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Compare Matomo (Formerly Piwik) and Piwik PRO 
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At a Glance
Market Segments
Small-Business (55.6% of reviews)
Small-Business (56.5% of reviews)
Entry-Level Pricing
FREE download
Free Trial
Matomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Entry-Level Pricing
FREE download
Browse all 3 pricing plansPiwik PRO
Star Rating
(47)4.6 out of 5
Market Segments
Small-Business (56.5% of reviews)
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Matomo (Formerly Piwik) offers a free download option, making it accessible for small businesses looking to start with digital analytics without upfront costs, while Piwik PRO also provides a free version but with more limitations on features.
- Reviewers mention that Matomo excels in custom event tracking with a score of 8.2, but Piwik PRO outshines it with an 8.7, indicating a more robust capability for tracking user interactions and behaviors.
- G2 users highlight that Piwik PRO's custom reports and dashboards received a higher score of 8.9 compared to Matomo's 8.3, suggesting that Piwik PRO offers more flexibility and depth in reporting features.
- Users on G2 report that Matomo's ease of setup is rated at 7.6, which is lower than Piwik PRO's 8.1, indicating that Piwik PRO may provide a more user-friendly onboarding experience.
- Reviewers say that while both products have strong user data management features, Matomo scores 8.4 and Piwik PRO scores slightly higher at 8.6, suggesting that Piwik PRO may offer more advanced options for managing user data effectively.
- Users report that Piwik PRO's real-time reporting feature, rated at 7.8, is less favorable compared to Matomo's 8.3, indicating that Matomo may provide a more immediate view of user interactions on websites.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Piwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Piwik PRO
Free Trial is available
Ratings
Meets Requirements
8.5
76
8.6
41
Ease of Use
8.0
78
8.3
42
Ease of Setup
7.6
49
8.3
33
Ease of Admin
7.9
47
8.4
29
Quality of Support
7.7
48
7.8
31
Has the product been a good partner in doing business?
8.4
30
8.8
21
Product Direction (% positive)
8.2
76
8.9
41
Features by Category
Metrics
8.5
61
9.0
32
8.4
56
8.9
32
8.7
57
8.9
33
8.5
60
8.8
33
8.2
55
8.6
29
8.1
49
8.9
32
8.1
51
8.5
31
7.9
46
8.7
27
7.4
37
8.6
26
Reporting
8.3
57
8.1
34
8.1
40
8.4
27
8.2
42
8.4
29
7.8
48
8.3
28
8.1
37
7.9
24
8.0
42
7.8
23
8.3
54
8.9
28
Other
8.4
55
8.4
33
8.5
52
8.6
30
7.8
41
8.2
29
8.2
44
8.2
25
7.9
30
8.8
21
7.4
22
7.9
20
8.3
40
8.2
22
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
38
8.2
31
7.8
34
7.8
23
8.5
49
8.4
31
8.9
54
8.5
32
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Piwik PRO are categorized as Digital Analytics
Unique Categories
Matomo (Formerly Piwik) is categorized as Content Analytics
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Computer Software
10.9%
Consulting
6.5%
Computer & Network Security
6.5%
Other
50.0%
Most Helpful Reviews
Matomo (Formerly Piwik)
Most Helpful Favorable Review
Brad J.
Verified User in Computer Software
Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...
Most Helpful Critical Review
Davide A.
Verified User in Automotive
Lack of support. Installation multiple tries. I finally got it to run, sort of: all it shows is the logo. I asked 3 questions in the forum, and got no help.
Piwik PRO
Most Helpful Favorable Review
Stephen H.
Verified User in Hospital & Health Care
I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...
Most Helpful Critical Review
Atta ur Rehman S.
Verified User in Accounting
Developing custom occasions for precise actions is a little bit restrained because you need to classify them in categories after which it is tough to get stats from the ones categories
Brad J.
Verified User in Computer Software
Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...
Stephen H.
Verified User in Hospital & Health Care
I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...
Davide A.
Verified User in Automotive
Lack of support. Installation multiple tries. I finally got it to run, sort of: all it shows is the logo. I asked 3 questions in the forum, and got no help.
Atta ur Rehman S.
Verified User in Accounting
Developing custom occasions for precise actions is a little bit restrained because you need to classify them in categories after which it is tough to get stats from the ones categories
Alternatives
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Piwik PRO has no discussions with answers
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