Best Product Analytics Software
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Compare the Top Product Analytics Software as of October 2025
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What is Product Analytics Software?
Product analytics software provides the tools to help businesses track, analyze, and optimize the performance of their products by collecting and interpreting user behavior data. These platforms provide insights into how customers interact with products, what features they use most, and where they encounter issues. Product analytics software typically includes features like funnel analysis, cohort analysis, A/B testing, heatmaps, and real-time tracking of product usage. It helps companies make data-driven decisions to enhance user experience, improve product features, and drive product innovation. Compare and read user reviews of the best Product Analytics software currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
3
Chameleon
Chameleon
Chameleon is the deepest digital adoption platform for product success, empowering SaaS teams to build no-code, self-service user onboarding, feature adoption, and feedback collection. • PMs, PMMs, and CSMs can build, manage and improve product experiences for your web application without writing code. • Using Chameleon you can show new users key functionalities, highlight product changes, improve feature discoverability, and reduce confusion and support requests. • Deploy NPS, CSAT, CES and custom surveys to users, triggered at the right time and to the right audience. • Add self-serve help and user onboarding launchers to guide users without interrupting their workflow. • Chameleon automatically collects the data on tour performance that can be used to optimize tours. • Variations can be shown to different users and all tours can be A/B tested. • Connect to one of the hundreds of integrations Chameleon supports">
Starting Price: $279 per month -
4
Revuze
Revuze
Revuze empowers brands with next-step actions, from the category down to the SKU level, to streamline research across all products, drive product innovation, enhance marketing effectiveness, and optimize eCommerce performance. Leveraging advanced AI and machine learning, we transform e-comm, social and survey data into a unified Voice of Customer (VoC), with the highest level of accuracy and integrity, resulting in products that consumers love and appreciate. -
5
Smaply
Smaply
Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises.Starting Price: €390.00/year -
6
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
7
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
8
Adobe Analytics
Adobe
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them. -
9
Woopra
Woopra
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
10
UXPressia
UXPressia
UXPressia is a collaborative customer experience platform that allows you to create, export, and share customer journey maps, personas, and impact maps online. Some of the platform’s features include maps and personas with a predefined, easy-to-customize structure (drag and drop sections, such as text, video, embed code, touchpoints, etc.). Multiple-persona journey maps. Design View (journey atlas) to specify relations between mapping initiatives. 120+ free templates for 10+ industries to use as a starting point. Text and audio comments, dot votes, and reactions. Storyboard library and image formatting. Default and custom tooltips. Color themes for journey maps. Team library for touchpoints, images, channels, etc. Link and email sharing. Presentation mode. Branding and high-quality exports (PNG, PDF, CSV, and PPTX). Teams will especially enjoy collaborative options and the possibility to standardize and scale their projects.Starting Price: $13.30 per month -
11
Kissmetrics
Kissmetrics
Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.Starting Price: $500.00/month -
12
Mitzu
Mitzu.io
Mitzu.io is a warehouse-native analytics platform designed for SaaS and e-commerce businesses. It enables teams to derive actionable insights directly from their data warehouses or lakes without complex data modeling or copying data into third-party systems. The platform integrates seamlessly with popular data storage solutions like Snowflake, BigQuery, Redshift, Databricks, and Trino. Mitzu's key feature is its capability to provide self-service analytics. It empowers non-technical users like product managers, marketers, and sales teams to explore data and generate insights without SQL expertise. The platform automatically generates SQL queries based on user interactions, providing real-time analytics for monitoring user behavior, feature usage, and engagement patterns. One of Mitzu's main advantages is that it works directly on raw datasets in the warehouse, eliminating the need for data duplication. Also, it works with seat-based pricing! Cheaper than the alternatives.Starting Price: $95 per month -
13
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
14
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
15
Totango
Totango
Design and run any customer journey, easily and at scale. Everything you need to accelerate your customer success with the most widely adopted all-in-one Customer OS. Select your customer journey or build your own. Out of the box best practice templates for any journey or initiative. Why start from scratch? Securely connect all your customer data for a single, unified view of your customer. Simple to administer and maintain. Manage everything in one platform. It's never been easier to design, run, and measure, your best customer engagements. Automate workflows across your entire organization. Supercharge your digital engagement with hyper-personalized communications for each user. Modular and agile. It’s everything you need to easily get started, monitor, tune and grow. -
