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Compare Adobe Campaign and HCL Unica 
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At a Glance
Market Segments
Small-Business (37.4% of reviews)
Enterprise (48.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(342)4.1 out of 5
Market Segments
Small-Business (37.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignHCL Unica
Star Rating
(127)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HCL Unica excels in Dynamic Segmentation with a score of 8.8, allowing for highly targeted marketing efforts, while Adobe Campaign's segmentation capabilities are rated lower at 8.1, which may limit precision in audience targeting.
- Reviewers mention that HCL Unica's Ease of Use is rated at 8.5, making it more user-friendly compared to Adobe Campaign's score of 7.3, which could lead to a steeper learning curve for new users.
- G2 users highlight HCL Unica's superior Automated Alerts and Tasks feature, scoring 8.7, which helps streamline marketing operations, whereas Adobe Campaign's score of 8.0 indicates less robust automation capabilities.
- Reviewers say that HCL Unica's Lead Management features, particularly Lead Nurturing at 8.7, are more effective than Adobe Campaign's 8.2, suggesting that users may find better support in nurturing leads through the sales funnel.
- Users on G2 report that HCL Unica's Campaign Management capabilities, especially in Program Management with a score of 8.8, are more comprehensive compared to Adobe Campaign's 8.3, indicating a more robust framework for managing marketing programs.
- Reviewers mention that HCL Unica's Performance and Reliability is rated at 8.8, which suggests a more stable platform, while Adobe Campaign's score of 8.0 may raise concerns about reliability during critical marketing campaigns.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableHCL Unica
No pricing availableFree Trial
Adobe Campaign
No trial information availableHCL Unica
No trial information availableRatings
Meets Requirements
8.5
283
8.5
90
Ease of Use
7.3
289
8.5
93
Ease of Setup
6.7
104
7.6
39
Ease of Admin
7.3
99
7.8
33
Quality of Support
7.8
273
7.8
87
Has the product been a good partner in doing business?
7.8
98
8.2
33
Product Direction (% positive)
7.7
279
8.2
89
Features by Category
Email Marketing
8.4
160
|
Verified
8.6
67
|
Verified
8.4
155
|
Verified
8.7
57
|
Verified
8.2
154
|
Verified
8.3
59
|
Verified
8.2
149
|
Verified
8.3
65
|
Verified
Online Marketing
8.3
123
|
Verified
8.0
57
|
Verified
8.1
154
|
Verified
8.2
59
|
Verified
8.1
135
|
Verified
8.3
62
|
Verified
7.9
146
|
Verified
8.0
56
|
Verified
8.1
87
|
Verified
7.8
50
Lead Management
8.1
70
|
Verified
8.5
61
|
Verified
8.2
141
|
Verified
8.6
59
|
Verified
8.1
142
|
Verified
8.7
60
|
Verified
7.9
64
|
Verified
8.4
55
|
Verified
8.2
64
|
Verified
8.6
53
|
Verified
8.4
65
|
Verified
8.6
51
|
Verified
8.0
133
|
Verified
8.7
54
|
Verified
7.9
124
|
Verified
8.6
55
|
Verified
Campaign Management
8.3
148
|
Verified
8.8
63
|
Verified
8.1
130
|
Verified
8.5
50
8.1
128
|
Verified
8.5
54
|
Verified
8.0
109
|
Verified
8.1
53
Social
8.0
77
8.1
48
8.4
122
|
Verified
8.2
48
|
Verified
8.4
124
|
Verified
8.1
49
|
Verified
8.2
75
|
Verified
7.9
48
8.1
113
|
Verified
8.2
55
Reporting & Analytics
8.0
155
|
Verified
8.3
63
|
Verified
8.0
91
|
Verified
8.2
56
|
Verified
7.8
73
|
Verified
8.3
53
|
Verified
8.1
72
|
Verified
8.5
52
|
Verified
8.2
76
|
Verified
8.3
45
|
Verified
Platform
8.2
52
|
Verified
8.3
46
|
Verified
8.1
52
|
Verified
8.7
47
|
Verified
8.0
50
|
Verified
8.9
47
|
Verified
8.0
44
|
Verified
8.5
43
|
Verified
8.3
44
|
Verified
8.1
47
|
Verified
8.0
51
|
Verified
8.8
47
|
Verified
8.1
45
|
Verified
8.4
46
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
8.4
47
|
Verified
7.6
45
|
Verified
8.4
44
|
Verified
7.1
42
|
Verified
8.3
43
|
Verified
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and HCL Unica are categorized as Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
HCL Unica has no unique categories
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.3%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
3.7%
Retail
3.4%
Other
66.3%
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
HCL Unica
Most Helpful Favorable Review
Nancy R.
Verified User in Information Technology and Services
HCL Campaign is a very flexible multichannel marketing campaign program. It provides excellent automation which reduces the hassle of manual work. Very efficient in terms of providing time management. Has a very supportive and dedicated team. Snapshot...
Most Helpful Critical Review
Verified User in Banking
It takes lot of time to run segmentation.
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Nancy R.
Verified User in Information Technology and Services
HCL Campaign is a very flexible multichannel marketing campaign program. It provides excellent automation which reduces the hassle of manual work. Very efficient in terms of providing time management. Has a very supportive and dedicated team. Snapshot...
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Verified User in Banking
It takes lot of time to run segmentation.
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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