MediaRadar Reviews & Product Details

I remember a day of going through magazines and newspapers and putting post-it notes on pages so we could see what our customers were doing in competitive products. Media Radar not only crushed that old way of doing business but now they are able to bring nearly everything to the table in terms of information about your customer and their advertising/marketing tactics. It's incredibly valuable to me as an experienced advertising sales executive. Yeah, call us spoiled these days, but Media Radar is not a luxury, it's a MUST HAVE. Review collected by and hosted on G2.com.

The only thing I can think of is that Media Radar has to report based on Rate Card and so sometimes the revenue comparisons are way off. The trends, the creatives, and the massive amount of information available more than compensates for any lack of the impossible rate tracking. Not much to dislike honestly Review collected by and hosted on G2.com.

Media Radar isn't just a tool; it's a strategic ally in our journey towards sales excellence. The platform's features are robust, user-friendly, and tailored to the needs of modern sales teams. Media Radar is the linchpin of our sales strategy, providing unparalleled insights into the advertising landscape. The platform's robust features have become our secret weapon, offering a 360-degree view of our prospects' advertising initiatives, empowering our team with the knowledge needed to tailor pitches. Review collected by and hosted on G2.com.

I am looking forward to their enhancements on events and lead generation. Review collected by and hosted on G2.com.

The tearsheets feature is extremely powerful; being able to review actual ads in competitor publications, while also being able to make mock-up ads using our publication, is excellent. Review collected by and hosted on G2.com.

There is a lot of data that is purported as true when it comes to companies' spending this is simply not accurate. We have spoken with many companies listed within Media Radar and they mentioned not spending any where near the amounts of money that are listed within Media Radar. There must be something off with the formula or rate cards they're using to calculate ad spends. Review collected by and hosted on G2.com.

Their media spend data (at least for TV) seems to be the most accurate data I have come across after researching and using a few different platforms. Review collected by and hosted on G2.com.

The UX is a little poor at times and pulling research reports is relatively easy but trying to use the map and other more sophisticated tools can create issues Review collected by and hosted on G2.com.

I use the Power Prospecting report and the contacts tab religiously. Both help me find where the money is and who the best person to reach out to is. I also love that I can target specific regions. The customer service at MediaRadar is also responsive and almost always solves the problem. Review collected by and hosted on G2.com.

There are quite a few companies that say "too small to provide adequate information." I wish there was one name that could be provided. Someone in marketing or comms. Review collected by and hosted on G2.com.

Plethora of media contacts. The customer service is the best and they are so easy to work with. Review collected by and hosted on G2.com.

Nothing to dislike. Great product and services Review collected by and hosted on G2.com.

The people. The tool is excellent . . . very user-friendly. It is invaluable to be able to contact a helpful human being when you need a little extra help. Review collected by and hosted on G2.com.

It would be nice to evolve the client contact information. It can be hit or miss. Review collected by and hosted on G2.com.

I like all the data on an agency or client mostly on one page - sometimes you have different contacts but absolutely best for contact lists is Winmo & Zoominfo. Both of these allow you to select the contacts you want & directly imports them to Salesforce w/ no CSV to deal with) Winmo has better more accurate data on spend. I like having the Org chart in one place to easily swap between Holdco agencies Review collected by and hosted on G2.com.

Dealbreaker - cannot import contacts directly into Salesforce or select the ones I want. When the CSV is generated, there are often multiple lines for one contact if they have different #s or addresses etc. - this makes no sense & it is very time- consuming (Winmo & Zoominfo have a direct import - literally 2 clicks). The site is also very slow & has inaccurate data (Winmo breaks it down by media type). Next pet peeve is that you don't have an option for OOH or DOOH in your pricing - OOH commands much larger budgets than Local TV - DOOH is the fastest growing media type, but there is debate on whether it goes to "digital" or "OOH" Review collected by and hosted on G2.com.

Relevant types of info and insights for media salespeople. Review collected by and hosted on G2.com.

Contact info is not always accurate and lists far too many people that are not relevant to the buying process. More specifics about pending and active RFPs would be helpful, including who is leading the process. When a brand is searched, it is somewhat annoying to have to sort through all the sub-brands. Just give me the brand I asked for. Also, have the first item in the brand search as the brand's own media property is not helpful. Review collected by and hosted on G2.com.

I love that I can log on and immediately find who I need to get in contact with from a business. It takes the guess work out and saves me loads of time. Review collected by and hosted on G2.com.

I dislike that there is a spend threshold in order for MediaRadar to find our contact information. Review collected by and hosted on G2.com.