Audience
Businesses wanting a solution to build and manage personalized loyalty programs that drive customer engagement and increase lifetime value
About Salesforce Loyalty Management
Salesforce Loyalty Management is a comprehensive platform designed to help businesses create and manage intelligent, personalized loyalty programs that enhance customer engagement and lifetime value. Built on the Salesforce Customer 360 Platform, it allows companies to configure loyalty programs with tiers, points, benefits, and rewards tailored to both B2B and B2C customers. It supports cross-industry partnerships, enabling customers to earn and redeem rewards across various brands, and offers tools to seamlessly onboard partners and manage joint promotions. With AI-powered capabilities, businesses can identify brand advocates, manage referral programs, and deliver personalized promotions based on customer data and behavior. Integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating consistent engagement across all touchpoints.