Best Lead Scoring Software
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Compare the Top Lead Scoring Software as of October 2025
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What is Lead Scoring Software?
Lead scoring software is software used to evaluate prospects and assign them a score based on their prospective value. This automated process helps organizations prioritize leads by analyzing customer data such as demographics, contacts, interests, buying history, etc. Lead scoring software helps marketers understand the likelihood of success for each lead and target them with more relevant campaigns. It also makes it easier to identify qualified leads from the mass of incoming prospects and accelerate sales cycles without any manual effort. By streamlining this process of lead qualification, lead scoring software can help businesses increase efficiency in managing their accounts. Compare and read user reviews of the best Lead Scoring software currently available using the table below. This list is updated regularly.
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1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.">
Starting Price: Free -
2
Klaviyo
Klaviyo
Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.">
Starting Price: $0/month -
3
Identity Matrix
Identity Matrix
Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.Starting Price: $149 per month -
4
6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
5
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.Starting Price: $9.99 per month -
6
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
7
ActiveCampaign
ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial todayStarting Price: $15 per month -
8
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.Starting Price: $1000.00/month/user
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9
Constant Contact Lead Gen & CRM
Constant Contact
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.Starting Price: $199 per month -
10
emfluence Marketing Platform
emfluence
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.Starting Price: $1,000/month -
11
Zoho SalesIQ
Zoho
Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses ofStarting Price: $0/month -
12
Drip
Drip
Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.Starting Price: $49.00/month -
13
Kizen
Kizen
Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale. -
14
Corefactors AI CRM
Corefactors
Corefactors AI CRM is a RevOps enabled CRM to help business break silos between teams and automate revenue operations that includes Sales, Marketing, Support and Success. Key Features include lead management, Inbuilt cloud telephony, Marketing Automation across multiple channels, Pipeline Management, Robust Ticketing system, Task Management and AI Powered alert/triggers and Customized Reports to help make informed decisions efficiently and grow faster. Sales Box is cloud based RevOps-enabled Sales CRM powered with AI, crafted to help business automate sales processes. Now manage leads efficiently and effortlessly at scale without missing any opportunities. Powerful dashboards with AI-based predictive lead scoring to help sales team prioritize and predict future sales.Starting Price: $8.99/month -
15
iCapture
Cvent
From the largest international trade shows to small networking events, and everything in between, iCapture provides a single solution for all of your mobile lead capture needs. A consistent and seamless solution for reps in and out of the booth. Get contact information and qualifiers in seconds for fast follow up. Reengage post-show with rich qualifying data for stronger sales calls to win more deals. Show up to trade shows and events with your own solution, customized to meet your lead capture needs. With the speed, consistency, and visibility provided by iCapture, you will cut lead follow-up time from weeks to minutes and drive revenue. Every company’s trade show lead capture process is different. The iCapture team works with you to set a system for capturing and qualifying leads, plus measuring performance from event to event. Our industry-leading feature set ensures a consistent, reliable lead capture experience customized to your needs.Starting Price: $79 per user per month -
16
BenchmarkONE
BenchmarkONE
Make every relationship count and make the most out of every opportunity with BenchmarkONE (formerly Hatchbuck). BenchmarkONE is an all-in-one sales and marketing software for small businesses that combines CRM, email marketing, and marketing automation tools. With BenchmarkONE, growing businesses can easily keep tabs on prospects and customers, automate followup, and track success of campaigns with ease.Starting Price: Free -
17
Creatio
Creatio
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.Starting Price: $25 per user per month -
18
Act-On
Act-On Software
Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.Starting Price: $900.00/month -
19
Emercury
Emercury
Start your campaign by a specific lead behavior. This will allow you to build a highly customizable response for almost any situation in your marketing. Respond with messaging based on your customers’ behavior. Are you struggling with getting your email delivered? Tired of not knowing what going on with your campaign? Worried about getting your account blocked? Tired of the box support answers that dont help you? Well, you have come to the right place. Our Approach to delivery is to get your emails delivered, and second to get them higher engagement. I know it sounds simple but that is the core of everything we do. Setting up a broadcast message to reach your subscribers couldn’t be easier. Easy to use an HTML editor or Drag and Drop Template Editor. Send personalized messages so each message is personalized to your customer. Segment your audience based on engagement metrics so you are communicating with your most active subscribers.Starting Price: $19.00/month/user -
20
Versium REACH
Versium
Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine that includes over 2 billion contact points. Versium supports businesses at every step of their data journey, thereby increasing audience reach by up to 5X and engagement by up to 10X for thousands of customers. Versium REACH is a full suite of data tools, tailored to be an easy-to-use platform for marketers with advanced API solutions for developers. Tools within Versium REACH include: List Insights, Data Prep, Business Online Audience Append, Consumer Online Audience Append, Persona-based List Generation, Account-based Marketing List Generation, Look-alike List Generation, Firmographic Append, IP to Domain, C2B Append, Contact Append Plus, Demographic Append, and Consumer List Generation.Starting Price: $3,600/year -
21
Pinpointe
Pinpointe On-Demand
Pinpointe On-Demand is an award-winning, cloud-based email marketing platform that helps high volume email senders track and stay in touch with customers through permission-based email. Purpose-built for mid-sized enterprises, high volume senders, and agencies, Pinpointe provides the largest library of mobile-friendly, pre-tested, ready-to-use HTML email templates that enables users to create engaging email campaigns. Core features include real-time site analytics and heat maps, social sharing buttons, smart segments, and powerful autoresponders.Starting Price: $42.00/month -
