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Compare Facebook and Pinterest 
At a Glance
Market Segments
Small-Business (61.8% of reviews)
Small-Business (67.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Facebook
Star Rating
(720)4.2 out of 5
Market Segments
Small-Business (61.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about FacebookPinterest
Star Rating
(239)4.6 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about PinterestSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Facebook's "Ad Manager" provides robust targeting options, but some find the interface overwhelming compared to Pinterest's "Promoted Pins," which reviewers mention as being more intuitive and user-friendly.
- Reviewers say that Facebook's "Business Suite" allows for comprehensive management of multiple accounts, but users on G2 highlight that Pinterest's "Analytics" feature offers clearer insights into engagement metrics, making it easier to track performance.
- G2 users mention that Facebook's "Customer Support" can be slow to respond, with a quality rating of 7.2, while users report that Pinterest's support is more responsive and helpful, reflected in a higher rating of 8.5.
- Reviewers say that Facebook's "Content Scheduling" feature is effective but can be complex, whereas users on G2 appreciate Pinterest's straightforward "Pin Scheduling" tool, which they find easier to navigate.
- Users report that Facebook's "Product Catalog" integration is powerful for e-commerce, but reviewers mention that Pinterest's "Shop the Look" feature is particularly effective for driving sales through visual discovery.
- Reviewers mention that while Facebook's "Ad Performance" metrics are detailed, they can be difficult to interpret, whereas users say that Pinterest's "Engagement Insights" are presented in a more digestible format, making it easier to understand audience interactions.
Pricing
Entry-Level Pricing
Facebook
No pricing availablePinterest
No pricing availableFree Trial
Facebook
No trial information availablePinterest
No trial information availableRatings
Meets Requirements
8.6
575
9.2
206
Ease of Use
8.8
584
9.2
210
Ease of Setup
8.5
212
8.8
44
Ease of Admin
7.7
172
8.8
34
Quality of Support
7.2
516
8.5
144
Has the product been a good partner in doing business?
7.3
150
8.7
28
Product Direction (% positive)
6.3
578
8.4
217
Features by Category
Agentic AI - Social Networks
7.0(won by default)
10
Not enough data
7.7(won by default)
10
Not enough data
Categories
Categories
Shared Categories
Facebook and Pinterest are categorized as Social Networks
Unique Categories
Facebook has no unique categories
Pinterest has no unique categories
Reviews
Reviewers' Company Size
Facebook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pinterest
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.0%
Computer Software
7.8%
Information Technology and Services
7.1%
Internet
3.6%
Education Management
3.5%
Other
67.9%
Marketing and Advertising
8.9%
Retail
4.7%
Higher Education
4.3%
Graphic Design
4.3%
Arts and Crafts
4.3%
Other
73.6%
Most Helpful Reviews
Facebook
Most Helpful Favorable Review
Eugene C.
Verified User in Venture Capital & Private Equity
900 million users WW/global reach Viral support Can be leveraged for campaigns / coupons, esp for consumers
Most Helpful Critical Review
Jared T.
Verified User in Newspapers
I've grown very tired of seeing information that under normal circumstances no one would think of announcing to the world much less their friends. You had a meatball sub for lunch? You want me to like your friend's heating and cooling company despite the...
Pinterest
Most Helpful Favorable Review
Vrena R.
Verified User in Computer Software
Everything, I love pinning! It helped me plan my wedding, learn how to sew, and do fun DIY projects for after work or Saturdays. There was so many uses and it is so easy to organize.
Most Helpful Critical Review
Verified User in Real Estate
It's not a successful way to deliver content to prospects and residents.
Eugene C.
Verified User in Venture Capital & Private Equity
900 million users WW/global reach Viral support Can be leveraged for campaigns / coupons, esp for consumers
Vrena R.
Verified User in Computer Software
Everything, I love pinning! It helped me plan my wedding, learn how to sew, and do fun DIY projects for after work or Saturdays. There was so many uses and it is so easy to organize.
Jared T.
Verified User in Newspapers
I've grown very tired of seeing information that under normal circumstances no one would think of announcing to the world much less their friends. You had a meatball sub for lunch? You want me to like your friend's heating and cooling company despite the...
Verified User in Real Estate
It's not a successful way to deliver content to prospects and residents.
Alternatives
Discussions
What is Facebook and its features?
4 Comments
SA
It is the world's best social and business networking platform. It provides the more opportunities for business and marketing purposes.Read more
What products does Facebook have?
3 Comments
AA
Other products such as Meta View, Messenger and Instagram.Read more
What is Facebook used for?
3 Comments
MJ
one of the best platform for connect with different people and also best for marketing your product as wellRead more
What is Pinterest used for?
2 Comments
SK
Pinterest is used for marketing and selling the product and learning via generating beautiful pins Read more
What are the most popular topics on Pinterest?
2 Comments
SK
Home decor: Inspiration for DIY projects, interior design, and creating dream living spaces.
DIY and crafts: Tutorials, ideas, and inspiration for handmade...Read more
How can I take off the filters so that the Pinterest posts are random?
1 Comment
MH
To remove filters from your Pinterest feed so that you see a more random selection of pins, you can try the following steps:
Go to your Pinterest profile...Read more
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