Hive Marketing Cloud

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

Omniconvert Reveal helps eCommerce businesses increase lifetime value with customer analytics and RFM segmentation. Reveal is a Customer Value Optimization Platform that helps merchants understand and predict their customers' behavior to improve Customer Lifetime Value. Complex data is easy to understand and visualize, and the revealed insights will help merchants treat customer segments accordingly on every marketing channel. The four main features Reveal offers are related to buying habits and automated RFM segmentation, customer experience with automated pre and post-purchase NPS surveys, product performance with real-time product reports and eCommerce analytics by focusing on the most important KPIs, calculated automatically.