I really like how much control and transparency The Trade Desk gives me when running ad campaigns. The real-time reporting is super helpful — I can track performance, adjust budgets, and tweak targeting on the fly. It also has a huge range of audience targeting options, and the data integrations make it easy to reach the right users. Overall, it feels like a very powerful and flexible platform once you get the hang of it. Review collected by and hosted on G2.com.

The biggest downside for me was the initial learning curve the platform can feel a bit overwhelming when you're just starting out. There are a lot of features and settings, and it takes some time to fully understand how everything works together. Also, the user interface isn’t the most intuitive, especially compared to some newer tools. It’s powerful, but not always beginner-friendly. A bit more in-platform guidance or tutorials would definitely help. Review collected by and hosted on G2.com.

My overall experience has been very customer-focused. I am able to set up various Display and Video campaigns efficiently and optimize them to achieve the overall campaign goals. Additionally, the Trade Desk representatives are always very responsive. Review collected by and hosted on G2.com.

In some cases, the data fees end up being higher than the total media cost, which is frustrating. For my campaign, I used display ads with Experian data and a custom audience, but the technology fees turned out to be extremely high. Review collected by and hosted on G2.com.

I like best about The Trade Desk is its AI driven Kokai platform, which transforms programmatic advertising by making it both powerful and intuitive. Kokai’s advanced AI, built on the foundation of Koa, optimizes campaigns in real-time across channels like display, video, CTV, and audio, delivering impressive results like 43% lower cost per unique reach and up to 84% lower cost per acquisition for brands like Sky. Review collected by and hosted on G2.com.

Slow Reporting Reports can load slowly, which frustrates users needing quick campaign insights during critical moments.

ome users find the interface, especially the Kokai platform, tricky to navigate, requiring switching between systems like Solimar for certain tasks, which feels inefficient. Review collected by and hosted on G2.com.

I have been using The Trade Desk for a while now, and I have to say, it’s one of the most powerful and intuitive platforms I have come across for managing ad campaigns. As someone who’s worked with multiple DSPs, The Trade Desk really stands out for its flexibility and transparency. The interface is clean and user-friendly, which makes navigating through campaign setups and optimisations a breeze, even for someone juggling multiple clients or projects. Review collected by and hosted on G2.com.

The Trade Desk can be a beast to learn for newbies, and the costs hit hard for smaller budgets. Support can be slow when you are in a pinch, and some integrations with smaller ad exchanges feel clunky, causing frustrating glitches. Review collected by and hosted on G2.com.

Just using TTD to host all the deals we host on a monthly basis, helps to save time but also going back to the client with a wider option plan, as we know we can host it there Review collected by and hosted on G2.com.

I've been working with TTD for now close to 3 years, the only issues I had is when activating PMP deals, but now, only activating PG deals on a monthly basis, I have no issues Review collected by and hosted on G2.com.

I'm impressed with Trade Desk's Frequency Group Goal, Quality Score, and TV Quality Index features. I also like TTD customer service because when I reach out to TTD account manager, they will always respond to me within 5 hours. Review collected by and hosted on G2.com.

Trade Desk falls short when it comes to AI-driven bid strategies. In multiple performance campaign tests comparing Trade Desk, Amazon, and DV360, we found that Trade Desk struggled to match the conversion optimization capabilities of the other DSPs. Review collected by and hosted on G2.com.

The Trade Desk offers a user-friendly interface and powerful targeting capabilities that make it easy to run highly effective programmatic campaigns. The platform provides access to a wide range of inventory, advanced audience segmentation, and detailed reporting tools. I also appreciate the transparency in costs and performance metrics, which helps in making data-driven decisions. Review collected by and hosted on G2.com.

While the platform is robust, it has a steep learning curve for beginners. Some advanced features can be overwhelming without proper training. Additionally, the pricing model and minimum spend may not be ideal for small advertisers, making it more suited for medium to large-scale campaigns. Review collected by and hosted on G2.com.

I appreciate The Trade Desk's ability to optimize targeting to reach the right audience efficiently. Its real-time reporting and precise targeting options significantly enhance campaign performance. I find the integration with Google Analytics seamless for tracking purposes, and targeting optimizations deliver consistent results. Review collected by and hosted on G2.com.

I found the setup process to be a bit tricky initially, with many options to align, which made it overwhelming at first. While the tutorials and conducting a small test eventually helped me get the hang of it, the experience could be more beginner-friendly. Specifically, I'd appreciate preset templates and clear targeting guides to simplify the process for new users. Review collected by and hosted on G2.com.

What I like best about The Trade Desk is its cutting-edge programmatic advertising technology that empowers advertisers to reach the right audience efficiently across multiple channels while prioritizing data privacy and measurable results. Review collected by and hosted on G2.com.

One potential downside of The Trade Desk is that its platform can be complex for beginners, requiring a steep learning curve to fully utilize its advanced programmatic tools and analytics. Review collected by and hosted on G2.com.

I like the service provided by the account managers. They go above and beyond to help optimize and troubleshoot campaigns. They are very proactive in finding campaign solutions. Review collected by and hosted on G2.com.

I don't like the new update with kokai. I find Solimar more user friendly. Kokai makes the user experience very confusing and I don't see the benefit. Review collected by and hosted on G2.com.