16
SessionStack
SessionStack
SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where customers are getting stuck and dropping off, and what conversion opportunities are being missed. The insights generated by the platform serve as a fast track to improving the entire user experience with data-backed conversion rate optimization. SessionStackAI and our proprietary machine-learning models are the ideal partners for all e-commerce decision makers who are laser-focused on revenue. SessionStackAI blends qualitative and quantitative user data to provide the full picture of any website or mobile app interaction. The platform’s auto-capture capabilities and retroactive data history help ensure that there are no gaps in the analysis, identifying any friction points or new conversion opportunities as you go.Starting Price: Upon request -
17
cux.io
cux.io
CUX is a Digital Experience Analytics tool, helping companies save up to 5x time on analytics and drawing valuable conclusions. We eliminate data overload with a laser focus on user problems, frustrations, and all bottlenecks that can prevent them from using online channels to buy product and services. CUX is a comprehensive, user-focused analytics tool that provides instant behavioral insights. ✔ Goal-oriented Analytics: CUX automatically selects ONLY the data that is relevant to individual business goals. ✔ Qualitative and Quantitative Assessments provided by one tool. ✔ Knowledge: We support users with trainings, onboarding, mentoring, audits and monthly recommendations. ✔ AIocado: our very own AI-analytics concierge will show you precisely the reasons for your conversion drops, places of users' frustration, recommendations and more. We cooperate with the Innovation, Marketing, Product, and E-com departments within the companies.Starting Price: €79 per month -
18
NetSpring
NetSpring
NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. Key Functionality: - Self-serve answers to any question, starting from a rich library of product analytics reports, with the ability to pivot seamlessly back and forth between any report and ad hoc visual data exploration - Combine product instrumentation with any business data in your DW for context-rich analytics - Avoid writing and maintaining complex SQL for funnel/path-type queries, but have the option of leveraging SQL for specialized analysis Key Benefits: - Full Business Context: Access any data in the DW. Deeply understand the drivers of retention, referrals, and revenue. - Privacy & Security: Your customer data never leaves the DW. Maintain a single governed source of truth. - Cost & Maintenance: Simply connect to the DW and self-serve. No data movement. Cost not tied to event volume.Starting Price: $49/mo per seat -
19
Zoho Apptics
Zoho
Zoho Apptics is a product analytics tool that provides everything you need to gain valuable insights into your product’s performance. Developers, Marketers, and Product owners can use Apptics to analyze their apps, monitor user behavior, understand their interactions, and capture crashes and errors—all in one platform. With support for all the frameworks, including Android, iOS, macOS, tvOS, watchOS, Windows, React Native, Javascript, Flutter, and Unity, Apptics helps you to fine-tune your app, keep users engaged, and build lasting loyalty. Ready to explore and experience Zoho Apptics? Sign up now!Starting Price: $89 -
20
devtodev
devtodev
devtodev is an ultimate product analytics platform for data-driven teams to get valuable insights and influence user decisions. With devtodev you can convert users into paying users, improve in-app economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.Starting Price: Free -
21
Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
22
Prodlytic
Prodlytic
Prodlytic provides an on-premise, enterprise-grade behavioral analytics solution that automatically tracks and stores all event-level data across your website and web app. Continuous export to your own storage and analysis technologies enables deeper insight on everything your customers do. Understand your customers & build better products with auto-track analytics on-premise & self-hosted. Auto-track everything your customers do by default. Add our lightweight tracking code once to your website or app and that’s it. No need for extra code ever, even if you want to instrument new events. Prodlytic displays a high-level overview of clicks, page views, and form actions so you can instantly understand how people are using your website or web app and make informed business decisions. The data Prodlytic collects is yours. Take control of it with continuous export to the storage and analysis technologies you’re familiar with. Export raw prodlytic data to Amazon S3, Google BigQuery, and more.Starting Price: $99 per month -
23
Keen
Keen.io
Keen is the fully managed event streaming platform. Built upon trusted Apache Kafka, we make it easier than ever for you to collect massive volumes of event data with our real-time data pipeline. Use Keen’s powerful REST API and SDKs to collect event data from anything connected to the internet. Our platform allows you to store your data securely decreasing your operational and delivery risk with Keen. With storage infrastructure powered by Apache Cassandra, data is totally secure through transfer through HTTPS and TLS, then stored with multi-layer AES encryption. Once data is securely stored, utilize our Access Keys to be able to present data in arbitrary ways without having to re-architect your security or data model. Or, take advantage of Role-based Access Control (RBAC), allowing for completely customizable permission tiers, down to specific data points or queries.Starting Price: $149 per month -
