Challenge
Improving efficiency and maximizing return in digital media
Farmacia Simán is a leading pharmacy chain in Honduras, part of Grupo Farsimán, and has been providing trusted healthcare products and services since 1958. With over 277 locations across the country, the brand offers prescriptions, OTC medications, online ordering, and home delivery—blending convenience with care.
At the beginning of 2025, Farmacia Simán set out to tackle a key challenge: improving the profitability of its digital media activations. Although campaign performance throughout 2024 had remained steady, the internal team recognized a critical opportunity to streamline and automize campaign set-ups to maximize ROI.
Solution
Reactivating campaigns with AI-powered GO!
After the Farmacia Simán team confirmed they could successfully reactivate previously paused campaigns, the brand partnered closely with their reseller and Criteo to roll out a refreshed strategy that would improve campaign profitability. Farmacia Simán relaunched their campaign using GO! campaigns, a self-service solution built for speed, scale, and performance.
Thanks to Criteo’s AI optimization, GO! enabled Farmacia Simán to relaunch quickly and manage campaigns easily, while maximizing performance across the funnel. Each GO! campaign was tailored to a specific objective: driving new traffic, securing first purchases, and re-engaging existing visitors. This full-funnel approach allowed Farmacia Simán to expand its reach, strengthen customer relationships, and maximize the impact of its digital investment.
Results
Driving stronger performance across traffic and retention
Just one month after launch, Farmacia Simán began seeing remarkable results. In their retention campaigns, ROI increased by over 50%, CTR doubled, and CPO dropped by 50%, highlighting significantly improved budget efficiency.
On the traffic side, their campaigns delivered even stronger performance. ROI rose by more than 80%, CTR surged by 175%, and CPO dropped by 70%, clearly outperforming past traffic campaigns.
With this strategy, Farmacia Simán successfully achieved its goal: greater returns, improved efficiency, and significantly more profitable campaigns. The strong results also reinforced trust in Criteo’s platform, leading to the activation of two additional group accounts.
"Criteo has played a key role in supporting FS’s growth in the digital space. Its data-driven advertising solutions have helped us reach the right audiences at the right time, significantly improving visibility, brand awareness, and engagement. Their advanced technology enables efficient campaigns, improved targeting, and measurable results—all of which have helped drive increased traffic and conversions across our digital channels.”
