Best Creative Management Platforms
A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This makes for a more personalized and powerful ad experience while increasing an ad campaign’s overall performance.
Creative management platforms enable designers and marketing representatives to collaboratively create and manage full-scale marketing campaigns from one software solution. This allows a marketing campaign to live its lifecycle, from design to publishing, inside one platform, ensuring collaboration from all sides.
While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another cross-channel advertising software or demand side platform to provide extra channel coverage.
To qualify for inclusion in the Creative Management Platform category, a product must:
Featured Creative Management Platforms At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allo
- Founder
- CEO
- Marketing and Advertising
- Information Technology and Services
- 91% Small-Business
- 7% Mid-Market
4,051 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and
- Marketing Manager
- Graphic Designer
- Marketing and Advertising
- Consumer Goods
- 50% Mid-Market
- 32% Enterprise
2,639 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged
- Social Media Coordinator
- Social Media Strategist
- Marketing and Advertising
- Online Media
- 44% Enterprise
- 42% Mid-Market
9,929 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Somplo is a Creative Management Platform (CMP) designed to help media agencies, publishers, and brands to create Rich Media ads in very intuitive, simple and fast way. Somplo platform supports a w
- Marketing and Advertising
- 53% Small-Business
- 37% Mid-Market
11 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Bannerflow is a Creative Management Platform (CMP) that enables marketing teams to manage the entire campaign lifecycle, from start to finish, across languages, formats, and markets – with full transp
- Graphic Designer
- Gambling & Casinos
- Marketing and Advertising
- 45% Mid-Market
- 28% Small-Business
620 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Rocketium is an AI Creative Studio that helps global brands scale their marketing content production with speed, efficiency, and consistency. Most marketing teams struggle with repetitive creative
- Graphic Designer
- Marketing Manager
- Marketing and Advertising
- Information Technology and Services
- 43% Small-Business
- 29% Mid-Market
922 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The complete winning ad workflow for Meta, TikTok & LinkedIn solved. With our Chrome Extension, save ad inspiration to boards with a single click forever to easily share with clients & collabo
- Founder
- CEO
- Marketing and Advertising
- Retail
- 94% Small-Business
- 5% Mid-Market
2,406 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif
- Marketing and Advertising
- Financial Services
- 40% Enterprise
- 38% Mid-Market
2,782 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Storyteq is the Gartner®-awarded Content Marketing Platform that helps marketers find, adapt, and collaborate on content in one place. Storyteq helps take the chaos out of campaign rollout, so you can
- Marketing and Advertising
- Information Technology and Services
- 51% Mid-Market
- 31% Enterprise
250 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Nexd offers a creative management tool so marketers can build engaging programmatic digital ad campaigns that are effective and efficient. It is the first company to use gaming technology for making p
- Marketing and Advertising
- 43% Mid-Market
- 43% Small-Business
278 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Find new customers. Increase sales.
- Owner
- Marketing Manager
- Marketing and Advertising
- Retail
- 66% Small-Business
- 26% Mid-Market
13,358,434 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Smartly is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service
- Marketing Manager
- Digital Marketing Specialist
- Marketing and Advertising
- Retail
- 50% Mid-Market
- 30% Enterprise
2,270 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zuuvi is a Creative Performance Platform specifically crafted for digital marketing teams and designers, aimed at streamlining the production of high-quality advertisements for both display and social
- Marketing and Advertising
- Telecommunications
- 53% Mid-Market
- 33% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify
- User Acquisition Manager
- Marketing Manager
- Computer Games
- Marketing and Advertising
- 52% Mid-Market
- 28% Small-Business
1,275 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Celtra is redefining digital advertising by making it faster, smarter, and more effective. Our software solutions automate creative production, optimize performance with AI-driven insights, and simpli
- Account Manager
- Campaign Manager
- Marketing and Advertising
- Publishing
- 46% Mid-Market
- 32% Small-Business
4,522 Twitter followers