24
LogRocket
LogRocket
LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.Starting Price: $99/month -
25
Snappic
Snappic
98% of your visitors leave your website without purchasing. What if you could change that? Retargeting Ads that feel genuine. We analyze each of your visitors, the products they looked at, and learn what they like. Next time they’re browsing Instagram or Facebook they’ll see a highly relevant ad specifically tailored to what they were looking at and other product recommendations. Customers come back and complete the purchase. We dynamically create ads based on products your customers previously viewed. With our Social Dynamic Ads feature, we give you the option to not only use product detail images but also images from your Instagram feed. The results are ads that are more genuine, have more engagement, and perform better. Flexible support via live chat, email and phone. We guarantee that you’ll be able to have any issue resolved within 24 hours. A 4% campaign management fee on the ad spend is applied to all plans.Starting Price: $199 per month -
26
Sherlock
Sherlock
The game of SaaS is afoot! Win it with everything your customer-facing teams need to take users from trial to forever. Make your entire product-led stack smarter and more actionable with key product engagement insights. Don't let your teams work in the dark! You don't need another CRM, just a smarter one. Give your go-to-market teams the engagement data they need to do their job, without needing to invest in another, heavy CRM. Modern SaaS is a try-before-you-buy world. Ditch the MQLs for a lead qualification model that highlights leads that will convert. Sherlock tracks engagement and activation over time so your Sales team can focus on product qualified leads and stop chasing dead ends. Sherlock takes all in-app actions and turns them into an engagement score, showing a definitive ranking of your most (and least) engaged users. Multiple users on one account? Sherlock scores at the account level as well.Starting Price: $199 per month -
27
OmniPanel
OmniPanel
Software designed for cross-functional work. Automate your customer insights reporting & case handoffs to internal teams. Bring company-wide focus to key recurring user issues. Set up custom dashboards for specific issue types. Pull all the cases & data context for any issue customers encounter. Work from the same screen to get to the bottom of issues, together. Measure customer sentiment for any specific topic. Go beyond NPS & CSAT and quantify issue value by the $. Themes help you solve recurring customer issues faster. Quickly batch cases together that are representative of any problem you need buy-in to get fixed. OmniPanel pulls in info provided by your helpdesk and connected data sources to expedite your workflow. Never build the same report twice. Set up custom CX dashboards for the issues unique to your business, and let them run automatically. No more tedious tracking of warranty claims, manufacturing mishaps, missing items, or any other customer bottleneck.Starting Price: $39 per month -
28
Statsig
Statsig
Upgrade your feature flags and experiments to accelerate your product growth with the most powerful stats engine. Product observability combines experimentation with real-time analytics to give you a 360° view of your product and business. For the first time, you can see which features are driving your business core metrics - not just events and clicks. Statsig serves all your experimentation needs with a unified platform that connects what you build with the impact you deliver. We power A/B tests and experiments on any device, in any part of the application stack, at any scale. Statsig gives you a comprehensive 360° view of how your product is performing. We help developers become savvy decision-makers. Statsig introduces end-to-end observability for each product update, from system performance to customer behavior, and hands developers the ability to bring data to their teams for every product decision.Starting Price: $0.03 per 1000 events -
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Sprig
Sprig
Go beyond analytics and elevate your product with user insights, delivered fast. Capture insights from specific user cohorts based on their characteristics and the actions they take in your product. Leverage the full Sprig platform to learn from your users across every stage of product development. Record clips of your user sessions alongside their in-product feedback. Surface and solve pain points in your core flows before they become problems. Learn what your power users love, hate, and want to see next in your product. Identify user behavior patterns that lead to churn and learn how to reduce them.Starting Price: $175 per month -
30
Usermaven
Usermaven
Imagine knowing all about your audience; Usermaven gives you the power to see, understand, and act on your data like never before. Start your 30-day free trial and discover the hidden gems in your data. Usermaven's accurate tracking captures all events automatically, removing the dependence on developers and making it the easiest and most effective analytics tool for marketers and product professionals. Go beyond basic tracking with Usermaven's comprehensive suite of analytics tools. Gain in-depth website & product insights, understand user behavior, and optimize your marketing & product strategies for success. Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check. Easily spot onboarding hurdles, boost engagement, and enhance customer retention, no developer needed. Usermaven gives you a complete 360-degree view of your contacts (visitors, users & companies) data in one place. See what they do on your website/app in real-time.Starting Price: $14 per month