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At a Glance
Market Segments
Mid-Market (52.7% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
CleverTap
Star Rating
(624)4.6 out of 5
Market Segments
Mid-Market (52.7% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansMoEngage
Star Rating
(512)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in Email Segmentation with a score of 9.6, allowing for highly targeted campaigns, while MoEngage follows closely with a score of 9.1. Reviewers mention that this feature significantly enhances the effectiveness of their email marketing efforts.
- Reviewers mention that CleverTap's Automated Email Responses feature scores 8.8, providing a seamless experience for users, whereas MoEngage's score of 8.7 indicates a slightly less robust offering in this area. Users say that CleverTap's automation capabilities save them time and improve engagement rates.
- G2 users highlight CleverTap's superior Dynamic Content capabilities with a score of 8.8, which allows for personalized user experiences, compared to MoEngage's score of 8.5. Users report that this feature has led to increased user satisfaction and retention.
- Users on G2 note that CleverTap's Triggered Notifications feature scores 9.4, which is higher than MoEngage's 9.2. Reviewers mention that this functionality helps them engage users at critical moments, enhancing overall campaign effectiveness.
- Reviewers mention that CleverTap's Campaign Analysis feature scores 8.9, providing in-depth insights into campaign performance, while MoEngage matches this with an 8.9 score but lacks some of the advanced analytics features that CleverTap offers. Users say that the detailed reporting helps them make data-driven decisions.
- Users report that CleverTap's API Integrations score of 8.8 is slightly lower than MoEngage's 8.9, but they appreciate the ease of use and flexibility that CleverTap provides. Reviewers mention that the integration capabilities are crucial for their marketing stack, and CleverTap's API documentation is particularly user-friendly.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
CleverTap
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.8
523
8.8
402
Ease of Use
8.9
525
9.0
433
Ease of Setup
8.5
311
8.8
229
Ease of Admin
9.0
241
8.8
151
Quality of Support
9.0
515
9.0
403
Has the product been a good partner in doing business?
9.3
240
9.2
151
Product Direction (% positive)
9.6
507
9.6
400
Features by Category
Email Marketing
9.0
163
8.8
157
|
Verified
8.9
156
8.9
154
|
Verified
9.0
155
8.7
158
|
Verified
8.8
143
8.7
130
|
Verified
Online Marketing
8.1
124
8.4
97
8.8
150
8.5
136
|
Verified
9.1
158
8.8
157
|
Verified
9.1
150
8.7
139
|
Verified
8.2
128
Feature Not Available
Lead Management
8.9
134
8.6
106
8.6
133
8.6
123
9.2
164
9.1
160
8.4
118
Feature Not Available
8.6
131
8.3
102
8.6
142
8.6
128
8.6
134
8.6
116
8.7
131
8.4
103
Campaign Management
8.8
143
8.5
129
8.1
132
Feature Not Available
8.1
126
8.4
115
7.8
120
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
126
Feature Not Available
7.9
131
8.2
106
7.7
124
7.9
99
|
Verified
8.0
130
8.2
97
|
Verified
Reporting & Analytics
9.0
158
8.7
178
|
Verified
8.5
146
8.5
152
|
Verified
8.4
143
8.4
138
|
Verified
8.5
137
8.4
137
|
Verified
7.3
118
Feature Not Available
Platform
8.7
150
8.6
129
|
Verified
8.7
132
8.5
116
|
Verified
9.2
148
8.9
131
|
Verified
8.3
118
8.3
87
|
Verified
8.6
124
8.5
106
8.8
138
8.9
123
|
Verified
8.6
117
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
153
8.7
142
|
Verified
8.6
145
8.6
129
|
Verified
8.3
132
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
8.6
195
8.9
86
9.2
210
9.2
100
8.7
182
8.9
75
Tracking & Reporting
9.2
202
9.0
95
9.0
198
8.9
98
8.7
178
8.8
98
8.8
207
9.0
