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Best Mobile App Optimization Software

Adam Crivello
AC
Researched and written by Adam Crivello

Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.

To qualify for inclusion in the Mobile App Optimization category, a product must:

Analyze trends in user behavior within mobile applications
Test app components for effectiveness
Display heat maps or show trends in use flow
Collect data on application performance
Possess a variety of testing and reporting capabilities
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Featured Mobile App Optimization Software At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
50 Listings in Mobile App Optimization Available
(677)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Mobile App Optimization software
View top Consulting Services for AppsFlyer
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Marketing Manager
    • Product Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 43% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    32
    Features
    32
    Ease of Use
    25
    Insights
    25
    Integrations
    16
    Cons
    Expensive
    16
    Data Inaccuracy
    12
    Expensive Pricing
    10
    Limited Features
    9
    Dashboard Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppsFlyer features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.5
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,587 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,508 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Marketing Manager
  • Product Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 43% Mid-Market
  • 30% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
32
Features
32
Ease of Use
25
Insights
25
Integrations
16
Cons
Expensive
16
Data Inaccuracy
12
Expensive Pricing
10
Limited Features
9
Dashboard Issues
8
AppsFlyer features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.5
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,587 Twitter followers
LinkedIn® Page
www.linkedin.com
1,508 employees on LinkedIn®
(268)4.3 out of 5
5th Easiest To Use in Mobile App Optimization software
View top Consulting Services for Adjust
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is an AI-powered measurement and analytics suite that helps marketers optimize their mobile applications. From deep linking and fraud prevention to critical attribution, Adjust supports apps fr

    Users
    • Growth Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 46% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    39
    Customer Support
    26
    Insights
    21
    Analytics
    17
    Dashboard Usability
    16
    Cons
    Complexity
    11
    Expensive
    9
    Dashboard Issues
    7
    Data Management Issues
    7
    Limited Features
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    7.8
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    7.5
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,394 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    477 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is an AI-powered measurement and analytics suite that helps marketers optimize their mobile applications. From deep linking and fraud prevention to critical attribution, Adjust supports apps fr

Users
  • Growth Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 46% Mid-Market
  • 34% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
39
Customer Support
26
Insights
21
Analytics
17
Dashboard Usability
16
Cons
Complexity
11
Expensive
9
Dashboard Issues
7
Data Management Issues
7
Limited Features
7
Adjust features and usability ratings that predict user satisfaction
7.8
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
7.5
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,394 Twitter followers
LinkedIn® Page
www.linkedin.com
477 employees on LinkedIn®

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  • Own your own software buying journey
  • Discover exclusive deals on software
(802)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize and make their digital channels more accessible. By leveraging artificia

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 78% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    204
    Session Replay
    185
    Insights
    169
    Helpful
    129
    Customer Understanding
    120
    Cons
    Session Issues
    69
    Not Intuitive
    64
    Learning Curve
    61
    Session Management
    61
    Missing Features
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Glassbox features and usability ratings that predict user satisfaction
    10.0
    Conversion Goal
    Average: 8.5
    10.0
    Reports and Dashboards
    Average: 8.4
    10.0
    Confidence Level
    Average: 8.5
    9.8
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,837 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    270 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize and make their digital channels more accessible. By leveraging artificia

