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Audience

Businesses that want to count and analyze visitors to their location. -- Retailers, Libraries, Universities, Municipalities, Malls, Casinos, Places of Worship, Office Buildings, and more!

About SMS Storetraffic

Smart, efficient, and anonymous People Counters & Analytics for the real world.

Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time.

We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend.

For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.

Pricing

Starting Price:
$19.95 USD
Pricing Details:
Free Lite Package including our Smart App only
Standard version starting at $19.95/Month/Device.
Retail Version starting at $29.95/Month/Device.
Real-Time Occupancy version starting at $39.95/Month/Device.
Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

API:
Yes, SMS Storetraffic offers API access

Ratings/Reviews - 35 User Reviews

Overall 4.9 / 5
ease 4.7 / 5
features 4.8 / 5
design 4.5 / 5
support 4.9 / 5

Company Information

SMS Storetraffic
Founded: 1972
Canada

Videos and Screen Captures

Default People Counting Dashboard

Default People Counting Dashboard

Product Details

Platforms Supported
Cloud
iPhone
Android
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online

SMS Storetraffic Frequently Asked Questions

Q: What kinds of users and organization types does SMS Storetraffic work with?
Q: What languages does SMS Storetraffic support in their product?
Q: What kind of support options does SMS Storetraffic offer?
Q: What other applications or services does SMS Storetraffic integrate with?
Q: Does SMS Storetraffic have an API?
Q: Does SMS Storetraffic have a mobile app?
Q: What type of training does SMS Storetraffic provide?
Q: Does SMS Storetraffic offer a free trial?
Q: How much does SMS Storetraffic cost?
Q: What pricing for support is available for SMS Storetraffic?
Q: What pricing for training is available for SMS Storetraffic?

SMS Storetraffic Product Features

Business Intelligence

Benchmarking
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Ad Hoc Reports
Budgeting & Forecasting
Natural Language Generation (NLG)
Predictive Analytics
Profitability Analysis

Museum

Exhibit Management
Collections Management
Event Management
Gift Shop POS
Grant Management
Insurance Management
Membership Management
Ticketing

People Counting

API
Anonymous Counting
Benchmarking
Conversion Tracking
Data Export
Events Statistics
Reporting / Analytics
Retail Counting
Zone / Area Monitoring
Car Counting
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Staff Exclusion
WiFi Tracking

Retail Execution

Data Collection
Workforce Management
AI / Image Recognition
Collaboration Tools
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
  • Nicholas R.
    Director Digital Transformation
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Helpful Team and Reliable Data Solution for Retail Foot Traffic"

    Posted 2025-10-07

    Pros: The platform provides accurate and consistent foot-traffic data that helped us understand customer flow patterns over time. The interface is straightforward, exports are reliable, and the support team — especially Sayantani — has been exceptionally responsive and flexible whenever we needed help or custom reports. Their willingness to go above and beyond stood out.

    Cons: The web dashboard could benefit from more advanced data visualization and trend-comparison tools. Occasional Wi-Fi or power interruptions caused data gaps, and the analytics features could be deeper for larger retail operations.

    Overall: We’ve used SMS Storetraffic for over two years and found it dependable for tracking in-store visitor counts and peak traffic hours. Even when we weren’t fully leveraging the analytics, the solution itself worked as expected and the team treated us with care and professionalism. Customer support was the strongest part of our experience, and their flexibility made it easy to manage our account as our needs evolved.

    Read More...
  • Kendall S.
    Library Director
    Used the software for: Less than 6 months
    Frequency of Use: Monthly
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Schiller Park Public Library"

    Posted 2025-08-25

    Pros: Report variety, easy to access dashboard, mobile app, ability to schedule reports for multiple users

    Cons: So far there is nothing I dislike about this product.

    Overall: This product is much more user-friendly and useful than the previous solution we were using at my library.

