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Best Native Advertising Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.

To qualify for inclusion in the Native Advertising category, a product must:

Allow advertisers to create native ads that are formatted to match a website’s existing content
Access sources of native advertising inventory such as publisher ad management products and native advertising networks
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Best Native Advertising Software At A Glance

Leader:
Highest Performer:
Easiest to Use:
Top Trending:
Best Free Software:
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Easiest to Use:
Top Trending:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
98 Listings in Native Advertising Available
(805)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Native Advertising software
View top Consulting Services for StackAdapt
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Marketing Manager
    • Digital Strategist
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    125
    Ease of Use
    119
    Team Helpfulness
    108
    Helpful
    94
    Features
    78
    Cons
    Reporting Limitations
    29
    Poor Reporting
    26
    Reporting Issues
    24
    Limited Reporting
    23
    Learning Curve
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.9
    Quality of Support
    Average: 8.5
    9.1
    Ease of Use
    Average: 8.5
    9.2
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,567 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,515 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Marketing Manager
  • Digital Strategist
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
125
Ease of Use
119
Team Helpfulness
108
Helpful
94
Features
78
Cons
Reporting Limitations
29
Poor Reporting
26
Reporting Issues
24
Limited Reporting
23
Learning Curve
16
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.0
9.9
Quality of Support
Average: 8.5
9.1
Ease of Use
Average: 8.5
9.2
Ease of Admin
Average: 8.4
Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,567 Twitter followers
LinkedIn® Page
www.linkedin.com
1,515 employees on LinkedIn®
(141)4.4 out of 5
Optimized for quick response
12th Easiest To Use in Native Advertising software
View top Consulting Services for The Trade Desk
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 45% Mid-Market
    • 28% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    29
    Ease of Use
    24
    Customer Support
    21
    Audience Targeting
    18
    Campaign Management
    17
    Cons
    Learning Curve
    17
    Expensive
    10
    Learning Difficulty
    8
    Poor Usability
    8
    Complexity
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Quality of Support
    Average: 8.5
    8.0
    Ease of Use
    Average: 8.5
    8.2
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,303 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,531 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 45% Mid-Market
  • 28% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
29
Ease of Use
24
Customer Support
21
Audience Targeting
18
Campaign Management
17
Cons
Learning Curve
17
Expensive
10
Learning Difficulty
8
Poor Usability
8
Complexity
7
The Trade Desk features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.8
Quality of Support
Average: 8.5
8.0
Ease of Use
Average: 8.5
8.2
Ease of Admin
Average: 8.4
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,303 Twitter followers
LinkedIn® Page
www.linkedin.com
4,531 employees on LinkedIn®

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(153)4.2 out of 5
Optimized for quick response
7th Easiest To Use in Native Advertising software
View top Consulting Services for Quantcast Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 44% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Campaign Management
    33
    Insights
    29
    Customer Support
    28
    User Interface
    25
    Cons
    Missing Features
    15
    Limited Features
    13
    Reporting Issues
    11
    Budget Management
    10
    Limited Reporting
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.5
    8.2
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,344 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    447 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 44% Mid-Market
  • 34% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Campaign Management
33
Insights
29
Customer Support
28
User Interface
25
Cons
Missing Features
15
Limited Features
13
Reporting Issues
11
Budget Management
10
Limited Reporting
10
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.9
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.5
8.2
Ease of Admin
Average: 8.4
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,344 Twitter followers
LinkedIn® Page
www.linkedin.com
447 employees on LinkedIn®
(142)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 58% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    25
    Ease of Use
    19
    Helpful
    17
    Team Helpfulness
    15
    Campaign Management
    13
    Cons
    Campaign Management
    6
    Campaign Management Issues
    4
    Lack of Clarity
    4
    Learning Curve
    4
    Reporting Limitations
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Quality of Support
    Average: 8.5
    8.8
    Ease of Use
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,807 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    660 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 58% Small-Business
  • 35% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
25
Ease of Use
19
Helpful
17
Team Helpfulness
15
Campaign Management
13
Cons
Campaign Management
6
Campaign Management Issues
4
Lack of Clarity
4
Learning Curve
4
Reporting Limitations
4
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.4
Quality of Support
Average: 8.5
8.8
Ease of Use
Average: 8.5
8.9
Ease of Admin
Average: 8.4
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,807 Twitter followers
LinkedIn® Page
www.linkedin.com
660 employees on LinkedIn®
(98)4.3 out of 5
8th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Team Helpfulness
    13
    Features
    12
    Customer Support
    11
    Campaign Management
    10
    Cons
    Integration Issues
    6
    Poor Interface Design
    5
    Poor Reporting
    5
    Learning Curve
    4
    Limited Reporting
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    282 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    257 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 31% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Team Helpfulness
13
Features
12
Customer Support
11
Campaign Management
10
Cons
Integration Issues
6
Poor Interface Design
5
Poor Reporting
5
Learning Curve
4
Limited Reporting
4
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.2
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.5
8.4
Ease of Admin
Average: 8.4
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
282 Twitter followers
LinkedIn® Page
www.linkedin.com
257 employees on LinkedIn®
(297)4.1 out of 5
10th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Ease of Use
    25
    Features
    17
    Helpful
    17
    Team Helpfulness
    17
    Cons
    Reporting Limitations
    11
    Limited Reporting
    9
    Poor Reporting
    8
    Functionality Limitations
    6
    Poor Interface Design
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Quality of Support
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,022 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    414 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Ease of Use
25
Features
17
Helpful
17
Team Helpfulness
17
Cons
Reporting Limitations
11
Limited Reporting
9
Poor Reporting
8
Functionality Limitations
6
Poor Interface Design
6
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
9.0
Quality of Support
Average: 8.5
7.9
Ease of Use
Average: 8.5
8.1
Ease of Admin
Average: 8.4
Seller Details
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,022 Twitter followers
LinkedIn® Page
www.linkedin.com
414 employees on LinkedIn®
(654)4.0 out of 5
Optimized for quick response
9th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity in

