Adobe Analytics Features
What are the features of Adobe Analytics?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Return
- Conversions
Reporting
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Custom Reports and Dashboards
Other
- User Data
- Campaign Tracking
Administration
- Performance and Reliability
Technology Glossary Features
View definitions of the features and discover new technology terms.
Adobe Analytics Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 575 Adobe Analytics reviews. | 86% (Based on 575 reviews) | |
Engagement | Based on 569 Adobe Analytics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 84% (Based on 569 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 576 Adobe Analytics reviews. | 84% (Based on 576 reviews) | |
Standard Event Tracking | As reported in 549 Adobe Analytics reviews. Software automatically tracks standard user actions. | 84% (Based on 549 reviews) | |
Custom Event Tracking | Based on 535 Adobe Analytics reviews. Able to set up custom variables to track any user activity on the site. | 84% (Based on 535 reviews) | |
Retention | Accurately measure bounce rate. 513 reviewers of Adobe Analytics have provided feedback on this feature. | 81% (Based on 513 reviews) | |
Return | As reported in 533 Adobe Analytics reviews. Track user return rates and related metrics. | 81% (Based on 533 reviews) | |
Conversions | Based on 539 Adobe Analytics reviews. Track what proportion of users convert via a certain action. | 85% (Based on 539 reviews) | |
Funnels | As reported in 504 Adobe Analytics reviews. See how many users proceed down a certain path to conversion. | 82% (Based on 504 reviews) | |
Engagement | As reported in 61 Adobe Analytics reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length. | 88% (Based on 61 reviews) | |
Exit Tracking | Accurately determines where users close the app during their sessions. This feature was mentioned in 61 Adobe Analytics reviews. | 86% (Based on 61 reviews) |
Reporting
Real-Time Reporting | Based on 564 Adobe Analytics reviews. Obtain live data for who is currently accessing your site. | 83% (Based on 564 reviews) | |
Trending | Based on 552 Adobe Analytics reviews. Report on how any user activity has changed over time. | 83% (Based on 552 reviews) | |
Retroactive Reporting | Based on 525 Adobe Analytics reviews. Report on user activity in the past and set up predictive models for the future. | 81% (Based on 525 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 544 Adobe Analytics reviews. | 84% (Based on 544 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. 483 reviewers of Adobe Analytics have provided feedback on this feature. | 80% (Based on 483 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. This feature was mentioned in 467 Adobe Analytics reviews. | 79% (Based on 467 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. This feature was mentioned in 567 Adobe Analytics reviews. | 84% (Based on 567 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. 524 reviewers of Adobe Analytics have provided feedback on this feature. | 84% (Based on 524 reviews) | |
Site Search Reporting | As reported in 502 Adobe Analytics reviews. Report on keywords used in internal searches. | 83% (Based on 502 reviews) | |
Load Time Monitoring | Based on 470 Adobe Analytics reviews. Track load times on different devices and systems. | 80% (Based on 470 reviews) | |
Campaign Tracking | As reported in 519 Adobe Analytics reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 85% (Based on 519 reviews) | |
E-Commerce | Track revenue and transactions. This feature was mentioned in 446 Adobe Analytics reviews. | 84% (Based on 446 reviews) | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 405 Adobe Analytics reviews. | 80% (Based on 405 reviews) |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 430 Adobe Analytics reviews. | 81% (Based on 430 reviews) |
Administration
API / Integrations | As reported in 425 Adobe Analytics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 80% (Based on 425 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. 415 reviewers of Adobe Analytics have provided feedback on this feature. | 81% (Based on 415 reviews) | |
Performance and Reliability | Based on 521 Adobe Analytics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 84% (Based on 521 reviews) | |
User, Role, and Access Management | Based on 502 Adobe Analytics reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 84% (Based on 502 reviews) | |
Marketing Integrations | Integrates with marketing software to assist with the creation of targeted marketing campaigns | Not enough data | |
Ad Integrations | Integrates with digital advertising platforms to optimize and target ad campaigns | Not enough data | |
Data Exporting | Allows users to export audience data into different formats | Not enough data |
Data Analysis
Analysis | Based on 48 Adobe Analytics reviews. Analyzes both structured and unstructured data | 91% (Based on 48 reviews) | |
Data Interaction | Interacts with data to prepare it for visualizations and models 46 reviewers of Adobe Analytics have provided feedback on this feature. | 87% (Based on 46 reviews) | |
Dashboards | Offers customizable dashboards and reports | Not enough data | |
Visualizations | Allows users to visualize and interact with data to gain deeper insights | Not enough data | |
Advanced Filtering | Allows users to drill down or slice and dice audience data with filters | Not enough data |
Decision Making
Data Visualizations | Creates data visualizations or graphs 47 reviewers of Adobe Analytics have provided feedback on this feature. | 88% (Based on 47 reviews) | |
Report Generation | Generates reports of data performance This feature was mentioned in 48 Adobe Analytics reviews. | 89% (Based on 48 reviews) | |
Data Unification | Unifies information on a singular platform This feature was mentioned in 45 Adobe Analytics reviews. | 87% (Based on 45 reviews) |
User Identification
Demographics | As reported in 186 Adobe Analytics reviews. Identifies user demographics like gender or age. | 82% (Based on 186 reviews) | |
User Segmentation | See feature definition | As reported in 190 Adobe Analytics reviews. Enables the view of analytic data based on user segment. | 85% (Based on 190 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 183 Adobe Analytics reviews. | 85% (Based on 183 reviews) |
Tracking & Reporting
Custom Event Tracking | Based on 186 Adobe Analytics reviews. Enables you to define custom events for analysis. | 86% (Based on 186 reviews) | |
Real-Time Insights | Based on 192 Adobe Analytics reviews. Provides real-time reports. | 83% (Based on 192 reviews) | |
Attribution | As reported in 188 Adobe Analytics reviews. Measures user acquisition analytics. | 83% (Based on 188 reviews) | |
Dashboard | Provides a holistic summary of your data. This feature was mentioned in 201 Adobe Analytics reviews. | 86% (Based on 201 reviews) | |
User Path Tracking | Displays a users progress throughout specific paths in an application. 193 reviewers of Adobe Analytics have provided feedback on this feature. | 84% (Based on 193 reviews) | |
User Activity History | As reported in 185 Adobe Analytics reviews. Displays a users activity history. | 85% (Based on 185 reviews) |
Audiences
Audience Insights | Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors | Not enough data | |
Segmentation | Offers tools for building custom audience segments | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. 21 reviewers of Adobe Analytics have provided feedback on this feature. | 87% (Based on 21 reviews) | |
AI Text Summarization | Condenses long documents or text into a brief summary. 21 reviewers of Adobe Analytics have provided feedback on this feature. | 90% (Based on 21 reviews) |
Agentic AI - Digital Analytics
Autonomous Task Execution | Based on 13 Adobe Analytics reviews. Capability to perform complex tasks without constant human input | 88% (Based on 13 reviews) | |
Cross-system Integration | Works across multiple software systems or databases 13 reviewers of Adobe Analytics have provided feedback on this feature. | 92% (Based on 13 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting 13 reviewers of Adobe Analytics have provided feedback on this feature. | 87% (Based on 13 reviews) | |
Decision Making | As reported in 13 Adobe Analytics reviews. Makes informed choices based on available data and objectives | 90% (Based on 13 reviews) |
Agentic AI - Audience Intelligence Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Adobe Analytics Comparisons