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Compare Intuit Mailchimp Email Marketing and Klaviyo 
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At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Intuit Mailchimp Email Marketing
Star Rating
(12,806)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansKlaviyo
Star Rating
(1,120)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in Campaign Performance with a score of 9.1, while Intuit Mailchimp Email Marketing scores 8.8. Reviewers mention that Klaviyo's advanced analytics and segmentation features allow for more targeted campaigns, leading to higher engagement rates.
- Reviewers mention that both platforms have similar scores in Ease of Use at 8.7, but users on G2 highlight that Intuit Mailchimp's user interface is more intuitive for beginners, making it easier for small businesses to get started with email marketing.
- Users say that Klaviyo outperforms Intuit Mailchimp in Autonomous Task Execution with a score of 9.0 compared to 6.7. Reviewers mention that Klaviyo's automation features, such as triggered emails based on user behavior, are more robust and customizable.
- G2 users report that Klaviyo has a significant advantage in Cross-system Integration with a score of 8.8, while Intuit Mailchimp scores 6.7. Reviewers mention that Klaviyo seamlessly integrates with e-commerce platforms like Shopify, enhancing the overall marketing strategy.
- Reviewers mention that Klaviyo's Open Rate score of 9.0 is a standout feature, compared to Intuit Mailchimp's 8.6. Users report that Klaviyo's personalized email content and timing strategies lead to better open rates, which is crucial for campaign success.
- Users report that while both platforms have similar Brand Reputation scores of 8.7, Klaviyo is often viewed as the go-to choice for serious marketers looking for advanced features, whereas Intuit Mailchimp is favored by small businesses for its simplicity and cost-effectiveness.
Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Klaviyo
No pricing availableFree Trial
Intuit Mailchimp Email Marketing
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
11,013
9.1
856
Ease of Use
8.7
11,080
8.7
860
Ease of Setup
8.6
5,171
8.5
514
Ease of Admin
8.7
5,097
8.9
474
Quality of Support
8.0
8,381
8.4
818
Has the product been a good partner in doing business?
8.6
4,621
9.0
477
Product Direction (% positive)
7.8
10,758
9.0
804
Features by Category
Email Marketing
8.9
8639
|
Verified
Not enough data
8.3
8769
|
Verified
Not enough data
8.7
7854
|
Verified
Not enough data
8.7
8815
|
Verified
Not enough data
9.0
8689
|
Verified
Not enough data
8.6
8319
|
Verified
Not enough data
8.4
6392
|
Verified
Not enough data
8.4
1327
|
Verified
Not enough data
8.0
1097
|
Verified
Not enough data
Reporting & Analytics
8.3
4812
|
Verified
Not enough data
8.6
7663
|
Verified
Not enough data
Generative AI
7.2
147
Not enough data
7.2
146
Not enough data
Agentic AI - Email Marketing
7.0
35
Not enough data
7.0
36
Not enough data
7.3
36
Not enough data
7.3
37
Not enough data
7.5
38
Not enough data
Integration
8.5
3413
|
Verified
Not enough data
8.3
2348
|
Verified
Not enough data
8.2
2157
|
Verified
Not enough data
8.1
548
|
Verified
Not enough data
8.3
666
|
Verified
Not enough data
8.3
521
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
506
|
Verified
Not enough data
9.2
498
|
Verified
Not enough data
8.9
487
|
Verified
Not enough data
8.9
447
|
Verified
Online Marketing
Not enough data
7.8
366
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.7
418
|
Verified
Not enough data
8.6
436
Not enough data
8.2
245
Lead Management
Not enough data
8.5
337
Not enough data
8.4
267
Not enough data
9.0
454
|
Verified
Not enough data
7.8
215
Not enough data
8.5
346
|
Verified
Not enough data
8.5
390
|
Verified
Not enough data
8.4
329
|
Verified
Not enough data
8.2
277
|
Verified
Campaign Management
Not enough data
8.7
342
|
Verified
Not enough data
7.9
195
Not enough data
8.2
285
|
Verified
Not enough data
7.6
194
Social
Not enough data
Feature Not Available
Not enough data
7.8
191
Not enough data
7.8
185
Not enough data
7.4
180
Not enough data
7.8
256
|
Verified
Reporting & Analytics
Not enough data
8.5
459
|
Verified
Not enough data
8.3
410
|
Verified
Not enough data
8.3
421
|
Verified
Not enough data
8.4
431
|
Verified
Not enough data
7.5
197
Platform
Not enough data
8.5
317
|
Verified
Not enough data
8.7
298
|
Verified
Not enough data
8.9
307
|
Verified
Not enough data
8.3
203
|
Verified
Not enough data
7.8
191
|
Verified
Not enough data
8.9
309
|
Verified
Not enough data
8.0
155
Agentic AI - Marketing Automation
Not enough data
6.7
23
