Best Product Analytics Software
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Compare the Top Product Analytics Software as of October 2025
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What is Product Analytics Software?
Product analytics software provides the tools to help businesses track, analyze, and optimize the performance of their products by collecting and interpreting user behavior data. These platforms provide insights into how customers interact with products, what features they use most, and where they encounter issues. Product analytics software typically includes features like funnel analysis, cohort analysis, A/B testing, heatmaps, and real-time tracking of product usage. It helps companies make data-driven decisions to enhance user experience, improve product features, and drive product innovation. Compare and read user reviews of the best Product Analytics software currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
3
Revuze
Revuze
Revuze empowers brands with next-step actions, from the category down to the SKU level, to streamline research across all products, drive product innovation, enhance marketing effectiveness, and optimize eCommerce performance. Leveraging advanced AI and machine learning, we transform e-comm, social and survey data into a unified Voice of Customer (VoC), with the highest level of accuracy and integrity, resulting in products that consumers love and appreciate. -
4
Smaply
Smaply
Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises.">
Starting Price: €390.00/year -
5
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
6
Adobe Analytics
Adobe
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them. -
7
UXPressia
UXPressia
UXPressia is a collaborative customer experience platform that allows you to create, export, and share customer journey maps, personas, and impact maps online. Some of the platform’s features include maps and personas with a predefined, easy-to-customize structure (drag and drop sections, such as text, video, embed code, touchpoints, etc.). Multiple-persona journey maps. Design View (journey atlas) to specify relations between mapping initiatives. 120+ free templates for 10+ industries to use as a starting point. Text and audio comments, dot votes, and reactions. Storyboard library and image formatting. Default and custom tooltips. Color themes for journey maps. Team library for touchpoints, images, channels, etc. Link and email sharing. Presentation mode. Branding and high-quality exports (PNG, PDF, CSV, and PPTX). Teams will especially enjoy collaborative options and the possibility to standardize and scale their projects.Starting Price: $13.30 per month -
8
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
9
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
10
Totango
Totango
Design and run any customer journey, easily and at scale. Everything you need to accelerate your customer success with the most widely adopted all-in-one Customer OS. Select your customer journey or build your own. Out of the box best practice templates for any journey or initiative. Why start from scratch? Securely connect all your customer data for a single, unified view of your customer. Simple to administer and maintain. Manage everything in one platform. It's never been easier to design, run, and measure, your best customer engagements. Automate workflows across your entire organization. Supercharge your digital engagement with hyper-personalized communications for each user. Modular and agile. It’s everything you need to easily get started, monitor, tune and grow. -
11
cux.io
cux.io
CUX is a Digital Experience Analytics tool, helping companies save up to 5x time on analytics and drawing valuable conclusions. We eliminate data overload with a laser focus on user problems, frustrations, and all bottlenecks that can prevent them from using online channels to buy product and services. CUX is a comprehensive, user-focused analytics tool that provides instant behavioral insights. ✔ Goal-oriented Analytics: CUX automatically selects ONLY the data that is relevant to individual business goals. ✔ Qualitative and Quantitative Assessments provided by one tool. ✔ Knowledge: We support users with trainings, onboarding, mentoring, audits and monthly recommendations. ✔ AIocado: our very own AI-analytics concierge will show you precisely the reasons for your conversion drops, places of users' frustration, recommendations and more. We cooperate with the Innovation, Marketing, Product, and E-com departments within the companies.Starting Price: €79 per month -
12
devtodev
devtodev
devtodev is an ultimate product analytics platform for data-driven teams to get valuable insights and influence user decisions. With devtodev you can convert users into paying users, improve in-app economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.Starting Price: Free -
13
Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
14
PostHog
PostHog
PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.Starting Price: Free -
15
Qualetics
Qualetics
