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Adobe Analytics Reviews & Product Details

Adobe Analytics Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Adobe Analytics Integrations

(5)
Verified by Adobe Analytics

Adobe Analytics Media

Adobe Analytics Demo - Analysis Workspace Training Tutorial
Analysis Workspace Training Tutorial
Adobe Analytics Demo - Attribution
Attribution
Adobe Analytics Demo - Segment Comparison
Segment Comparison
Adobe Analytics Demo - Anomaly Detection
Anomaly Detection
Adobe Analytics Demo - Alert Builder
Alert Builder
Adobe Analytics Overview Video
Play Adobe Analytics Video
Adobe Analytics Overview Video
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Adobe Analytics Reviews (1,091)

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Reviews

Adobe Analytics Reviews (1,091)

View 1 Video Reviews
4.1
1,091 reviews

Pros & Cons

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Anshu K.
AK
Product specialist
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Adobe Analytics"
What do you like best about Adobe Analytics?

Adobe Analytics is tool which is used for collect , manage , analyse data , act on data which are recived from users or customer.Through Adobe Analytics we can manage or categorised of data which are collected from users.we can gather data from website , mobile application and create dashboard for analysis purpose. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Ita adavance feature require subscription either monthly or annually which make costly to small or medium size organization. some time we can not integrate this with any other software's. Review collected by and hosted on G2.com.

GJ
Search Engine Marketing Specialist
Mid-Market (51-1000 emp.)
"Adobe Analytics Review"
What do you like best about Adobe Analytics?

It is one of the most powerful data analytics and reporting tools I have come across.I love how easy it is to track user behavior and see what’s working on my website. The real-time reports are super helpful, and I can easily create custom dashboards to focus on what matters most. It helps me make smarter decisions quickly. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It has been a great tool to use as I have been using it frequently for the past 1 year. It is easy to implement as well.They have great customer support team. I have no dislikes really. Review collected by and hosted on G2.com.

GP
Digital Marketing Director
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Adobe Analytics, the most powerful software for analyzing your customers' shopping preferences."
What do you like best about Adobe Analytics?

As an Adobe Analytics user, I can say that it is a high performance software that offers the best features for analyzing your customers' commercial preferences, generating real time reports to improve the quality of your business services.

In addition, Adobe Analytics is compatible with the operating systems you work with to analyze your employee database automatically and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I have no negative opinions about Adobe Analytics' digital resources, I think it is great business analysis software. Review collected by and hosted on G2.com.

AC
Instructional Designer
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Analyze and understand your customers' preferences and needs with Adobe Analytics features."
What do you like best about Adobe Analytics?

Adobe Analytics is a great system for analyzing the data and shopping preferences of your current and new customers, making it easier to collect digital data to develop better business strategies.

In addition, Adobe Analytics syncs effectively with your operating systems and work applications to ensure a professional and personalized experience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I have no negative comments about the digital features and resources of Adobe Analytics, I think it is a great digital work system. Review collected by and hosted on G2.com.

SM
Analyst
Enterprise (> 1000 emp.)
"Adobe Analytics Review"
What do you like best about Adobe Analytics?

Adobe Analytics is easy to use and implement, making it accessible for teams of all sized. It has wide range of features such as real-time tracking to advanced segmentation. It can be used across platforms such as PC, tablet, and mobile phones. I use it frequently on a daily basis, and it also has great customer support. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

This has a lot of features that help me regularly, and I do not have any dislikes as of now. Review collected by and hosted on G2.com.

SY
Technical Support Engineer
Information Technology and Services
Enterprise (> 1000 emp.)
"Adobe Analytics Review"
What do you like best about Adobe Analytics?

Adobe Analytics is the best because it packs every fancy feature you could want like real-time stats and mind reading AI but they make it so easy that anyone can use it daily. You just drag, drop, and get smart answers. And if you run into trouble, their help and resources are fantastic. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I do not have any dislikes for now but in future if I find any trouble then support team will assist accordingly. Review collected by and hosted on G2.com.

DP
ETL Developer
Mid-Market (51-1000 emp.)
"Review on Adobe Analytics"
What do you like best about Adobe Analytics?

Most powwerfull tool for analytics, and most demanded tool by data analytics and business inteligence department. Very useful and necessary tool in daily activities as i work on data and support data analytics and business inteligence team. Data is more accurate and works in real-time very quick and easy to integrate with other tools. Customer support is very much responsive. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Very much costly and hard to learb compared to other tools. Complex to understand and needs training. Not easy implementation it is complex and need training. Review collected by and hosted on G2.com.

Faisal  A.
FA
Senior Associate
Mid-Market (51-1000 emp.)
"Highly Accurate, Super easy to use and Technical and Non technical user freindly"
What do you like best about Adobe Analytics?

with the help of Adobe Analytics I can create highly customized dashboards , reports to a much granular level. Integration with Adobe Target extremely seamless. with the help of A4T, reports can be build with easily and with not much manual efforts required, Just Drag and Drop. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

initial Integration and Setup if little bit more on technical side. A non technical personal cannot do it , they will need an expert to do all setup and integration. Review collected by and hosted on G2.com.

Erdogan E.
EE
Floor Staff
Small-Business (50 or fewer emp.)
"Discover what you need to do your marketing with Adobe Analytics"
What do you like best about Adobe Analytics?

It collect all datas and gives market trends which helps you to analyse and operate your marketing strategy. I used other analytics but adobe gives you a better customer experience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Price could be little lower. I used other analytics as well but the price must be competitive. Because their competitors are well known as well. I would recommend more with a lower price. Review collected by and hosted on G2.com.

Abhishek  G.
AG
Software developer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Powerful insights platform with deep customization and enterprise-scale capabilities"
What do you like best about Adobe Analytics?

I particularly like the workspace Ul, which allows for drag-and-drop customization and visualizations without needing deep technical expertise. It integrates well with other Adobe Experience Cloud tools, giving a seamless omnichannel view Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

The learning , especially for non-technical users or those transitioning from simpler analytics platforms like Google Analytics. Initial setup and configuration require substantial planning and expertise. Documentation, while extensive, can feel overwhelming or slightly outdated in parts. Additionally, the cost may be prohibitive for smaller teams or organizations without a clear data strategy Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

16 months

Average Discount

10%

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Adobe Analytics Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Real-Time Reporting
Trending
Retroactive Reporting
User Data
Campaign Tracking
Performance and Reliability
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