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Outbrain Reviews & Product Details

Outbrain Product Details

Outbrain's AI-based performance platform shows your content to consumers based on their interests in a non-intrusive way while they read premium news sites. What is Outbrain Native Advertising? Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page. Unlike banner or display ads, native ads don't really look like ads, so they don't disrupt the user's interaction with the page. This is the key to a native advertising definition – native ads expose the reader to promotional content without sticking out like a sore thumb.

Seller

Outbrain

Discussions

Outbrain Community

Languages Supported

English

Product Description

Discover What’s Next. We bring great content to audiences wherever they are.

Overview by

Ehud Basis

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

Criteo Commerce Growth

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Outbrain Media

The Open Web's Discovery & Native Advertising Feed

Outbrain Demo - Consumers browse the web and click on native ads

Behind the scenes, there is an advanced native adtech platform or network that partners with websites all over the world, providing space on their editorial pages for marketers to show native ads to consumers online.

Amplify Dashboard is your native advertising command-and-control center. It’s where you set up campaigns, run them, analyze them and optimize them. It’s also where you manage your account and do everything Outbrain-related.

Build your brand, grow your audience and acquire new customers on the open web with Smartads, ads powered by interest targeting that match the look and feel of premium publisher pages.

Outbrain Demo - Conversion Bid Strategy Modes

The best way to optimize your campaigns towards conversions – leave the heavy lifting to us! Discover 4 Conversion Bid Strategy Modes that will raise your Conversion Rate. Choose what works best for you.

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UI

Verified User in International Trade and Development

Small-Business (50 or fewer emp.)

11/28/2024

"Outbrain's service is poor"

0/5

What do you like best about Outbrain?

really nothing - it is just bad and I just gave up working with them Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

Wanted to start advertising campaigns with Outbrain. For reasons that were not clear to me, customer service has blocked my campaigns. There was no response to my queries. I gave up on my plan and use Taboola + Google Ads instead.

Outbrain's service is poor and incomprehensible hurdles are imposed. Review collected by and hosted on G2.com.

What problems is Outbrain solving and how is that benefiting you?

Wanted to start advertising campaigns with Outbrain. For reasons that were not clear to me, customer service has blocked my campaigns. There was no response to my queries. I gave up on my plan and use Taboola + Google Ads instead.

Outbrain's service is poor and incomprehensible hurdles are imposed. Review collected by and hosted on G2.com.

FO

Fatih O.

Web Developer and UI/UX Designer

Information Technology and Services

Small-Business (50 or fewer emp.)

11/16/2023

"All of the visitors were fake"

0/5

What do you like best about Outbrain?

Nothing to like.All of the visitors were fake Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

I tried to invest $50 in this company just to give it a try. When I checked the session records data, I realized that all of the visitors were fake. Upon sending them a screen recording of the situation, they told me they put my account in "premium advertisers". But they did not refund me or give me a promotional code for wasting my money even though they accepted this issue. The strange thing about them is that they are still trying to get payment with random charges from my card. I was lucky to have locked my credit card. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/20/2022

"Nice alternative for Google Ads and Adroll"

3.5/5

What do you like best about Outbrain?

I was able to run CBD campaigns which I would never be able to do in Google ads or in Adroll. They just have limitations with the creatives but it was doable and easy. Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

I dislike the fact that I couldn't extract the reports by creative which gives me the exact dimensions of the creatives I have uploaded which the clients sometimes asks from us. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain:

You can use this for some Google banned industries but you have to follow their rules as well. Review collected by and hosted on G2.com.

What problems is Outbrain solving and how is that benefiting you?

We use this for campaigns that we cannot run in Google ads or in Adroll. Benefits would be more traffic to the site of course. You can't have traffic if you can't run your ads. Review collected by and hosted on G2.com.

AA

Andrey A.

Brand Manager

Consumer Goods

Small-Business (50 or fewer emp.)

11/1/2017

"Good But Lacks Analytics"

3.5/5

What do you like best about Outbrain?

This was a very easy platform to start up with. It was a good way to get massive amounts of page impressions to our site, but it lacked any conversion benefits. Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

Lacked true conversion benefits. This is a platform that would be great for anyone trying to drive traffic but not needing any conversions. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain:

Really understand what your goals are. Are you wanting blog views? Perfect! Wanting to sell product? Not so much. Driving traffic to site? That will work. Review collected by and hosted on G2.com.

What problems is Outbrain solving and how is that benefiting you?

Traffic to site is the biggest problem solved. Massive amounts of impressions and traffic driving page views. Review collected by and hosted on G2.com.

LM

Liliana M.

Paid Performance/SEM Manager

Mid-Market (51-1000 emp.)

12/28/2021

"Best Native Ads Platform"

5/5

What do you like best about Outbrain?

Oubtrain is one of the most known native ads solution, they have partnered over the yeards with the biggest publishers in the world so thie publishers directory is really impressive. The Ads analytics is very user friendly and easy to use if you are into any kind of PP or CPM dynamics. Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

Probably the main con is related to the minimum investment required by the company to start using the solution. It may be too high for many advertisers who could benefit from advertising with Oubtrain. Review collected by and hosted on G2.com.

AC

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

10/28/2021

"Improving Their Targeting"

3.5/5

What do you like best about Outbrain?

Outbrain is easy to use. The targeting with Bombora is getting better and it gets in front of a lot of prospects for a very low CPM. Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

Although the targeting is getting better, there is still some opportunity. If there were one more layer to add on to the targeting, it would help immensely. It also takes a while to optimize as you have to wait and see where your ads are shown. Often you'll get thousands of impressions on an ad from one single website that may not be relevant to your business. You can exclude it going forward, but then another will pop up and take its place. You can eventually narrow it down and make it more valuable, but my recommendation is to start as narrow with targeting as possible, then open up from there. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/13/2022

"Great reach and inventory"

4/5

What do you like best about Outbrain?

Ability to reach wider publishers and audience targeting Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

High bounce rates and lack of exclusions of sites at the campaign setup time Review collected by and hosted on G2.com.

AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

4/29/2022

"Outbrain is a scam"

0.5/5

What do you like best about Outbrain?

They have some quality publishers like CNN. Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

Lots of fake traffic from totally unrelated sites (Japanese anime sites, shady Indian news sites and even adult sites). Review collected by and hosted on G2.com.

JM

Jake M.

Director of Marketing & Customer Experience

Mid-Market (51-1000 emp.)

8/17/2021

"New to Outbrain - Impressed so Far"

4/5

What do you like best about Outbrain?

Just started using Outbrain about 3 weeks ago. Getting campaigns live was very easy and equally as fast. The audience and contextual targeted allowed me to get in front of our target customers nicely. Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

No dislikes so far. All campaigns are performing well. Review collected by and hosted on G2.com.

UC

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

9/30/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Easy to use platform for Native Advertising"

4.5/5

What do you like best about Outbrain?

Platform is super user friendly and makes it easy to set up campaigns. A good selection of audiences to choose from as well and great tips for better performance. Review collected by and hosted on G2.com.

What do you dislike about Outbrain?

App Install campaign not as advanced as I would hope for but still pretty reasonable. Review collected by and hosted on G2.com.