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Compare Bluecore and Klaviyo 
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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bluecore
Star Rating
(93)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BluecoreKlaviyo
Star Rating
(1,120)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bluecore excels in "Automated Email Responses" with a score of 8.3, while Klaviyo shines in this area with a higher score of 9.1, indicating that Klaviyo offers more robust automation features that users find beneficial for their email marketing strategies.
- Reviewers mention that Klaviyo's "Building and Personalizing Emails" feature scores 9.0, significantly higher than Bluecore's score of 8.7, suggesting that Klaviyo provides a more user-friendly interface and better tools for creating customized email content.
- G2 users highlight that Bluecore's "Manage Email Deliverability" feature has a score of 7.9, which is lower than Klaviyo's 8.8, indicating that Klaviyo may offer more effective solutions for ensuring emails reach their intended recipients.
- Users on G2 report that Klaviyo's "Sending Outbound Emails" feature scores 9.2, compared to Bluecore's 8.8, suggesting that Klaviyo provides a more reliable and efficient email sending process, which is crucial for high-volume campaigns.
- Reviewers say that Bluecore's "Quality of Support" is rated at 8.7, which is higher than Klaviyo's 8.4, indicating that users may find Bluecore's customer service more responsive and helpful when issues arise.
- Users report that Klaviyo's "Analytics" capabilities, particularly in "Predictive Analytics" with a score of 9.1, outperform Bluecore's offerings, suggesting that Klaviyo provides more advanced insights and data-driven decision-making tools for marketers.
Pricing
Entry-Level Pricing
Bluecore
No pricing availableKlaviyo
No pricing availableFree Trial
Bluecore
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
68
9.1
856
Ease of Use
8.4
69
8.7
860
Ease of Setup
7.8
27
8.5
514
Ease of Admin
8.6
27
8.9
474
Quality of Support
8.7
68
8.4
818
Has the product been a good partner in doing business?
8.9
28
9.0
477
Product Direction (% positive)
8.8
68
9.0
804
Features by Category
Email Marketing
Not enough data
9.0
506
|
Verified
Not enough data
9.2
498
|
Verified
Not enough data
8.9
487
|
Verified
Not enough data
8.9
447
|
Verified
Online Marketing
Not enough data
7.8
366
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.7
418
|
Verified
Not enough data
8.6
436
Not enough data
8.2
245
Lead Management
Not enough data
8.5
337
Not enough data
8.4
267
Not enough data
9.0
454
|
Verified
Not enough data
7.8
215
Not enough data
8.5
346
|
Verified
Not enough data
8.5
390
|
Verified
Not enough data
8.4
329
|
Verified
Not enough data
8.2
277
|
Verified
Campaign Management
Not enough data
8.7
342
|
Verified
Not enough data
7.9
195
Not enough data
8.2
285
|
Verified
Not enough data
7.6
194
Social
Not enough data
Feature Not Available
Not enough data
7.8
191
Not enough data
7.8
185
Not enough data
7.4
180
Not enough data
7.8
256
|
Verified
Reporting & Analytics
Not enough data
8.5
459
|
Verified
Not enough data
8.3
410
|
Verified
Not enough data
8.3
421
|
Verified
Not enough data
8.4
431
|
Verified
Not enough data
7.5
197
Platform
Not enough data
8.5
317
|
Verified
Not enough data
8.7
298
|
Verified
Not enough data
8.9
307
|
Verified
Not enough data
8.3
203
|
Verified
Not enough data
7.8
191
|
Verified
Not enough data
8.9
309
|
Verified
Not enough data
8.0
155
Agentic AI - Marketing Automation
Not enough data
6.7
23
Not enough data
6.8
23
Not enough data
7.2
22
Not enough data
7.0
22
Not enough data
6.9
23
Not enough data
7.4
24
Integration
Not enough data
8.4
310
|
Verified
Not enough data
8.5
303
|
Verified
Not enough data
8.4
255
|
Verified
Messenger
Not enough data
7.2
12
Not enough data
6.1
12
Not enough data
6.0
12
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.1
12
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
28
Not enough data
8.4
28
Not enough data
8.3
29
Not enough data
8.4
29
Tracking
Not enough data
8.2
26
Not enough data
7.8
27
Not enough data
8.7
29
Not enough data
8.6
28
Not enough data
8.5
27
Reporting
Not enough data
8.9
28
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.3
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Visitor Behavior
8.7
15
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
7.9
15
Not enough data
Templates
7.1
15
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
7.3
18
|
Verified
Not enough data
Personalization
8.7
19
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
8.2
12
Not enough data
8.1
16
|
Verified
Not enough data
8.5
18
|
