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Compare CleverTap and Insider 
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At a Glance
Market Segments
Mid-Market (52.7% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(624)4.6 out of 5
Market Segments
Mid-Market (52.7% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansInsider
Star Rating
(1,207)4.8 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in user segmentation with a score of 9.2, allowing for detailed targeting of campaigns, while Insider also performs well with a score of 9.6, but reviewers mention that Insider's dynamic segmentation features are particularly robust, making it easier to adapt to changing user behaviors.
- Reviewers mention that CleverTap's email marketing capabilities, such as automated email responses, score 8.8, which is solid, but Insider shines with a score of 9.7 in the same category, indicating a more seamless experience in managing email deliverability and personalization.
- G2 users highlight that CleverTap's ease of setup is rated at 8.4, which some find a bit challenging, whereas Insider's ease of setup score of 9.1 suggests a more user-friendly onboarding process, making it easier for new users to get started quickly.
- Users on G2 report that CleverTap's quality of support is rated at 9.0, which is commendable, but Insider outperforms with a score of 9.6, with reviewers mentioning that Insider's support team is particularly responsive and helpful in resolving issues.
- Reviewers say that CleverTap's campaign customization features score 9.1, which is effective, but Insider's higher score of 9.6 indicates a more flexible and intuitive interface for creating and managing campaigns, making it easier for marketers to tailor their strategies.
- Users report that CleverTap's analytics capabilities, particularly in campaign performance, score 9.0, but Insider's score of 9.5 suggests a more comprehensive suite of reporting tools, with reviewers mentioning that Insider provides deeper insights into user behavior and campaign effectiveness.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Insider
No pricing availableFree Trial
CleverTap
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.8
523
9.4
1,087
Ease of Use
8.9
525
9.4
1,094
Ease of Setup
8.5
311
9.0
551
Ease of Admin
9.0
241
9.1
286
Quality of Support
9.0
515
9.6
1,087
Has the product been a good partner in doing business?
9.3
240
9.5
287
Product Direction (% positive)
9.6
507
9.8
1,036
Features by Category
Email Marketing
9.0
163
9.6
500
8.9
156
9.6
476
9.0
155
9.6
479
8.8
143
9.6
420
Online Marketing
8.1
124
Feature Not Available
8.8
150
9.6
518
9.1
158
9.6
531
9.1
150
9.5
522
8.2
128
Feature Not Available
Lead Management
8.9
134
9.5
491
8.6
133
9.5
491
9.2
164
9.6
531
8.4
118
Feature Not Available
8.6
131
9.5
469
8.6
142
9.5
434
8.6
134
9.5
477
8.7
131
9.5
462
Campaign Management
8.8
143
Feature Not Available
8.1
132
Feature Not Available
8.1
126
Feature Not Available
7.8
120
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
126
9.4
434
7.9
131
9.4
443
7.7
124
Feature Not Available
8.0
130
Feature Not Available
Reporting & Analytics
9.0
158
9.5
519
8.5
146
9.4
518
8.4
143
9.4
511
8.5
137
9.4
509
7.3
118
9.2
410
Platform
8.7
150
9.5
515
8.7
132
Feature Not Available
9.2
148
9.6
498
8.3
118
9.5
434
8.6
124
9.4
441
8.8
138
9.5
479
8.6
117
9.4
418
Agentic AI - Marketing Automation
Not enough data
8.7
14
Not enough data
8.7
14
Not enough data
8.7
14
Not enough data
8.5
14
Not enough data
8.5
14
Not enough data