99
8.8
184
8.6
95
9.1
189
8.9
96
Metrics
9.1
162
9.2
87
9.1
92
8.9
71
9.0
154
9.1
85
9.0
139
8.8
77
9.2
159
9.0
85
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
237
8.9
213
9.3
250
9.2
225
8.9
238
8.9
211
9.2
254
9.1
231
9.3
238
9.1
223
Analytics
8.9
247
8.7
222
8.8
234
8.7
220
Optimization
8.9
235
8.8
211
9.0
243
8.8
219
9.0
232
8.6
207
8.8
214
8.6
189
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.5
68
9.1
27
9.6
65
9.2
31
Targeting
9.5
65
9.1
29
9.4
64
8.8
28
Triggered Content
9.4
57
8.5
24
9.4
63
9.0
30
9.5
64
9.2
28
Personalized Content
9.3
57
8.6
26
8.6
57
8.7
21
9.1
55
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
158
8.9
115
8.6
152
8.8
119
8.9
147
8.8
107
8.8
134
Feature Not Available
8.9
136
8.9
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
171
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Analytics
Not enough data
8.9
113
Not enough data
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
8.7
26
9.4
11
8.8
28
9.2
11
8.2
27
8.9
11
8.9
28
8.9
11
8.5
28
9.2
11
8.6
28
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
8.4
26
9.4
11
8.8
27
9.4
11
8.3
25
9.4
11
8.8
27
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
188
8.7
114
8.9
224
|
Verified
8.9
135
|
Verified
8.8
173
8.2
121
8.9
172
8.7
125
Campaigns
8.5
185
|
Verified
8.3
93
|
Verified
9.3
232
|
Verified
9.2
139
|
Verified
8.8
183
8.6
83
|
Verified
8.2
147
7.7
65
9.2
173
8.8
120
9.3
187
9.2
138
Engagement
8.6
161
8.3
94
Platform
8.8
196
8.8
121
8.9
192
|
Verified
8.7
113
|
Verified
8.7
169
8.4
80
Agentic AI - Mobile Marketing
8.9
6
6.0
5
8.6
6
7.3
5
7.8
6
Not enough data
8.3
6
7.0
5
7.2
6
7.3
5
8.1
6
8.0
5
Marketing Operations
8.4
213
|
Verified
8.6
114
|
Verified
8.8
242
|
Verified
8.8
134
|
Verified
8.8
248
|
Verified
8.8
141
|
Verified
9.1
233
|
Verified
8.9
131
|
Verified
8.1
97
8.3
98
Feature Not Available
Feature Not Available
Campaign Activity
8.9
255
|
Verified
9.0
163
|
Verified
8.7
258
|
Verified
9.0
164
|
Verified
8.7
234
|
Verified
8.8
143
|
Verified
8.8
227
|
Verified
8.8
138
|
Verified
8.6
218
|
Verified
8.6
127
|
Verified
8.5
171
|
Verified
8.6
123
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.1
162
9.2
87
9.1
92
8.9
71
9.0
154
9.1
85
9.0
139
8.8
77
9.2
159
9.0
85
Variation Testing
9.1
121
Not enough data
8.4
99
Not enough data
8.9
101
Not enough data
9.0
115
Not enough data
9.0
35
Not enough data
9.1
105
Not enough data
Reporting
9.2
137
Not enough data
9.0
135
Not enough data
Personalization
9.0
121
Not enough data
9.1
119
Not enough data
9.2
103
Not enough data
Administration
8.8
129
Not enough data
8.5
44
Not enough data
8.9
135
Not enough data
9.1
139
Not enough data
Categories
Categories
Shared Categories
CleverTap and MoEngage are categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Mobile App Optimization
MoEngage is categorized as Notification Infrastructure, SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.8%
Information Technology and Services
6.3%
Internet
5.5%
Entertainment
5.5%
Retail
5.3%
Other
60.5%
Financial Services
13.1%
Online Media
7.5%
Education Management
7.5%
Retail
5.8%
Marketing and Advertising
5.4%
Other
60.7%
Most Helpful Reviews
CleverTap
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Most Helpful Critical Review
Renat Z.
Verified User in Leisure, Travel & Tourism
Even simple things do not work and support is a waste of time
MoEngage
Most Helpful Favorable Review
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Most Helpful Critical Review
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Renat Z.
Verified User in Leisure, Travel & Tourism
Even simple things do not work and support is a waste of time
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
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