered platform designed to accelerate business intelligence and data-driven insights. It combines advanced AI with business intelligence (BI) tools to help organizations streamline workflows, automate processes, and improve data accessibility. With its ability to integrate multiple data sources, Strategy ONE ensures that businesses can trust the data they analyze and make informed decisions faster. The platform supports cloud-native technologies, enabling seamless scalability and adaptability. Additionally, Strategy ONE’s AI chat interface allows for intuitive data querying and analysis, making it easier for users to interact with their data and drive impactful results.
  • 6
    expoze.io

    expoze.io

    alpha.one

    As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.
    Starting Price: €19.99/month
  • 7
    riyo.ai

    riyo.ai

    riyo.ai

    rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.
    Starting Price: $39 / month / 5 users
  • 8
    Useberry

    Useberry

    Useberry

    Useberry is a comprehensive UX research platform that enables product teams to build better digital products more efficiently. It offers a variety of research methods, including prototype testing, website usability testing, and access to a participant pool with over 100 targeting attributes across 34 countries. The platform integrates seamlessly with popular prototyping and design tools, allowing users to set tasks, validate assumptions, and progress confidently. Useberry provides powerful insights through features like click tracking, user flows, and recordings, which capture user interactions, including mouse movements, face, voice, and screen activity. The platform supports various testing methods such as single task, open analytics, first click, five-second tests, online surveys, card sorting, tree testing, preference testing, and randomization.
    Starting Price: $67 per month
  • 9
    VWO Insights
    VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better. Funnels help you uncover conversion leaks and deep-dive into the reasons for visitor drop off using heatmaps and recordings. With advanced segmentation capabilities, you can create complex segments and use bracketing logic to further filter your funnel reports and discover new visitor segments. Notice a high drop-off from one stage of the funnel to the next? Want to know why the visitor did not submit the form? You can view session recordings for only those visitors who dropped off at a particular stage with a single click. VWO recordings are always on. This helps you understand friction points in a specific buyer, avatar, or persona journey. And easily identify opportunities for growth and testing with that segment.
    Starting Price: $169 per month
  • 10
    UXsniff

    UXsniff

    UXsniff

    Experience a game-changing approach to user experience insights with UXsniff, an AI-powered tool that autonomously analyzes session recordings and identifies abnormal click patterns. Let UXsniff be your virtual UX analyst, transforming your UX analysis process. See exactly how your users scroll, move, and click on your website. Understand what frustrates your users, and take action to fix it. Analyzing hundreds of session recordings to extract UX insights can be a daunting task. That's why we've leveraged the power of the ChatGPT API to provide you with a summary of each recording. Now, you don't have to watch every single video. Simply review the GPT-generated summary and gain a quick understanding of what occurred in the session. With this summary, you can efficiently decide whether to skip a video or delve deeper into the details. Visualize aggregated data in an interactive heatmap and see how users scroll, click, and move on your website.
    Starting Price: $9 per month
  • 11
    FullSession

    FullSession

    FullSession

    Track clicks, taps, mouse movements, and hovers to visualize user frustration and help you improve your digital customer experience. Go beyond static heatmaps and track dynamic elements such as pop-us, hidden items, drop-down menus, etc. Understand the UX complexity of your mega-menus through our interactive heatmaps and remove user frustration to increase conversion. Never miss any click, scroll, hover, and identify key elements that capture users’ attention. Measure sentiment across different pages and target groups. Connect quantitative and qualitative insights. Collect and analyze your NPS score and get real-time feedback. See why users are unhappy by viewing session recordings for low feedback scores. Get insights behind every user action every step of the way. Utilize dynamic and interactive website heatmaps to see where users drop out. Increase conversion rates, fix issues, and segment optimize for better growth.
    Starting Price: $39 per month
  • 12
    Contentsquare

    Contentsquare

    Contentsquare

    Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.
  • 13
    FigPii

    FigPii

    FigPii

    Know what users do, why, and exactly how to improve. FigPii is like having cheat codes for building the user experience your audience wants (and your bottom line needs.) No other platform makes it easier to live inside your customer's head—without creeping them out or ruining their visit. Stop guessing and watch videos of visitors moving around the site and clicking around. Look at aggregate data of how visitors interact with different pages. Ask your visitors the questions you’ve been wondering about. AB test your designs to see if they are actually performing the way they should. Best of all, it's powerfully simple: no need to wrangle data from disparate tools or comb through confusing reports for hours on end. You can get in, get insight, and get out. GDPR & CCPA: The GDPR (General Data Protection Regulation) is legislation designed to strengthen and unify data protection laws for all individuals within the European Union.
    Starting Price: $49.99 per month
  • 14
    WebszeTheme

    WebszeTheme

    WebszeTheme

    At WebszeTheme, we believe that data is the key to unlocking success online. That’s why we’ve created a comprehensive dashboard that provides heatmaps, section replays, user behavior, and user event information to help you understand how your website is performing. Our tool is designed to be user-friendly and easy to use. With just a few clicks, you can gain valuable insights into your website’s user behavior and make informed decisions to improve engagement, conversion rates, and overall user experience. We take pride in our team of dedicated professionals who are passionate about website analytics and delivering exceptional results to our clients. Our team includes experts in data analysis, user experience design, and website development, and we are committed to providing the best service possible to our clients.
    Starting Price: $16 per month
  • 15
    StackFM

    StackFM

    StackFM

    At StackFM we do not sell you a product, we offer solutions to your needs. Extend the life of your assets with effective asset management. Track facilities inventory with exact location. Unlimited filtering of data. Manage insurance and warranties. Create charge-back reports. Relate assets to appropriate entities. Easy drag-and-drop manipulation on highly detailed drawings. Choose from a library of icons to represent any asset. An unlimited variety of custom properties for each asset type helps you avoid the one-size-fits-all approach. User-defined templates for easy handling of various equipment data. Create various relationships between Assets and other entities that make sense for better management. Connect the HVAC zone to its thermostat and the AC unit on the roof. Quickly locate the control valve for a fire suppression zone. Keep track of key information and receive timely notifications before important dates and events.
    Starting Price: $1 per month
  • 16
    Zappi

    Zappi

    Zappi

    Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.
  • 17
    onWork.ai

    onWork.ai

    onWork.ai

    onWork.ai is an advanced AI-powered analytics platform designed to revolutionize how businesses understand and optimize user behavior on their websites. With its innovative suite of tools, including AI heatmaps, session recordings, and real-time user tracking, onWork.ai helps marketers, business owners, and web developers visualize how visitors interact with their sites. This powerful insight enables them to identify key engagement hotspots, improve navigation, and refine content to boost conversions. By providing metrics on clicks, scrolls, and engagement levels, onWork.ai helps optimize the customer journey, driving better results. Additionally, its comprehensive reports on user trends, page performance, and traffic patterns offer data-driven strategies for website growth. Whether you're tracking peak traffic hours, user device preferences, or evaluating underperforming pages, onWork.ai gives you the insights needed to create targeted strategies.
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