Postscript is a platform that specializes in SMS marketing for eCommerce businesses, particularly those using Shopify. It enables brands to engage with customers through text messaging campaigns, utilizing automated workflows, personalized messages, and targeted promotions to drive sales and enhance customer engagement. Postscript offers features such as segmentation, compliance tools, detailed analytics, and integrations with key eCommerce and marketing tools. Its user-friendly interface allows businesses to easily manage and optimize their SMS marketing efforts.