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Best Mobile App Optimization Software for Small Business

Adam Crivello
AC
Researched and written by Adam Crivello

Products classified in the overall Mobile App Optimization category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile App Optimization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile App Optimization category.

In addition to qualifying for inclusion in the Mobile App Optimization Software category, to qualify for inclusion in the Small Business Mobile App Optimization Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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18 Listings in Small Business Mobile App Optimization Available

(2,169)4.6 out of 5
2nd Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    402
    Ease of Use
    318
    User Insights
    225
    User Behavior Tracking
    205
    User Interface
    201
    Cons
    Session Management
    163
    Filtering Issues
    78
    Search Difficulty
    76
    Expensive
    73
    Learning Curve
    67
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    7.7
    Conversion Goal
    Average: 8.5
    8.3
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,974 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    534 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
402
Ease of Use
318
User Insights
225
User Behavior Tracking
205
User Interface
201
Cons
Session Management
163
Filtering Issues
78
Search Difficulty
76
Expensive
73
Learning Curve
67
LogRocket features and usability ratings that predict user satisfaction
7.7
Conversion Goal
Average: 8.5
8.3
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,974 Twitter followers
LinkedIn® Page
www.linkedin.com
534 employees on LinkedIn®
(268)4.3 out of 5
5th Easiest To Use in Mobile App Optimization software
View top Consulting Services for Adjust
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is an AI-powered measurement and analytics suite that helps marketers optimize their mobile applications. From deep linking and fraud prevention to critical attribution, Adjust supports apps fr

    Users
    • Growth Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 46% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    39
    Customer Support
    26
    Insights
    21
    Analytics
    17
    Dashboard Usability
    16
    Cons
    Complexity
    11
    Expensive
    9
    Dashboard Issues
    7
    Data Management Issues
    7
    Limited Features
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    7.8
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    7.5
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,399 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    477 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is an AI-powered measurement and analytics suite that helps marketers optimize their mobile applications. From deep linking and fraud prevention to critical attribution, Adjust supports apps fr

Users
  • Growth Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 46% Mid-Market
  • 34% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
39
Customer Support
26
Insights
21
Analytics
17
Dashboard Usability
16
Cons
Complexity
11
Expensive
9
Dashboard Issues
7
Data Management Issues
7
Limited Features
7
Adjust features and usability ratings that predict user satisfaction
7.8
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
7.5
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,399 Twitter followers
LinkedIn® Page
www.linkedin.com
477 employees on LinkedIn®

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(677)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Mobile App Optimization software
View top Consulting Services for AppsFlyer
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Marketing Manager
    • Product Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 43% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    32
    Features
    32
    Ease of Use
    25
    Insights
    25
    Integrations
    16
    Cons
    Expensive
    16
    Data Inaccuracy
    12
    Expensive Pricing
    10
    Limited Features
    9
    Dashboard Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppsFlyer features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.5
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,582 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,508 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Marketing Manager
  • Product Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 43% Mid-Market
  • 30% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
32
Features
32
Ease of Use
25
Insights
25
Integrations
16
Cons
Expensive
16
Data Inaccuracy
12
Expensive Pricing
10
Limited Features
9
Dashboard Issues
8
AppsFlyer features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.5
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,582 Twitter followers
LinkedIn® Page
www.linkedin.com
1,508 employees on LinkedIn®
(624)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Mobile App Optimization software
View top Consulting Services for CleverTap
Save to My Lists
75% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    92
    Ease of Use
    84
    Analytics
    83
    Automation
    65
    Personalization
    60
    Cons
    Learning Curve
    42
    Missing Features
    31
    Limitations
    27
    Limited Features
    27
    Expensive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    8.9
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    9.0
    Confidence Level
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,885 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    663 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
92
Ease of Use
84
Analytics
83
Automation
65
Personalization
60
Cons
Learning Curve
42
Missing Features
31
Limitations
27
Limited Features
27
Expensive
20
CleverTap features and usability ratings that predict user satisfaction
8.9
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
9.0
Confidence Level
Average: 8.5
9.0
Ease of Admin
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,885 Twitter followers
LinkedIn® Page
www.linkedin.com
663 employees on LinkedIn®
(821)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    309
    Insights
    221
    Session Replay
    209
    Helpful
    199
    User Insights
    159
    Cons
    Learning Curve
    127
    Limitations
    98
    Data Inaccuracy
    88
    Not Intuitive
    82
    Steep Learning Curve
    80
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    7.7
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,961 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    551 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 29% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
309
Insights
221
Session Replay
209
Helpful
199
User Insights
159
Cons
Learning Curve
127
Limitations
98
Data Inaccuracy
88
Not Intuitive
82
Steep Learning Curve
80
Fullstory features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
7.7
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,961 Twitter followers
LinkedIn® Page
www.linkedin.com
551 employees on LinkedIn®
(1,533)4.4 out of 5
Optimized for quick response
9th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    83
    Insights
    72
    Analytics
    54
    Features
    51
    Helpful
    44
    Cons
    Learning Curve
    20
    Limitations
    20
    Missing Features
    20
    Expensive
    18
    Learning Difficulty
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pendo features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.5
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,146 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,042 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
83
Insights
72
Analytics
54
Features
51
Helpful
44
Cons
Learning Curve
20
Limitations
20
Missing Features
20
Expensive
18
Learning Difficulty
16
Pendo features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.5
Ease of Admin
Average: 8.8
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,146 Twitter followers
LinkedIn® Page
www.linkedin.com
1,042 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil