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 78% Enterprise
  • 17% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
204
Session Replay
185
Insights
169
Helpful
129
Customer Understanding
120
Cons
Session Issues
69
Not Intuitive
64
Learning Curve
61
Session Management
61
Missing Features
54
Glassbox features and usability ratings that predict user satisfaction
10.0
Conversion Goal
Average: 8.5
10.0
Reports and Dashboards
Average: 8.4
10.0
Confidence Level
Average: 8.5
9.8
Ease of Admin
Average: 8.8
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,837 Twitter followers
LinkedIn® Page
www.linkedin.com
270 employees on LinkedIn®
(2,169)4.6 out of 5
2nd Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    402
    Ease of Use
    318
    User Insights
    225
    User Behavior Tracking
    205
    User Interface
    201
    Cons
    Session Management
    163
    Filtering Issues
    78
    Search Difficulty
    76
    Expensive
    73
    Learning Curve
    67
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    7.7
    Conversion Goal
    Average: 8.5
    8.3
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,978 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    534 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
402
Ease of Use
318
User Insights
225
User Behavior Tracking
205
User Interface
201
Cons
Session Management
163
Filtering Issues
78
Search Difficulty
76
Expensive
73
Learning Curve
67
LogRocket features and usability ratings that predict user satisfaction
7.7
Conversion Goal
Average: 8.5
8.3
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,978 Twitter followers
LinkedIn® Page
www.linkedin.com
534 employees on LinkedIn®
(624)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Mobile App Optimization software
View top Consulting Services for CleverTap
Save to My Lists
75% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    92
    Ease of Use
    84
    Analytics
    83
    Automation
    65
    Personalization
    60
    Cons
    Learning Curve
    42
    Missing Features
    31
    Limitations
    27
    Limited Features
    27
    Expensive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    8.9
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    9.0
    Confidence Level
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,889 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    663 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
92
Ease of Use
84
Analytics
83
Automation
65
Personalization
60
Cons
Learning Curve
42
Missing Features
31
Limitations
27
Limited Features
27
Expensive
20
CleverTap features and usability ratings that predict user satisfaction
8.9
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
9.0
Confidence Level
Average: 8.5
9.0
Ease of Admin
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,889 Twitter followers
LinkedIn® Page
www.linkedin.com
663 employees on LinkedIn®
(536)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Cloud Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Customer Support
    135
    Helpful
    126
    Customer Engagement
    114
    Features
    113
    Cons
    Missing Features
    50
    Learning Curve
    35
    Limited Features
    35
    Slow Performance
    35
    Slow Loading
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    9.3
    Reports and Dashboards
    Average: 8.4
    9.2
    Confidence Level
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,843 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,262 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Cloud Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Customer Support
135
Helpful
126
Customer Engagement
114
Features
113
Cons
Missing Features
50
Learning Curve
35
Limited Features
35
Slow Performance
35
Slow Loading
33
Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
9.3
Reports and Dashboards
Average: 8.4
9.2
Confidence Level
Average: 8.5
8.9
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,843 Twitter followers
LinkedIn® Page
www.linkedin.com
1,262 employees on LinkedIn®
(821)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    309
    Insights
    221
    Session Replay
    209
    Helpful
    199
    User Insights
    159
    Cons
    Learning Curve
    127
    Limitations
    98
    Data Inaccuracy
    88
    Not Intuitive
    82
    Steep Learning Curve
    80
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    7.7
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,959 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    551 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 29% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
309
Insights
221
Session Replay
209
Helpful
199
User Insights
159
Cons
Learning Curve
127
Limitations
98
Data Inaccuracy
88
Not Intuitive
82
Steep Learning Curve
80
Fullstory features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
7.7
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,959 Twitter followers
LinkedIn® Page
www.linkedin.com
551 employees on LinkedIn®
(1,533)4.4 out of 5
Optimized for quick response
9th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    83
    Insights
    72
    Analytics
    54
    Features
    51
    Helpful
    44
    Cons
    Learning Curve
    20
    Limitations
    20
    Missing Features
    20
    Expensive
    18
    Learning Difficulty
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pendo features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.5
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,042 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
83
Insights
72
Analytics
54
Features
51
Helpful
44
Cons
Learning Curve
20
Limitations
20
Missing Features
20
Expensive
18
Learning Difficulty
16
Pendo features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.5
Ease of Admin
Average: 8.8
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,147 Twitter followers
LinkedIn® Page
www.linkedin.com
1,042 employees on LinkedIn®
(523)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Mobile App Optimization software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

    Users
    • Instructional Designer
    • Digital Adoption Specialist
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 59% Enterprise
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WalkMe Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    117
    Helpful
    78
    Customer Support
    74
    Features
    58
    Training
    55
    Cons
    Learning Curve
    43
    Complexity
    32
    Limitations
    26
    Steep Learning Curve
    25
    Poor Customer Support
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WalkMe features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.3
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    300,266 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

Users
  • Instructional Designer
  • Digital Adoption Specialist
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 59% Enterprise
  • 28% Mid-Market
WalkMe Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
117
Helpful
78
Customer Support
74
Features
58
Training
55
Cons
Learning Curve
43
Complexity
32
Limitations
26
Steep Learning Curve
25
Poor Customer Support
21
WalkMe features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.3
Ease of Admin
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
300,266 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
(925)4.4 out of 5
10th Easiest To Use in Mobile App Optimization software
View top Consulting Services for VWO Testing
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 56% Mid-Market
    • 26% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • VWO Testing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    230
    Customer Support
    192
    A/B Testing
    180
    Easy Setup
    135
    Testing Efficiency
    118
    Cons
    Limited Features
    66
    Missing Features
    66
    Limitations
    65
    Learning Curve
    48
    Testing Difficulties
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • VWO Testing features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    New Delhi
    Twitter
    @wingify
    7,410 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    458 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 56% Mid-Market
  • 26% Small-Business
VWO Testing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
230
Customer Support
192
A/B Testing
180
Easy Setup
135
Testing Efficiency
118
Cons
Limited Features
66
Missing Features
66
Limitations
65
Learning Curve
48
Testing Difficulties
39
VWO Testing features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2010
HQ Location
New Delhi
Twitter
@wingify
7,410 Twitter followers
LinkedIn® Page
www.linkedin.com
458 employees on LinkedIn®
(471)4.7 out of 5
Optimized for quick response
11th Easiest To Use in Mobile App Optimization software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