    Read More...
  • A SMS Storetraffic User
    Library Director
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Library People Counter"

    Posted 2025-07-09

    Pros: easy install by local techs
    quick response, easy billing
    pro-active remote technical assistance at no charge

    Cons: While we have another security camera system, but this one is clearer. Obviously NOT a con, except that I'd love if this camera could capture more of the face for security. While its purpose is to count heads, not bad guys, it sure would be nice.

    Overall: They made the system work seamlessly for our library, which is hard to count with so many strollers and families walking in clumps through our doors. Technical support is stellar and the relationship between us in the Southern US and SMS in Montreal makes for great humor: y'all and vous!

    Read More...
  • Joe G.
    Executive Director
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Simple, Effective, and Insightful for Small-Town Visitor Tracking"

    Posted 2025-06-17

    Pros: User-Friendly Dashboard: Easy to navigate app to get daily/weekly stats

    Valuable Visitor Insights: Helps us understand foot traffic patterns in our visitor center, which we share with local businesses.

    Quick Setup and Reliable Support: Installation was smooth, and customer service has been responsive and helpful.

    Customizable Reporting: Allows us to track daily, weekly, and seasonal trends—crucial in a tourism-driven community.

    Helps Justify Grant Funding: The data has strengthened our grant applications and economic development reports.

    Cons: Cost May Be High for Very Small Organizations: Worth the investment for us, but might be a stretch for chambers with tighter budgets.

    No indication when battery is low: We just notice when there is no reporting for a day then we switch the batteries.

    Have to pay for enhanced analytics

    Overall: SMS Storetraffic has been a game-changer for how the Lanesboro Area Chamber of Commerce tracks and communicates the value of tourism. In a town where every visitor counts, having reliable foot traffic data empowers us to better serve our members, advocate for downtown investment, and plan more strategically. Highly recommended for other destination communities or rural main street organizations.

    Read More...
    Reply from SMS Storetraffic
    Posted 2025-06-17
    Thank you so much for the thoughtful review! We're thrilled to hear that SMS Storetraffic is helping your team uncover valuable insights and more. We do have low battery alerts available. Our team will follow up to ensure you're set up for that. Appreciate your feedback and continued partnership! :)
  • Anthony B.
    Systems Analyst
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "3D Scope Review"

    Edited 2025-05-16

    Pros: The 3D Scope is an outstanding product that surpasses expectations in performance. The support team is highly knowledgeable and always ready to help. Despite its rich feature set, it remains easy to manage and calibrate.

    Cons: There are no cons right now, all the features we need are there.

    Overall: SMS Storetraffic not only offers top-quality products but also provides exceptional service. Collaborating with them is always a seamless and great experience.

    Read More...
  • A SMS Storetraffic User
    Vice President, Marketing and Buyer
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Vice President, Marketing "

    Posted 2025-01-27

    Pros: Amazing customer service and training. SMS allows us to efficiently track and manage our traffic and staffing.

    Cons: I really do not have any cons that I have encountered.

    Overall: I would definitely recommend SMS Storetraffic to other businesses. It's platform and portal is easy to use and provides all required reporting and more.

    Read More...
  • Dave C.
    Owner
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "SMS Store Traffic "

    Posted 2024-10-29

    Pros: This product is super easy to use. It is really intuitive, and it is reliable and accurate.
    The customer service is also quick and excellent.

    Cons: The only con that I would have is that it cannot integrate to the main page of Heartland, but that is on Heartland, not SMS.

    Overall: Our experience has been a 15/10.

    Mike is incredibly efficient and very knowledgeable and patient.

    Read More...
  • Paul K.
    C.E.O.
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "SMS Storetraffic review"

    Posted 2024-10-18

    Pros: Working with Michel was a great experience, very friendly, detailed, patients and very supportive.
    Amazing personality and team work.
    he is defiantly is an asset to SMS and provided an exceptional service to us and a contractor. My team was very honor to work with Michel. Looking forward all future opportunity working with him again.

    Cons: No Cons here. Michel is a very great person to work with. He make the challenge and installation very simple

    Overall: Amazing person and very knowledgeable of his skillset.
    One of the best support team members we have work with in a very long time. I look forward to working with him again.