    Users
    • CEO
    • Owner
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 85% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Smartlook Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Insights
    4
    User Interface
    3
    Analytics
    2
    Customization
    2
    Cons
    Frustration
    2
    Cluttered Interface
    1
    Complex Features
    1
    Dashboard Issues
    1
    Data Retention
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Smartlook features and usability ratings that predict user satisfaction
    10.0
    Conversion Goal
    Average: 8.5
    8.9
    Reports and Dashboards
    Average: 8.4
    9.7
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cisco
    Year Founded
    1984
    HQ Location
    San Jose, CA
    Twitter
    @Cisco
    730,432 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    95,148 employees on LinkedIn®
    Ownership
    NASDAQ:CSCO
Product Description
How are these determined?Information
This description is provided by the seller.

Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil

Users
  • CEO
  • Owner
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 85% Small-Business
  • 12% Mid-Market
Smartlook Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Insights
4
User Interface
3
Analytics
2
Customization
2
Cons
Frustration
2
Cluttered Interface
1
Complex Features
1
Dashboard Issues
1
Data Retention
1
Smartlook features and usability ratings that predict user satisfaction
10.0
Conversion Goal
Average: 8.5
8.9
Reports and Dashboards
Average: 8.4
9.7
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Seller
Cisco
Year Founded
1984
HQ Location
San Jose, CA
Twitter
@Cisco
730,432 Twitter followers
LinkedIn® Page
www.linkedin.com
95,148 employees on LinkedIn®
Ownership
NASDAQ:CSCO
(1,094)4.4 out of 5
12th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Heap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Insights
    8
    Analytics
    5
    Efficiency
    5
    Reporting
    5
    Cons
    Limitations
    4
    Data Inaccuracy
    3
    Limited Features
    3
    Data Management
    2
    Data Management Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Heap features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,628 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 35% Small-Business
Heap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Insights
8
Analytics
5
Efficiency
5
Reporting
5
Cons
Limitations
4
Data Inaccuracy
3
Limited Features
3
Data Management
2
Data Management Issues
2
Heap features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,628 Twitter followers
LinkedIn® Page
www.linkedin.com
1,875 employees on LinkedIn®
(337)4.6 out of 5
Optimized for quick response
14th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into aut

    Users
    • Product Manager
    • Customer Success Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Appcues Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    39
    Customer Support
    18
    Easy Setup
    16
    Easy Integrations
    15
    Intuitive
    15
    Cons
    Limitations
    9
    Missing Features
    8
    Need for Improvement
    5
    Poor UX
    5
    Complex Analytics
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Appcues features and usability ratings that predict user satisfaction
    8.3
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    7.8
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Appcues
    Company Website
    Year Founded
    2013
    HQ Location
    Boston, MA
    Twitter
    @appcues
    5,184 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    77 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into aut

Users
  • Product Manager
  • Customer Success Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 34% Small-Business
Appcues Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
39
Customer Support
18
Easy Setup
16
Easy Integrations
15
Intuitive
15
Cons
Limitations
9
Missing Features
8
Need for Improvement
5
Poor UX
5
Complex Analytics
4
Appcues features and usability ratings that predict user satisfaction
8.3
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
7.8
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Seller
Appcues
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@appcues
5,184 Twitter followers
LinkedIn® Page
www.linkedin.com
77 employees on LinkedIn®
(925)4.4 out of 5
10th Easiest To Use in Mobile App Optimization software
View top Consulting Services for VWO Testing
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 56% Mid-Market
    • 26% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • VWO Testing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    230
    Customer Support
    192
    A/B Testing
    180
    Easy Setup
    135
    Testing Efficiency
    118
    Cons
    Limited Features
    66
    Missing Features
    66
    Limitations
    65
    Learning Curve
    48
    Testing Difficulties
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • VWO Testing features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    New Delhi
    Twitter
    @wingify
    7,410 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    458 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 56% Mid-Market
  • 26% Small-Business
VWO Testing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
230
Customer Support
192
A/B Testing
180
Easy Setup
135
Testing Efficiency
118
Cons
Limited Features
66
Missing Features
66
Limitations
65
Learning Curve
48
Testing Difficulties
39
VWO Testing features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2010
HQ Location
New Delhi
Twitter
@wingify
7,410 Twitter followers
LinkedIn® Page
www.linkedin.com
458 employees on LinkedIn®
(129)4.1 out of 5
Optimized for quick response
View top Consulting Services for Kochava
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Kochava Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    18
    Attribution
    12
    Analytics
    9
    Helpful
    9
    Cons
    Poor UI
    7
    Complex Features
    6
    Learning Difficulty
    6
    Limitations
    6
    Not Intuitive
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Kochava features and usability ratings that predict user satisfaction
    7.0
    Conversion Goal
    Average: 8.5
    7.0
    Reports and Dashboards
    Average: 8.4
    7.9
    Confidence Level
    Average: 8.5
    7.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Kochava
    Company Website
    Year Founded
    2011
    HQ Location
    Sandpoint, US
    Twitter
    @kochava
    12 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    183 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
Kochava Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
18
Attribution
12
Analytics
9
Helpful
9
Cons
Poor UI
7
Complex Features
6
Learning Difficulty
6
Limitations
6
Not Intuitive
6
Kochava features and usability ratings that predict user satisfaction
7.0
Conversion Goal
Average: 8.5
7.0
Reports and Dashboards
Average: 8.4
7.9
Confidence Level
Average: 8.5
7.7
Ease of Admin
Average: 8.8
Seller Details
Seller
Kochava
Company Website
Year Founded
2011
HQ Location
Sandpoint, US
Twitter
@kochava
12 Twitter followers
LinkedIn® Page
www.linkedin.com
183 employees on LinkedIn®
(211)4.6 out of 5
13th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    UXCam is an all-in-one mobile app analytics platform that enables companies to understand user behavior. UXCam started as a session replay and heatmap solution, but we realized that there are many