Embed custom-developed insights in your apps such as recommendation engines, sentiment analysis, anomaly detection, and fraud detection while receiving user engagement analytics delivering new value to your customers and product analytics for your teams. Advanced analytics delivered through Qualetics’ secure, the multi-tenant interface generates new levels of collaboration between your team and your customers as they view, analyze, share, export, and subscribe to valuable insights in real-time. Qualetics’ AIMS captures multi-dimensional data points from your apps in real-time powering advanced analytics and AI-based outcomes. With the help of our proprietary page rank and error ranking algorithm, we provide a quality index of your product with breakdowns that inform you how critical the errors are, how frequently they occur, and how many users are impacted. With the help of Qualetics, your product’s Performance Index score informs you how your application is performing.Starting Price: $99 per month -
16
Kliken
SiteWit
Kliken makes marketing your business to interested online shoppers fast and simple; helping you unleash more traffic, more leads, and more sales for your company. Kliken is proud to be a part of the 2021 Inc. 5000 list of the fastest-growing companies in the United States. Choose from flexible budgets to meet your business needs, with a small fee to create and manage as many campaigns as you'd like. Start growing your business right away with an automated solution, regardless of your prior marketing experience. Build campaigns focused on efficiently spending your budget for visitors that are most likely to do business with you. Review all the metrics you need to understand how your campaigns work to maximize your return on ad spend. Put your business in front of the right people, whether you offer products or services. Market your business with the right tools for you.Starting Price: $150 per month -
17
Witbe
Witbe
Leading innovation in the Quality of Experience (QoE) industry, Witbe offers an award-winning approach to monitor the QoE delivered to users of any interactive service (telephony, video, Web), on any device (PC, smartphone, STB), and through any network (fixed, mobile, OTT). Since its foundation in 2000, Witbe has continually grown and is now trusted by more than 300 clients in 50 different countries. Broadcasters, Operators, Content Providers & App Developers, all rely on Witbe Robots to ensure flawless services. Witbe is a public company listed on Euronext Growth (ALTWIT.PA) and has offices all around the world, including locations in Paris, New York, San Jose, Denver, Montreal, London, and Singapore. -
18
Amazon QuickSight
Amazon
Amazon QuickSight allows everyone in your organization to understand your data by asking questions in natural language, exploring through interactive dashboards, or automatically looking for patterns and outliers powered by machine learning. QuickSight powers millions of dashboard views weekly for customers such as the NFL, Expedia, Volvo, Thomson Reuters, Best Western and Comcast, allowing their end-users to make better data-driven decisions. Ask conversational questions of your data and use Q’s ML-powered engine to receive relevant visualizations without the time-consuming data preparation from authors and admins. Discover hidden insights from your data, perform accurate forecasting and what-if analysis, or add easy-to-understand natural language narratives to dashboards by leveraging AWS' expertise in machine learning. Easily embed interactive visualizations and dashboards, sophisticated dashboard authoring, or natural language query capabilities in your applications. -
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Gainsight PX
Gainsight
Gainsight PX enables you to deeply understand what users are doing in your product, collect feedback, and create in-app engagements like walkthroughs and guides to drive onboarding and adoption. Visualize how cohorts of users naturally move through your product. Identify key dropoff points or areas of low feature or module usage. Determine which features correlate with high user satisfaction and long-term retention. Analyze adoption and retention by specific user segments or attributes. Onboard and drive users to key features with in-product engagement. Build in-app guides to walk users through product setup and introduce core features. Leverage guides, tooltips, and hotspots to activate usage of new or lesser-known features. Create highly personalized engagement experiences based on user characteristics such as role, geography, historical product behavior, and more. -
20
Snowplow Analytics
Snowplow Analytics
Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies. -
21
Refiner
Refiner