22
ActiveDEMAND
JumpDEMAND
ActiveDEMAND is a comprehensive marketing automation platform for marketers, digital agencies, and small to mid-sized businesses. ActiveDEMAND offers a rich set of tools that empower users to take their marketing efforts to the next level through streamlined campaign management, campaign recipes and attribution reporting. ActiveDEMAND's range of tools include call tracking, email marketing, reporting, online event marketing, powerful integrations, and so much more. -
23
Net-Results
Net-Results
Net-Results is a premium marketing automation platform that boasts an intuitive interface and a chock-full of functionalities. With Net-Results, marketers can quickly and effectively gnerate and nurture leads, launch email marketing campaigns, manage social media, and streamline sales. Net-Results also offers integrations with leading CRMs.Starting Price: $800.00/month -
24
LeadBoxer
LeadBoxer
LeadBoxer is a sophisticated lead generation and sales intelligence platform for small and large business-to-business (B2B) companies. As the most advanced online visitor identification and behavior tracking solution, LeadBoxer enables sales and marketing teams to identify and track online leads and customers, turn anonymous web traffic into actionable insights, and generate qualified leads in order improve business efficiency and grow their revenue stream. This software as a service (SaaS) solution provides lead and customer identification, filters and segments, dynamic lead scoring, notifications and alerts, and more.Starting Price: $99 /month -
25
Delivra
Delivra
Delivra is a top-rated email marketing automation software trusted by results-driven marketers everywhere. With Delivra's robust and intuitive interface, Delivra helps marketers ensure that the right message is delivered to the right person at the right time. The platform boasts of marketing automation tools, drag and drop editor, multi-channel drip campaigns, email templates, lead alerts, analytics, integrations, and more.Starting Price: $75.00/month -
26
Trumpia
Trumpia
When your business needs to reach its customers or employees, nothing beats mass texting. But not all texting software are the same. Trumpia adds unique tools that take your business beyond spammy text blasts by targeting messages and automating chores. This way, you can deliver the right message to the right audience, all automatically. Our platform is cloud-based and offers a friendly user interface with an array of end-user tools. Trumpia empowers you to send tailored messages to the right person, at the right time, all automatically. Streamline operations and minimize human error through response-based and rule-based text automation. Send and receive messages using your existing phone number, without having to disclose your personal number. Trumpia brings you the highest ROI throughout the lifecycle of customers and employees. Cater to your subscribers’ channel preferences and ensure you reach 100% of your audience.Starting Price: $195 per month -
27
Smarketing Cloud
Smarketing Cloud
Smarketing Cloud is a unified, AI-powered sales and marketing platform designed to streamline customer engagement and drive business growth. It integrates CRM, sales, marketing automation, and AI tools into a single interface, enabling businesses to manage contacts, build customer segments, and automate workflows effectively. The platform offers multi-channel marketing capabilities, allowing users to run campaigns across email, SMS, Messenger, WhatsApp, and more, with features like workflow automation, audience segmentation, and analytics. Smarketing Cloud's CRM software provides contact management, company profiles, and a 360° customer view, facilitating personalized customer experiences and improved sales processes. Its sales software includes lead management, deals management, pipeline management, and prospecting tools, helping sales teams close deals faster.Starting Price: $500 per month -
28
SalesWings
SalesWings
SalesWings is a powerful buyer intelligence and sales enablement platform designed to help marketing, sales, and agentic teams deeply understand customer intent. It captures behavioral data and converts it into actionable insights that identify the hottest leads and most promising accounts. By integrating seamlessly with tools like Salesforce, Braze, Segment, and Slack, SalesWings delivers real-time scoring and engagement alerts directly where teams work. Its AI-driven Sales Copilot empowers sales reps with personalized next-best actions to close deals faster. Marketing teams benefit from intent data that aligns campaigns with genuine buyer interests, ensuring every message resonates. With SalesWings, teams move beyond guesswork and operate with a shared understanding of how to win buyer trust. -
29
LeadByte
LeadByte
We help lead generators scale quicker with advance lead distribution, validation and lead nurturing software. Track lead revenue in real-time and distribute leads exclusively, multi-sell or by priority or weighted distribution. ◉ Capture leads in real-time via your Web Forms, Quizzes, Facebook Lead Ads, Ping-Tree, Host & Post sources or imported data files. ◉ Authorise incoming leads by setting up highly customisable rules and third-party validation services. Eliminate invalid, nonsensical, out of criteria or duplicate data. ◉ Deliver leads to any API in real-time or via Email, SMS and File Schedules. Set caps, custom filters, commissions and payout logic ◉ Maximise contact rates for your clients or squeeze more profit out of every lead you generate with Email & SMS scheduling. ◉ Track source, volumes and revenue of your leads. Monitor leads sold, unsold, duplicates, errors in real-time. ◉ Provide portal access for your lead buyers and lead sellers.Starting Price: $400.00/month -
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iPost
iPost
Finally, an email platform that is built for marketers by marketers. The easiest, most flexible, and dynamic marketing automation solution for your email and mobile needs. Tired of legacy platforms that are too expensive, too hard to learn, or that you’ve outgrown? You’re not alone. iPost has the tools you need. Plus the platform is easy to learn and flexible enough to adapt as you grow. The iPost email platform was built to fit the needs of today’s marketers with the scalability and features needed to grow with marketers of the future. iPost brings powerful features to email marketing with technology that is responsive, flexible, and easy to use. Real-time data to fuel audience discovery, targeting, and personalization. Intuitive reporting, from campaign, trends, to funnel and conversion tracking. Drag and drop personalization, dynamic content, and code-free design tool. Check why iPost is a recognized as a leader in The Relevancy Ring 2019 Enterprise ESP Buyers Guide.