    Read More...
  • Alex W.
    IT
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "SMS Storetraffic "

    Posted 2024-10-18

    Pros: Easy to use, clear data visualization, accurate people counting, good customer support, good integration with our other systems.

    Cons: Lacks a remote device management feature, but otherwise no cons.

    Overall: Overall, I'm very satisfied with SMS Storetraffic. It's been a reliable and insightful tool for monitoring store traffic, and it's helped us optimize our operations significantly.

    Read More...
  • Jessica J.
    Visitor Center Manager
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Makes reporting easy"

    Edited 2024-10-16

    Pros: SMS door counters make our monthly reporting process so much easier. One of our metrics is the amount of walk-ins to our visitor center and this software help this process to be easier.

    Cons: System has gone offline and we didn't realize so lost data on those dates. We have improved our internet so hoping this will no longer be an issue.

    Overall: Overall the system works great for us. We can easily report to leadership monthly and pull counts for holiday weekends or events.

    Read More...
  • Tamara H.
    Executive Director
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "High Functionality and Customization make SMS a Winner"

    Posted 2024-10-09

    Pros: Easy Installation, phone app and web admin, wide range of customizable reports, great training, quality build

    Cons: Would love to see more details about the capabilities on the website prior to purchase.

    Overall: A slow start but now realizing huge benefits! It took getting through the first orientation session to realize the true power of this product, but now we are seeing a lot of potential.

    Read More...
  • Damiano Z.
    Staff and Operation Manager
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "3D SCOPE - Review"

    Posted 2024-10-04

    Pros: The device was incredibly easy to set up, with straightforward instructions and top-notch customer support throughout the onboarding process. We worked closely with Sayantani, who guided us through setting up detailed reports, giving us valuable insights into daily and hourly traffic averages. This has been instrumental in streamlining our shift scheduling and break planning. Additionally, the sales and support team took the time to understand our specific business needs, recommending the 3D SCOPE II LC AI-Powered People Counter, which turned out to be an ideal fit. The product arrived promptly, and with the help of the onboarding team, we were quickly able to get it online and start tracking our traffic patterns effectively.

    Cons: The device does everything we needed. We are really happy with solution giving the specifics of our peculiar space

    Overall: It’s always a pleasure working with Sayantani Sen! Her attention to detail, excellent training skills, and dedication to going above and beyond for customers are truly commendable. The solution is also a great value for the price. The exceptional customer service team has been instrumental in making even the more challenging aspects of the setup process smooth and manageable. Highly recommended!

    Read More...
  • A SMS Storetraffic User
    Office Administrator
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: Deployment
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great Product and Service"

    Posted 2024-10-03

    Pros: The device was easy to set up, it comes with very clear directions, and the customer service for onboarding was exceptional. We worked with Sayantani and she was very helpful with showing us how to set up reports. With the reporting not only do we have a daily count, but we see averages by the day and even by the hour which is helpful for scheduling shifts and break times.

    Cons: The device does everything we needed and more with all the reporting, We really don't have a con.

    Overall: We ordered this device for our retail store and it works great. Not only was it easy to set up, but we were contacted by a customer success representative who gave a tutorial on the website and all of the reporting that’s available. Then they followed up for a second call to make sure everything was working, to see if we had questions, and to show us more in-depth reports. The counter does more that we had anticipated and will be a great tool for schedule shifts and break times. Don’t skip the tutorials or you will miss out on all the potential this has. Thank you, Sayantani, for being such a great resource, your service was excellent!

    Read More...
  • A SMS Storetraffic User
    Head of Technical Services
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great Service!"

    Posted 2024-09-30

    Pros: SMS Storetraffic has excellent product support! It is great to be able to schedule a meeting to discuss the product in more detail.

    Cons: Due to the location of our Pearl sensor, we were experiencing damage to the device by visitors.

