Appcues Reviews & Product Details

Appcues Product Details

Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, Fullstory, G2, and Redfin, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale.

Product Website

Seller

Appcues

Discussions

Appcues Community

Languages Supported

English

Product Description

Build a personalized user onboarding experience that welcomes, educates and drives users to take action. Then watch your user-base soar.

Overview by

Eric Keating

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Appcues Integrations

(6)

Verified by Appcues

Appcues Media

Your best channel for engagement is your app. Deliver native-looking messages, tours, and checklists in your web and mobile apps to onboard, activate, and engage users—right where they are.

Respond to what users do in your product with automated, real-time workflows. Combine in-app messaging, email, and push notifications to create connected, multi-channel experiences that keep users engaged and moving forward.

Send emails that feel personal and perfectly timed with our easy, intuitive builder. Automatically deliver messages that respond to user actions—from warm welcomes to timely nudges and re-engagement.

Keep mobile users engaged with targeted push notifications that do more than ping. Easily create messages that grab attention, guide users back to your app, and drive lasting action.

Capture important events to see what users are doing and trigger personalized experiences that drive engagement—all without relying on developers.

Get all the insights you need in one place—see what users are doing, how your messages are performing, and the impact your campaigns have on driving goals and behavior.

Official Downloads

(5)

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How GoToWebinar used Appcues to increase activation and user engagement

Vidyard uses Appcues to optimize new user activation and time-to-value

Interactive Demo

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CZ

Charles Z.

LMS Support Specialist

Mid-Market (51-1000 emp.)

6/30/2025

"Manages to pack many features into one package."

5/5

What do you like best about Appcues?

Banners. Less obtrusive. Once installed fairly easy to use. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The implementation REQUIRED us to hire JS Developers. It was lengthy and confusing to set up. We felt we had no help from Appcues because you expressed that you don't have a way to know of proper placement for the code, etc. I offered to create you an acct but it became clear that implementation was more like buying the car and engine seperately. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

We have double fields somehow like "company" and "Company" that need merged. Same for "role" and "Role". We are NOT developers. We didn't invest to become developers. We already have jobs as Admins and Support. Logic strings are not so easy. For example, you use matches RegEx but the way you use it is different than the standard use of a wildcard. Review collected by and hosted on G2.com.

PK

Pradeep K.

Small-Business (50 or fewer emp.)

5/25/2023

"Improve the in-app user experience"

5/5

What do you like best about Appcues?

The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster, no matter how big data we are fetching on the page. Also the localization feature helps us a lot to show messages, banners at the right time. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Appcues still not into AI yet, as all the products are now focusing AI features, appcues may need to work on it make the work more easier. Review collected by and hosted on G2.com.

MN

Mariana N.

Product Marketing Specialist

Mid-Market (51-1000 emp.)

4/28/2025

"Makes life easier for product marketers"

4.5/5

What do you like best about Appcues?

Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support. The interface is quite simple and intuitive, and anytime I had questions, their support team was quick to help. Overall, it’s a great tool if you're looking to help users reach value faster. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make a huge difference (which I hear might be coming soon). Also, adding sentiment-based triggers would put it even more on par with some competitors. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues solves several challenges for us. It makes it easy to onboard new users and guide them through new features. We use it not just for onboarding, but also for promotions like pop-ups and banners, as well as hotspots to draw attention to key areas inside the product. This flexibility has helped us move faster, test different approaches, and improve our feature adoption. It’s saving us time, reducing dependency on devs, and making it much easier to deliver a more targeted/personalized experience to our users. Review collected by and hosted on G2.com.

IF

Isaiah F.

Customer Support Director

Small-Business (50 or fewer emp.)

4/30/2025

"All the user data and Onboarding under one place!"

5/5

What do you like best about Appcues?

Easy to use.

Easy to implement.

Very responsive with customer support.

Documentation is easy to read and find in their support section.

The features are getting better.

We use the app every day, and when a new user signs up.

The integration is easy for all types of apps or websites. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

It takes time to learn the flow creation process.