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    36
    Customer Support
    31
    Helpful
    27
    Campaign Management
    25
    Ad Management
    22
    Cons
    Ad Issues
    8
    Ad Management Issues
    8
    Learning Curve
    8
    Expensive
    7
    Limited Features
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.9
    Quality of Support
    Average: 8.5
    8.2
    Ease of Use
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    273 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    162 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity in

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
36
Customer Support
31
Helpful
27
Campaign Management
25
Ad Management
22
Cons
Ad Issues
8
Ad Management Issues
8
Learning Curve
8
Expensive
7
Limited Features
7
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.0
7.9
Quality of Support
Average: 8.5
8.2
Ease of Use
Average: 8.5
8.1
Ease of Admin
Average: 8.4
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
273 Twitter followers
LinkedIn® Page
www.linkedin.com
162 employees on LinkedIn®
(286)4.5 out of 5
2nd Easiest To Use in Native Advertising software
View top Consulting Services for Basis
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Customer Support
    8
    Campaign Management
    7
    Campaigns
    7
    Features
    6
    Cons
    Limited Features
    4
    Reporting Limitations
    3
    Dashboard Issues
    2
    Integration Issues
    2
    Limited Integration
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.5
    8.2
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,835 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,423 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Customer Support
8
Campaign Management
7
Campaigns
7
Features
6
Cons
Limited Features
4
Reporting Limitations
3
Dashboard Issues
2
Integration Issues
2
Limited Integration
2
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.5
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.5
8.2
Ease of Admin
Average: 8.4
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,835 Twitter followers
LinkedIn® Page
www.linkedin.com
1,423 employees on LinkedIn®
Entry Level Price:$100
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 64% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • EVADAV Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Results
    3
    Campaign Management
    2
    Reporting Capabilities
    2
    Advertising Management
    1
    Audience Targeting
    1
    Cons
    Ad Management Issues
    1
    Campaign Management
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • EVADAV features and usability ratings that predict user satisfaction
    6.7
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Quality of Support
    Average: 8.5
    9.3
    Ease of Use
    Average: 8.5
    6.7
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    EVADAV
    Year Founded
    2018
    HQ Location
    Limassol, Limassol
    Twitter
    @evadav
    48 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    153 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 64% Small-Business
  • 32% Mid-Market
EVADAV Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Results
3
Campaign Management
2
Reporting Capabilities
2
Advertising Management
1
Audience Targeting
1
Cons
Ad Management Issues
1
Campaign Management
1
Expensive
1
EVADAV features and usability ratings that predict user satisfaction
6.7
Has the product been a good partner in doing business?
Average: 9.0
9.0
Quality of Support
Average: 8.5
9.3
Ease of Use
Average: 8.5
6.7
Ease of Admin
Average: 8.4
Seller Details
Seller
EVADAV
Year Founded
2018
HQ Location
Limassol, Limassol
Twitter
@evadav
48 Twitter followers
LinkedIn® Page
www.linkedin.com
153 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Find new customers. Increase sales.

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 66% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Facebook for Business Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Targeting
    24
    Ease of Use
    24
    Advertising Management
    19
    Advertising
    18
    Campaign Management
    18
    Cons
    Ad Issues
    14
    Ad Management Issues
    12
    Poor Customer Support
    12
    Poor Usability
    9
    Advertising Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Facebook for Business features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 9.0
    6.6
    Quality of Support
    Average: 8.5
    8.2
    Ease of Use
    Average: 8.5
    8.3
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2008
    HQ Location
    Menlo Park, CA
    Twitter
    @Meta
    13,358,434 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    140,278 employees on LinkedIn®
    Ownership
    NASDAQ: META
Product Description
How are these determined?Information
This description is provided by the seller.

Find new customers. Increase sales.

