Objectives
Leverage your data heritage to amplify your activity.
Collect and unify your data
Build your data ecosystem on the best collection on the market: a shared, unified, and consistent foundation that prioritizes first-party data and server-side tracking to simultaneously feed three natively connected solutions according to your needs.
This cutting-edge centralized architecture eliminates data silos, ensures collection that is resistant to browser restrictions, and guarantees perfect consistency across all your analytics, attribution, and activation tools.
By choosing which solutions to activate according to your strategy, you benefit from unmatched functional power: a single premium collection, unified and reliable data, and multiplied analysis and action possibilities.
Get a 360° view
Take a comprehensive, unified view of the customer experience, regardless of the initial point of contact. Whether the interaction begins with a click on an ad, organic browsing on your site, viewing a product page, or even an interaction in a physical store (via an ID provided for reconciliation), nothing will escape you.
This 360° view reveals the complex reality of modern customer journeys, interconnecting all online and offline touchpoints in a coherent analysis. Finally understand how your customers really navigate between your different channels and optimize every moment of their journey to maximize engagement and conversions.
Understand the behavior of your users
Long sales cycles, multiple interactions on-site and off-site (via identifiers provided for offline reconciliation): Eulerian Marketing Platform intelligently structures your data and presents it in fluid decision-support reports.
Turn the complexity of your extended customer journeys into a strategic advantage with a clear and actionable view of each stage of the decision-making process.
Anticipate and decide faster
Automatically receive critical insights related to sensitive situations in your business that directly impact your operations.
Eulerian has developed a comprehensive database of friction points and optimizations specific to your industry. No more hours of research to understand your scenarios: answers arrive proactively, allowing you to anticipate problems and make informed decisions in real time to maintain peak performance.
Achieve your goals
Achieve your goals with scientific precision thanks to our Marketing Mix Modeling (MMM) and predictive analytics features.
Plan your investments by simulating different media mix scenarios, anticipate the impact of your future campaigns, and validate your strategies through rigorous incrementality testing.
This data-driven approach allows you to track your progress toward your goals in real time, dynamically adjust your budgets based on predicted performance, and maximize your ROI through scientifically optimized media allocation.
