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Compare the Top PPC Software in Europe as of October 2025

What is PPC Software in Europe?

PPC (Pay-Per-Click) software is a tool designed to help businesses create, manage, and optimize paid advertising campaigns across various platforms such as search engines, social media, and display networks. These tools provide features for keyword research, ad creation, bid management, performance tracking, and ROI analysis. PPC software typically includes automated bidding, A/B testing, audience targeting, and detailed analytics to help advertisers maximize the effectiveness of their ad spend. By offering insights into campaign performance, optimizing ad placements, and refining targeting strategies, PPC software helps businesses drive traffic, increase conversions, and achieve marketing goals more efficiently. Compare and read user reviews of the best PPC software in Europe currently available using the table below. This list is updated regularly.

  • 1
    AiHello

    AiHello

    AiHello

    Automate Amazon PPC For Your Business Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs. Take complete control of your e-commerce marketing on Amazon. Grow your revenues and reduce work hours spent on Amazon ads management with automated keywords discovery & continuous bid modifications
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    Starting Price: $37 a month
  • 2
    Optmyzr

    Optmyzr

    Optmyzr

    Designed specifically to manage Bing Ads and AdWords accounts, Optmyzr provides relevant insights through analytics and reporting to help organizations be more efficient. Equipped with enterprise-level search marketing tools, workflows, and scripts, Optmyzr enables users to make quick improvements to their PCC accounts and create successful campaigns. Core features include One-Click Optimizations, data insights, reporting, enhanced scripts, shopping add tools, and bid management.
    Starting Price: $116.00/month
  • 3
    Diginius

    Diginius

    Diginius

    Diginius Insight unifies your digital data and improves performance by consolidating reporting and analytics, drawing insights your business needs to scale. All on a single robust digital platform. Build a transparent and trusting client relationship by utilizing Diginius insight. The data management suite for digital marketing agencies efficiently streamlines multi-client campaign oversight and reporting with white-labeled solutions and collaboration features. Offering robust solutions with scalability and growth at the forefront of its innovation, discover how the Diginius insight platform can support you with consolidating reporting, analytics, and advertisement management from a comprehensive overview of your digital landscape. Whether you're looking to streamline reporting, gather insights from your digital landscape, monitor SEO activity, or nurture high-value leads through the sales funnel, Diginius insight is a performance-driven platform built to unify your holistic data.
    Starting Price: $1 per month
  • 4
    CampaignHero

    CampaignHero

    CampaignHero

    CampaignHero is the software arm of the award-winning digital marketing agency, Broadplace, designed to help SMEs grow their business online. The CampaignHero App makes managing online advertising accounts on Google, Microsoft and Facebook easy, simple, optimized and effective. The app provides real, actionable and beneficial tips, tools and recommendations that will help boost your campaigns to aid business growth. Our award-winning technology helps uncover optimizations for your Google, Microsoft and Facebook campaigns that won’t be spotted by any other ad tech tool. Get expert support for your advertising via the in-app live chat. Our app enables multi-channel ad management & reporting. Tutorials, articles, videos and webinars to help you build your business online. 100s of personalized optimizations & improvement recommendations uncovered by our smart technology.
  • 5
    Google Campaign Manager 360
    Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. Use Trafficking to manage creatives and run ad campaigns. Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you. Build and run custom reports. Includes standard, floodlight, path to conversion (P2C), reach, and cross-dimension reach report types and subtypes. Gain insight into user interaction paths and learn the role that specific channels played in your conversions. The verification tab in Reporting helps you check the overall behavior of your ad impressions. Learn about tagging, geo-targeting, and content verification.
  • 6
    QuanticMind

    QuanticMind

    QuanticMind

    Combine advanced performance marketing products with world-class expertise to ensure that your marketing program is successful. Elegant and powerful analytics suite. Automate reporting across your tech stack without the need for data stitching and surface insights instantaneously to ensure the success of your campaigns. Centralized, powerful PPC bid management and automation. Leverage advanced data science and industry-leading machine learning PPC bidding technology to increase acquisition, revenue, and ROI. Manage feed-based shopping campaigns and accelerate sales growth. Centralized shopping ad management and powerful bid optimization and automation for Google and Bing. Advertising publishers, social engagement providers, mobile analytics portals, call tracking technologies. Marketing organizations today are compelled to juggle a vast network of disconnected tools to map their customers’ increasingly complex paths to purchase.
  • 7
    Marin Software

    Marin Software

    Marin Software

    MarinOne is the answer to the challenges facing today's digital marketer. By bringing search, social, and eCommerce advertising into a single platform, MarinOne helps advertisers maximize the results of their digital campaigns by giving them a single view of the customer. As fierce competitors, Google, Facebook, and Amazon are never going to help you make your advertising work effectively across channels. The most powerful weapon a performance marketer can use is their own data. MarinOne is designed to take full advantage of all available data—including your CRM, data warehouse, and publisher data, and third-party signals. MarinOne aligns your ad campaigns across multiple publishers, helping you get the spend mix right while analyzing each channel’s influence on one another. It’s one of the most effective differentiators for the modern performance marketer. MarinOne supplements publisher tools by amplifying campaigns to drive performance.
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