8.5
13
Integration
8.7
153
9.4
489
8.6
145
9.4
486
8.3
132
9.4
452
User Identification
8.6
195
Not enough data
9.2
210
Not enough data
8.7
182
Not enough data
Tracking & Reporting
9.2
202
Not enough data
9.0
198
Not enough data
8.7
178
Not enough data
8.8
207
Not enough data
8.8
184
Not enough data
9.1
189
Not enough data
Metrics
9.1
162
Not enough data
9.1
92
Not enough data
9.0
154
Not enough data
9.0
139
Not enough data
9.2
159
Not enough data
Visitor Behavior
Not enough data
9.5
571
Not enough data
9.6
589
Not enough data
9.5
539
Templates
Not enough data
9.5
551
Not enough data
9.5
594
Not enough data
9.6
588
Personalization
Not enough data
9.6
576
Not enough data
9.5
564
Not enough data
9.6
578
Not enough data
9.5
513
Not enough data
9.6
557
Not enough data
9.6
561
Not enough data
9.6
587
Not enough data
9.6
574
Multichannel
Not enough data
9.6
578
Not enough data
9.5
514
Not enough data
9.6
577
Administration
Not enough data
9.6
575
Not enough data
9.4
592
Not enough data
9.5
569
Not enough data
9.4
569
Agentic AI - E-Commerce Personalization
Not enough data
7.6
12
Not enough data
7.5
12
Campaigns
9.0
237
Not enough data
9.3
250
Not enough data
8.9
238
Not enough data
9.2
254
Not enough data
9.3
238
Not enough data
Analytics
8.9
247
Not enough data
8.8
234
Not enough data
Optimization
8.9
235
Not enough data
9.0
243
Not enough data
9.0
232
Not enough data
8.8
214
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.5
68
9.7
598
9.6
65
9.6
576
Targeting
9.5
65
9.6
590
9.4
64
9.6
562
Triggered Content
9.4
57
9.5
500
9.4
63
9.5
496
9.5
64
9.7
550
Personalized Content
9.3
57
9.6
536
8.6
57
9.7
515
9.1
55
9.6
574
Agentic AI - Personalization Engines
Not enough data
8.5
8
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
8.8
10
Text Messaging
Not enough data
9.6
77
Not enough data
9.4
73
Not enough data
9.5
74
Not enough data
9.3
74
Not enough data
9.4
78
Not enough data
9.4
76
Not enough data
9.5
76
Not enough data
9.4
75
SMS Platform
Not enough data
9.4
77
Not enough data
9.5
77
Not enough data
9.3
73
Not enough data
Feature Not Available
Not enough data
9.3
78
Not enough data
9.3
78
Agentic AI - SMS Marketing
Not enough data
8.6
14
Not enough data
8.5
14
Not enough data
8.5
14
Not enough data
8.5
14
Not enough data
8.4
15
Not enough data
8.2
15
Data Sourcing
Not enough data
9.5
578
|
Verified
Not enough data
9.5
567
|
Verified
Not enough data
9.6
370
Not enough data
9.5
594
|
Verified
Intelligence
Not enough data
9.5
600
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
564
|
Verified
Platform Basics
8.7
158
Not enough data
8.6
152
Not enough data
8.9
147
Not enough data
8.8
134
Not enough data
8.9
136
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.5
641
|
Verified
Not enough data
9.5
641
|
Verified
Platform Data
Not enough data
9.4
626
|
Verified
Not enough data
9.4
606
|
Verified
Not enough data
9.3
642
|
Verified
Not enough data
9.3
609
Platform Additional Functionality
Not enough data
9.5
615
|
Verified
Not enough data
9.5
611
|
Verified
Not enough data
9.4
598
Agentic AI - Customer Journey Analytics
Not enough data
8.5
24
Not enough data
8.5
24
Not enough data
8.6
23
Not enough data
8.6
22
Search Setup
Not enough data
9.5
53
Not enough data
9.6
54
Not enough data
9.5
53
Not enough data
9.6
51
Product Discovery
Not enough data
9.7
56
Not enough data
9.6
55
Not enough data
9.5
55
Not enough data
9.6
49
Not enough data
9.7
53
Integration
Not enough data
9.6
57
Not enough data
9.7
51
Not enough data
9.6
53
WhatsApp Messaging - WhatsApp Marketing
8.7
26
9.3