    Overall: It is always a pleasure to work with Sayantani Sen! She is very detailed oriented, an excellent trainer and always goes above and beyond for the customer!

    Read More...
  • Jason B.
    Owner
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great for counting laundromat traffic"

    Posted 2024-09-27

    Pros: The physical installation was very simple and the WiFi connection was an easy setup as well. My router is far away from the front door so had some connectivity issues initially but the SMS customer service team was responsive in solving the issue by recommending a WiFi extender which solved the problem. I have had the traffic counter in place at my laundromat for almost a year and it's worked flawlessly. I am able to see update traffic counts every 15 min into the store. This data has helped me know which days to be open longer to better serve customers.

    Cons: I pay for the online subscription to have access to more than 4 weeks of historical data. The online reporting tools aren't as user friendly as I would like but nothing that an export to Excel can't fix.

    Overall: Overall the traffic counter has provided real time insight into my business traffic that has helped me make more informed decisions.

    Read More...
  • Jaymz G.
    IT Support & Operations
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Perfect for display homes"

    Posted 2024-09-24

    Pros: The Pearl deploys easily, installs easily and offers valuable insights to foot traffic trends. The API also means we can easily integrate the data to our internal reporting platforms.

    Cons: Reliance on app for initial setup. Otherwise, no complaints.

    Overall: The hardware, web interface and customer support have all been exceptional. The onboarding sessions with Sayantani have been invaluable in getting efficient use of the traffic data.

    Read More...
  • Austin A.
    IT
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: Administrator, Deployment
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "3D Scope Camera - Great Device with awesome features"

    Posted 2024-03-03

    Pros: Very easy to setup and get online. Great people and support to work with. We worked with the sales and support team so they could better understand our business need. From there, they recommended The 3D SCOPE II LC AI-Powered People Counter and it fit perfectly with what we were trying to do. We quickly received the product and their onboarding team helped us set up the device quickly to begin monitoring our traffic flows.

    Cons: Right now I don't have much to complain about it. This device has been meeting our business needs.

    Overall: Everything has been great thus far. We've been up and running at our location for 6+ months with no interruption to services with the device. Once you're online and running you are good to go!

    Read More...
  • Shannon G.
    Director of Library Services
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Super, easy product"

    Posted 2024-02-29

    Pros: I like the software automatically sending me reports on the counts as well as telling me when there's an outage of some kind. The reports are gold.

    Cons: It take a bit of muscle to get the individual units out and back in their holders when changing batteries. It's difficult, but the trade off is they're secure.

    Overall: I really like this product and the customer support that SMS Storetraffic gives to us. They devices are simple, and the reports are super.

    Read More...
  • Tonya P.
    Director of Facilities Operations
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User, Administrator
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Door Counter System"

    Posted 2023-12-28

    Pros: First, the customer service is very supportive. Anytime I have a question, they are quick to respond and help. They are proactive and setup training sessions with me to help me learn and navigate the system better.

    Cons: I do not have any cons to list for this door counter system.

    Overall: The system is user friendly, and you can easily setup any report you would like to see on the information provided. It's a great door counter system!

    Read More...
    Reply from SMS Storetraffic
    Posted 2024-02-06
    Appreciate your good words Tonya. Looking forward to a great partnership!
  • A SMS Storetraffic User
    Manager
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "New Customer "

    Posted 2023-12-12

    Pros: I have found SMS Store traffic to be a game changer in the information it can provide to help make critical business decisions such as proper store staffing, how weather impacts store traffic, and the impact of marketing campaigns on store traffic.

    Cons: Lost of data and it will take time understand all of it but we are starting with a few measurements and will build upon it as we understand more about this tool.

    Overall: What was most helpful to me was the onboarding training provided with the tool. The training was geared to our application and saved us countless hours in getting up to speed using the tool.

    Read More...
    Reply from SMS Storetraffic
    Posted 2024-02-06
    We are grateful you chose us as your people counting partner! And remember that our team is always here to guide you if ever you get lost in the data! ;)
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