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Compare Bluecore and Wunderkind 
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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (42.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bluecore
Star Rating
(93)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BluecoreWunderkind
Star Rating
(82)4.4 out of 5
Market Segments
Mid-Market (42.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about WunderkindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bluecore excels in "Predictive Analytics" with a score of 9.1, allowing businesses to anticipate customer behavior effectively, while Wunderkind's predictive capabilities are less robust, leading to a score of 5.8 in AI Text Generation.
- Reviewers mention that Bluecore's "Email and Mobile Preview" feature scores 8.0, providing a solid preview experience, whereas Wunderkind's score of 7.8 indicates a slightly less effective preview functionality.
- G2 users highlight that Bluecore's "High-Volume Sending" feature is rated at 8.4, making it suitable for businesses with large email campaigns, while Wunderkind's score of 8.6 shows it has a slight edge in this area, indicating better performance for high-volume needs.
- Users on G2 report that Bluecore's "Quality of Support" is rated at 8.7, which is slightly lower than Wunderkind's impressive score of 9.0, suggesting that Wunderkind may offer a more responsive support experience.
- Reviewers mention that Bluecore's "Building and Personalizing Emails" feature scores 8.7, which is significantly higher than Wunderkind's 7.6, indicating that Bluecore provides a more user-friendly and effective email personalization experience.
- Users say that Bluecore's "Multi-user Account" feature is rated at 8.6, which is higher than Wunderkind's 8.4, suggesting that Bluecore may offer better collaboration tools for teams working on email marketing campaigns.
Pricing
Entry-Level Pricing
Bluecore
No pricing availableWunderkind
No pricing availableFree Trial
Bluecore
No trial information availableWunderkind
No trial information availableRatings
Meets Requirements
8.5
68
8.7
76
Ease of Use
8.4
69
8.5
77
Ease of Setup
7.8
27
8.1
43
Ease of Admin
8.6
27
8.3
33
Quality of Support
8.7
68
9.0
77
Has the product been a good partner in doing business?
8.9
28
9.2
34
Product Direction (% positive)
8.8
68
8.7
79
Features by Category
Email Marketing
Not enough data
8.6
6
Not enough data
10.0
6
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channel Functionality
Not enough data
9.4
6
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
8.6
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Visitor Behavior
8.7
15
|
Verified
8.1
14
8.8
18
|
Verified
8.4
15
7.9
15
7.5
14
Templates
7.1
15
|
Verified
7.3
13
7.7
17
|
Verified
8.2
14
7.3
18
|
Verified
8.2
14
Personalization
8.7
19
|
Verified
8.2
15
7.9
17
|
Verified
8.6
15
9.1
16
|
Verified
9.0
15
8.2
12
7.5
12
8.1
16
|
Verified
7.2
13
8.5
18
|
Verified
7.3
14
7.3
16
|
Verified
9.2
14
8.8
19
|
Verified
8.6
14
Multichannel
7.3
10
|
Verified
8.3
14
8.3
19
|
Verified
8.5
16
8.2
16
|
Verified
7.7
14
Administration
8.7
19
|
Verified
8.2
13
7.5
19
|
Verified
7.6
15
7.8
18
7.7
13
7.0
14
|
Verified
7.8
15
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
13
Not enough data
8.5
13
Not enough data
8.5
9
Not enough data
8.1
13
Not enough data
8.0
9
Not enough data
9.1
11
Not enough data
Administration
8.7
9
Not enough data
7.0
9
Not enough data
7.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.0
16
Not enough data
8.2
16
Not enough data
8.8
16
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
7.3
15
Not enough data
8.0
16
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.4
17
Feature Not Available
4.8
11
Not enough data
7.9
18
Not enough data
6.1
17
Not enough data
7.5
17
Not enough data
7.1
18
Not enough data
7.5
17
Not enough data
Feature Not Available
SMS Platform
Not enough data
7.5
18
Not enough data
8.6
17
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Not enough data
8.2
17
Not enough data
8.3
13
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
8.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
7
Not enough data
8.6
7
Not enough data
Administration
7.5
6
Not enough data
9.2
6
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
8.6
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
8.6
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bluecore and Wunderkind are categorized as SMS Marketing, Personalization, Personalization Engines, E-Commerce Personalization, and Identity Resolution
Unique Categories
Bluecore is categorized as E-Commerce Analytics and E-Merchandising
Wunderkind is categorized as Mobile Advertising, Display Advertising, Video Advertising, Retargeting, and Marketing Automation
Reviews
Reviewers' Company Size
Bluecore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wunderkind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
47.7%
Apparel & Fashion
12.5%
Marketing and Advertising
6.8%
Sporting Goods
5.7%
Consumer Goods
5.7%
Other
21.6%
Apparel & Fashion
24.7%
Retail
22.2%
Automotive
8.6%
Consumer Goods
7.4%
Marketing and Advertising
3.7%
Other
33.3%
Most Helpful Reviews
Bluecore
Most Helpful Favorable Review
Peyton I.
Verified User in Health, Wellness and Fitness
Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
The platform is lacking many features with testing. Example: need split testing 80/20. Journey builder needs to be revamped and could be much more robust compared with competitors. VTE is sometimes unreliable, resulting in odd layouts across some platforms.
Wunderkind
Most Helpful Favorable Review
Verified User in Apparel & Fashion
Wunderkind is an exceptional service for e-mail acquisition. They're happy to A/B test various options to ensure maximum conversion on site. We saw massive gains to our flow sales through e-mail as well with various forms of retargeting that Wunderkind has...
Most Helpful Critical Review
Reggy L.
Verified User in Apparel & Fashion
We have been a Wunderkind client for over a year and have paid substantial fees during this period. While the platform itself functions, it requires significantly higher spend than comparable solutions in the market. Unfortunately, during our engagement,...
Peyton I.
Verified User in Health, Wellness and Fitness
Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore.
Verified User in Apparel & Fashion
Wunderkind is an exceptional service for e-mail acquisition. They're happy to A/B test various options to ensure maximum conversion on site. We saw massive gains to our flow sales through e-mail as well with various forms of retargeting that Wunderkind has...
Verified User in Non-Profit Organization Management
The platform is lacking many features with testing. Example: need split testing 80/20. Journey builder needs to be revamped and could be much more robust compared with competitors. VTE is sometimes unreliable, resulting in odd layouts across some platforms.
Reggy L.
Verified User in Apparel & Fashion
We have been a Wunderkind client for over a year and have paid substantial fees during this period. While the platform itself functions, it requires significantly higher spend than comparable solutions in the market. Unfortunately, during our engagement,...
Discussions
How big is Bluecore?
1 Comment
Official Response from Bluecore
More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve...Read more
Bluecore has no more discussions with answers
Wunderkind has no discussions with answers
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