Audience Town

Leverage Experian marketing services' powerful consumer data to learn more about your customers, drive new business, and deliver intelligent interactions across all channels. ConsumerView can take your business to the next level with thousands of data attributes available. Consumer demographics like age, gender, marital status, children, and income. Life event triggers like new parents, new homeowners, and new movers. Automotive data provides insight into the vehicles consumers have in their garages and the likelihood of households purchasing a vehicle. Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level. Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories. Consumer decision-making styles and preferred marketing communication channels.

Canvs AI is an insights platform that transforms open-ended text from surveys, social media, transcripts, product reviews, and more into conversational intelligence about how people feel and why. Canvs is used by some of the world’s most admired brands, research agencies, and media and entertainment companies to accelerate time-to-insights, deepen understanding of audiences, and reduce the cost of analysis. Automate the analysis of open-ended text to quickly unlock consumer insights with deep, nuanced emotional context and high analytical confidence. Quickly explore, filter, and compare findings and generate stunning data visualizations with Canvs’ intuitive, easy-to-use insights portal. Streamline analysis of open-ends in your brand and concept tests and automate the coding of unaided awareness, recall and attribute questions. Quickly identify and categorize the sentiment and emotions associated with responses and respondents.