Not enough data
6.8
23
Not enough data
7.2
22
Not enough data
7.0
22
Not enough data
6.9
23
Not enough data
7.4
24
Integration
Not enough data
8.4
310
|
Verified
Not enough data
8.5
303
|
Verified
Not enough data
8.4
255
|
Verified
Administration
8.2
74
Not enough data
7.8
63
Not enough data
8.1
65
Not enough data
8.5
64
Not enough data
8.2
66
Not enough data
8.0
65
Not enough data
Integrations
8.2
59
Not enough data
8.6
59
Not enough data
9.0
74
Not enough data
8.0
53
Not enough data
Platform
8.5
57
Not enough data
8.6
53
Not enough data
8.5
47
Not enough data
8.4
74
Not enough data
8.7
66
Not enough data
8.6
84
Not enough data
8.0
63
Not enough data
8.8
84
Not enough data
Messenger
Not enough data
7.2
12
Not enough data
6.1
12
Not enough data
6.0
12
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.1
12
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.3
465
8.2
28
8.5
509
8.4
28
8.4
170
8.3
29
8.6
550
8.4
29
Tracking
8.8
669
8.2
26
8.5
590
7.8
27
8.6
705
8.7
29
8.6
661
8.6
28
8.5
613
8.5
27
Reporting
8.8
722
8.9
28
8.6
568
8.7
28
8.7
590
8.6
28
8.4
544
8.3
27
Agentic AI - Email Deliverability
6.3
15
8.2
14
6.3
15
8.0
14
6.3
14
8.0
14
6.1
15
7.3
14
6.3
14
8.0
14
Grammar
8.6
18
Not enough data
8.9
18
Not enough data
8.7
18
Not enough data
Formatting
8.2
18
Not enough data
8.7
18
Not enough data
8.6
18
Not enough data
Content
8.7
18
Not enough data
8.5
18
Not enough data
8.7
18
Not enough data
Product Type
8.7
18
Not enough data
8.5
18
Not enough data
Generative AI
8.7
17
Not enough data
8.3
17
Not enough data
Templates
Not enough data
8.6
422
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
344
|
Verified
Not enough data
8.8
254
Edit
Not enough data
8.4
349
|
Verified
Not enough data
8.8
413
|
Verified
Not enough data
8.3
330
|
Verified
Logistics
Not enough data
8.7
417
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.3
50
Agentic AI - Email Template Builder
Not enough data
6.2
18
Not enough data
6.9
18
Text Messaging
Not enough data
8.6
135
Not enough data
8.0
100
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
129
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
134
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
61
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Platform Basics
8.6
29
Not enough data
8.2
30
Not enough data
8.8
30
Not enough data
8.9
33
Not enough data
8.6
30
Not enough data
Platform Data
9.0
32
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
Agentic AI - Email Testing
7.2
13
Not enough data
7.2
13
Not enough data
7.1
13
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
Data Sourcing
Not enough data
8.4
76
Not enough data
8.2
67
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
104
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
8.9
20
Not enough data
8.8
21
Campaigns
Not enough data
8.8
22
Not enough data
8.9
21
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
7.9
19
Not enough data
8.9
21
Not enough data
8.3
20
Generative AI
Not enough data
7.4
19
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.2
9
Platform Basics
Not enough data
9.2
15
Not enough data
8.8
15
Platform Data
Not enough data
8.3
14
Not enough data
8.2
15
Not enough data
8.7
15
Not enough data
8.3
14
Platform Additional Functionality
Not enough data
8.2
15
Not enough data
9.0
14
Not enough data
8.2
15
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.7
6
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.3
5
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.7
14
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.0
14
Marketing Operations
Not enough data
8.3
16
Not enough data
8.4
16
Not enough data
8.7
17
Not enough data
8.8
16
Not enough data
7.7
15
Not enough data
7.4
15
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
17
Not enough data
8.1
16
Not enough data
7.6
16
Not enough data
8.2
16
Not enough data
8.0
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and Klaviyo are categorized as Email Deliverability
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Marketing, Transactional Email, and Email Testing
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.7%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
35.8%
Most Helpful Reviews
Intuit Mailchimp Email Marketing
Most Helpful Favorable Review
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Most Helpful Critical Review
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
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You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
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You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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