Adjust Reviews & Product Details

I spend most of my time on Adjust -even more than google & meta ads, so I use it as an everyday tool to my app campaigns. I like how easily I can create complex reports, even with past data, compare them & find solutions. Also I create 90% of all my customer segments from Adjust, because they perform very good on app campaigns obviously. Review collected by and hosted on G2.com.

Sometime page load crashes make me frustrated while i am in hurry to find a very complex and filtered data. Also in the audience creation section, not being able to duplicate the same audience for other channels or OS system is very time consuming. I dont like creating the same audience over and over again for mapping other channels and stores. Review collected by and hosted on G2.com.

Adjust has been the most reliable platform we’ve used for mobile measurement and attribution. With both its strong technical infrastructure and dedicated account management support, we can accurately track campaign performance and make data-driven budget optimizations.The best part about Adjust is the accuracy and reliability of its data combined with real-time attribution algorithms. The Fraud Prevention Suite protects our budget from ad fraud. The dashboard is intuitive and easy to navigate, and with Datascape we can view mobile + web user journeys in a single view, which is a huge advantage. API integration was smooth and very developer-friendly. Our account manager has been a great partner, Hi Merve! :) — guiding us through integration and helping us apply best practices through regular check-in meetings. Review collected by and hosted on G2.com.

We haven’t experienced any major issues so far. It would be great if the dashboard offered a bit more flexibility for custom segmentation and filtering. Review collected by and hosted on G2.com.

Few things about Adjust :

- Accurate Attribution & Tracking – Adjust provides strong attribution capabilities across ad networks and platforms, helping marketers track installs, in-app events, and user journeys with reliability.

- Fraud Prevention – One of its standout features is advanced fraud detection and prevention, which helps protect ad spend from fake installs and fraudulent traffic.

- Analytics & Integrations – It offers customizable dashboards, cohort analysis, and seamless integrations with major ad networks, giving marketers a clear view of campaign performance and ROI. Review collected by and hosted on G2.com.

Few things which I dislike about Adjust are :

1. Complex setup & steep learning curve – Integration and event configuration can be technical and time-consuming.

2. High pricing – Cost is often considered expensive, especially for smaller companies.

3. Reporting & data issues – Some users face delays, limited customization, and difficulty accessing specific metrics. Review collected by and hosted on G2.com.

A user-friendly report interface, a clear manual for setting up exports via API, and responsive, fast customer support. Review collected by and hosted on G2.com.

The fields in the API and in the reports differ slightly. For example, the API has a network field, but it’s either missing or renamed in the reports. Ideally, the same field names should be used consistently across different places.

It would also be useful if data with different filters could be displayed together in the same report. For instance, I’d like to see installs with attribution type = all and attribution type = click in the same row. Right now, I can only view them separately by switching filters. In our internal systems, we’ve set up this kind of report. Review collected by and hosted on G2.com.

Adjust really has a user-friendly interface. You can create your links easily no matter how big your operation is. After that, analyzing those engagements is even easier. It provides you as much as you are able to ask. These technical capabilities and nice design turn into a perfect instrunment with the excellenct customer support and ability to tailor the platform according to the needs of customers. Review collected by and hosted on G2.com.

As a team, we are getting hard times to adapt to the new features of the platform. We don't see real life examples or use cases as much. Review collected by and hosted on G2.com.

Integrating new apps and games is easy. Event management is easy. Data extraction is fast. Our customer support contacts are always helpful when we need to reach out to them. Review collected by and hosted on G2.com.

A comprehensive manual and brief explanations of queries and metrics in the Datascape section would be great. This would allow us to use Datascape to its full potential.

The interface between AppView and CampaignLab could be better. Accessing Partner settings for a specific application from AppView could be easier. Review collected by and hosted on G2.com.

Adjust is a very user-friendly product. Even someone with no prior knowledge can access the desired feature with simple instructions and a straightforward interface. The current report metrics consist of graphs that I frequently use when presenting to my managers. I believe it provides me with real installation data through the columns it tracks during the SDK signature process for fraud detection. Review collected by and hosted on G2.com.

I don't like that they try to sell a product that could be included in the same package more easily as an add-on. This was a feature that their competitor had. Over time, Adjust may be thinking about its capital in this way. Review collected by and hosted on G2.com.

Adjust provides a seamless, user-friendly experience for mobile attribution and analytics. One of the best aspects is its real-time, accurate tracking, which allows us to measure campaign performance across channels with confidence. The dashboard is intuitive and customizable, making it easy to access key insights quickly. The fraud prevention tools are also a huge plus, giving us peace of mind when optimizing our ad spend. Integrations with major partners are smooth, and their customer support is responsive and knowledgeable. Review collected by and hosted on G2.com.

While Adjust is a powerful tool, the initial setup and onboarding can feel complex, especially for teams new to attribution platforms. Some advanced features require a learning curve, and occasionally, documentation can be hard to navigate when trying to implement custom setups. Additionally, pricing might be on the higher side for smaller businesses or startups. It would also be helpful if reporting could offer more flexibility in visualization and export options without relying heavily on external tools. Review collected by and hosted on G2.com.

Use Adjust if you need a powerful, scalable solution for mobile attribution and analytics. Its data infrastructure is one of the strongest in the market, handling millions of events in real time with clean integrations and reliable raw data access. Their customer support is also responsive and knowledgeable, especially for technical questions and implementation help. Review collected by and hosted on G2.com.

Don’t use Adjust if you’re looking for a simple, plug-and-play tool. While powerful, Adjust can be complex to set up and fully leverage—especially around data exports, custom events, or fraud rules. Smaller teams or those without a data or tech resource might find the learning curve steep. Review collected by and hosted on G2.com.

Dashboard is simple and graphics are very helpful. Accounts open fast enough. Tech team is supportive Review collected by and hosted on G2.com.

I cannot open two different accounts which belongs to two different studios each at the same time. Let's say, when certain account's page is open in a tab, it is not possible to open another account in another tab. Whenever I access to a new account, the other one is closed on its own. So I cannot compare datas from different studio's account, nor settings. This is experienced on MAC, by the way.

And data comes lately sometimes Review collected by and hosted on G2.com.