AppsFlyer Reviews & Product Details

- Great analytics and easy-to-use dashboard, especially "My Dashboard"

- Trusted solution for mobile attribution

- Excellent customer service and support. A big thanks to my AM - KC Nguyen

- Great events for market knowledge and networking — for example, MAMA Review collected by and hosted on G2.com.

Reports sometimes take time to load, and minor bugs may cause occasional attribution gaps. However, with dedicated customer support, these issues are usually resolved very quickly. Review collected by and hosted on G2.com.

Robust Attribution Capabilities

- Tracks user journeys across multiple platforms and devices.

- Offers deep linking and deferred deep linking to improve user experience and conversion.

- Helps marketers understand which channels drive the most valuable users.

Privacy-Centric Approach

- Built with privacy compliance in mind (GDPR, CCPA, etc.).

- Offers advanced security features like fraud protection and data encryption.

- Their “Privacy Cloud” ensures data ownership remains with the brand.

Actionable Analytics

- Provides granular insights into campaign performance.

- Enables cohort analysis, retention tracking, and LTV measurement.

- Integrates with BI tools for deeper data exploration. Review collected by and hosted on G2.com.

High Cost

- Many users find AppsFlyer’s pricing to be expensive, especially for startups or smaller teams.

- Premium features like advanced fraud detection or detailed reporting often come at a steep additional cost. Review collected by and hosted on G2.com.

Best and most i like about Appsflyer is easy to use as a MMP for tracking the conversion, frauds and other different matricks in easy way and in simple manner also. Review collected by and hosted on G2.com.

Nothing left for dislike abou Appsflyer as it's user friendly and support from it's team is excellent we can say that work done by support team of Appsflyer is superb. They are giving accurate sollution if we stuck on any tracking issues or other things. So there is nothing to dislike about it. Review collected by and hosted on G2.com.

At Coppel, it is very useful for us to analyze each of our campaigns with the aim of optimizing them better and obtaining better results in each of our media. Review collected by and hosted on G2.com.

At the time, we had a problem connecting an alternate medium; it was complicated to see attribution issues due to the time zone of that medium. Review collected by and hosted on G2.com.

It is easy to use, concentrates a lot of useful information for decision-making. It also helps us connect with different partners in an objective and unbiased way. Review collected by and hosted on G2.com.

The times at which the data is attributed. The way in which pivot reports are downloaded (with totals for each dimension), this when downloading the data to an Excel duplicates the numbers for all the totals it includes and must be cleaned manually. Review collected by and hosted on G2.com.

Help me understand the e-commerce results and make data-driven decisions Review collected by and hosted on G2.com.

That the main metric of measurement is forcibly the installations, for me e-commerce is more relevant to understand the orders and generated sales, which I would take as the main metric on the platform.

It is also not useful to have the app and web environments separately. Review collected by and hosted on G2.com.

The AF team is professional and responds quickly. Review collected by and hosted on G2.com.

Everything will be better if the tool is presented in simpler interfaces for newbies instead of only being usable by mostly professional users. Review collected by and hosted on G2.com.

What I like best about AppsFlyer is the reliable, real-time attribution across all our marketing channels. It gives us a clear, unified view of performance, helping us make smarter decisions and allocate budget more effectively.

The granularity of data is also incredibly helpful — we can drill down into cohorts, events, and revenue by source, which is key for a subscription-based app like Emma.

On top of that, their partner integrations and deep linking are seamless, and their customer support has been consistently responsive and knowledgeable. Review collected by and hosted on G2.com.

While AppsFlyer is a powerful and reliable platform, there are a few areas where we see room for improvement:

Dashboarding and data visualisation could be more advanced. It would be great to have more flexibility directly within the platform — something closer to what tools like Looker Studio offer. At the moment, there’s no direct integration with Looker Studio, which limits how seamlessly we can build more customised, cross-channel dashboards. I know they’re actively working on this, so we’re definitely looking forward to seeing the improvements.

Some parts of the UI are less intuitive, especially when working with custom events or advanced attribution settings.

Occasional data discrepancies with other tools (e.g. revenue or product analytics) require manual checks, which can slow us down.

That said, the core functionality is rock-solid, and we rely on it daily — we just hope to see some of these improvements rolled out soon. Review collected by and hosted on G2.com.

Integrating it with various platforms, including Android and iOS, is straightforward. I also find it to be quite dependable when it comes to deep link conversions. Review collected by and hosted on G2.com.

At times, the conversion data we receive from AppsFlyer arrives with a delay. Review collected by and hosted on G2.com.

The ability to consult personalized dashboards with LTV data and in-app installation and event activity not only helps in making decisions but also in evaluating and having an intermediate gauge to analyze all channels and see the performance of each one. Review collected by and hosted on G2.com.

That currently they do not have a data-driven model and it is only last click. Although they have many tools to see assisted data, I would like a data-driven model. Review collected by and hosted on G2.com.