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Kochava Reviews & Product Details

Kochava Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Kochava Media

Kochava Demo - Kochava Unify Omnichannel Data
Drill-down into acquisition and engagement performance across omnichannel media sources, campaigns, and creatives.
Kochava Demo - Kochava SmartLinks and QR Codes
Drive user engagement and app retention with deep linking and QR code tools powered by Kochava SmartLinks.
Kochava Demo - Kochava Overview Analytics
Explore key performance indicators in real-time to optimize your campaigns and maximize growth.
Kochava Demo - Kochava Cost Aggregation Dashboard
Consolidate your omnichannel media cost data across all partners to optimize every ad dollar for maximum ROAS.
Kochava Demo - Search Ads Automation & ASO Platform
Explore keyword intelligence, automate your Apple Search Ads campaigns, and maximize search ads spend efficiency.
Kochava Demo - MMM SaaS Platform
Gain always-on incremental measurement to future-proof your growth marketing and maximize incrementality in your media mix of online & offline channels.
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Tap into next-generation marketing mix modeling with AlM (Always-On Incremental Measurement by Kochava.
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Tap into next-generation marketing mix modeling with AlM (Always-On Incremental Measurement by Kochava.
Scale your Apple Search Ads marketing strategy with Search Ads Maven by Kochava.
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Scale your Apple Search Ads marketing strategy with Search Ads Maven by Kochava.
In this installment of AdTech Trends by Kochava, Grant Simmons offers insights into the ongoing impact of Apple's ATT framework and SKAdNetwork.
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In this installment of AdTech Trends by Kochava, Grant Simmons offers insights into the ongoing impact of Apple's ATT framework and SKAdNetwork.
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Kochava Reviews (129)

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Reviews

Kochava Reviews (129)

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4.1
129 reviews

Pros & Cons

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Jennifer C.
JC
Marketing Technology Lead
Enterprise (> 1000 emp.)
"Great customer support, attribution technology for in app tracking, extensive network of ad partners"
What do you like best about Kochava?

The dedicated support and hands-on nature of the Kochava team, as well as the extensive partner integrations that exist. They are also helpful in adding new integrations for new ad partners if needed. They have a number of features to leverage on their platform as well as partnerships that can be useful for you, including Search Ad Maven. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Areas of opportunity were the user interface, which presented a significant learning curve. However, Kochava has since rolled out a new UI and implemented a few additional updates that are extremely helpful. Pricing can be expensive but I encourage having candid discussions with your account rep. They care about your business and will always work with you. Review collected by and hosted on G2.com.

Ryan W.
RW
Chief Marketing Officer/Chief Operations Officer
Small-Business (50 or fewer emp.)
"Incredible product and team."
What do you like best about Kochava?

As someone who’s worked with Kochava across multiple apps, I can confidently say they are the best mobile measurement partner out there. Their platform is robust, offering precise analytics, attribution, and optimization tools that are on par with or better than competitors. But what truly sets Kochava apart is their team—hands down, the best in the industry.

Being a bootstrapped company, Kochava has cultivated a culture of excellence with remarkably high employee retention. This translates to a team with deep tenure, unmatched subject matter expertise, and invaluable context that you simply won’t find elsewhere. While competitors may offer similar features, none can match the quality, dedication, and personalized support of Kochava’s staff. Their customer service is exceptional—they go above and beyond, working tirelessly to ensure your success.

If you’re looking for a reliable, high-performing measurement partner with a team that feels like an extension of your own, Kochava is the clear choice. 10/10, no question. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

I don’t dislike much about the product. Maybe a bit lacking in pretty UI but I don’t care much about that. Review collected by and hosted on G2.com.

Jill B.
JB
Sr. Director, Growth
Mid-Market (51-1000 emp.)
"Amazing Team and Fantastic Product"
What do you like best about Kochava?

Kochava has been instrumental in helping us accurately attribute performance across CTV devices — something few platforms handle well. Their onboarding process was seamless, and their customer success team continues to be one of the most responsive and strategic partners we work with. We’ve been able to confidently measure campaign impact across platforms and optimize spend with real clarity. Their ability to support complex, cross-device user journeys makes them a standout in the attribution space. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Unfortunately we joined right as they were in the middle of a UI redesign so adopting the new set up as been difficult. It's a bit more expensive then other platforms but I feel like the robustness of the product validates the cost. Review collected by and hosted on G2.com.