    Users
    • CEO
    • Product Manager
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 56% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • UXCam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    12
    Ease of Use
    11
    Session Replay
    11
    Recording
    9
    User Behavior Tracking
    9
    Cons
    Dashboard Issues
    5
    Learning Curve
    4
    Recording Issues
    4
    Session Management
    4
    Slow Loading
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • UXCam features and usability ratings that predict user satisfaction
    8.3
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    UXCam
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @uxcam
    2,173 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    82 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

UXCam is an all-in-one mobile app analytics platform that enables companies to understand user behavior. UXCam started as a session replay and heatmap solution, but we realized that there are many

Users
  • CEO
  • Product Manager
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 56% Small-Business
  • 29% Mid-Market
UXCam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
12
Ease of Use
11
Session Replay
11
Recording
9
User Behavior Tracking
9
Cons
Dashboard Issues
5
Learning Curve
4
Recording Issues
4
Session Management
4
Slow Loading
4
UXCam features and usability ratings that predict user satisfaction
8.3
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Seller
UXCam
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@uxcam
2,173 Twitter followers
LinkedIn® Page
www.linkedin.com
82 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

    Users
    • Software Engineer
    • Senior Software Engineer
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 51% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely Feature Experimentation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Experimentation
    18
    A/B Testing
    17
    Features
    12
    Feature Flags
    9
    Cons
    Expensive
    9
    Complexity
    8
    Learning Curve
    8
    Difficulty of Use
    6
    Limitations
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    7.9
    Reports and Dashboards
    Average: 8.4
    8.5
    Confidence Level
    Average: 8.5
    7.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1994
    HQ Location
    New York
    Twitter
    @Optimizely
    29,116 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

Users
  • Software Engineer
  • Senior Software Engineer
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 51% Mid-Market
  • 27% Small-Business
Optimizely Feature Experimentation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Experimentation
18
A/B Testing
17
Features
12
Feature Flags
9
Cons
Expensive
9
Complexity
8
Learning Curve
8
Difficulty of Use
6
Limitations
6
Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
7.9
Reports and Dashboards
Average: 8.4
8.5
Confidence Level
Average: 8.5
7.9
Ease of Admin
Average: 8.8
Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,116 Twitter followers
LinkedIn® Page
www.linkedin.com
1,554 employees on LinkedIn®
(471)4.7 out of 5
Optimized for quick response
11th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

    Users
    • Web Analyst
    • Digital Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    11
    Analytics
    7
    User Insights
    7
    Journey Analysis
    6
    Customer Understanding
    4
    Cons
    Complex Features
    3
    Complex Setup
    2
    Difficult Navigation
    2
    Slow Loading
    2
    Slow Performance
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    9.3
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    8.3
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,628 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users
  • Web Analyst
  • Digital Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Enterprise
  • 31% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
11
Analytics
7
User Insights
7
Journey Analysis
6
Customer Understanding
4
Cons
Complex Features
3
Complex Setup
2
Difficult Navigation
2
Slow Loading
2
Slow Performance
2
Contentsquare features and usability ratings that predict user satisfaction
9.3
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
8.3
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,628 Twitter followers
LinkedIn® Page
www.linkedin.com
1,875 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-chan

    Users
    • Product Manager
    Industries
    • Internet
    • Computer Games
    Market Segment
    • 50% Mid-Market
    • 32% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Leanplum features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    8.0
    Reports and Dashboards
    Average: 8.4
    8.5
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Leanplum
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @leanplum
    20,325 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    53 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-chan

Users
  • Product Manager
Industries
  • Internet
  • Computer Games
Market Segment
  • 50% Mid-Market
  • 32% Small-Business
Leanplum features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
8.0
Reports and Dashboards
Average: 8.4
8.5
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Seller
Leanplum
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@leanplum
20,325 Twitter followers
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®