Verified
Not enough data
7.3
16
|
Verified
Not enough data
8.8
19
|
Verified
Not enough data
Multichannel
7.3
10
|
Verified
Not enough data
8.3
19
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Administration
8.7
19
|
Verified
Not enough data
7.5
19
|
Verified
Not enough data
7.8
18
Not enough data
7.0
14
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
13
Not enough data
8.5
13
Not enough data
8.5
9
Not enough data
8.1
13
Not enough data
8.0
9
Not enough data
9.1
11
Not enough data
Administration
8.7
9
Not enough data
7.0
9
Not enough data
7.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.6
422
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
344
|
Verified
Not enough data
8.8
254
Edit
Not enough data
8.4
349
|
Verified
Not enough data
8.8
413
|
Verified
Not enough data
8.3
330
|
Verified
Logistics
Not enough data
8.7
417
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.3
50
Agentic AI - Email Template Builder
Not enough data
6.2
18
Not enough data
6.9
18
Text Messaging
Not enough data
8.6
135
Feature Not Available
8.0
100
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
129
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
134
|
Verified
Not enough data
8.9
133
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Not enough data
8.2
61
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.2
67
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
104
Not enough data
8.1
73
Not enough data
8.0
68
Merchandising
8.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
7
Not enough data
8.6
7
Not enough data
Administration
7.5
6
Not enough data
9.2
6
Not enough data
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
8.9
20
Not enough data
8.8
21
Campaigns
Not enough data
8.8
22
Not enough data
8.9
21
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
7.9
19
Not enough data
8.9
21
Not enough data
8.3
20
Generative AI
Not enough data
7.4
19
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.2
9
Platform Basics
Not enough data
9.2
15
Not enough data
8.8
15
Platform Data
Not enough data
8.3
14
Not enough data
8.2
15
Not enough data
8.7
15
Not enough data
8.3
14
Platform Additional Functionality
Not enough data
8.2
15
Not enough data
9.0
14
Not enough data
8.2
15
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.7
6
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.3
5
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.7
14
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.0
14
Marketing Operations
Not enough data
8.3
16
Not enough data
8.4
16
Not enough data
8.7
17
Not enough data
8.8
16
Not enough data
7.7
15
Not enough data
7.4
15
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
17
Not enough data
8.1
16
Not enough data
7.6
16
Not enough data
8.2
16
Not enough data
8.0
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Categories
Categories
Shared Categories
Bluecore and Klaviyo are categorized as SMS Marketing and Personalization
Unique Categories
Bluecore is categorized as Personalization Engines, E-Commerce Analytics, E-Commerce Personalization, Identity Resolution, and E-Merchandising
Reviews
Reviewers' Company Size
Bluecore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
47.7%
Apparel & Fashion
12.5%
Marketing and Advertising
6.8%
Sporting Goods
5.7%
Consumer Goods
5.7%
Other
21.6%
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.7%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
35.8%
Most Helpful Reviews
Bluecore
Most Helpful Favorable Review
Peyton I.
Verified User in Health, Wellness and Fitness
Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
The platform is lacking many features with testing. Example: need split testing 80/20. Journey builder needs to be revamped and could be much more robust compared with competitors. VTE is sometimes unreliable, resulting in odd layouts across some platforms.
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Peyton I.
Verified User in Health, Wellness and Fitness
Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore.
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Verified User in Non-Profit Organization Management
The platform is lacking many features with testing. Example: need split testing 80/20. Journey builder needs to be revamped and could be much more robust compared with competitors. VTE is sometimes unreliable, resulting in odd layouts across some platforms.
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Discussions
How big is Bluecore?
1 Comment
Official Response from Bluecore
More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve...Read more
Bluecore has no more discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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