    Users
    • Web Analyst
    • Digital Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    11
    Analytics
    7
    User Insights
    7
    Journey Analysis
    6
    Customer Understanding
    4
    Cons
    Complex Features
    3
    Complex Setup
    2
    Difficult Navigation
    2
    Slow Loading
    2
    Slow Performance
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    9.3
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    8.3
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,634 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users
  • Web Analyst
  • Digital Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Enterprise
  • 31% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
11
Analytics
7
User Insights
7
Journey Analysis
6
Customer Understanding
4
Cons
Complex Features
3
Complex Setup
2
Difficult Navigation
2
Slow Loading
2
Slow Performance
2
Contentsquare features and usability ratings that predict user satisfaction
9.3
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
8.3
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,634 Twitter followers
LinkedIn® Page
www.linkedin.com
1,875 employees on LinkedIn®
(1,094)4.4 out of 5
12th Easiest To Use in Mobile App Optimization software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Heap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Insights
    8
    Analytics
    5
    Efficiency
    5
    Reporting
    5
    Cons
    Limitations
    4
    Data Inaccuracy
    3
    Limited Features
    3
    Data Management
    2
    Data Management Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Heap features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,634 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 35% Small-Business
Heap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Insights
8
Analytics
5
Efficiency
5
Reporting
5
Cons
Limitations
4
Data Inaccuracy
3
Limited Features
3
Data Management
2
Data Management Issues
2
Heap features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,634 Twitter followers
LinkedIn® Page
www.linkedin.com
1,875 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

    Users
    • Software Engineer
    • Senior Software Engineer
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 51% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely Feature Experimentation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Experimentation
    18
    A/B Testing
    17
    Features
    12
    Feature Flags
    9
    Cons
    Expensive
    9
    Complexity
    8
    Learning Curve
    8
    Difficulty of Use
    6
    Limitations
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    7.9
    Reports and Dashboards
    Average: 8.4
    8.5
    Confidence Level
    Average: 8.5
    7.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1994
    HQ Location
    New York
    Twitter
    @Optimizely
    29,120 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

Users
  • Software Engineer
  • Senior Software Engineer
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 51% Mid-Market
  • 27% Small-Business
Optimizely Feature Experimentation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Experimentation
18
A/B Testing
17
Features
12
Feature Flags
9
Cons
Expensive
9
Complexity
8
Learning Curve
8
Difficulty of Use
6
Limitations
6
Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
7.9
Reports and Dashboards
Average: 8.4
8.5
Confidence Level
Average: 8.5
7.9
Ease of Admin
Average: 8.8
Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,120 Twitter followers
LinkedIn® Page
www.linkedin.com
1,554 employees on LinkedIn®
(363)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Mobile App Optimization software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    No information available
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 50% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    46
    Customer Support
    40
    Experience
    23
    Testing Efficiency
    22
    Helpful
    21
    Cons
    Learning Curve
    8
    Limitations
    7
    Testing Difficulties
    7
    Limited Features
    6
    Slow Loading
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    8.6
    Conversion Goal
    Average: 8.5
    8.1
    Reports and Dashboards
    Average: 8.4
    8.4
    Confidence Level
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    11,984 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
No information available
Industries
  • Retail
  • Cosmetics
Market Segment
  • 50% Mid-Market
  • 33% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
46
Customer Support
40
Experience
23
Testing Efficiency
22
Helpful
21
Cons
Learning Curve
8
Limitations
7
Testing Difficulties
7
Limited Features
6
Slow Loading
6
AB Tasty features and usability ratings that predict user satisfaction
8.6
Conversion Goal
Average: 8.5
8.1
Reports and Dashboards
Average: 8.4
8.4
Confidence Level
Average: 8.5
8.9
Ease of Admin
Average: 8.8
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
11,984 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®
(129)4.1 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Kochava Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    18
    Attribution
    12
    Analytics
    9
    Helpful
    9
    Cons
    Poor UI
    7
    Complex Features
    6
    Learning Difficulty
    6
    Limitations
    6
    Not Intuitive
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Kochava features and usability ratings that predict user satisfaction
    7.0
    Conversion Goal
    Average: 8.5
    7.0
    Reports and Dashboards
    Average: 8.4
    7.9
    Confidence Level
    Average: 8.5
    7.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Kochava
    Company Website
    Year Founded
    2011
    HQ Location
    Sandpoint, US
    Twitter
    @kochava
    12 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    183 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
Kochava Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
18
Attribution
12
Analytics
9
Helpful
9
Cons
Poor UI
7
Complex Features
6
Learning Difficulty
6
Limitations
6
Not Intuitive
6
Kochava features and usability ratings that predict user satisfaction
7.0
Conversion Goal
Average: 8.5
7.0
Reports and Dashboards
Average: 8.4
7.9
Confidence Level
Average: 8.5
7.7
Ease of Admin
Average: 8.8
Seller Details
Seller
Kochava
Company Website
Year Founded
2011
HQ Location
Sandpoint, US
Twitter
@kochava
12 Twitter followers
LinkedIn® Page
www.linkedin.com
183 employees on LinkedIn®