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Eulerian is an analytics and digital marketing solution that offers tools for audience measurement, marketing attribution, and digital performance optimization. Like many modern SaaS platforms, it operates on a geographically distributed architecture.

The importance of geographical choice

The proposal for two independent geographical areas addresses several crucial issues:

Technical performance: The geographical proximity between servers and end users significantly reduces latency. A server located in Europe will perform better for a French company than a server based in the United States, ensuring optimal response times for data tracking and analysis.

Regulatory compliance: In the context of the European GDPR and various national data protection laws, the choice of location becomes strategic. Hosting data in the European Union can facilitate compliance with local regulations.

Data sovereignty: Certain companies or industries require data to remain in a specific geographic area for security or confidentiality reasons.

Practical implications

This approach allows Eulerian users to benefit from an infrastructure tailored to their specific needs, while maintaining the performance and compliance required for their business. The initial choice of geographic area directly influences the user experience and operational capabilities of the platform.

This feature illustrates the evolution of cloud solutions toward greater flexibility and adaptation to local constraints, marking a maturity in the approach to globalized digital services.