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Best Referral Software

Compare the Top Referral Software as of October 2025

What is Referral Software?

Referral software helps businesses create and manage referral programs that encourage existing customers or partners to refer new clients or customers in exchange for rewards or incentives. These platforms provide tools to track referral activity, automate reward distribution, and measure the effectiveness of referral campaigns. Referral software typically includes features for managing referral links, monitoring the status of referrals, integrating with CRM systems, and offering reporting and analytics. By using referral software, companies can leverage word-of-mouth marketing to expand their customer base, increase sales, and boost brand awareness in a cost-effective manner. Compare and read user reviews of the best Referral software currently available using the table below. This list is updated regularly.

  • 1
    Referral Factory

    Referral Factory

    Referral Factory

    The word "referral" refers to the act of directing someone to a person, business, or service, usually with a recommendation or endorsement. In a business context, it typically means when a satisfied customer or individual recommends a product, service, or company to someone else.
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    Starting Price: $95 per month
  • 2
    Extole

    Extole

    Extole

    Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.
  • 3
    Kangaroo Rewards

    Kangaroo Rewards

    Kangaroo Rewards

    Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp.
    Starting Price: $99/month
  • 4
    Influitive

    Influitive

    Influitive

    Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.
  • 5
    Impartner PRM

    Impartner PRM

    Impartner

    Impartner unlocks the potential of your partner ecosystem by helping you manage, optimize, and accelerate every step of the partner journey. Everything you need to transform your partners into your most strategic assets. Impartner's Partner Relationship Management (PRM) platform brings insight and manageability to your partner channel. Impartner customers see proven ROI because we help you centralize your channel data along with managing and optimizing every step of the partner journey, including generating more leads through partners with our Partner Marketing Automation (PMA) application. Impartner clients range from small and medium sized businesses to Fortune 500 companies.
    Starting Price: $2000.00/month
  • 6
    Annex Cloud

    Annex Cloud

    Annex Cloud

    Annex Cloud provides enterprise-ready Loyalty solutions to cater to ever-evolving consumer expectations. Loyalty Experience Platform combines best-in-class loyalty program management capabilities with powerful engagement modules to help you seamlessly connect, engage and grow your customer relationships at scale with loyalty SaaS solutions. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. Speak to customers in an empathic way, incentivizing behaviors, personalize messages and gamify experiences. With the Loyalty Experience Platform, you can track, ingest and deliver messages at every touchpoint on your customers' journey. All the components you need to create the most meaningful customer experiences. From social media integrations to SMS to email to print, we cover it all. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times.
  • 7
    Buyapowa

    Buyapowa

    Buyapowa

    For more than 10 years, we’ve been designing new ways for enterprise brands such as T-Mobile, EDF, Tesco, Vodafone, and hundreds more to leverage rewards and acquire more of the right customers. We know every business is different, which is why we built Buyapowa to be flexible to different needs. Tap into just one of our reward marketing solutions - including referral, brand partner, reward distribution, influencer, advertising & sponsorship, and more - combine a few, or deploy the full stack. Buyapowa works with large brands and retailers across telecoms, utilities, banking, insurance, fashion, beauty, home, grocery and gaming, across 27 countries and in 21 languages and counting.
  • 8
    NiceJob

    NiceJob

    NiceJob

    NiceJob is an all-in-one reputation marketing platform built to help small businesses generate more reviews, referrals, and sales. It automates review requests and publishing, ensuring your business becomes top-rated on platforms like Google and Facebook without expensive ads. With built-in referral tools, businesses can double word-of-mouth leads and convert them into paying customers. Social proof features transform reviews into ready-to-share content for websites and social media. Users report 4x more reviews, higher conversion rates, and significant sales growth after adopting NiceJob. Trusted by over 50,000 businesses, NiceJob provides affordable, easy-to-use tools that deliver measurable ROI.
    Starting Price: $75 per month
  • 9
    Umanest

    Umanest

    Umanest

    Umanest simplifies property management and drives faster organic growth. Turn happy landlords and tenants into brand advocates, so you can focus on growth. Operationally you know how much work it takes to run a single tenancy. You work hard and long hours to deliver a great residential property management service. But what makes you annoyed is that sometimes things don’t run smoothly and you don’t know there’s an issue. It’s guesswork whether your clients are happy or furious. Using our customer satisfaction management system you get the certainty and confidence that client issues are uncovered really fast - as they happen - which gives your team time to dive in with a solution, time to have a conversation, and time to resolve their anxieties. So your property management service runs more smoothly and hidden issues get dragged into the daylight so they can be solved.
    Starting Price: $0.49 per property per month
  • 10
    We Love Customers

    We Love Customers

    We Love Customers

    The We Love Customers platform brings together all the tools necessary to develop customer recommendation and loyalty. Each feature is stand-alone, but offers more possibilities and efficiency when combined with others. Convert your loyal customers into brand ambassadors with a customer referral program. With We Love Customers, encourage your customers to recommend your brand to those around them. Improve customer satisfaction and increase customer loyalty. With We Love Customers, analyze the level of recommendation of your customers thanks to an NPS survey. Get to know your customers better with automated collection of reviews. By collecting the opinions of your customers, you know their level of satisfaction and reassure consumers. Encourage your customers to interact with your brand and make purchases from your store again.
  • 11
    Mention Me

    Mention Me

    Mention Me

    Mention Me's software powers referral marketing and customer retention for 400+ brands worldwide, including Farfetch, PrettyLittleThing and Zipcar. Mention Me Refer incentivises word-of-mouth to turn customers into brand advocates. Mention Me Retain ensures your loyal customers keep coming back. Our fully customisable customer journey offers 20 languages, 15 reward types and 16 sharing methods including unique name share feature that delivers 35% more referrals. Optimise performance with advanced AB testing and segmentation. Best suited to businesses with 4000+ monthly orders.
  • 12
    TechValidate

    TechValidate

    SurveyMonkey

    Social proof at scale. Our software captures and transforms customer feedback into case studies, testimonials, reviews, and more. Back up marketing claims with hard data. Capture hard-to-get ROI metrics and operational results from your customers to build trust with buyers. Fuel vertical and persona-targeted marketing. Slice and dice customer feedback by persona or vertical to generate powerful targeted content. Rise above the noise in competitive markets with customer proof points that differentiate your products from the competition. Get social proof points to use across the buyer's journey. Get dozens of new references, polished case studies, and targeted testimonials to use across sales and marketing initiatives. Capture feedback, validate response data, publish new customer stories, and use them to boost engagement with your marketing campaigns—in a fraction of the time it would take with traditional methods.
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