Audience
Businesses looking for a solution to get actionable customer intelligence insights to optimize their marketing operations
About TruSpend
Every business wants to know their customers better. Though there are many proxies, nothing expresses consumer intent like an actual payment transaction. TruSpends marketing performance management software that connects consumer purchasing and marketing spending. Worldpay from FIS processes over 40 billion payment transactions annually. TruSpend lets marketers connect the dots between consumer purchase activity and marketing spending, so you can optimize advertising, improve customer strategies, and grow sales. Connect advertising spend to actual purchase data in near real-time. Identify and eliminate underperforming marketing campaigns. Marketing spend management tools identify tactics that drive incremental sales. We can help you integrate easier payments that fit with what your business needs and what your customers want.