43
8.8
28
9.5
45
8.2
27
9.4
41
8.9
28
9.5
43
8.5
28
9.5
42
8.6
28
9.2
42
WhatsApp Business Platform - WhatsApp Marketing
8.4
26
9.6
41
8.8
27
9.5
40
8.3
25
9.4
39
8.8
27
9.2
40
Conversational AI - Conversational Commerce Platforms
Not enough data
7.5
10
Not enough data
8.3
9
Not enough data
7.5
10
Not enough data
6.3
9
Not enough data
7.4
9
Platform integration - Conversational Commerce Platforms
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
7.3
10
Not enough data
7.3
10
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
7.8
10
Not enough data
8.3
9
Agentic AI - Personalization
Not enough data
8.6
21
Not enough data
8.6
21
Not enough data
8.3
20
Not enough data
8.3
20
Not enough data
8.5
20
Not enough data
8.3
21
Analysis
8.6
188
9.3
611
8.9
224
|
Verified
9.5
676
8.8
173
9.3
544
|
Verified
8.9
172
9.4
585
|
Verified
Campaigns
8.5
185
|
Verified
9.4
567
|
Verified
9.3
232
|
Verified
9.7
680
|
Verified
8.8
183
9.4
473
8.2
147
9.2
473
9.2
173
9.6
552
|
Verified
9.3
187
9.6
638
|
Verified
Engagement
8.6
161
9.6
610
Platform
8.8
196
9.6
658
8.9
192
|
Verified
9.4
610
|
Verified
8.7
169
9.5
532
Agentic AI - Mobile Marketing
8.9
6
8.4
17
8.6
6
8.3
16
7.8
6
8.2
16
8.3
6
8.3
16
7.2
6
8.3
16
8.1
6
8.4
17
Marketing Operations
8.4
213
|
Verified
Not enough data
8.8
242
|
Verified
Not enough data
8.8
248
|
Verified
Not enough data
9.1
233
|
Verified
Not enough data
8.1
97
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
255
|
Verified
Not enough data
8.7
258
|
Verified
Not enough data
8.7
234
|
Verified
Not enough data
8.8
227
|
Verified
Not enough data
8.6
218
|
Verified
Not enough data
8.5
171
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.1
162
Not enough data
9.1
92
Not enough data
9.0
154
Not enough data
9.0
139
Not enough data
9.2
159
Not enough data
Variation Testing
9.1
121
Not enough data
8.4
99
Not enough data
8.9
101
Not enough data
9.0
115
Not enough data
9.0
35
Not enough data
9.1
105
Not enough data
Reporting
9.2
137
Not enough data
9.0
135
Not enough data
Personalization
9.0
121
Not enough data
9.1
119
Not enough data
9.2
103
Not enough data
Administration
8.8
129
Not enough data
8.5
44
Not enough data
8.9
135
Not enough data
9.1
139
Not enough data
Categories
Categories
Shared Categories
CleverTap and Insider are categorized as Mobile Marketing, Marketing Automation, Personalization Engines, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Insider is categorized as E-Commerce Search, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), SMS Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.8%
Information Technology and Services
6.3%
Internet
5.5%
Entertainment
5.5%
Retail
5.3%
Other
60.5%
Retail
26.3%
Apparel & Fashion
10.3%
Financial Services
3.7%
Cosmetics
3.7%
Marketing and Advertising
3.6%
Other
52.3%
Most Helpful Reviews
CleverTap
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Most Helpful Critical Review
Ankitkumar S.
Verified User in Internet
The customer support is very poor in clevertap, every issue takes a long time to be addressed and solved
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Ankitkumar S.
Verified User in Internet
The customer support is very poor in clevertap, every issue takes a long time to be addressed and solved
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Alternatives
Discussions
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MH
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How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
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