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 66% Small-Business
  • 26% Mid-Market
Facebook for Business Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Targeting
24
Ease of Use
24
Advertising Management
19
Advertising
18
Campaign Management
18
Cons
Ad Issues
14
Ad Management Issues
12
Poor Customer Support
12
Poor Usability
9
Advertising Issues
8
Facebook for Business features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 9.0
6.6
Quality of Support
Average: 8.5
8.2
Ease of Use
Average: 8.5
8.3
Ease of Admin
Average: 8.4
Seller Details
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
13,358,434 Twitter followers
LinkedIn® Page
www.linkedin.com
140,278 employees on LinkedIn®
Ownership
NASDAQ: META
(88)4.5 out of 5
13th Easiest To Use in Native Advertising software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 44% Mid-Market
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sharethrough features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Quality of Support
    Average: 8.5
    8.9
    Ease of Use
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2008
    HQ Location
    Montreal, Quebec
    Twitter
    @sharethrough
    5,136 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    65 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 44% Mid-Market
  • 28% Small-Business
Sharethrough features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.5
Quality of Support
Average: 8.5
8.9
Ease of Use
Average: 8.5
8.6
Ease of Admin
Average: 8.4
Seller Details
Year Founded
2008
HQ Location
Montreal, Quebec
Twitter
@sharethrough
5,136 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®
(22)4.4 out of 5
11th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 32% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nativo features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Quality of Support
    Average: 8.5
    8.5
    Ease of Use
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Nativo
    Year Founded
    2010
    HQ Location
    El Segundo, California
    Twitter
    @nativo
    1,072 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    156 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 32% Small-Business
Nativo features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.2
Quality of Support
Average: 8.5
8.5
Ease of Use
Average: 8.5
8.1
Ease of Admin
Average: 8.4
Seller Details
Seller
Nativo
Year Founded
2010
HQ Location
El Segundo, California
Twitter
@nativo
1,072 Twitter followers
LinkedIn® Page
www.linkedin.com
156 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 62% Mid-Market
    • 31% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TripleLift features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.0
    Quality of Support
    Average: 8.5
    8.5
    Ease of Use
    Average: 8.5
    5.6
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    New York, New York
    Twitter
    @TripleLiftHQ
    2,081 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    447 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 62% Mid-Market
  • 31% Enterprise
TripleLift features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.0
Quality of Support
Average: 8.5
8.5
Ease of Use
Average: 8.5
5.6
Ease of Admin
Average: 8.4
Seller Details
Year Founded
2012
HQ Location
New York, New York
Twitter
@TripleLiftHQ
2,081 Twitter followers
LinkedIn® Page
www.linkedin.com
447 employees on LinkedIn®
(48)4.7 out of 5
4th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 73% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • PRnews.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    4
    Ease of Use
    3
    Guidance
    2
    Response Time
    2
    Team Helpfulness
    2
    Cons
    Slow Processing
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • PRnews.io features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.7
    Quality of Support
    Average: 8.5
    9.0
    Ease of Use
    Average: 8.5
    8.5
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    PRNews
    Year Founded
    2015
    HQ Location
    Tallinn, Harju
    Twitter
    @prnewsio
    640 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    62 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 73% Small-Business
  • 17% Mid-Market
PRnews.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
4
Ease of Use
3
Guidance
2
Response Time
2
Team Helpfulness
2
Cons
Slow Processing
1
PRnews.io features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.7
Quality of Support
Average: 8.5
9.0
Ease of Use
Average: 8.5
8.5
Ease of Admin
Average: 8.4
Seller Details
Seller
PRNews
Year Founded
2015
HQ Location
Tallinn, Harju
Twitter
@prnewsio
640 Twitter followers
LinkedIn® Page
www.linkedin.com
62 employees on LinkedIn®
(40)4.4 out of 5
6th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Manage Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini in one central place - scale, automate, and simplify your native advertising.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 98% Small-Business
    • 3% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • brax.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Campaign Management
    3
    Client Engagement
    2
    Collaboration
    2
    Customer Support
    2
    Digital Marketing
    2
    Cons
    Complexity
    1
    Conversion Tracking Issues
    1
    Error Issues
    1
    Inaccuracy
    1
    Inadequate Metrics
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • brax.io features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Quality of Support
    Average: 8.5
    8.8
    Ease of Use
    Average: 8.5
    9.2
    Ease of Admin
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brax
    Year Founded
    2014
    HQ Location
    New York, NY
    Twitter
    @brax_io
    165 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Manage Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini in one central place - scale, automate, and simplify your native advertising.

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 98% Small-Business
  • 3% Mid-Market
brax.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Campaign Management
3
Client Engagement
2
Collaboration
2
Customer Support
2
Digital Marketing
2
Cons
Complexity
1
Conversion Tracking Issues
1
Error Issues
1
Inaccuracy
1
Inadequate Metrics
1
brax.io features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.6
Quality of Support
Average: 8.5
8.8
Ease of Use
Average: 8.5
9.2
Ease of Admin
Average: 8.4
Seller Details
Seller
Brax
Year Founded
2014
HQ Location
New York, NY
Twitter
@brax_io
165 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®