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Compare Aprimo and Orange Logic: Orange DAM 
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At a Glance
Market Segments
Enterprise (44.4% of reviews)
Mid-Market (47.1% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Year
Aprimo
Star Rating
(201)4.2 out of 5
Market Segments
Enterprise (44.4% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansOrange Logic: Orange DAM
Star Rating
(71)4.4 out of 5
Market Segments
Mid-Market (47.1% of reviews)
Entry-Level Pricing
Contact Us Per Year
Learn more about Orange Logic: Orange DAMSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Orange Logic: Orange DAM excels in its search functionality, with a rating of 8.2, while Aprimo offers a slightly higher rating of 8.8. Reviewers mention that Aprimo's search capabilities, including auto tagging and suggested search, enhance the user experience significantly.
- Reviewers mention that Aprimo shines in workflow management, achieving a score of 8.7 compared to Orange DAM's 7.6. Users on G2 appreciate Aprimo's ability to streamline processes, making it easier to manage assets efficiently.
- Users say that both products offer robust file type support, but Aprimo leads with a score of 9.3 against Orange DAM's 8.9. Reviewers highlight Aprimo's versatility in handling various media types, which is crucial for diverse marketing needs.
- G2 users report that Orange Logic: Orange DAM has a strong focus on content expiration management, scoring 8.4, while Aprimo excels with a score of 9.2. Reviewers mention that Aprimo's features in this area help ensure compliance and timely asset usage.
- Users report that both platforms provide editing tools, but Aprimo's integration with editing tools scores higher at 8.3 compared to Orange DAM's 7.8. Reviewers mention that this integration allows for a more seamless workflow when creating and modifying assets.
- Reviewers mention that Orange Logic: Orange DAM has a strong collaboration feature with a score of 9.0, which is higher than Aprimo's 8.0. Users appreciate the ease of sharing and collaborating on assets, making it a preferred choice for teams focused on collaboration.
Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Orange Logic: Orange DAM
Orange Logic
Contact Us
Per Year
- Orange DAM
Free Trial
Aprimo
Free Trial is available
Orange Logic: Orange DAM
Free Trial is available
Ratings
Meets Requirements
8.7
151
8.2
59
Ease of Use
8.2
172
7.6
65
Ease of Setup
7.9
111
6.3
56
Ease of Admin
7.9
82
7.3
48
Quality of Support
8.9
143
8.3
56
Has the product been a good partner in doing business?
9.1
88
8.8
47
Product Direction (% positive)
9.0
151
9.0
61
Features by Category
Interface and Performance
8.5
110
8.5
56
8.6
108
8.1
58
8.8
113
8.1
56
8.8
111
8.2
57
7.9
103
7.3
50
Asset Management
9.2
110
8.9
57
8.7
109
8.8
57
8.6
103
8.4
52
8.8
107
8.7
50
8.9
105
8.4
54
8.3
98
8.4
50
8.6
97
8.2
50
8.5
100
7.7
45
Media Types
8.6
105
8.4
51
8.4
100
8.4
48
9.2
107
9.2
55
Administration
8.3
97
7.7
47
8.6
108
8.5
53
8.3
91
7.8
47
7.8
92
7.7
43
8.1
86
6.9
36
Agentic AI - Digital Asset Management
7.8
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.4
6
Not enough data
9.7
6
Not enough data
8.9
6
Not enough data
Templates
8.3
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
Personalization
9.4
6
Not enough data
8.3
6
Not enough data
6.4
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
8.9
6
Not enough data
8.9
6
Not enough data
7.2
6
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Content Protection
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
8.6
11
Not enough data
8.1
7
Not enough data
7.4
7
Not enough data
8.1
9
Not enough data
7.5
10
Not enough data
7.5
8
Content Type
Not enough data
7.3
8
Not enough data
7.5
8
Editing
6.7
22
8.0
10
7.5
21
8.2
11
6.4
22
7.2
10
6.5
20
8.0
10
Search
8.9
22
9.7
11
8.5
21
9.4
11
8.0
23
8.7
10
8.6
22
9.1
9
Permissions
9.0
22
9.4
11
8.6
22
9.5
11
8.6
22
8.9
11
Platform
8.3
21
8.0
11
7.4
21
8.8
11
7.3
22
7.5
10
Agentic AI - Brand Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
6.9
6
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
Categories
Categories
Shared Categories
Aprimo and Orange Logic: Orange DAM are categorized as Brand Asset Management, Digital Asset Management, and Marketing Resource Management
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Orange Logic: Orange DAM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Retail
6.7%
Information Technology and Services
5.7%
Banking
5.7%
Manufacturing
4.6%
Other
66.0%
Museums and Institutions
11.4%
Photography
10.0%
Non-Profit Organization Management
10.0%
Fine Art
7.1%
Broadcast Media
7.1%
Other
54.3%
Most Helpful Reviews
Aprimo
Most Helpful Favorable Review
Verified User in Newspapers
There is nothing about Aprimo that affects my job in a positive way. I desperately want my company's leadership to realize that this software is not a good match for my department's needs.
Most Helpful Critical Review
Verified User in Accounting
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
Orange Logic: Orange DAM
Most Helpful Favorable Review
Hoon K.
Verified User in Internet
Group to individual permissions, folders to single asset permissions.
Most Helpful Critical Review
Verified User in Fine Art
Navigation is a bit cumbersome, having to open folders in a drop down side panel instead of scrolling through columns. It can be difficult to locate the exact asset you are trying to find. Customer support is also not great with response time, and some...
Verified User in Newspapers
There is nothing about Aprimo that affects my job in a positive way. I desperately want my company's leadership to realize that this software is not a good match for my department's needs.
Hoon K.
Verified User in Internet
Group to individual permissions, folders to single asset permissions.
Verified User in Accounting
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
Verified User in Fine Art
Navigation is a bit cumbersome, having to open folders in a drop down side panel instead of scrolling through columns. It can be difficult to locate the exact asset you are trying to find. Customer support is also not great with response time, and some...
Discussions
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
What is digital asset and media management?
1 Comment
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
Orange Logic: Orange DAM has no discussions with answers
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