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Compare Tealium Customer Data Hub and Twilio Segment 
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At a Glance
Market Segments
Enterprise (52.8% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Tealium Customer Data Hub
Star Rating
(384)4.4 out of 5
Market Segments
Enterprise (52.8% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Ease of Use with a score of 8.8, making it more user-friendly compared to Tealium Customer Data Hub, which scored 7.6. Reviewers mention that Segment's intuitive interface simplifies onboarding and daily operations.
- Reviewers mention that Segment's Data Modeling capabilities are highly rated at 8.6, while Tealium falls short with a score of 6.9. Users appreciate Segment's flexibility in creating complex data models that cater to diverse business needs.
- G2 users highlight Segment's superior Quality of Support with a score of 8.6, compared to Tealium's 9.0. However, users on G2 note that Tealium's support is responsive and helpful, particularly for enterprise-level clients.
- Users say that Segment's Data Enrichment feature is robust, scoring 8.6, while Tealium's is slightly lower at 8.4. Reviewers mention that Segment provides a wider range of enrichment options, enhancing data quality and insights.
- Reviewers mention that Segment's Integrations score of 9.1 outshines Tealium's 8.6, with users praising the extensive library of pre-built connectors that facilitate seamless integration with various platforms.
- Users report that Segment's Data Unification feature is particularly strong, scoring 9.3, while Tealium's score of 8.6 indicates room for improvement. Reviewers appreciate how Segment effectively consolidates data from multiple sources, providing a comprehensive view of customer interactions.
Pricing
Entry-Level Pricing
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Tealium Customer Data Hub
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.7
309
8.9
426
Ease of Use
7.7
307
8.7
428
Ease of Setup
7.6
201
8.5
244
Ease of Admin
7.9
176
8.9
237
Quality of Support
8.9
294
8.6
367
Has the product been a good partner in doing business?
8.9
173
8.8
225
Product Direction (% positive)
8.8
302
8.3
386
Features by Category
Administration
7.1
16
8.6
86
7.3
15
8.2
68
6.6
15
8.7
77
6.6
16
8.0
85
Management
7.1
13
8.2
43
6.8
14
8.5
52
7.1
14
8.6
49
6.4
14
8.1
48
7.6
14
8.6
46
Compliance
8.3
16
8.9
96
6.7
16
8.7
80
7.6
16
8.8
85
7.0
16
8.7
83
Security
7.6
14
9.0
56
8.2
14
8.4
54
7.5
14
8.9
50
Data Quality
7.6
15
8.7
99
7.0
14
9.1
98
7.9
14
9.3
98
Maintainence
8.0
14
9.0
53
8.1
14
8.7
46
Generative AI
5.0
9
7.1
7
5.2
9
7.4
7
Agentic AI - Data Governance
7.2
6
Not enough data
6.1
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Data Sourcing
8.3
105
|
Verified
8.5
142
|
Verified
8.6
104
|
Verified
8.7
146
|
Verified
Feature Not Available
Feature Not Available
8.3
102
|
Verified
8.6
138
|
Verified
Intelligence
7.5
92
|
Verified
8.0
122
|
Verified
7.0
74
|
Verified
6.9
85
|
Verified
7.0
77
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
7.1
15
9.0
21
7.6
15
8.7
21
8.0
15
9.1
24
8.1
15
8.3
21
7.8
15
8.5
18
7.4
15
8.6
23
6.9
15
8.7
20
7.0
15
8.3
15
7.7
14
8.7
18
Platform Basics
8.0
25
Not enough data
7.8
25
Not enough data
Platform Data
8.1
26
Not enough data
8.5
26
Not enough data
8.3
26
Not enough data
7.8
26
Not enough data
Platform Additional Functionality
7.8
26
Not enough data
8.1
25
Not enough data
7.6
26
Not enough data
Agentic AI - Customer Journey Analytics
8.7
15
Not enough data
8.2
15
Not enough data
8.4
15
Not enough data
8.3
15
Not enough data
Development
7.9
16
8.9
47
7.6
16
8.1
39
Management
8.8
16
8.0
46
8.1
16
8.6
43
Integration Options
8.4
16
8.4
23
7.7
16
8.4
23
8.3
16
8.8
39
8.2
15
8.5
20
Management
7.7
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
Functionality
7.9
8
Not enough data
7.7
8
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Security
8.8
8
Not enough data
8.3
8
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Tealium Customer Data Hub and Twilio Segment are categorized as Consent Management Platform (CMP), Data Governance, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
Tealium Customer Data Hub is categorized as Identity Resolution, Tag Management Systems, Customer Journey Analytics, Stream Analytics, and Master Data Management (MDM)
Twilio Segment is categorized as Data Subject Access Request (DSAR), Data Privacy Management, and Reverse ETL
Reviews
Reviewers' Company Size
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
8.5%
Retail
7.4%
Information Technology and Services
6.0%
Insurance
5.1%
Telecommunications
4.8%
Other
68.2%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Most Helpful Reviews
Tealium Customer Data Hub
Most Helpful Favorable Review
Verified User in Consulting
Using IQ and CDP on a weekly basis. The Data Collection, Standardisation and Transformation is well integrated in the products and relatively straightforward to implement. Working with concurrent users on IQ has been improved over the years.
Most Helpful Critical Review
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Twilio Segment
Most Helpful Favorable Review
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Most Helpful Critical Review
Verified User in Computer & Network Security
From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and won't be taking it to my next employer.
Verified User in Consulting
Using IQ and CDP on a weekly basis. The Data Collection, Standardisation and Transformation is well integrated in the products and relatively straightforward to implement. Working with concurrent users on IQ has been improved over the years.
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Verified User in Computer & Network Security
From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and won't be taking it to my next employer.
Alternatives
Discussions
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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