Luxury Brands: AI and data analytics are used to create highly personalized shopping experiences by analyzing customer data to predict preferences and offer tailored recommendations. For instance, LVMH uses AI to analyze customer data across its brands to provide personalized experiences​ (North & Warren)​.

Beauty/Cosmetics: Brands like Estée Lauder and L’Oréal use AI-powered tools to recommend products based on individual skin types, preferences, and previous purchases. This personalization extends to virtual beauty advisors and personalized skincare routines​ (Euromonitor)​.

Luxury Brands: AI helps optimize inventory management by predicting demand and managing stock levels more efficiently, reducing costs and ensuring popular items are available. This is particularly beneficial for luxury brands that need to manage high-value inventory​ (North & Warren)​.

Beauty/Cosmetics: Cosmetics companies use AI to forecast demand for various products, ensuring optimal stock levels and reducing waste. This is crucial for seasonal products and limited-edition releases​ (Euromonitor)​.

Luxury Brands: AI enhances security and fraud detection in online luxury transactions by analyzing transaction patterns and detecting anomalies. This helps protect both consumers and brands from fraudulent activities​ (North & Warren)​.

Beauty/Cosmetics: Similarly, AI is used in the beauty sector to secure online transactions and protect customer data, ensuring a safe shopping experience​ (North & Warren)​.