Refiner is a customer survey tool built specifically for SaaS, eCommerce and Membership sites. Ask your users any question while they are using your product with our beautiful & simple survey widgets - on brand and perfectly timed. Refiner integrates into your existing marketing & sales stacks seamlessly. Our integrations allow you to sync survey responses to the tools you already use in real time. Your CRM, email marketing automation platform, your backend API or good old Excel. Refiner helps you to understand who your users really are, what they need and how you can help them achieve their goals. Get started for free today and increase conversion & retention rates with better customer data.Starting Price: $29 per month -
22
Halosight
Halosight
Companies of all sizes rely on Halosight AI and NLP to power support effectiveness and analyze help desk signals. Unlock support signals while driving operational effectiveness. Spot opportunities to innovate. Customers choose Halosight to deliver positive support outcomes using untapped service cloud data. Innovation depends on doing more with data trapped in tickets and case histories. Halosight customers leverage AI and NLP to discover new opportunities. Information turns into action when agents have access to insights. Arm them with the ability to proactively solve issues instead of dealing with problems after the fact. Don't scroll through long lists of case reasons. Halosight automates case categorization to streamline routing and workflow processes using AI. Track new support signals that drive case deflection, knowledge management, and agent efficiency. Salesforce is our home, not just another integration. Delivered via the Salesforce App Exchange, installed in your instance.Starting Price: $2,500 per month -
23
Fabi.ai
Fabi.ai
Fabi.ai is an AI-powered, collaborative data analysis platform. It helps data teams turn data into insights thanks to a seamless integration between SQL, Python, AI and no-code. From Fabi.ai, data teams can build and share interactive dashboards and reports, data apps, or lightweight data pipelines, pushing insights to Google Sheets and Slack.Starting Price: $199/month -
24
Revenera Usage Intelligence
Revenera
Product Usage Analytics for Smarter, Faster Strategy and Roadmap Decisions. Whether defining new features or optimizing your existing product functionality, Usage Intelligence (formerly Revulytics) helps you make better decisions. Collect and analyze actual product usage metrics to understand user engagement and interaction with your software, analyze your install base and build a data-driven strategy for roadmaps, packing, pricing and sunsetting decisions. Enabling analytics in your software applications doesn’t just provide a better foundation for Product Management decisions. Technical and environment data gives insights for Development teams trying to plan for infrastructure and support requirements. Usage Intelligence, the first software usage analytics solution designed for distributed C/C++, .NET, Obj-C and native Java applications on Windows, Macintosh, and Linux, provides deep insight into application usage. See which features are used most and least. -
25
Quantum Metric
Quantum Metric
Quantum Metric gives you the empathy and experience data you need to put people at the heart of your products. Machine learning helps you automate the identification of technical issues and confusing user experiences in real time. Empathize with your customer and easily resolve issues with detailed session replay. Powerful UX analysis that is easy to use and draw insights from, even if you are just browsing your site. Combine qualitative and quantitative data in one platform so teams can make data-backed design decisions. -
26
Viavoo
Viavoo
Convert reviews, chats, surveys, emails, call transcripts, support tickets, social media into actionable insights and trends, to better meet the CX | UX challenge. Behaviours, feelings, expectations, claims, emotions viavoo AI taps into customer feedback and conversation to provide meaningful data for marketing, CRM teams and other Customer Experience stakeholders. Bring verbatim data to life with interactive charts visualization. Carry out meaningful analysis about your products, services, customer journey, apps, competitors. Gain deeper insight into the customer experience and market trends. -
27
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
28
Gainsight
Gainsight
Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes. -
29
Toonimo
Toonimo
Rethink Your Employee Training Program. Train your employees with a step-by-step, personalized, online training program. Lower your training costs and Increase your team and employee productivity. Employee Training is Effective When it’s Simple and Engaging– Build a personalized training plan for each group of employees by guiding and supporting them in real time. Cut Your Valuable Training Time and Reduce Costs– Transform your face-to-face corporate training to online engaging training, while cutting training costs. Measure and Analyze Your Training Program– Get online training program status and feedback at every step. You can access aggregated analytics within every custom training program, with each training walkthrough. -
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Pendo
Pendo
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.