Malik C.
MC
Senior Marketing Manager
Enterprise (> 1000 emp.)
"CTV Attribution at it's finest."
What do you like best about Kochava?

Kochava offers robust CTV attribution capabilities, making it a strong choice for marketers looking to measure cross-device performance. It provides unified attribution across CTV, mobile, web, and desktop, enabling clear visibility into the full customer journey. With integrations across major CTV platforms like Roku and Amazon Fire TV, Kochava delivers granular, real-time metrics, including view-through attribution and time-to-conversion data. Its IdentityLink technology enhances cross-device matching, while customizable attribution models and privacy-compliant tracking ensure flexibility and security. Kochava also supports incrementality testing, helping advertisers determine the true impact of their CTV campaigns. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Nothing to dislike, but I am learning the new UI. Review collected by and hosted on G2.com.

Manu Y.
MY
Full stack developer
Mid-Market (51-1000 emp.)
"Kochava makes campaign tracking so much easier"
What do you like best about Kochava?

What I like most about Kochava is how simple it makes it to see where our users are coming from and how our campaigns are performing. The dashboard is clean and easy to understand, even for someone who isn't super technical. I also really appreciate their support team - they're quick to respond and actually helpful. It's saved us a lot of guesswork when it comes to marketing decisions Review collected by and hosted on G2.com.

What do you dislike about Kochava?

At times, the interface can feel a bit overwhelming, especially when you're just getting started. There's a slight learning curve with some of the advanced features, and a few sections could be more beginner-friendly. That said, once you get the hang of it, it's quite powerful. Review collected by and hosted on G2.com.

Emily J.
EJ
Digital Marketing Manager
Enterprise (> 1000 emp.)
"Mobile Measurement Success with Kochava"
What do you like best about Kochava?

The Kochava support team is responsive and helpful when we have any and all questions. Always open to double check our work and provide recommendations for the best set-up. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Pulling reporting can be confusing since you can only see certain metrics from certain pre-set reports and it can take time to figure out the proper set-up. There is option not an option to save custom reporting templates. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Great solution as mobile measurement partner"
What do you like best about Kochava?

A great support team that helps us through any questions or challenges we had - This included everything from analytics, queries, all the way to key resources to help our internal development team make key updates Review collected by and hosted on G2.com.

What do you dislike about Kochava?

There isn't much on the top of my mind Hey Cortana Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"I attribute my team's success to Kochava"
What do you like best about Kochava?

My reps. They are always responsive and follow up with solid information and recommendations on how to optimize our tracking. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

The UI. Certain limitations do create more tedius workstreams. Takes me a few to remember where a certain tab is at times. Review collected by and hosted on G2.com.

Lance T.
LT
Senior Regional Digital Marketing Manager, Ecommerce
Enterprise (> 1000 emp.)
"Comprehensive and Reliable Marketing Tag Management Platform"
What do you like best about Kochava?

ochava excels in providing deep data insights and robust analytics that help us understand user behavior and campaign performance across various marketing channels. The platform’s ability to create custom segments with multiple filters allows us to pinpoint the exact data we need, making our marketing efforts more targeted and effective. Additionally, Kochava’s user interface is intuitive and easy to navigate, which simplifies the process of managing and analyzing data. Their customer support is also top-notch, always responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

hile Kochava offers a wide range of features, the platform can be a bit complex to use or require certain level of industrial knowledge. Review collected by and hosted on G2.com.

Ken M.
KM
Programmatic Director
Mid-Market (51-1000 emp.)
"Great product, even better customer service."
What do you like best about Kochava?

Kochava has a load of solutions to help advertisers improve their marketing. Their products are really strong, and the customer service is really top notch- more technical and less salesy (in a world where their competitors are too salesy at times) Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Nothing to add for this particular question Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

13%

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Kochava Features
User Segmentation
Geolocation
Custom Event Tracking
Real-Time Insights
Attribution
Application Attribution
Campaign Analysis
Custom Dashboards
Optimization
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