Not enough pre-made templates to get an idea of how a flow should look. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

When a new user signs up, there is a checklist they need to go through and watch the videos listed.

When we update the app and we send out our realses notes to the users as a popup.

We use User Segments to categorize our users to send specific flows.

We use the webhooks to send us events when the user does something we want to track. Review collected by and hosted on G2.com.

AM

Achindh M.

Global Marketing Lead

Small-Business (50 or fewer emp.)

11/4/2023

"We are very happy with Appcues and how it fit in our marketing stack"

5/5

What do you like best about Appcues?

Helped us to increase our trial conversion rate. Before Appcues we are struggling with a way to retain our trial users after 7 days but it improved a lot after Appcues. We are now running more than 12K DAU . Review collected by and hosted on G2.com.

What do you dislike about Appcues?

We faced some integration challenges and other than that we are very happy with the product and the outcome we are getting. The tool is delivering more than the expected ROI Review collected by and hosted on G2.com.

MK

Morgan K.

Growth Product Marketing Manager

Mid-Market (51-1000 emp.)

4/27/2023

"Versatile tool for tooltips and in app guides"

4.5/5

What do you like best about Appcues?

New workflows, UI updates, Dynamic flows Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Appcues used to be really buggy but it has come a long ways. I'd love to continue to see performance improvements. Also, they started enforcing more pricing/team size limits which wasn't ideal. Review collected by and hosted on G2.com.

RM

Randall M.

Manager of Onboarding and Training

Small-Business (50 or fewer emp.)

5/29/2024

"Great tool for communicating to users"

5/5

What do you like best about Appcues?

We continue to use App Cues and it is a great tool for training and onboarding. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

It could be the combination of our software and design of AppCues, but sometimes it is hard to get the navigation of page changes to display exactly how we need it it. Review collected by and hosted on G2.com.

VG

Val G.

Customer Marketing

Small-Business (50 or fewer emp.)

1/9/2025

"Powerful and marketer-friendly"

5/5

What do you like best about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The builder is a smooth experience and I can see exactly what the flow looks like in our product *before I go live*. Most of all, I really appreciate that Appcues takes very technical aspects and makes it friendly for those of us with less technical aptitude. I understand CSS and HTML well enough but I can't write code and Appcues allows me to "write code" without writing code. It's saving my engineering team tons of time, I can test and iterate all on my own, and we're engaging our audience in ways we weren't able to before.

Getting started was simple and Appcues definitely dog-foods their own product which not only helps me learn how to use their product, it also gives me ideas of what I can do inside of mine!

Right now I'm in Appcues every day as I'm just getting setup but I can see how I'll become a daily user moving forward. It's just too easy to update and change things.

The integration with Hubspot is crucial for our marketing team too. I haven't dug into this as I'm still building our flows out but I can see where event tracking and triggering emails will help us connect with our customers wherever they are. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The only thing I don't like so far is that I'm on an account with certain limits (like my number of segments I can target) and I want to upgrade sooner than I thought I'd have to. So now I have to go ask for more budget! Review collected by and hosted on G2.com.

PP

Patricija P.

Product Manager

Mid-Market (51-1000 emp.)

5/30/2025

"Easy to use"

5/5

What do you like best about Appcues?

Very intuitive product - easy to create in-app messages. Support is very responsive. They have an excellent educational center, which helps me immensely. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Could have a bit more customisation on flows (such as the time when I want a message to appear), but this is like looking for a needle in a haystack Review collected by and hosted on G2.com.

LK

Lucas K.

Sr. Product Marketing Manager

Small-Business (50 or fewer emp.)

4/30/2025

"Very user friendly and flexible"

4.5/5

What do you like best about Appcues?

What you see is what you get. The chrome add-on builder tool is exactly what our team was looking for in terms of creating new experiences - and it also allowed us to get a sense for the platform before we bought. The analytics and A/B testing features are also giving us exactly what we need. We're new to the platform but so far, so good! Review collected by and hosted on G2.com.

What do you dislike about Appcues?

We don't have access to the same analytics functionality in our launchpads - which would be nice to have. Review collected by and hosted on G2.com.