1. Product UX. Overall, the Foreplay product is super easy to understand and navigate across. Our team is able to get our work done extremely fast and easily, whether it's searching and bookmarking ads across a certain industry, or reviewing our own swipe file.

2. Smart. Foreplay provides all of the searching, sorting, and filtering of ads that our creative team needs, without any clutter.

2. Affordable. Similar tools on the market cost up to 5x or more for nearly the exact same functionality. Foreplay is a no-brainer in that sense. Review collected by and hosted on G2.com.

Nothing as of yet. In the future, hopefully Foreplay adds new ad platforms like YouTube ads (Google Ads), Reddit ads, and more, which would make the product even more valuable. Review collected by and hosted on G2.com.

Yes. If you make a lot of social media ads for a living and you're tired of living in spreadsheet hell, just get it. It saves a ridiculous amount of time. Review collected by and hosted on G2.com.

It costs money. This isn't a free tool. If you only run an ad once a month, it's probably overkill.

It's mostly for social ads. If you live in the world of Google Search ads, this won't be as useful. Review collected by and hosted on G2.com.

We’ve been using Foreplay in our agency for years, and it has become an absolutely essential tool in our daily workflow. What we love most is how intuitive it is for saving and organizing ideas – it’s like our creative brain outside of our heads.

Over time, Foreplay has grown into our internal Creative Library, where we store inspiration, ad examples, and campaign concepts in a way that’s easy to revisit and build upon. It keeps our entire team aligned, ensures no great idea ever gets lost, and has massively streamlined our creative process.

If you’re running a marketing or creative team, Foreplay is not just “nice to have” – it’s a must-have. It makes idea management simple, collaborative, and scalable. Honestly, we can’t imagine working without it anymore. Review collected by and hosted on G2.com.

“The only minor downside is that the Chrome extension for pulling creatives from the Meta Ad Library occasionally stops working for a few minutes, but it’s never a big issue.” Review collected by and hosted on G2.com.

What I like best about Foreplay is how it turns chaotic ad inspiration into an organized, collaborative system. The Chrome extension makes it effortless to save ads from Facebook, TikTok, and YouTube, and the ability to tag, comment, and organize creatives into boards saves a ton of time. It's built with performance marketers in mind—and it shows. Everything feels smooth, purposeful, and tailored to real-world ad workflows. Review collected by and hosted on G2.com.

The mobile experience feels a bit limited, and there’s a small learning curve at first. Also, while it's not the cheapest tool, the value it delivers easily justifies the price for serious ad teams. Review collected by and hosted on G2.com.

I've used other platforms such as Atr** but have found that everyone else increasing pricing without increasing features which is a big way to drive customers away.

Foreplay has been the most consistent not only in publishing new features but actually making sure the valuable data we all seek is actually available.

Sick of not having ALL the data and Foreplay is the ONLY platform to have everything I'm looking for! Review collected by and hosted on G2.com.

The fact I didn't start using it sooner! Review collected by and hosted on G2.com.

We’re a small ecom team of three, so time and clarity matter. Before Foreplay, we were saving ads in random folders, Slack threads, screenshots on our phones. Now everything’s in one place, organized, and actually useful. We built swipe folders for each product launch, so whenever it’s time to brainstorm, we’re not starting from zero. It just makes the whole creative process smoother. Review collected by and hosted on G2.com.

Not much honestly. Maybe just wish it had better tagging suggestions or autotags when saving a lot of ads quickly. Review collected by and hosted on G2.com.

This tool is awesome. You can easily save and store all the ads you find during your research, transcribe them and track them. It's so good. I use it almost daily. Highly recommend. Review collected by and hosted on G2.com.

It's not cheap, but also not expensive. Certinaly worth the price. Review collected by and hosted on G2.com.

It makes it very easy to perform research of what's working right now for ads. I run a two person team agency and it helps us analyze winning hooks and filter out ones that aren't running as much. I also love how you can save ads you see online as inspiration and study from it. Review collected by and hosted on G2.com.

The price increase definitely through me off guard. Hopefully they honor my previous pricing. Review collected by and hosted on G2.com.

Foreplay keeps everything together, easy to sort through, and allows me to share thoughts with clients, and my team. Also just keeps my own thoughts in one place. Was super easy to setup, and start using. Had a quick question about something, and the team got back to me super quick. I use this often, I have every holiday, every season, and every event categorized allowing me to always be ready for the next round of ads! Was super easy to integrate into my processes (actually made them even easier) Review collected by and hosted on G2.com.

Wish I could add more users on the base plan! Just one more lol Also wish they had a firefox extension Review collected by and hosted on G2.com.

What I like about it is the ability to do research in a lot of brands across the platforms and use it as an inspiration. Review collected by and hosted on G2.com.

The price is kinda high but if the ROI is higher than the expense I think it is worth it. Review collected by and hosted on G2.com.