AdRoll Reviews & Product Details

Not sure yet I can barely get the platform to work. Review collected by and hosted on G2.com.

Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend.

What Went Wrong (By Layer)

1) Core Product Reliability — Constant Break Errors

Repeated platform error blocking basic actions:

“Unable to save your information. Please try again or contact Support.”

Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months.

2) Meta (Facebook/Instagram) Integration — Never Worked

The Facebook/Instagram integration never functioned correctly from the start (June onward).

We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path.

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

3) Campaign Delivery — Zero Activity Despite Budget

With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days.

We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays.

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration.

4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization”

“Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level.

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

This confusion directly contributed to the campaign not spending for days.

5) Support Experience — Ineffective, Slow, and Fragmented

We were passed between dozens of different reps with no continuity or ownership.

Two-week wait just to reach “tech support” — while campaigns were supposed to be spending.

Repetitive questions, contradictory guidance, and no root-cause fix.

No working escalation path until we began seeking executive contacts ourselves.

6) Financial Impact — Paying for a Non-Working Service

Months of wasted budget and time on a platform that never delivered basic functionality.

We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive.

The “credits” offered didn’t resolve the underlying Meta integration or save errors.

Month-by-Month Snapshot

June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional.

July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration.

August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress.

September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved.

Why We Don’t Recommend AdRoll

Reliability: Frequent, blocking errors on basic actions for months.

Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics.

Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization).

Support: Slow, fragmented, and ineffective; weeks-long waits during active spend.

Cost: You will pay while you wait and re-explain your case to new reps.

Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. Review collected by and hosted on G2.com.

I’ve had a really positive experience with AdRoll. The platform makes it easy to manage campaigns across web, social, and email in one place, which saves a lot of time compared to juggling separate tools. The setup process is straightforward, and I especially like how clear the dashboard is when reviewing performance—seeing what’s driving results has never felt confusing. Retargeting is where AdRoll shines; I’ve seen a noticeable lift in re-engagement from past visitors.

What sets AdRoll apart for me is the customer support. Anytime I’ve had questions or needed guidance, their team has been quick to respond and genuinely helpful, offering practical suggestions rather than canned replies. They clearly care about helping campaigns succeed, which gives me confidence in using the platform long term. While smaller budgets may need to be carefully managed, the ROI and level of service I’ve received make AdRoll an outstanding partner in digital marketing. Review collected by and hosted on G2.com.

One thing I do wish AdRoll would improve is the reporting. While the data is detailed and thorough, it can feel a little overwhelming when you just want a quick overview. Having a simplified snapshot that highlights the key metrics—like spend, impressions, conversions, and ROI—at a glance would make it much easier to share results with a team or quickly check campaign health. The insights are there, but sometimes I find myself digging through multiple sections to piece it all together. A cleaner, more streamlined summary view would make an already strong platform even better. Review collected by and hosted on G2.com.

Full suite of ad tools in one place — from retargeting to CTV — with clear, easy-to-read reporting built right into the platform. It makes campaign management much more streamlined and transparent. What really stands out is the support: from initial scoping, through implementation , and into ongoing account management, the team is proactive, responsive, and genuinely invested in helping our account succeed. Review collected by and hosted on G2.com.

Easier to use custom reporting will be good. Although the existing reporting does provide what we need. Review collected by and hosted on G2.com.

The dedicated support team is relatively on the ball and always there for assistance and resolutions. The platform is easy to navigate and execute campaigns, although the dedicated design feature is a massive bonus. Review collected by and hosted on G2.com.

The downfall of the design features is that certain timelines and deadlines are not executed on time, or a little bit late. Review collected by and hosted on G2.com.

AdRoll strikes an impressive balance across all the key pillars of a high-performing ad platform: ease of use, robust feature set, and best-in-class customer support. From day one, the implementation process was seamless, and the interface has remained intuitive for our team to manage day-to-day.

From a performance standpoint, we’ve achieved a 6.4x overall ROAS and maintained a $7 AUD CTV CPM, with six verified conversions, outperforming several other platforms we've tested at Motor Culture Australia. Its features are practical and well-integrated, supporting both our retargeting and acquisition strategies efficiently.

What truly sets AdRoll apart, however, is the level of customer support. It’s by far the most attentive and strategic we've experienced. The team is responsive, proactive, and invested in our success, not just providing answers, but helping us scale intelligently. We use AdRoll frequently in our paid media mix, and it continues to deliver with consistency and clarity. Review collected by and hosted on G2.com.

While AdRoll has delivered strong performance and ease of integration, the reporting dashboard could benefit from deeper customisation options. For power users, the ability to segment data more granularly, adjust attribution windows, and compare cross-platform insights would enhance its strategic value.

Additionally, while campaign setup was easy and intuitive, the initial optimisation period took slightly longer than expected. However, once the campaigns stabilised, the return on investment more than justified the ramp-up.

Overall, these are relatively minor considerations when weighed against the platform’s strength in usability, support, and performance. Review collected by and hosted on G2.com.

Adroll was pivotal in helping us launch a global brand awareness campaign earlier this year. We ran across CTV and display placements where we were able to reach our audience and penetrate new audiences. The team was extremely supportive in helping to set up audiences, advise on budget pacing/campaign planning and reporting on key metrics. They consistently provided great recommendations for campaign optimizations. Over the course of the campaign, we tweaked our targeting and creative mix to ensure our key KPI's were met. Overall a great platform to use. Review collected by and hosted on G2.com.

Would love more visibility on brand awareness metrics, like Reach. Reporting could be more streamlined and readily available. Review collected by and hosted on G2.com.

One of the primary advantages of AdRoll is its ease of use. The platform offers a user-friendly interface that allows businesses to quickly set up, manage and monitor their ad campaigns. AdRoll supports a wide range of ad formats, including display ads, social media ads, and email marketing, which makes it a versatile tool for reaching customers across multiple channels. Review collected by and hosted on G2.com.

Honestly, I like everything about it. If I could use a magic wand, I would make the following changes:

1) Do not authorize payment for a campaign; a few clients freak out when they see it authorize

2) Have more 3rd party data options and a more bottomless option of contextual targets

3) Have the ability to prioritize what conversion events a campaign would optimize for

4) Have a way to duplicate a campaign Review collected by and hosted on G2.com.

AdRoll makes it easy to set up ad campaigns and target appropriate audiences across multiple advertising channels. Their interface is easy to use, and their customer service is top notch. Review collected by and hosted on G2.com.

AdRoll can feel expensive for smaller accounts, especially when ROI is inconsistent. Understandable that performance can vary by industry and setup, but it would be helpful if there were more tools or guidance tailored to smaller advertisers to help improve return. Review collected by and hosted on G2.com.

I love how easy it is to integrate AdRoll with HubSpot, which was a key factor in my initial decision to use it. The team is incredibly helpful, making the setup process smooth. As a small team, AdRoll enables us to run scalable, targeted digital display advertising without data loss. I find the website traffic insights, contact list matching, and advertising capabilities extremely useful. Review collected by and hosted on G2.com.

I think sometimes the ad library could be better. Review collected by and hosted on G2.com.

The most significant advantage is how AdRoll demystifies CTV advertising. The process of uploading our video creative, defining our audience, and setting a budget was as straightforward as running a social media ad. It removed the traditional barriers to entry for TV. Review collected by and hosted on G2.com.

The layout feels outdated, but that's just preference. I'd love to see a dark mode feature! Review collected by and hosted on G2.com.